For the morning crowd - I wrote for
@thebookseller
about the challenges marketing (and PR) teams are facing. We don't often get a voice in the staffing challenge debate, so I'm thrilled this is getting some traction. Thank you to everyone who has been so kind about it so far✨
"The pressures teams endure are higher, and the budgets are lower. The publishing calendar is packed, but staff retention is worse than ever"
Read marketing and brand consultant
@katmckenna_
's view of publishing's hiring problem:
@katmckenna_
@thebookseller
Nothing ever changes. I was once the only person across eight major imprints dealing with non-traditional sales. My phone was red hot with authors, agents, in-house reps,
all imagining I could magically get their book into obscure cook-shops or airlines etc.