Confidence is the antidote to shopper uncertainty. 🪄
So how do you inspire consumer confidence? Start with first-party data and intent signals to understand their needs, then put those learnings to work. Discover more 👉
Decision-making can be overwhelming. Make it easier on shoppers by showing up with relevant info that addresses their needs no matter where they are. Find out more 👉
“Playing it safe isn’t really a strategy for creative in my opinion. You need to take shots at bat.”
Catch
@Uber
VP of Marketing David Mogensen in this week’s episode of Modern Marketers 👉
How do you make AI the most effective? Feed it first-party data. 🍽️
Marketers who view using first-party data as enabling AI have seen a 30% lift in performance.
Discover more 👉
Introducing the Modern Marketers podcast. Join host Joshua Spanier and fellow industry experts as they discuss and define marketing today. The first episode, with David Mogensen, VP of marketing at
@Uber
, is out now 👉
From immersive in-ad experiences to high-performing asset generation, AI innovations are helping marketers think bigger, create bolder, and drive results faster. Find out how. Dive into the innovations from
#GML2024
here 👇
Did you know confident consumers are 18X more likely to recommend a brand to family or friends? Helping people make more decisive purchases pays off.
Here’s how you can empower shoppers — and boost your bottom line 👇
Google Marketing Live is happening now! 📣 Join us as we enter this new era of ads and hear how to put Google AI to work for your business.
Watch
#GML2024
now →
Google Marketing Live is happening now! 📣 Join us as we enter this new era of ads and hear how to put Google AI to work for your business.
Watch
#GML2024
now →
Connect with shoppers from initial inspo to final purchase. Matt Madrigal shares how AI can help at
#GML2024
.
Register for the live stream — May 21 at 9 a.m. PT 👉
Retail marketers are having to rethink everything from ROI to relevance in the fight to forge new relationships with customers — and Google AI is here to help 👉
Want to hear about the latest AI-powered innovations? Catch Vidhya Srinivasan, Google’s VP and general manager of Ads, at
#GML2024
.
Register for the live stream — May 21 at 9 a.m. PT 👉
Don’t miss Selin Song, president of Google Customer Solutions, at
#GML2024
as she unveils actionable strategies to leverage Google AI for your business growth.
Register for the live stream — May 21 at 9 a.m. PT 👉