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Satbir Singh Profile
Satbir Singh

@thesatbir

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991
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Writer of campaigns like Incredible!ndia & Bajaate Raho. Founder & CCO, @thinkstr The views are my own. Sometimes, those of the whisky I've been having.

ÜT: 28.495141,77.090963
Joined June 2009
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@thesatbir
Satbir Singh
3 years
BREAKING Delhi colleges refuse Pfizer and Moderna vaccines for their students. Say 90% and 94.5% do not meet cutoff requirements.
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@thesatbir
Satbir Singh
4 years
This is perhaps my most favourite part of any interview I’ve ever seen. Mr Bean, Rowan Atkinson at his best.
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@thesatbir
Satbir Singh
1 year
A Punjabi lad singing Kesariya in Malayalam, Tamil, Kannada, Telugu and Hindi. I don’t know how well as I don’t know southern languages but sounds fabulous. Learning more languages is a beautiful thing. Anyone knows who is he? #IncredibleIndia
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@thesatbir
Satbir Singh
2 years
After IIT, he’ll go to IIM.
@draloke
Dr. Aloke Patnaik MD
2 years
Leopard inside IIT Bombay campus. Sent by my son Sarthak who is doing his Mtech there.
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@thesatbir
Satbir Singh
1 month
Store owners, if you employ security staff, please give them a chair. Many are middle aged (early retirement from armed forces etc) and are on their feet at the same spot from 10am to 9-10pm. Every day. Torture.
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@thesatbir
Satbir Singh
2 years
Rishi Sunak’s grandfather is from Gujranwala (undivided India, now in Pakistan). Moved to Kenya in 1930s. Father born in Kenya. Mom in Tanzania. How’s the happiness in those countries?
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@thesatbir
Satbir Singh
3 years
Many reasonably ok salaried middle class families are just one death (of the breadwinner) away from slipping into near poverty. Negligible savings, EMIs, rent, school fees mean thousands are facing this because of the virus.
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@thesatbir
Satbir Singh
9 months
The second most useless feature in a car. First being electrically-adjusted driver’s seat.
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@thesatbir
Satbir Singh
3 years
Farmers feeding policemen. Hum sab ek hi desh ke nagarik hain. Pyar baant-te raho.
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@thesatbir
Satbir Singh
5 years
🙄 In India, we’ve been eating in them since 5000 BC or something like that.
@mashable
Mashable
5 years
These disposable plates are made entirely out of leaves 🍃🍽
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@thesatbir
Satbir Singh
8 months
Receptionist to CEO: “Sir, people from CBI are here. They are in conference room” CEO, CFO quickly destroy all financial papers and go to meet CBI officials. CBI official: “hello sir, wanted to invite you to our annual function. We are from Confederation of Bharatiya Industry.”
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@thesatbir
Satbir Singh
3 years
The Girl With The Kamalam Tattoo.
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@thesatbir
Satbir Singh
2 years
Sat in front of a news channel at the airport. Shifted next to a garbage can. Much better.
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@thesatbir
Satbir Singh
4 years
The biggest advantage of working from home, garam khana. (Not reheated wala garam.) Rali-mili dal, alu-gobhi matar sabzi, phulke.
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@thesatbir
Satbir Singh
3 years
Next Bharat Ratna should go to the selfless volunteer. Organising oxygen, cremating the dead, turning livelihood-earning auto rickshaws into free ambulances, serving food at homes of patients. Man, a billion salutes to these men and women. Incredible love of humanity. 🙏 #Covid
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@thesatbir
Satbir Singh
2 years
On World Tourism Day, sharing an ad from a campaign I wrote 20 years ago! #IncredibleIndia
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@thesatbir
Satbir Singh
5 years
What is remarkable about this Jaspal Bhatti piece on sale/purchase of MLAs isn’t that it is still relevant, it’s that it ran on the state-run Doordarshan without him being thrown in jail.
@bhairavigoswami
BHAIRAVI GOSWAMI
5 years
Jaspal Bhatti show 15 yrs ago. Has anything changed today???
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@thesatbir
Satbir Singh
3 years
When you want to say ‘trust me’ you don’t use social media like, umm, WhatsApp. You use print.
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@thesatbir
Satbir Singh
3 years
It’s oxygen right now. In 25-30 years, we’re going to run out of water in many parts of the country and the world. And that’ll be a permanent shortage. Think of it.
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@thesatbir
Satbir Singh
6 years
What Daler paaji did 20 years ago, the world does today.
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@thesatbir
Satbir Singh
3 years
Who loves a good triangular namak ajwain wala (or as I know it, loon-join) parantha?
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@thesatbir
Satbir Singh
5 years
Finally, shahi paneer and phulke. Ab koi chai pila de bus.
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@thesatbir
Satbir Singh
2 years
“It does not matar, sir. Peas curry on.”
@arunbothra
Arun Bothra 🇮🇳
2 years
Security staff at Jaipur airport asked to open my handbag 😐
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@thesatbir
Satbir Singh
4 years
Women in Bollywood making unequivocal statements. Men mistakenly liking and unliking social media statuses.
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@thesatbir
Satbir Singh
5 years
No one can match the footwork of burly sardars!
@learnpunjabi
Learn Punjabi
5 years
No Punjabi wedding is complete without a #Bhangra performance. These guys killed it featuring @GSidhuOnline
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@thesatbir
Satbir Singh
2 years
The most confounding rule: 100% occupancy in flight (maskless eating included), alternate seating in a crowded bus upon landing. Someone please explain.
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@thesatbir
Satbir Singh
5 years
What person are you: RT for lassi. Like for chhachh.
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@thesatbir
Satbir Singh
5 years
Meanwhile, spilled half a litre of aam ke achar wala tel on tablecloth. Need a new identity and safe house before Mrs Singh sees it.
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@thesatbir
Satbir Singh
5 years
Anyone here loves these?! Cheese slice sandwiches made in those handheld sandwich toasters. RT for with onion. Like for plain.
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@thesatbir
Satbir Singh
4 years
He will not move and I will not honk. #padosibhina
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@thesatbir
Satbir Singh
4 years
This video should’ve been at least 30-min long.
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@thesatbir
Satbir Singh
2 months
A bunch of Japanese kids at the airport food court added a few more chairs to their table from other tables. Now they’re leaving. And they’ve returned every single chair to its original table.
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@thesatbir
Satbir Singh
2 years
As a #Sikh , one very beautiful thing is the slight nod of one’s head and a smile when you notice another. I’ve done it and got it back in NY, Miami, London, Paris, Amsterdam, KL, Chennai. Everywhere I’ve passed one. The extraordinary league of Sikh gentlemen. #SinghNod
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@thesatbir
Satbir Singh
3 years
Europeans are like take slab of meat, sprinkle salt and pepper and heat each side for 2 minutes and voila! No wonder, they conquered the world while we were busy making 50-item thalis!
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@thesatbir
Satbir Singh
4 years
23 seconds that’ll burn you more calories than 2 hours’ cardio at the gym. Seriously insane level of fitness. 🙏
@manishmisra1980
Manish MISRA
4 years
@thesatbir Aaj phir ....
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Satbir Singh
3 years
Alu-matar tariwale + bajre ki rotis mean winter is officially here. Mandatory annual post.
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@thesatbir
Satbir Singh
29 days
Who who loves namak-ajwain (Punjabi: loon-join) wale paranthe?
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@thesatbir
Satbir Singh
2 years
Kadhi pakode tip # 1: make 4 times the number of pakode you want in the kadhi. Family members are going to walk into the kitchen on some pretext or the other and before you know, you have no pakode for kadhi left.
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@thesatbir
Satbir Singh
5 years
Mutton biryani for lunch! Apart from the regular steel, glass, plastic containers for storage in our fridge at home, we seem to have a few of these old ice cream boxes. I was told leftover biryani was in one. Discovered it has aata when opened for lunch in office!
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@thesatbir
Satbir Singh
4 years
What the duck.
@ipskabra
Dipanshu Kabra
4 years
There's no illusion greater than fear. #MondayMotivation .
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@thesatbir
Satbir Singh
4 years
MMS in action, growing economy at 10.08%.
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@thesatbir
Satbir Singh
2 years
Punjabis are today top notch MPs in England, Governors/mayors in US, ministers/leaders of opposition in Canada and so on. The heart bleeds when you see the lot on offer in Punjab. They don’t need a Kejriwal to come as a lowly fearmonger.
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Satbir Singh
5 years
Chalo bhai, chicken curry ready. RT for with roti. Like for chawal.
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@thesatbir
Satbir Singh
5 years
Last night was pure poison. Son had massive breathing issues. Had to run around at 1am for his nebuliser medicine. Went to 24-hr chemists at Artemis, Medanta, Cloud 9, finally found it at Paras. We are all doomed for the next two months now.
@rahulkanwal
Rahul Kanwal
5 years
Air pollution in Delhi hits 17 times the healthy limit despite all efforts, India’s capital again covered in toxic haze after a night of Diwali fireworks.
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@thesatbir
Satbir Singh
3 years
Our balcony, right now. What a magnificent bird.
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@thesatbir
Satbir Singh
4 years
The world’s most idiotic idea. Getting kids to run with AQI of about 500. Organisers must be arrested.
@ANI
ANI
4 years
Delhi: A 'Run for Children' was flagged off in the national capital earlier this morning.
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@thesatbir
Satbir Singh
4 years
Congress can now start planning for 2029 elections. 24 toh gayo.
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@thesatbir
Satbir Singh
9 months
Two NCR pizzerias (Gurgaon’s Da Susy and Vasant Vihar & Amar Colony’s Leo’s) feature in the Top 50 Pizzas Asia Pacific list. Da Susy is fabulous. Have to try Leo’s now.
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@thesatbir
Satbir Singh
4 years
A belly is developing. Flattening the curve is being replaced by fattening the curve.
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@thesatbir
Satbir Singh
5 months
Planning a dinner for 15. 12 non-vegetarian people and 3 vegetarian. That means preparing non-veg food for 12 and veg for 15.
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@thesatbir
Satbir Singh
3 years
Dedicated to bhindi lovers. Why is it so underrated? Bhindi is super delicious if cooked right without the stickiness. With caramelised sweet onions like this, or stuffed with masala, or tawa fried with lots of dhania powder. Uff!
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@thesatbir
Satbir Singh
4 years
Hey 40+ friends, which classic do you want back on tv right now (along with Ramayana): 1) Dekh Bhai Dekh 2) Flop Show 3) Buniyaad 4) Tamas 5) Mr Ya Mrs 6) Old Fox 7) Different Stokes (the sitcom, not the erotic movie) 8) Chitrahar 9) The World This Week 10) Zubaan Sambhal Ke
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@thesatbir
Satbir Singh
3 years
Complimentary meals for Covid-affected families in Gurgaon. Home delivered. Very well done, Radisson. 👍🙏
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@thesatbir
Satbir Singh
3 years
Are our clients happy? A very happy client sent us this from Calcutta today. This has made us happier than a fat bonus cheque!
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@thesatbir
Satbir Singh
4 years
Our 21st. Mrs Singh and I went on a long drive to Khan Mkt (no political statement!) and picked up sandwiches, pizza slice, apple cake slice, coffee. Parked near Lodhi Garden and had our lunch in the car! #AnniversaryInTheTimeOfCovid
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Satbir Singh
5 years
Me: F block. Cabbie: H, sir? M: nahin nahin, F. Apph. Eff. C: X? M: Aff, Ph. फ़. C: स? S? M: ABBEY NAHIN YAAR. EFF. F FOR FARIDABAD. C: Faridabad nahin jayenge, sir.
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@thesatbir
Satbir Singh
11 months
iPhone 14 Pro: Delhi: From ₹129,900 USA: From $999/₹82,500 Difference: ₹47,400 Delhi-New York flight: ₹46,600 Better still: in Dubai: ₹86500. Delhi-Dubai: ₹10,000. Chalein?
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@thesatbir
Satbir Singh
3 years
A half century after they got me vaccinated, I took the parents for their vaccination today.
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@thesatbir
Satbir Singh
3 years
Wah Taj. Very happy to see drinking water in reusable glass bottles. Of course, for a moment I was delirious with joy thinking these were complimentary vodka bottles. 😎 @TajHotels
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@thesatbir
Satbir Singh
4 years
What’s your desi khana score?
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@thesatbir
Satbir Singh
2 years
Saw a Zomato guy sitting outside our house since yesterday. I asked him why. “Sir, we are dry-running a 1-minute delivery system. Aap phone rakhte hi hum doorbell bajayenge.”
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@thesatbir
Satbir Singh
4 years
ALCOHOL CONTENT Beer: 5% Wine: 12% Whisky: 40% Curd rice: 65% Can’t keep eyes open after lunch.
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@thesatbir
Satbir Singh
4 years
Mrs Singh called the maid for her salary and she was “didi, kaam to kiya nahin, kis liye paise?” Her husband and son have both lost their jobs. She had to be coaxed.
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@thesatbir
Satbir Singh
2 years
A family seriously hurt last night as their car crashes into tractor-trolley carrying rods that pierced their bodies. What can seatbelts and airbags do when trucks, tractors etc can be on highways without lights (and in fast lanes)... Mandatory confiscation, not fines, a must.
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@thesatbir
Satbir Singh
6 years
The Behala Gurdwara is a minute away from the bridge collapse site. Just heard it’s open for assistance to people affected. Langar, tea and water available till rescue is complete. #MajherhatBridge #kolkatabridgecollapse
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@thesatbir
Satbir Singh
3 years
Dedicated to all kadhi chawal premis.
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@thesatbir
Satbir Singh
3 years
Top global cities and their landmarks at night. Paris. Dubai. London. Gurgaon.
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@thesatbir
Satbir Singh
4 years
About 12 years ago, took a little over 50 lakh home loan. Paid 50,000+ per month for 140 months. Just checked, I still owe the bank over 50 lakh and need to pay 50,000+ per month for about a 100 more months! Of course, without a loan we’d never get a house, BUT PANCHO!
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@thesatbir
Satbir Singh
4 years
Over the next 45 days, clients are going to spend over 2,000 crores on ads on IPL. About 500 crores on celebrities. And, looking at the ads, a couple of crores in creative fees.
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@thesatbir
Satbir Singh
4 years
Nearly midnight and you’ve some work to finish. You tiptoe into the kitchen so no one is disturbed while you make chai. In slow motion, you take milk out of the fridge and the pateele ka dhakkan falls, spinning on the floor for an hour: TANATAN TOING TOING TOING TOING...
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@thesatbir
Satbir Singh
3 years
Normally, in case of death, neighbours, colleagues land up immediately. Relatives come in from all over the world. Someone takes over kitchen. Cremation, tehravi, bhog etc are well attended. Family has support for a couple of weeks. Closure. None of that now. No hugs even.
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@thesatbir
Satbir Singh
3 years
Please follow my good friend Gurinder Osan (on Instagram), who’s shooting in Tokyo. Some fabulous photos of our athletes.
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@thesatbir
Satbir Singh
3 years
125th birth anniversary of grandfather. Freedom fighter. Was imprisoned when Netaji left India. Here, with me.
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@thesatbir
Satbir Singh
4 years
Daughter (in wheelchair, she’s ok now, precaution) off to college abroad. Because she is going to miss my birthday on 12th, last evening she baked the most amazing luxurious cake ever and pizzas! Already missing her. Sinking in now. And now eyes are moist.
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@thesatbir
Satbir Singh
5 years
The biggest threat to modern marriage is the sudden sound on full volume while scrolling down FB/Insta videos post 11pm.
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@thesatbir
Satbir Singh
4 years
Had launched the Moto Razr in its first avatar in 2004 or so. We got it weeks before launch and would flaunt it at the toniest of places. Have never seen people’s eye pop out on seeing a phone as they did with the Razr. iPhone 100 won’t get those looks.
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@thesatbir
Satbir Singh
5 years
One news of a 23,000 challan and I’ve never seen this many bikes getting their pollution certificate. Fewer red light jumps too. It’s a miracle out there.
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Satbir Singh
3 years
Eating at home is healthy for tummy and wallet, both. ₹49 for the mixed sprouts. Sautéed with an onion, a tomato, hari mirch, pinch of jeera. Half a nimbu and dhaniya. Two servings. Yum.
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@thesatbir
Satbir Singh
2 years
Amongst the most beautiful phones ever made/will be made.
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@thesatbir
Satbir Singh
3 years
Meet the Mayurs. 📸 MrsSingh
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@thesatbir
Satbir Singh
5 years
Not seen giddha this good since the older ladies (mamis and massis) in the family. 👌👌
@learnpunjabi
Learn Punjabi
5 years
If you want to be best, you need to learn from the best. Enjoy this giddha tutorial. #giddha #punjabi
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@thesatbir
Satbir Singh
4 years
Flight attendant: Is there a doctor on this flight? Dad: *nudging me* that should've been you Me: Not now Dad Dad: Not asking for an advertising guy to help, are they? Me: Dad, there's a medical emergency happening right now Dad: Go and see if “making the logo smaller" helps
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@thesatbir
Satbir Singh
5 years
This Tanishq bag contains no jewellery but something equally precious: paranthe and pyaz wali bhindi.
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@thesatbir
Satbir Singh
4 years
Paris, Hong Kong have Disneyland. Meanwhile, in Gurgaon:
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@thesatbir
Satbir Singh
3 years
Dropping a cargo liner loaded with isabgol next to the stranded one in Suez may help unblock the Canal.
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@thesatbir
Satbir Singh
1 year
Not a single foot of the highway divider is free of pan and gutka thook. On both sides.
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@thesatbir
Satbir Singh
3 years
At kiddo’s school for progress review. Kids (13/14-yo) meeting after a year. I‘d have thought they’d run, greet each other. But they are awkward and silent like strangers. Children have suffered the most in this Covid era. 7-8hrs of physical activity/socialising is now zero.
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@thesatbir
Satbir Singh
5 years
Is Kohli giving up endorsing foreign brands like Puma, Uber, etc?
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@thesatbir
Satbir Singh
5 years
Any chicken curry (with lots of alu) fan here? And rice.
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@thesatbir
Satbir Singh
5 years
Methiwale paranthe (low ghee) for dinner. I hereby declare winter open.
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@thesatbir
Satbir Singh
3 years
How the others wait even after the wheelchair has left till the makeshift ramp is folded and removed.
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@thesatbir
Satbir Singh
3 years
If dhol was an Olympic event, this is podium finish.
@Ibraheeeeem92
I b r a h e e m 
3 years
Aik Dafa phr se cc: @TheRebelRise 😁
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@thesatbir
Satbir Singh
4 years
How I cook mutton: mix grated onion and meat and let it cook till onion juices dry up. This itself will tenderise the meat. Add ghee, crushed garlic, ginger, salt, red chilly powder, turmeric, masalas. Stir till ghee separates. Add hot water and pressure cook. Bon appetit.
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@thesatbir
Satbir Singh
2 years
New ministry announced. Should be very popular.
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@thesatbir
Satbir Singh
3 years
Who doesn’t love a good baingan ka bharta!
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@thesatbir
Satbir Singh
3 years
Dear brand managers, don’t start thinking and evaluating your available budgets and Covid-impact on your company AFTER the presentation. Fucking do it BEFORE you call for a pitch.
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@thesatbir
Satbir Singh
3 years
The world’s easiest Bhangra lesson! Remember smiling is at the core of Bhangra! Happy Diwali!
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@thesatbir
Satbir Singh
3 years
The unkempt handsome look.
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@thesatbir
Satbir Singh
1 year
Married life is all about dividing things to do. Mrs Singh is helping kiddo prepare for his maths and chemistry exams, while I gundhoed aata.
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@thesatbir
Satbir Singh
3 years
“My vote is not a freebie.” In and for @TOIChennai today. Our work. @thinkstr #TNAssemblyElection2021 #TNElections2021
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