I stayed silent during the “newsie” scandal of the week.
You know the one, where an influencer lionized a known human trafficker and rapist for their “marketing tactics.”
I stayed silent mostly out of exhaustion.
I stayed silent because I was not surprised.
I stayed silent…
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For context if you’re coming in having no idea what I’m talking about:
Want to know the affiliate strategy of indicted rapist and sex-trafficker Andrew Tate?
Well you're in luck because
@mrsharma
and
@workweekinc
have delivered it to my inbox.
Seriously, why are marketers so obsessed with this misogynist? It's gross.
Immediate unsub.
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@rhiankatie
It’s one thing to make a mistake and apologize to the person calling you out but what about all of the women that subscribe to the newsletter- where is that apology? People make mistakes - just own up to them.
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@DebMecca
100%
I don’t expect perfection, but I do expect taking ownership of the mistakes made.
At the very least a tweet although a tweet + an emailed apology would say “I have learned from this experience”
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@rhiankatie
If it weren’t for the women in DTC, I wouldn’t have a career in DTC. You,
@DebMecca
,
@kvlly
and
@kdlafrance
all bet on me and cheered me
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@rhiankatie
So much power in your words here. Sometimes I still have faith this platform can be used for good.
Your post here is one of those moments.
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@AndyTheGiant
💜
I stayed silent for too long, and was really reflecting on my silence today during a ferry ride, and realized I was being complicit.
My great-grandmother z”l always said “tu etwas” (do something)
So I did, and it’s not a lot, but I hope other women see this and know that…
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@rhiankatie
This guy is Gary Vee of DTC.
He’s a bro influencer, let’s stop putting him on a pedestal.
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@rhiankatie
Bad people are good at internet marketing. Tate is disgusting and probably deserves jail time but that doesn’t make his strategy unworthy of study.
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@AdamChudy
Yes it does.
There’s a lot of other inspiration to draw from.
Would you be cool with stuff like “5 takeaways from Charles Manson’s community building strategy?”
Because I’m not.
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@rhiankatie
The silence of no public apology or retraction is deafening. Very unfortunate and sad.
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@mrloo
100% agreed. I know he sent out an apology of sorts in his newsletter tonight, but he hasn’t uttered a peep on twitter.
He and I spoke today and I said in no uncertain terms that he needed to apologize on Twitter as well as in his newsletter.
We all mess up, (I told him this…
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@rhiankatie
This is engagement bait. No public apology. “A known human trafficker”
You are talking about a man who spent 90+ days in jail without a charge then kept on house arrest and JUST NOW released from house arrest because there is no real charge.
You should be ashamed of yourself.
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