If you scaled this product to $400K in 30 days, this is what you would’ve learned…
High level lessons of insane scaling to $30k/day in 1 month with a 10+ ROAS… 🚀🚀🚀
This guy is making $40M profit on his most recent Real Estate transaction. 💵
I sat down with him for 30 mins
If this gets a bunch of retweets ill post the
#1
piece of advice he gave me 🔥
Once you get $100K liquid from ecom, you NEED to buy Real Estate
I have 4 buildings that net me an average of $3-4k/month in PROFIT automatically every month
Don’t need to worry about stores dying when your bills are PAID!
3-4 winners = Financial Freedom
I’ve tested (literally) thousands of products with Facebook & TikTok 🔥
This has resulted in over $25M in sales generated over the last 4 years or so 💵
I’ve seen hundreds of winners & thousands of losers. Here’s my criteria for finding winning products! 🧵
Product selling price: $5 👎
Profit margin: $22 😳😳
AOV $28 & average cost to fulfill was $6.
Low ticket is powerful if you utilize it correctly. Short 🧵
Hired a hometown chick for product research & shes actually crushing it
Interesting how someone with 0 experience in ecommerce is so good at finding products
No conflicting opinions. No clouded judgement. Just told her to give products she thinks are cool
The ecom Twitter community reminds me so much of the lowkey ecom groups back in 2018. A.K.A. The reason i love ecom so much
Back on the awesome side of ecom again
This guy is making $40M profit on his most recent Real Estate transaction. 💵
I sat down with him for 30 mins
If this gets a bunch of retweets ill post the
#1
piece of advice he gave me 🔥
Youtube for E-Commerce is so toxic.
I feel like people would rather watch me do 24 hr challenges than see me go in depth on how to build a product research team & get endless amounts of good products to test
Anything actually valuable, doesn’t get any views
Met up with the TikTok organic legend
@JimmyFarley00
. If you’re doing TikTok organic you NEED his course. Copped it a few times for team members & they’ve already grown a page to 2M+ views in under a week… Dudes a savage!
I regret the hundreds of thousands of $ i spent on myself selfishly when I could’ve spent that $ building network & opportunity.
You don’t hesitate when buying a rollie. But hesitate when thinking about throwing a mastermind to meet likeminded people. Stupid
4/8 Facebook Ad Strategy
Our ad strategy was simple.
1. Start a campaign
2. Kill bad ad sets & add 1 per day
3. Identify winning ad sets & scale by 20% every other day
4. Repeat with new campaigns, audiences, ads, lookalikes, retargeting, etc.
This “People who use Loox” slander going around the ecom twitter community is a joke.
We just got done scaling a brand to $2M a month using Loox.
Yall just tryna look good by trashing on others & you look like clowns.
6/8 Unicorn Products
Unicorn Products are what I call products that scale to 7 figures with ease. ALL unicorn products I’ve been blessed with had these characteristics:
1. Product is new & untapped
2. Product & marketing create insane levels of impulse
You will only get as big as your mind allows you to
Every entrepreneur will say “think bigger” but would sell their soul for $100k a month in a second
You need to see it for yourself. You’re shooting too small. But you won’t realize it until you hit it.
2/8 The Pioneer Method
The Pioneer Method is testing products that nobody else is selling yet & being one of the first to scale a product.
When you find a winner this way, you create real impulse & get explosive sales…
In 30 days, I will be linking with 30 7 & 8 figure ecom guys to mastermind, network & have fun for a weekend in Florida…
Your network is incredibly important once you pass 7 figs, and this will be a weekend dedicated to that.
If you want to attend, DM me.
8/8 More lessons…
I kept this thread short, but went way more in depth on each of these lessons and went over quite a few more in my Youtube video about it.
ILY. I hope u get a unicorn soon 🦄🚀
1/8 The Product & Store
$400K in 30 days
Product sell price: $139.99
51% gross margin
$150k+ profit
Product: Hunting Camera
Store ended up doing $1.4M in 60 days or so but majority of lessons were learned during the initial hard scale.
I have added & messaged a lot of you guys since joining Twitter. Super excited to build friendships in this Twitter world. I'm excited to talk to all of you & meet you.
If you haven't yet, say hi!
My biggest fear as a kid was growing up, needing a job, having responsibilities,
So instead i decided to man up early in life so i can remain young for the rest of it
@MattEpstein16
It’s normal. Disconnect emotions from the process. Seek happiness from progression not dollars. Losing money is still progression/learning
3/8 REAL Impulse…
You only get results like this from REAL impulse purchases created by having a product that is:
- New to the market
- A price & offer that is undeniably a no brainer
- An ad that effectively pushes the purpose & value prop of the product
The hardest part about building a million dollar company, is meeting someone who built a 10 million dollar company and realizing you did it all wrong 😂🚀
@lucawashenko
“You’re gunna wish you invested that” fuck off.
Buy the whip, enjoy it for a year, sell it you’ll lose $20k-$50k on depreciation/insurance/repairs and if you cant lose $50k without worrying youll regret it later then you shouldnt be buying that car anyway
5/8 Ad Strategy Pt. 2
Our strategy was simple & replicable. Also scaling by %’s allowed us to have no limit. We scaled single ad sets to 6 figures in spend with 5+ ROAS by the end of it.
Obviously, top interest was “Hunting” 🤣
7/8 The Truth
This scale was a direct result of an insane product, with an insane perceived value, with an incredible ad strategy behind it.
It is 100% replicable but the stars alligned for sure ✨
Facebook failing to tell advertisers why their ads are getting disabled to avoid “circumvention” is one of the biggest corporate mistakes they have ever made.
I can just see the “genius” in the board room who had the idea. You’re an idiot
A lot of you look at others for inspiration to be better…
Most of all you need is the man in the mirror.
You focus on beating him every day, and succeed, you’ll get farther than you could ever imagine.
Arie doesn’t know that I did this… But about a year ago he gifted me a couple products from one of his brands.
Hey Arie, we just got your brand into its first retail shop 😃😃😃
Experiment for us & a gift to you
@arie_scherson
Good work
@juliamaryyanek
!
6/8 Continued…
3. Product must not break any ad policies & must work as advertised!!
4. Every single “Unicorn” was found in Q3 & scaled to piss throughout Q4. It is Q3 now. It’s unicorn time baby 🦄
If you’re going through an amazing time in your life, talk to someone whos not and ask them how they would maximize your situation
If you’re going through a hard time in your life, talk to someone whos not…
Stay grounded
Not many things in life are guaranteed to give you a 1,000X ROI…
But one of those things is paying for dinner.
$50-$100 + tip to build trust in a connection & show appreciation.
Priceless.
People act like I’m crazy when I tell them I dropped out of High School with nothing in pursuit of building my business.
Everybody I knew that finished High School & College also had nothing. What’s the difference?
1. 🏷 Sell Price & Margin
Facebook: Sell price between $30 & $150 works best.
TikTok: Sell price between $30 & $80 works best.
MUST have 50%+ margins if doing paid ads.
If you are a bad ass with organic TikTok & want to get into TikTok ads for more speed of testing, scalability & consistency, you are at a massive advantage by understanding how content performs on TT & being able to produce content
You don’t hire an A player that plays like an A player.
You identify an A player who plays like a C player and teach them how to play like an A player.
2. 👷🏻♂️ Product solves a VALUABLE problem for a broad audience.
Everybody thinks “It’s a problem solver” means that it solves any problem. Not true. It needs to solve a problem that people actually care about & are willing to pay to solve.
Page loading speed doesn’t matter.
Don’t believe me, look up the load speed times of the worlds biggest ecom brands.
Sure, it’s good to have a fast one. But it aint the reason you are unprofitable!
One quote that always stuck with me is...
"If you don't have a job, your job is to get a job."
It's applicable to anything.
If you don't know the best action to take next, the best action to take next is to figure out what the best action to take next is
You do NOT have the right to complain about not having enough money, then watch Netflix all day.
You do NOT have the right to complain about your health, then skip the gym because you’re “too tired”.
Actions = Results.
It’s your fault.
Sometimes i ponder on the days when I was growing 7 figure businesses from my 1 bedroom apartment in bumfuck Connecticut.
Man, life has gotten so complicated compared to then. (In a good way)
I wonder if in 5 years I think the same about today…
The Product(s):
- Luxury Ceiling Lights (See Photo)
- Made a new store for every light we tested & scaled. Largest store did $260k. Smallest store did $80k or so.