Writer of campaigns like Incredible!ndia & Bajaate Raho. Founder & CCO,
@thinkstr
The views are my own. Sometimes, those of the whisky I've been having.
A Punjabi lad singing Kesariya in Malayalam, Tamil, Kannada, Telugu and Hindi. I don’t know how well as I don’t know southern languages but sounds fabulous. Learning more languages is a beautiful thing. Anyone knows who is he?
#IncredibleIndia
Store owners, if you employ security staff, please give them a chair. Many are middle aged (early retirement from armed forces etc) and are on their feet at the same spot from 10am to 9-10pm. Every day. Torture.
Rishi Sunak’s grandfather is from Gujranwala (undivided India, now in Pakistan). Moved to Kenya in 1930s. Father born in Kenya. Mom in Tanzania. How’s the happiness in those countries?
Many reasonably ok salaried middle class families are just one death (of the breadwinner) away from slipping into near poverty. Negligible savings, EMIs, rent, school fees mean thousands are facing this because of the virus.
Receptionist to CEO: “Sir, people from CBI are here. They are in conference room”
CEO, CFO quickly destroy all financial papers and go to meet CBI officials.
CBI official: “hello sir, wanted to invite you to our annual function. We are from Confederation of Bharatiya Industry.”
Next Bharat Ratna should go to the selfless volunteer. Organising oxygen, cremating the dead, turning livelihood-earning auto rickshaws into free ambulances, serving food at homes of patients. Man, a billion salutes to these men and women. Incredible love of humanity. 🙏
#Covid
What is remarkable about this Jaspal Bhatti piece on sale/purchase of MLAs isn’t that it is still relevant, it’s that it ran on the state-run Doordarshan without him being thrown in jail.
It’s oxygen right now. In 25-30 years, we’re going to run out of water in many parts of the country and the world. And that’ll be a permanent shortage. Think of it.
The most confounding rule: 100% occupancy in flight (maskless eating included), alternate seating in a crowded bus upon landing. Someone please explain.
A bunch of Japanese kids at the airport food court added a few more chairs to their table from other tables. Now they’re leaving. And they’ve returned every single chair to its original table.
As a
#Sikh
, one very beautiful thing is the slight nod of one’s head and a smile when you notice another. I’ve done it and got it back in NY, Miami, London, Paris, Amsterdam, KL, Chennai. Everywhere I’ve passed one. The extraordinary league of Sikh gentlemen.
#SinghNod
Europeans are like take slab of meat, sprinkle salt and pepper and heat each side for 2 minutes and voila! No wonder, they conquered the world while we were busy making 50-item thalis!
Kadhi pakode tip # 1: make 4 times the number of pakode you want in the kadhi. Family members are going to walk into the kitchen on some pretext or the other and before you know, you have no pakode for kadhi left.
Mutton biryani for lunch! Apart from the regular steel, glass, plastic containers for storage in our fridge at home, we seem to have a few of these old ice cream boxes. I was told leftover biryani was in one. Discovered it has aata when opened for lunch in office!
Punjabis are today top notch MPs in England, Governors/mayors in US, ministers/leaders of opposition in Canada and so on. The heart bleeds when you see the lot on offer in Punjab. They don’t need a Kejriwal to come as a lowly fearmonger.
Last night was pure poison. Son had massive breathing issues. Had to run around at 1am for his nebuliser medicine. Went to 24-hr chemists at Artemis, Medanta, Cloud 9, finally found it at Paras. We are all doomed for the next two months now.
Air pollution in Delhi hits 17 times the healthy limit despite all efforts, India’s capital again covered in toxic haze after a night of Diwali fireworks.
Two NCR pizzerias (Gurgaon’s Da Susy and Vasant Vihar & Amar Colony’s Leo’s) feature in the Top 50 Pizzas Asia Pacific list. Da Susy is fabulous. Have to try Leo’s now.
Dedicated to bhindi lovers. Why is it so underrated? Bhindi is super delicious if cooked right without the stickiness. With caramelised sweet onions like this, or stuffed with masala, or tawa fried with lots of dhania powder. Uff!
Hey 40+ friends, which classic do you want back on tv right now (along with Ramayana):
1) Dekh Bhai Dekh
2) Flop Show
3) Buniyaad
4) Tamas
5) Mr Ya Mrs
6) Old Fox
7) Different Stokes (the sitcom, not the erotic movie)
8) Chitrahar
9) The World This Week
10) Zubaan Sambhal Ke
Our 21st. Mrs Singh and I went on a long drive to Khan Mkt (no political statement!) and picked up sandwiches, pizza slice, apple cake slice, coffee. Parked near Lodhi Garden and had our lunch in the car!
#AnniversaryInTheTimeOfCovid
Wah Taj. Very happy to see drinking water in reusable glass bottles. Of course, for a moment I was delirious with joy thinking these were complimentary vodka bottles. 😎
@TajHotels
Saw a Zomato guy sitting outside our house since yesterday. I asked him why. “Sir, we are dry-running a 1-minute delivery system. Aap phone rakhte hi hum doorbell bajayenge.”
Mrs Singh called the maid for her salary and she was “didi, kaam to kiya nahin, kis liye paise?” Her husband and son have both lost their jobs. She had to be coaxed.
A family seriously hurt last night as their car crashes into tractor-trolley carrying rods that pierced their bodies. What can seatbelts and airbags do when trucks, tractors etc can be on highways without lights (and in fast lanes)... Mandatory confiscation, not fines, a must.
The Behala Gurdwara is a minute away from the bridge collapse site. Just heard it’s open for assistance to people affected. Langar, tea and water available till rescue is complete.
#MajherhatBridge
#kolkatabridgecollapse
About 12 years ago, took a little over 50 lakh home loan. Paid 50,000+ per month for 140 months. Just checked, I still owe the bank over 50 lakh and need to pay 50,000+ per month for about a 100 more months! Of course, without a loan we’d never get a house, BUT PANCHO!
Over the next 45 days, clients are going to spend over 2,000 crores on ads on IPL. About 500 crores on celebrities. And, looking at the ads, a couple of crores in creative fees.
Nearly midnight and you’ve some work to finish. You tiptoe into the kitchen so no one is disturbed while you make chai. In slow motion, you take milk out of the fridge and the pateele ka dhakkan falls, spinning on the floor for an hour: TANATAN TOING TOING TOING TOING...
Normally, in case of death, neighbours, colleagues land up immediately. Relatives come in from all over the world. Someone takes over kitchen. Cremation, tehravi, bhog etc are well attended. Family has support for a couple of weeks. Closure. None of that now. No hugs even.
Daughter (in wheelchair, she’s ok now, precaution) off to college abroad. Because she is going to miss my birthday on 12th, last evening she baked the most amazing luxurious cake ever and pizzas! Already missing her. Sinking in now. And now eyes are moist.
Had launched the Moto Razr in its first avatar in 2004 or so. We got it weeks before launch and would flaunt it at the toniest of places. Have never seen people’s eye pop out on seeing a phone as they did with the Razr. iPhone 100 won’t get those looks.
One news of a 23,000 challan and I’ve never seen this many bikes getting their pollution certificate. Fewer red light jumps too. It’s a miracle out there.
Eating at home is healthy for tummy and wallet, both. ₹49 for the mixed sprouts. Sautéed with an onion, a tomato, hari mirch, pinch of jeera. Half a nimbu and dhaniya. Two servings. Yum.
Flight attendant: Is there a doctor on this flight?
Dad: *nudging me* that should've been you
Me: Not now Dad
Dad: Not asking for an advertising guy to help, are they?
Me: Dad, there's a medical emergency happening right now
Dad: Go and see if “making the logo smaller" helps
At kiddo’s school for progress review. Kids (13/14-yo) meeting after a year. I‘d have thought they’d run, greet each other. But they are awkward and silent like strangers. Children have suffered the most in this Covid era. 7-8hrs of physical activity/socialising is now zero.
How I cook mutton: mix grated onion and meat and let it cook till onion juices dry up. This itself will tenderise the meat. Add ghee, crushed garlic, ginger, salt, red chilly powder, turmeric, masalas. Stir till ghee separates. Add hot water and pressure cook. Bon appetit.
Dear brand managers, don’t start thinking and evaluating your available budgets and Covid-impact on your company AFTER the presentation. Fucking do it BEFORE you call for a pitch.