Pedro Dias @pedrodias Twitter profile

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Pedro Dias

@pedrodias

14 days

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Pedro Dias

@pedrodias

1 year

@elonmusk Collapse threads in no longer than 3 consecutive tweets

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Pedro Dias

@pedrodias

6 months

@AndreJanonesAdv Sim. Culpa agora é das “big techs”, e não da pocilga disseminadora de fake news @choquei que vocês impulsionam e financiam nos bastidores.

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Pedro Dias

@pedrodias

10 months

The senior SEO during a site migration

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Pedro Dias

@pedrodias

2 years

@DaniloGentili “Vamos homenagear o Jô que a gente quer, não o que ele era.”

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Pedro Dias

@pedrodias

1 year

That SEO life 😅

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Pedro Dias

@pedrodias

6 months

@AndreJanonesAdv @choquei Sim. Porque a parte repreensível aqui é as bug techs se beneficiarem e não uma pessoa ter morrido pelas falsidades que foram publicadas gratuitamente.

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Pedro Dias

@pedrodias

1 year

O Brasil é um balde de caranguejos

Honorato

@philliphonorato

1 year

Sim, tem gente que acha super legal furto, só pelo fato de ser carro de rico. É surreal isso. 🤦‍♂️

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Pedro Dias

@pedrodias

2 years

BREAKING: SEOs to rebrand themselves as Search Engine Helpful Little Helpers

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Pedro Dias

@pedrodias

2 years

If you think hiring an SEO professional is expensive, try the costs of not having one.

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Pedro Dias

@pedrodias

2 years

@GloboNews @arielpalacios @juliaduailibi Vergonha desse “jornalismo” hein

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Pedro Dias

@pedrodias

2 years

@elonmusk Stop the count!

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Pedro Dias

@pedrodias

1 year

A guide on "when to worry with crawl budget"

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Pedro Dias

@pedrodias

5 months

It's been almost 3 months since @heycar_uk migrated from their .co.uk domain to .com and the canonicals were left behind... I've reached out to them back in December, and they seemed pretty convinced this wasn't a priority. ¯\_(ツ)_/¯

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Pedro Dias

@pedrodias

2 years

SEOs: "SEO is a complex area. You need to master how the sophisticated search, indexing and ranking works. It's a holistic approach, considering all the technical and qualitative expertise needed" Also SEOs: "This chart has gone up! Definitely it was this specific Google update"

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Pedro Dias

@pedrodias

2 years

The September 2022 Core Update just completed the rollout

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Pedro Dias

@pedrodias

1 year

I made a meme

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Pedro Dias

@pedrodias

2 years

Have this SEO 101 "course" sitting on my drive since ~2012... Between restructuring and updating content, it's ~300 slides covering everything Technical SEO and search... Been thinking putting it up on YouTube. For free.

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Pedro Dias

@pedrodias

2 months

@AnaPaulaVolei @elonmusk Já levantou

Elon Musk

@elonmusk

2 months

@cb_doge Content restrictions in Brazil have been removed

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Pedro Dias

@pedrodias

2 years

When you launch a new brand without any search volume behind it, you have to fight against Google’s “did you mean” 😅

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Pedro Dias

@pedrodias

7 months

Now SEOs can all add an “as seen on The Verge” logo to their websites.

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Pedro Dias

@pedrodias

1 year

Adding to my CV “Elon agreed with me this one time”

Elon Musk

@elonmusk

1 year

@pedrodias Agreed

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Pedro Dias

@pedrodias

2 years

SEO should sit at the centre of Product and not at the ends. Instead of going around promoting “content for SEO”, “navigation for SEO”, or any other “for SEO”, work with Product teams to make their efforts better aligned with SEO requirements. Make SEO work logically for them!

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Pedro Dias

@pedrodias

2 years

It’s complete!!! “Released the August 2022 helpful content update. The rollout was complete as of September 9, 2022”

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Pedro Dias

@pedrodias

1 year

In case you're new at this: - Canonicals don't manage crawl - Noindex doesn't manage crawl - Server redirects don't manage crawl Crawl can be managed through: - 4xx HTTP status - robots.txt directives - other server configs

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Pedro Dias

@pedrodias

1 year

Yandex: 1922 ranking factors And many still believe Google has 200 and you can correlate them all in rankings and visibility charts

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Pedro Dias

@pedrodias

1 month

Barbecue is getting ready 😅

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Pedro Dias

@pedrodias

2 years

For 2023 we’ll see more SEO professionals interested in exploring UX and its SEO related areas, like: - Findability - Usability - Information Architecture - Web Accessibility Getting to know these is the key to understand the concepts of “value” and “quality”

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Pedro Dias

@pedrodias

3 months

I can't stop laughing at @JohnMu 's website robots.txt 🤣🤣🤣

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Pedro Dias

@pedrodias

2 years

- So, you work in SEO, uh? - Yeah! I use Python to work on advanced ML models. Then parallelise it with GPT-3 to output the best semantic HTML and structured data markup code... All that falls on top of an AI driven website architecture... You should see my LSI keywords!

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Pedro Dias

@pedrodias

1 year

Look who I met at #BrightonSEO 😅

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Pedro Dias

@pedrodias

2 years

My time as Head of Organic Growth at Autovia ended… So, I’ll be taking some time and thinking where I’m gonna focus next. I might slowly start doing some consulting work and see how that goes.

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Pedro Dias

@pedrodias

2 years

- So, you work in SEO, uh? - Yeah! I’ve been doing SEO before we had internet…

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Pedro Dias

@pedrodias

1 month

- No one's entitled to their rankings on Google; - Google doesn't owe you any data, guidance or explanations—they choose to; - Google can do whatever they want in their search results; - You're free to exclude your site from Google; - Google is not the Web.

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Pedro Dias

@pedrodias

10 months

You know you’re an SEO when

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Pedro Dias

@pedrodias

2 years

If you really want to learn the cornerstones of SEO, delve into UX, Information Architecture, Usability and Web Accessibility. Marketing won't give you the "how"s and "why"s like Product areas will.

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Pedro Dias

@pedrodias

4 months

The CEO doesn't buy your SEO pitch because you don't tie your work to business goals. The CPO doesn't allocate resources to your SEO work because you don't explain how it fits in the Product roadmap. The Dev team doesn't prioritise your SEO recommendations because you failed to…

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Pedro Dias

@pedrodias

5 months

"SEO optimize"

Semrush

@semrush

5 months

Want to SEO optimize your content? Here are some tips to consider: ✒️ Make sure your title tag entices users to click ✒️ Include your primary keyword in your title tag ✒️ Keep your title tag around 55 characters long read more in our blog post: .

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Pedro Dias

@pedrodias

2 years

“Pedro, can you dumb-down EAT for me? I don’t really want to go reading 347 blog posts…” Sure:

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Pedro Dias

@pedrodias

7 months

I suspect Google is preparing something and the e-commerce websites aren’t gonna like it. I really hope I’m wrong. 😑

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Pedro Dias

@pedrodias

1 month

Yay! Balloons 🎈

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Pedro Dias

@pedrodias

1 year

Google might even launch another Core Update before end of next week 😅

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Pedro Dias

@pedrodias

2 months

@jorgemessiasagu Deleta a conta

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Pedro Dias

@pedrodias

7 months

This should be the only way SEOs go to conferences in 2024. 😅

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Pedro Dias

@pedrodias

1 year

@DaniloGentili Metodologia usada: Milhões que ambicionam roubar + "passando fome"

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Pedro Dias

@pedrodias

7 months

OK. Who's messing around w GSC? It's been intermittent like this

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Pedro Dias

@pedrodias

22 days

My take: The era of "anyone can do SEO" is over. Highly skilled and specialised individuals will still be very much sought after.

Nick LeRoy

@NickLeRoy

23 days

Google's adoption of AI has caused digital marketers to fear for their jobs... and it just might be warranted. SEO Jobs are down -37% in Q1 2024 YoY 😳 Full details in the @SEOjobscom State of the SEO Job Market: Q1 2024 report. CC: @rustybrick …

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Pedro Dias

@pedrodias

9 months

@PolianaPGT @gleisi Assim ela toma um SUSto 😅

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Pedro Dias

@pedrodias

4 months

I love we’re seeing so many “SEO experts” popping like mushrooms on the back of AI. There’s gonna be a lot of repair work to be done after the scorch Google is preparing to unleash.

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Pedro Dias

@pedrodias

7 months

50% of SEO AI bros will vanish overnight if OpenAi implodes

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Pedro Dias

@pedrodias

1 year

In case you're new at this: If your site is crap, and you optimise said website, it'll just expose the crap that the website is. SEO will not necessarily turn crap into strawberries. SEO does not create value where value does not exist. SEO exposes value! And for something to…

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Pedro Dias

@pedrodias

1 year

Oh boy! Start your engines

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Pedro Dias

@pedrodias

1 year

No SEO consultant will ever be praised for the disasters that didn't happen!

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Pedro Dias

@pedrodias

2 years

If you could work as Head of SEO for *ANY* company/brand, which would it be? Note: naming your own doesn't count 😅

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Pedro Dias

@pedrodias

1 year

@benedictevans @sama

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Pedro Dias

@pedrodias

1 year

This is, definitely, an interesting read on Google's SGE "Plagiarism Engine: Google’s Content-Swiping AI Could Break the Internet | Tom's Hardware"

Plagiarism Engine: Google’s Content-Swiping AI Could Break the Internet

The Search Generative Experience seems more like a text-copying experience.

www.tomshardware.com

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Pedro Dias

@pedrodias

7 months

We can start something here

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Pedro Dias

@pedrodias

1 year

Took this screenshot 14 years ago... Will always be grateful to @mattcutts The SEO space was very different back then, and he was a great influence.

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Pedro Dias

@pedrodias

1 year

ChatGPT has a better take on the subfolder VS subdomains argument than most prominent SEOs 😅

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Pedro Dias

@pedrodias

7 months

I might be making a T-Shirt out of this 😅

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Pedro Dias

@pedrodias

1 year

Will the SEO industry ever grow out of obsessing over Google Updates?

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Pedro Dias

@pedrodias

1 year

Cheers Brighton. Thanks for all the SEO

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Pedro Dias

@pedrodias

7 months

@MrAndyNgo “Report him to the police” because “I don’t want anyone to hold me accountable for my authoritarian, racist, antisemite and disgusting acts”

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Pedro Dias

@pedrodias

29 days

Looks more like: “we’ve just buried a new ‘web’ filter…”

Google SearchLiaison

@searchliaison

29 days

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today…

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Pedro Dias

@pedrodias

2 months

@claudioedantas Nenhuma.

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Pedro Dias

@pedrodias

2 years

Thankfully the “TikTok SEO” went away faster than it came. 😅

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Pedro Dias

@pedrodias

3 months

For all the folks automating hundreds on websites and content -- You should include in your HTML the special tag that tells Google none of your content is AI generated: <meta name="robots" content="none" />

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Pedro Dias

@pedrodias

9 months

Folks… It’s more work to maintain black hat spam, than to properly build an maintain a long standing profitable website.

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Pedro Dias

@pedrodias

1 year

"The new metric, INP, will replace FID as part of the Core Web Vitals in March 2024" Introducing INP to Core Web Vitals

Introducing INP to Core Web Vitals | Google Search Central Blog | Google for Developers

developers.google.com

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Pedro Dias

@pedrodias

2 years

I've put together a modest website for my SEO consulting gig:

Technical SEO & SEO Product Management Consulting | Visively

Visively is a different approach to SEO Consulting. With unrivalled expertise in Technical SEO, SEO Strategy and SEO Product Management

visively.com

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Pedro Dias

@pedrodias

1 year

I felt a disturbance in the force. As if suddenly I tuned 47 😅

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Pedro Dias

@pedrodias

7 months

I really dislike the term "SEO Expert" and would never use it to describe what I do

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Pedro Dias

@pedrodias

9 months

This being true, it's very worrying to see the level things are at Google. Albeit not surprising to see someone on the ads side trying to push for their numbers or trying to make their clients look good, the real question is--was this even considered by the search team?

pedram

@pdrmnvd

9 months

i fucking called it. ads team begging for worse search results so that the ads team can hit their goals this year

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Pedro Dias

@pedrodias

7 months

Some SEO days are like

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Pedro Dias

@pedrodias

15 days

Next at some random SEO meeting: "We need to get more clicks, because BabyPanda and Navboost will have an impact on the Twiddler" It really reels in the credibility...

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Pedro Dias

@pedrodias

1 year

Even if Bing does most of this right, I highly doubt people will leave Google for Bing

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Pedro Dias

@pedrodias

4 months

Here's a JS bookmarklet, you can just have in your bar and click on any website you have open to see a stripped cache for that page. javascript:void((%27 https://www.google.com/search?strip=1&q=cache:%27+window.location.href,%27_blank%27));

Cyrus SEO

@CyrusShepard

4 months

Seems important for SEOs to know: • Google has now removed the "View Cache" link from search results • You can still see Google's cache by searching "cache:example(dot)com" for now... More via @rustybrick

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Pedro Dias

@pedrodias

2 months

Wait until they find out the reversal won’t fix the issue 🫠

Carl Hendy

@carlhendy

2 months

It’s not every day that you see a domain name migration reversal, especially from a 3-letter .com domain. Google updates are partly to blame for the decision. WooCommerce is owned by Automattic, who also own WordPress.

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Pedro Dias

@pedrodias

1 year

Great illustration of FOMO

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Pedro Dias

@pedrodias

2 years

- So, you work in SEO, uh? - Yeah! I've built a 10-page WordPress website... Been optimising the crawl budget for 3 months now.

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Pedro Dias

@pedrodias

1 year

Instead of thinking SEO is becoming threatened by AI. I'm just thinking it's actually becoming more demanding and technical. Highly experienced and technical professionals will be in more demand than ever. It's going to be tough to hire for the businesses not paying attention

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Pedro Dias

@pedrodias

5 months

As an SEO consultant, did you ever run Google Ads for your business? Is it worth it? What's your experience like?

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Pedro Dias

@pedrodias

8 months

Remember... As a professional, highly skilled SEO you don't need to worry about these AI tools. They'll just guarantee that you'll have more work. Demand will just grow for folks with specialised skills, in order to fix all the mess these tools are about to unleash on the web.

John Rush

@johnrushx

8 months

SEO is hard. We thought it'd be easy. We've built the world's most autonomous SEO agent. It does these things for you: → Checks your website → Finds the best keywords using Google Planner → Writes articles automatically → Links the articles together → Adds CTAs and promos…

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Pedro Dias

@pedrodias

1 year

Who feels like the guy on the right?

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Pedro Dias

@pedrodias

2 years

Quick reminder: As Google’s Helpful Content Update is rolling out, avoid: - Jumping to analysis before the rollout is complete & without a clear trend; - Drawing conclusion too early and/or based on your first assumptions; - Assuming observations will be the same for other sites

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Pedro Dias

@pedrodias

10 months

Look at me… I am the captain now!

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Pedro Dias

@pedrodias

2 years

Solid 👍🏻😅

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Pedro Dias

@pedrodias

4 months

Search is so complex, even scientists and engineers working every day to design and improve it can't figure out how to nail it 100%, or explain it with a high degree of confidence. Unlike SEOs... SEOs know all about it.

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Pedro Dias

@pedrodias

4 months

A senior Technical SEO in the UK will get between 65k-75K and a Head of SEO 85-95K

NBC News

@NBCNews

5 months

Walmart announced last week that the average salary for store managers will go from $117,000 to $128,000 a year — a 9.4% increase.

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Pedro Dias

@pedrodias

2 years

Is Google gonna push an algorithm update just before Christmas? - Yes.

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Pedro Dias

@pedrodias

1 year

I understand all the SEO outrage at AI because of the completely wrong data, but it’s not that we’ve been doing a much better job with SEO tools over time. Do you really think many SEO tools don’t “make things up”? Even Google Search Console hides a good amount of data.

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Pedro Dias

@pedrodias

1 year

Well, well, well... "Google licenses content from news publishers under the EU Copyright Directive"

Google licenses content from news publishers under the EU Copyright Directive

An update on Google’s progress under the European Copyright Directive

blog.google

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Pedro Dias

@pedrodias

7 months

A big number of SEO-related problems arise from the lack of data needed to answer questions like: - What is the main purpose of this page? - Does this page content deliver on its purpose? - What value does this content have? - Is the value strong enough to justify its existence?

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Pedro Dias

@pedrodias

2 years

Good grief, SEO Twitter.

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Pedro Dias

@pedrodias

2 years

The art of cable box storage 😅

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Pedro Dias

@pedrodias

7 months

When in Italy 😅

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Pedro Dias

@pedrodias

6 months

The amount of clients that leave their Google Search Console accessible to former agencies and consultants is worrying. Review your delegated access list every 3 or 6 months folks!

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Pedro Dias

@pedrodias

2 months

Yearly reminder on when you need to worry with "crawl budget"

Pedro Dias

@pedrodias

1 year

A guide on "when to worry with crawl budget"

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