✨ some personal news ✨
Today is my last day at WhatsApp. I’m doing this without a new gig w/ the intention of fully embracing freelance life. If you’ve known me for a while you know I’ve been talking about this for yrs so... here it is. I am doing the damn thing. Wish me luck!
dear social media apps,
social media managers could use a tiny break. literally a week is all we ask for.
please let us breathe and stop with the updates for a bit.
thanks,
a tired smm.
the 5 guiding principles for any social media manager:
behave like a fan
entertain your audience
focus on big creative bets
take educated risks
believe in the power of CM
I HAVE A REALLY SOLID SOCIAL STRATEGY APPROVED AND READY TO GO
⨂ 𝗧𝗵𝗶𝘀 𝗰𝗹𝗮𝗶𝗺 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗱𝗶𝘀𝗽𝘂𝘁𝗲𝗱 𝗯𝘆 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿’𝘀 𝗻𝗲𝗽𝗵𝗲𝘄 𝘄𝗵𝗼 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗧𝗶𝗸𝗧𝗼𝗸
never ask anyone why their camera is off on a video call. there is a million reasons why that could be (kids are around, room is dirty, they are having a bad day). don't dig. let it be.
I'm just a girl, begging recruiters and hiring managers to stop looking for "rockstars", "ninjas" or "gurus" and describe what you actually need for the title. It's not magic you are looking for, it's experience.
a social manager is not just someone that gets social media. a social manager is a strategist, a crisis manager, customer service representative, PR, publicist, research and analytics & also a creative.
what is the most entertaining piece of marketing you’d seen lately?
mine is the doja cat / taco bell mexican pizza campaign. it feels like anything but an ad.
My last day at Amazon Prime Video is tomorrow and I'm deep in my feelings looking back at the incredible people I met here and all the fun stuff/work we did 😭
your social strategy should be a combination of data, insights, cultural trends and audience listening instead of something that needs to be posted by xx day because xx person wants it done.
psa: if you see me active on an app it does not mean i am available. let me doomscroll without feeling guilty about not responding to your text. its not personal.
why is it that almost everyone who works in social don't really want to work in social anymore but also couldn't imagine their lives without working in social?
I said "have a great weekend" at the end of a call just now and found out its only Tuesday... so that is how my week is going in case you wanted to know.
Tweeps who are looking for freelance work, my DMs are open. Let's see what we can work out!
Social Managers, Social Producers, Project Managers, Copywriters, Designers, Editors, Community Managers.
💙
We are doing it! Marketing Monthly chats starting Jan 2022. An informal monthly zoom meeting where we can all talk about what we've seen working/ not working and what we feel are trends for the upcoming month.
Date and time TBC. Sign up here >>>
Reminder to screenshot and save all the compliments / nice messages you get this year. Those are a great way to remind yourself who the f you are when you are down. Make a folder on your desktop, screenshot away!