@katmckenna_
Kat McKenna
1 year
For the morning crowd - I wrote for @thebookseller about the challenges marketing (and PR) teams are facing. We don't often get a voice in the staffing challenge debate, so I'm thrilled this is getting some traction. Thank you to everyone who has been so kind about it so far✨
@thebookseller
The Bookseller
1 year
"The pressures teams endure are higher, and the budgets are lower. The publishing calendar is packed, but staff retention is worse than ever" Read marketing and brand consultant @katmckenna_ 's view of publishing's hiring problem:
Tweet media one
0
6
23
8
21
104

Replies

@DawnBurnett
Dawn Burnett
1 year
1
0
2
@katmckenna_
Kat McKenna
1 year
0
0
0
@PublicityBooks
Georgina Moore, The Garnett Girls out in paperback
1 year
@katmckenna_ @thebookseller Very good work by you x
1
0
0
@katmckenna_
Kat McKenna
1 year
@PublicityBooks @thebookseller Thank you so much Georgina, appreciate it x
0
0
1
@lizbinks
Liz Binks
1 year
@katmckenna_ @thebookseller YES @katmckenna_ - this is spot on! Well done for giving marketers a voice and telling it how it is 👏👏xx
1
0
1
@katmckenna_
Kat McKenna
1 year
0
0
1
@KatieHamblypr
Katie Hambly
1 year
0
0
1
@sophieglorita
Sophie Goodfellow
1 year
@katmckenna_ @thebookseller Brilliant piece Kat! Thanks for writing it x
0
0
1
@SciorLily
bibliolilyy
1 year
@katmckenna_ @thebookseller Scared but intrigued
0
0
1
@lindaswidenbank
linda swidenbank
1 year
@katmckenna_ @thebookseller Nothing ever changes. I was once the only person across eight major imprints dealing with non-traditional sales. My phone was red hot with authors, agents, in-house reps, all imagining I could magically get their book into obscure cook-shops or airlines etc.
0
0
1