@madhavchanchani
Madhav Chanchani
5 years
TikTok owner ByteDance's H1 revenue better than expected at $7 billion to $8.4 billion Revenues in entire 2018 - $7.2 billion For context, India's total digital ad market - $2.44 billion FY19 going to $3.3 billion in FY20
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Replies

@kunalb11
Kunal Shah
5 years
@madhavchanchani What % of the $2.44B comes by targeting the top 20M households?
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@madhavchanchani
Madhav Chanchani
5 years
@kunalb11 No numbers, but guessing significant majority. Remember reading in the KPMG report that only 8% of digital ad spend is regional but expected to go to 30% in a few years
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