We’re all about discovering new insights, and we want to share them with you. Subscribe for the latest trends, tips, and fresh perspectives from Google experts and industry thought leaders, straight to your inbox 👉
“When creativity and technology intersect, we can do extraordinary things.”
Read
@LorraineTwohill
's thoughts on how AI is enhancing creativity, not replacing it 👇
And stay tuned for more insights from the
#GoogleBeach
at
#CannesLions2024
🏖️
The future of AI isn't set - we're shaping it together. As leaders, we can help our teams by building a culture of curiosity and experimentation. Excited to share my thoughts on how AI is transforming marketing & creativity in a piece with
@FortuneMagazine
The countdown to
#CannesLions2024
is on 🎉
We’ll be bringing you insights and updates straight from the
#GoogleBeach
, including the latest on AI and creativity.
Keep an eye on our feed for more 👀
Confidence is the antidote to shopper uncertainty. 🪄
So how do you inspire consumer confidence? Start with first-party data and intent signals to understand their needs, then put those learnings to work. Discover more 👉
Decision-making can be overwhelming. Make it easier on shoppers by showing up with relevant info that addresses their needs no matter where they are. Find out more 👉
“Playing it safe isn’t really a strategy for creative in my opinion. You need to take shots at bat.”
Catch
@Uber
VP of Marketing David Mogensen in this week’s episode of Modern Marketers 👉
How do you make AI the most effective? Feed it first-party data. 🍽️
Marketers who view using first-party data as enabling AI have seen a 30% lift in performance.
Discover more 👉
Introducing the Modern Marketers podcast. Join host Joshua Spanier and fellow industry experts as they discuss and define marketing today. The first episode, with David Mogensen, VP of marketing at
@Uber
, is out now 👉
From immersive in-ad experiences to high-performing asset generation, AI innovations are helping marketers think bigger, create bolder, and drive results faster. Find out how. Dive into the innovations from
#GML2024
here 👇
Did you know confident consumers are 18X more likely to recommend a brand to family or friends? Helping people make more decisive purchases pays off.
Here’s how you can empower shoppers — and boost your bottom line 👇
Google Marketing Live is happening now! 📣 Join us as we enter this new era of ads and hear how to put Google AI to work for your business.
Watch
#GML2024
now →