@lottiecgross I've only ever managed this from solo press trips where I have more control over the itinerary. Usually it's about pitching roundups vs a focus piece on an activity, or if you're lucky, hotel reviews.

@lottiecgross I used to generate multiple articles from one field trip by contacting a range of trade press publications

@lottiecgross I do a lot of research and then brainstorm different angles (food; quirky; history etc) I'll generally write three or four pieces from a given trip..

@lottiecgross I have a niche area but look for the unusual angles in other areas, especially as a freelance writer.

@lottiecgross Tricky on group trips as you’re rushed around and the itinerary always changes. If you approach the PR for a solo trip you can easily find a main angle to focus on + pull out smaller stories from activities/roundups. I have four commissions for a US trip next week + will get more

@lottiecgross If you travel on your own bat-you get as many as you want, but I don't just focus on the travel/holiday/hotels etc. angle. Sometimes waiting till the following season is good too.. Here press trips are usually usurped by staffers as it's cheaper for them to write something...

@lottiecgross If it's a group press trip, always get contacts of the people you meet. Sometimes an idea might just drop right after the trip and the contacts will help in advancing the story. Or even an interview with them might give another story angle.

@lottiecgross Back in (blugh year) it was the anniversary of the lifting of the threatened closure of the Settle-Carlisle railway. I wrote a detailed piece for RAIL magazine, a piece for Yorkshire Life, a piece for Countryfile and something for 3 other magazines I can't remember

@lottiecgross Family, romance, sustainability, culinary, adventure, history… every location has multiple angles. Follow up is key (can’t research/learn everything in short trip). The location or hotel(s) in roundup also adds to options.

@lottiecgross With every destination, I divide the experience into food, culture, adventure, hotel and restaurant. Then I pitch to both editorial and commercial publications in each niche so I can work on multiple stories without any overlapping and have fun diving deep into each category.

@lottiecgross It helps to have multiple outlets, including niches. There was a time I wrote travel for a quilting magazine, highlighting museums, shops and inns. Sometimes thinking narrow instead of broad helps.

@lottiecgross Target very different publications/readerships and it is very easy. In the case of skiing, a specialist magazine will want something vastly different to Metro who will want something vastly different to the Telegraph...

@lottiecgross @micheleherrmann I find it easier to snag unique story angles on individual trips when you have the flexibility in your schedule to explore on your own time. For press trips, I ask for a detailed itinerary ahead of time, and if something seems like it could lend itself to a story, I'll ask to…

@lottiecgross I have absolutely not mastered this.

@lottiecgross I try to look at a destination from different angles (i.e., food/drink, pop culture, everyday living, things that locals and visitors can do). Also, I try to be curious about everything I encounter and talk to people as much as I can. (1 of 2).

@lottiecgross pick a country that has been overlooked for a while, then find the stories.

@lottiecgross Having regular clients in multiple international markets. My client base is North America and ANZ, so I can pitch similar stories tailored to each market. (I always disclose to clients when I have a similar story running in another publication overseas.)