Nick Theriot @nicktheriot_ Twitter profile

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Nick Theriot

@nicktheriot_

11 months

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Nick Theriot

@nicktheriot_

1 year

GPT 4.0 has skyrocketed our Facebook Ad creative output over the last 7 days. I put all our use cases + high-level advertising prompts on a 2-page resource. Like RT & Comment “GPT” & I'll send it FOR FREE (Must be following)

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Nick Theriot

@nicktheriot_

6 months

I spent $20m on Facebook Ads in 2023... ...and here is the top 20 winning ads 🤑 As a thank you for all the support this year on Twitter RT & comment= "show me the ads" and I'll DM it to you 🙏

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Nick Theriot

@nicktheriot_

1 year

Did over $60,000,000 in revenue with Facebook ads for partners due to these 20 AD ANGLES that use psychological positioning to make people buy. (success in over ten different verticals) You, too, can now get them 👇 Like RT & Comment “ad angles” & I'll send it FOR FREE

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Nick Theriot

@nicktheriot_

7 months

Jan 2023 - owed $20k to Amex - owed $30k to 2021 taxes - didn’t even have all the money yet for 2022 taxes November 2023 - all credit card debt paid off - all 2022 and 2023 taxes paid - bought a house lol Things change, faster than you think

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Nick Theriot

@nicktheriot_

1 year

We spent $10,000,000 last year on Facebook ads & helped three brands explode from 6 to 7-figure months. You can get the 25 ad recipes we used to achieve explosive growth. Like RT & Comment “ad recipe” & I'll send it FOR FREE (Must be following

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Nick Theriot

@nicktheriot_

6 months

Guess the creative that scaled 🎲 One spent $10,000 And the other $88 Answer below 👇🏻

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Nick Theriot

@nicktheriot_

9 months

One of Fabletics top ads, it has been on for over 5+ months. 1. Disguised to look like a news article 2. Exgarated the mechanism "sports bra" to give more benefits "acts like a push-up bra" What do you think of this ad?

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Nick Theriot

@nicktheriot_

6 months

CRACKED IT 🚀🚀🚀

Nick Theriot

@nicktheriot_

6 months

Will we hit $500k today? 🤔

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Nick Theriot

@nicktheriot_

2 years

Last month we spent $607,000 on Facebook Ads and generated over $2,500,000 in revenue for our clients. 🚀 (no audience testing, spending 15 mins a day in ad accounts, and spending all our time creating high converting ads)

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Nick Theriot

@nicktheriot_

11 months

How we build a Facebook ad from scratch in 2023 from someone who spends $1m+ a month on ads. Start by researching your competitors, especially on platforms like Amazon. Pay close attention to the negatives - these are the problems people face with other products in your

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Nick Theriot

@nicktheriot_

6 months

One of these creatives hit CPA at SCALE 🚀 The other didn't. Take a guess below 👇

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Nick Theriot

@nicktheriot_

8 months

@aarongrt The same girl every guy on money Twitter wants

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Nick Theriot

@nicktheriot_

6 months

And the car is home 🥵 Last post about it Now back to ad psychology tweets

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Nick Theriot

@nicktheriot_

1 month

Step By Step Guide To Pumping Out 90 High Confidence Creative Test in 4 Weeks 🤑 Speed up finding new winning ads that SCALE AD ACCOUNTS with this. RT & comment= "guide" And I'll DM it to you 🙏

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Nick Theriot

@nicktheriot_

6 months

Client was doing $5k a day 6 months ago Now he’s doing $90k days lol

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Nick Theriot

@nicktheriot_

8 months

After 8 years of my parents supporting me on this journey, after dropping out of college, I was able to give them a nice little gift. Got them set up in a 5 star resort in Miami and a chauffeur last night for a 2 star Michelin dinner.

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Nick Theriot

@nicktheriot_

7 months

Watch Ballers, Suits, and Entourage Take notes on how these guys go above and beyond for their clients without being a doormat

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Nick Theriot

@nicktheriot_

6 months

$80,000 in one hour 🤑 Black Friday is soo back

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Nick Theriot

@nicktheriot_

8 months

21 Q4 hooks that print money 🧵

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Nick Theriot

@nicktheriot_

1 year

I'm tired of all these creative gurus, preaching, "just test a new hook" when an ad doesn't perform. There is 20 different reasons why an ad may not perform and I put a SOP together of these 20 that my team uses every month to manage our $1m in ad spend. Who wants a copy?

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Nick Theriot

@nicktheriot_

6 months

How To Target Your Ideal Audience In 2024 With Facebook Ads 👇🧵 (we spent close to $20m this year across our clients on this in 2023)

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Nick Theriot

@nicktheriot_

1 year

We've been able to spend 2x, 5x, and even 10x on ad accounts within 30 days by simply expanding market share. I've compiled five examples of markets that 90% of marketers are missing out on. Like RT & Comment “market awareness” & I'll send it FOR FREE (Must be following)

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Nick Theriot

@nicktheriot_

5 months

How to find your competitors winning Facebook ads 👇🧵

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Nick Theriot

@nicktheriot_

24 days

Boy math: Make more money Instead of cutting expenses

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Nick Theriot

@nicktheriot_

1 year

Just got called a terrible media buyer for consolidating ad account, going broad, and dropping cpa by almost 50% while on pace to spend more than last month. Client was expecting us to be doing more inside the ad account to scale.

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Nick Theriot

@nicktheriot_

2 years

Facebook: 0.79 ROAS Triple Whale: 5.35 ROAS

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Nick Theriot

@nicktheriot_

7 months

5 stages of market awareness 1 ad for each level 1 brand Over $100k+ in ad spend over 30 days 🤑 No one has ever done this. Let's break these creatives down! 🧵

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Nick Theriot

@nicktheriot_

9 months

Facebook Ads for clothing brands that have spent over $150k 👉🏻 Fast paced editing for story / reels placement & keeping people hooked 👉🏻 Elevated environment to make the product seem higher value / quality 👉🏻 Model resonates with ideal customer on who they aspire to be 👉🏻

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Nick Theriot

@nicktheriot_

4 months

Testing a new concept? My favorite way is always 1 text hook with 3 different visuals. This particular concept, we're opening up an unaware market and hitting on a hidden fear of germs.

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Nick Theriot

@nicktheriot_

8 months

Testing more AI-created ads for clients and soo far the results are better than expected. Visuals done with Midjourney Text done with Photoshop

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Nick Theriot

@nicktheriot_

2 years

11/5/2021 -> 4/5/2022 $1500 daily spend to $11,000+ daily spend. Yes, Facebook Ads is still very profitable ;) What was done? 🧵

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Nick Theriot

@nicktheriot_

2 years

Spending $450,000 in 30 days on #facebookads 1. CBO campaign on BROAD 2. Tested new adsets on dynamic to find new winning ads 3. Pulled winning post id's from dynamic ads to our main adset 15 mins a day to manage :)

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Nick Theriot

@nicktheriot_

6 months

Pulled the trigger on a C8 3LT w Z51 package / peanut butter guts Comes in Wednesday 😈 McLaren deal fell through. Going to rock this for 6-12 months to get my loan history up

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Nick Theriot

@nicktheriot_

7 months

Client ad that is crushing Desire: to look good Market awareness: product aware Market sophistication: stage 4 / 5 -> vibe of this client is one of the main things that sells the brand & what opens up that stage 5 market / stage 4 as they also make better clothes than most

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Nick Theriot

@nicktheriot_

4 months

ABO, cbo, cost caps, scale 20% vs. 15% HOLY NERDGASM Then you have chad's saying just tossing a winning creative in an account and BOOM But once you go down the "create creatives that convert" rabbit hole... everything starts back up again 15 sec video vs. 30 sec, video

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Nick Theriot

@nicktheriot_

1 year

Facebook ads in 2023 are really that simple. (we spend $1m a month using this) 1. 1 x CBO campaign 2. 1 main ad set -> toss all winning ads here 3. age/gender/location only for targeting 4. Dynamic creative ad sets to find new winning ads that allow you to spend more.

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Nick Theriot

@nicktheriot_

7 months

4 Facebook image ads that SELL 🚀 1. Pictue of the product 2. Picture of product in use 3. Picture the benefit of using the product 4. Picture of a feature

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Nick Theriot

@nicktheriot_

1 month

The chronicles of selling 🍑 serum Update on performance for those asking a couple weeks ago lol ** we created these for our client **

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Nick Theriot

@nicktheriot_

6 months

How to create Facebook Ads That DO NOT FATIGUE 🧵 From my personal experience of doing over $100m for clients 👇

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Nick Theriot

@nicktheriot_

5 months

My ad creatives were not performing until I did this 👇🏻🧵

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Nick Theriot

@nicktheriot_

4 months

Great example of where we're heading this year with ads Had a client go from $1k to $10k a day doing this. Once you learn breakthrough advertising principles You make ads 10x better But also they're longer and do a lot more education Now focusing more on breaking apart that

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Nick Theriot

@nicktheriot_

1 year

Day 1 of running ads for agency

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Nick Theriot

@nicktheriot_

8 months

Closed on house 🤝

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Nick Theriot

@nicktheriot_

7 months

In October, we did 👇 $873,000 for a paint store 🖌️ $2,000,000 for a men's clothing brand 👖 $223,000 for a toenail brand 💅 $397,000 for a mushroom brand 🍄 $2,115,000 for an insurance offer🚑 Not one abo, interest, lookalike, bid cap, cost cap, or horizontal scale was used

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Nick Theriot

@nicktheriot_

9 months

How to run Facebook ads for supplement brands without getting banned 👇 Another winning ad review! #1 . Call out a desire specific to your audience. Lose weight vs. shrink meno-belly #2 . Do not say measurable results. Lose 5lbs vs. "shrinks meno belly" #3 . "I'm 49 and lost

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Nick Theriot

@nicktheriot_

4 months

Steal the exact ad creation process we've used to do over $100m+ in revenue for clients we do this every week, for every client 👇

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Nick Theriot

@nicktheriot_

6 months

10 common Facebook ad mistakes I see that will improve your creative testing hit rate 🎯 My team creates 30+ new ads a week for our clients that spend $2m+ a month And I have 100+ paid students that i review ads daily for Here’s the common things I see 👇🏻 1. Hook does not

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Nick Theriot

@nicktheriot_

8 months

Need to try this hook 🪝 Absolutely crushing it for us 🤑 “Small purchases that had a big impact on my life” This is an unaware hook “a big win” that will target a larger market allowing you to spend more 🚀

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Nick Theriot

@nicktheriot_

8 months

Why is it that everytime you part with a client, this is the first thing they launch?

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Nick Theriot

@nicktheriot_

5 months

Unaware -> achy joints, bloated, and tired all the time? Problem aware -> How do you get rid of inflammation? Solution aware -> Where can I get a good source of collagen from? Product aware -> Obvi collagen protein vs. naturevalley collagen Aware -> now 10% off

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Nick Theriot

@nicktheriot_

6 months

Will we hit $500k today? 🤔

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Nick Theriot

@nicktheriot_

1 year

$1,300 CPA -> $236 CPA overnight. How? Switched from link-click campaigns to purchase conversion campaigns, lol.

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Nick Theriot

@nicktheriot_

4 months

Miami girls reacting to your Facebook ads, pt 1 Creative by @NavarreHaisila

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Nick Theriot

@nicktheriot_

3 months

New statics going live this week!

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Nick Theriot

@nicktheriot_

5 months

I turn 27 today 🎉 … here’s 27 marketing things I’ve learned 1. Stop focusing on ad account structure and make great ads 2. Stop focusing on ad account structure and make great ads 3. Stop focusing on ad account structure and make great ads 4. Stop focusing on ad

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Nick Theriot

@nicktheriot_

1 year

Facebook advertisers who have spent less than $10m on fb ads, think they’re smarter than the algo. Advertisers who have spent more, learned to trust the algo.

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Nick Theriot

@nicktheriot_

5 months

Client's first $300k month in profit. Was doing $30k pr/mo when we came on 8 months ago. And yes client will take home 90% of that to the bank. I almost didn't post this Purely because our roster is full for the agency So I literally can't take anyone on till Feb 1st.

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Nick Theriot

@nicktheriot_

7 months

Crossed 6 figures a month And all I can think about is pushing harder When I crossed $10k a month I stopped doing the things that got me there And bounced back down to $5k a month I refuse to let that happen again

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Nick Theriot

@nicktheriot_

5 months

Curse of success Scaled a brand from $300K to $2m pr/mo And got the "taking it in house" message this morning. I feel you @imrayjohnston

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Nick Theriot

@nicktheriot_

2 months

The 5 stages of market awareness have allowed us to 2x, 5x, and even 10x Facebook ad spend for clients... (While maintaining CPA and MARGIN at scale) Below are examples of each stage 👇🧵

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Nick Theriot

@nicktheriot_

8 months

When it's 5 days into the month and you already cracked $300k lol

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Nick Theriot

@nicktheriot_

4 months

How to beat ad fatigue by understanding market composition When you target a particular audience or in my case, broad targeting, you don't actively be put in front of everyone in what Facebook says "potential reach" It's narrowed down by a lot of factors 1. Audience you

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Nick Theriot

@nicktheriot_

1 month

30,000 YouTube subscribers ✅ Hit an investing milestone ✅ Small treat 🙏🏻 Now back to making clients a bucket load of cash

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Nick Theriot

@nicktheriot_

9 months

The $200,000 Facebook Ad creative that took us less than a minute to make 👇 1. Showcases the product clearly, good contrast with the back ground to make the creative pop 2. We have found that conservative southern women purchase dominantly from this brand, the background

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Nick Theriot

@nicktheriot_

5 months

POV: you went from being frustrated with ads… To doing $60,000 days Because you mastered emotion baiting 🧵👇🏻

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Nick Theriot

@nicktheriot_

2 months

Once you cross $30k a month profit Everything starts to become a game Day to day life, just feels like I’m playing call of duty again Racing to prestige and level up my weapons

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Nick Theriot

@nicktheriot_

3 months

You launched a new ad... And now what? Here's what I do based off - low spend high roas - high spend low roas - high spend high roas And when to launch iterations vs. variations

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Nick Theriot

@nicktheriot_

19 days

Found a new winning ad? Test these 6 things to find more winners: - same messaging but new concepts - ethnicity of actor - age of actor - gender of actor - filming location - shorter or longer video

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Nick Theriot

@nicktheriot_

1 year

$5k agency rate is dead. Now moving to $10k Refund guarantee for the first 30 days if you don't make your money back. - We script the ads - We use our content creators to film the ads - We run & scale the ads The 30 days don't start until our first piece of content is live

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Nick Theriot

@nicktheriot_

3 months

Saturday afternoon work spot. Have to make a bag so future wifey can afford to lose $10k a month on her side business

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Nick Theriot

@nicktheriot_

2 months

Creative team having fun with some new statics for a new client we're scaling 🚀

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Nick Theriot

@nicktheriot_

7 months

Here's the exact BFCM strategy we've executed that allowed us to do $8,000,000 in revenue for clients during BFCM 2022 🧵 ... I've only ever presented this twice now at masterminds in person, but you'll get it free here ;)

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Nick Theriot

@nicktheriot_

2 years

“… and yeah that’s how @triplewhale can fix at least 90% of your attribution issues and help you scale with more confidence”

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Nick Theriot

@nicktheriot_

1 year

Testing New Facebook Ads Is Not Working For You? I compiled a list of the highest to lowest-level tests you can do, from most significant to least significant impact. This is from my personal experience doing over $60,000,000 for our partners with Facebook ads. 🧵

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Nick Theriot

@nicktheriot_

4 months

Team crafted some new creatives to test different desires for a product 🤑

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Nick Theriot

@nicktheriot_

8 months

One of my favorite ads that is mandatory for all fashion brands to run The “mirror try on ad” Simple & effective. Have seen this type of ad work across soo many different accounts. Note: we did not create this ad.

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Nick Theriot

@nicktheriot_

1 year

First Rolex to the collection 🤝

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Nick Theriot

@nicktheriot_

5 months

Once I understood this, I could spend 10x more on Facebook ads... Every ad creates its own audience. Each audience on each ad is created based on the people who appeal to that ad. The hook and visual hook does 80% of that audience selection. So if you're stuck at a daily

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Nick Theriot

@nicktheriot_

6 months

I identified 22 ads that have allowed us to spend $20m in 2023 Just dropped it to my students & clients. Should I drop it here? 🤔

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Nick Theriot

@nicktheriot_

1 month

Shitty hook + world's best ad = terrible performance Good hook + world's worst ad = good performance

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Nick Theriot

@nicktheriot_

6 months

On track to pick up this beauty By the end of the month Let’s just hope the banks play nice lol Got a 20% apr approval for a huracan due to my highest loan being $50k 🤣

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Nick Theriot

@nicktheriot_

1 month

First step of building out a creative team 1. Hire a video editor 2. Hire a copywriter 3. Hire a VA to manage content creators 4. Hire a media buyer 5. Hire a strategist Copywriter will do research and write a script VA will get it recorded via content creator

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Nick Theriot

@nicktheriot_

1 year

Big brands. Stop hiring CMO's that come in and tell your paid ads team to change everything they're doing that has been working for you the last 12 months.

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Nick Theriot

@nicktheriot_

1 month

Anytime I click on a news article on Facebook I like to scroll through the ads on that news site Some of the best ad inspo Notice how all of them: 1. Call out ideal audience 2. Imply a benefit 3. Drive curiosity

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Nick Theriot

@nicktheriot_

3 months

Why I switched from ABO to CBO for testing... Backed by 2 years of testing If you look back at my old videos, I used to preach ABO I had a creative testing abo campaign and a cbo campaign I would toss all the winners in. Problem I kept having was I was finding winners at

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Nick Theriot

@nicktheriot_

1 year

The owner of the gym I go to, has roughly 6 different Lamborghini’s and takes a different one to work every day. He’s been all in on one business for around 60 years. This is why I don’t trust people who start a new business every year. Long game always wins.

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Nick Theriot

@nicktheriot_

17 days

Research on easy mode Go through 1, 2, 3, and 4 star reviews on competitors websites Mark down the types of negative reviews And every time it pops up again, make a line by it to count the occurrence Now you have your next ad angles

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Nick Theriot

@nicktheriot_

7 months

Did not expect this from a student this morning...

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Nick Theriot

@nicktheriot_

1 month

I get people trying to discount my services all the time My favorite thing to tell them is: “why would you want to be my lowest paying client with least priority?” They quickly change behavior

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Nick Theriot

@nicktheriot_

4 months

Steal these 3 winning Facebook ad creatives 👇 1. Anti-lazy elixir AI image + straight-to-the-point problem call out and benefits people desire. 2. Breaking news Called out an unaware market by a common service they use and then using a hidden fear of losing money to grab

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Nick Theriot

@nicktheriot_

1 year

$500 client - we need an hour call a week $5,000 client - just us total revenue & total spend at end of month over slack

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Nick Theriot

@nicktheriot_

5 months

Watching marketers fight over cost caps, bid caps, and audience targeting Trying to squeeze 10% more profits out of their $200 a day ad account And then I come along tossing in one creative that has been built using proper marketing fundamentals And spends 10x more lol

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Nick Theriot

@nicktheriot_

6 months

You blow your last paycheck on Black Friday I make a month’s paycheck on Black Friday We not the same

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Nick Theriot

@nicktheriot_

5 months

Unaware: how I made $100k with Facebook ads Problem aware: how to go from 2 to 3x roas Solution aware: how to create Facebook ad creatives that convert Product aware: abc’s Facebook ad creative agency vs. 123’s Facebook ad agency Aware: 30% off creative packages

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Nick Theriot

@nicktheriot_

3 months

Unaware = back pain Problem aware = sciatica Solution aware = physical therapy Product aware = x physical therapist customer success stories Aware = first time customer discount

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Nick Theriot

@nicktheriot_

4 months

How to create Facebook ad creatives that convert for people who are not creative Steal the system that has helped us produce around 3,000 ad creatives in 2023 Start off with research - Look at comments on your ads - Look at negative and positive reviews on your site +

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Nick Theriot

@nicktheriot_

3 months

Largest market (Unaware): Moms who are pregnant Problem aware: Moms who are pregnant who are prone to a C-section Solution aware: Mom's who are pregnant who are prone to a c-section who realize doing yoga every morning will increase their chances of a natural birth Product

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Nick Theriot

@nicktheriot_

1 month

Only fans but…. You pay me $10 a month So I can tell you how great your ad creatives look

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Nick Theriot

@nicktheriot_

2 months

The perfect Facebook video ad creative formula... (That has allowed us to spend hundreds of thousands) Get customers to buy over 1 ad 👇 1. Hook them in with their problem or desire, being achieved 2. Showcase how it can be achieved with your product or service 3.

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