Big news:
We spent $400,000 on a web domain.
Support Shepherd is now Somewhere.
Turns out nobody can remember Support Shepherd, it doesn't make a lot of sense, and even really smart people spell it incorrectly over and over.
Hiring top 1% talent all over the world to save…
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@sweatystartup
Yessss Nick!
People will read this and think you're blowing your money on a $400k domain. "But you could have got the .co or .xyz for wayyy less".
But people still sleep on top tier dotcoms. Usually the payback period is <12 months.
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@sweatystartup
This video is OUTSTANDING. Yes it's an ad for Somewhere, but it's really an ad for people. The brand positioning is killer - just showcase the people.
Is there a permalink to this video outside of Twitter somewhere?
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@sweatystartup
Congrats Nick. You're gonna kill it. I'm so excited to watch you win. For real, you're an inspiration.
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@sweatystartup
$400,000 is a crazy price...but worth every penny
I'm a believer in great names + domains
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