Karine Hsu @karine_hsu Twitter profile

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Karine Hsu

1 year

Startups aren't just building what users want They’re also aesthetic expressions of what founders believe the world should look like - a reflection of their values + beliefs

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Last Seen Profiles

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@dani37pacheco

Karine Hsu

@karine_hsu

2 years

LOL it's so funny to see NFT collectors try to flex their NFTs on linkedin

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Karine Hsu

@karine_hsu

2 years

LOL i just came across someone's linkedin bio that said "I paid $200k tuition to HBS when $ETH was $80. AMA."

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Karine Hsu

@karine_hsu

3 years

how it started: how it’s going:

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Karine Hsu

@karine_hsu

3 years

omg did business insider not realize this is the same Asian investor???

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Karine Hsu

@karine_hsu

2 months

trader joe's launches their new small format grocery in NY called Trader Joe's Pronto (in place of their wine shop)! convenient grab-and-go concept with a limited selection of sandwiches, snacks, salads, drinks, etc

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Karine Hsu

@karine_hsu

3 years

TikTok moving quickly to become a fully integrated shoppable e-commerce experience - "Storefronts and Product Links" in beta 👀

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Karine Hsu

@karine_hsu

8 months

jeffrey + i did YC 6 years ago! 😊 had an idea + a rough MVP...changed our lives forever! apply to @ycombinator !

Michael Seibel

@mwseibel

8 months

Time to change your life. All you need is a friend, an idea, and a YC application.

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Karine Hsu

@karine_hsu

3 months

just got off a call with a founder who was feeling burnt out bc their seed stage investor told him his VC newsletter makes more money than their co... :((( building is hard. finding pmf is hard. it might have been an offhanded comment, but words like this, esp from investors,

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Karine Hsu

@karine_hsu

3 years

how can i hire this copywriter??

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Karine Hsu

@karine_hsu

3 years

what a fun ad from @KITKAT

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Karine Hsu

@karine_hsu

3 years

Wow Uniqlo’s new in store self-checkout is so cool 👀 You self checkout by just dropping all your items in the bin without scanning and it automatically detects what you got

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Karine Hsu

@karine_hsu

1 year

this UK cereal brand is going very viral on Linkedin (yes, linkedin!!) for their recent outdoor campaign they found normal people with famous names so they could use their names in billboards also made it humorous - *We didn’t check that with legal, but we’re sure it’s fine.

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Karine Hsu

@karine_hsu

11 months

Obsessed with Maybelline's CGI marketing campaign in London 🥰 London tubes and buses wore false eyelashes to promote the benefits of their mascara :) I love creative marketing

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Karine Hsu

@karine_hsu

3 years

a16z's new logo is kinda cute, it feels young and hip ~ before: after:

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Karine Hsu

@karine_hsu

3 months

Brand matters!! Notion's experiential coffee cart in SoHo last year was the ultimate DTC-like moment for me Software marketing like lifestyle brands

Robleh

@robjama

3 months

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and

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Karine Hsu

@karine_hsu

3 years

whoever can solve multi-channel marketing attribution is at least a $100B company

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Karine Hsu

@karine_hsu

2 years

love that @a16z made a branded sparkling water for #LATechWeek 😊

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Karine Hsu

@karine_hsu

4 years

it's been crazy working with #TikTok !! look at our cost per install for a mobile app client - these are US-based, engaged users!!🔥 👀

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Karine Hsu

@karine_hsu

7 months

cheapest Uber I’ve seen in years for a 20 minute ride (this is in LA)

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Karine Hsu

@karine_hsu

1 year

created a slack community for marketers + founders, to discuss marketing strategy, how to get better at content and marketing, social media trends, and more comment below if you'd like to join!

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Karine Hsu

@karine_hsu

2 years

who are the best founders / operators / VCs in LA? 🌴 @KatiaAmeri and I are hosting more founder events and we'd love to invite more people!

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Karine Hsu

@karine_hsu

3 years

On Luck + Risk Success is a lousy teacher. It seduces smart people into thinking they can’t lose. Failure can be a lousy teacher, b/c it seduces smart people into thinking their decisions were terrible when sometimes they just reflect the unforgiving realities of risk.

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Karine Hsu

@karine_hsu

1 year

Introducing Assembly - a marketing calendar with superpowers ✨ Plan, collaborate, and schedule/post content, all in one place.

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Karine Hsu

@karine_hsu

4 years

probably one of the most exciting CPG moments!!!! 😍🍪

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Karine Hsu

@karine_hsu

2 years

Loom launched a "Cancelled Meetings" scented candle 👀 (yes, Loom the video app) The candle is meant "to celebrate the free time you get from leaning into Loom for async updates at work" Love seeing B2B SaaS embrace Consumer-forward Brand Marketing 🤝

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Karine Hsu

@karine_hsu

5 months

MUD\WTR opens a new brick + mortar location called :gather in Santa Monica - Cafe with MUD\WTR's adaptogenic drinks - Mindfulness studio with breathwork, yoga, and meditation classes - Free wifi for co-working

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Karine Hsu

@karine_hsu

1 year

whoa peloton rebranded 👀 "The new brand identity features a bold color palette that evokes the energy of a great workout and the afterglow that follows. It includes powerful still imagery of actual Members showcasing that before-and-after emotion."

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Karine Hsu

@karine_hsu

2 years

holy shit the line for @moonbirds is WILD…it wraps around like 3 blocks??

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Karine Hsu

@karine_hsu

3 years

kinda ironic that funding from BANC (balaji / a16z / naval / coinbase) = guaranteed crypto unicorn ✨

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Karine Hsu

@karine_hsu

1 year

I applied to YC when I was 21 and it changed my career trajectory forever. From then on, I knew I would always be a founder. Pursuing growth > comfort can feel risky but YC makes it all worth it. Plus you join the best community of risk takers in the world 😊 #whyyc

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Karine Hsu

@karine_hsu

2 years

signed an office lease in NY 👀

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Karine Hsu

@karine_hsu

3 months

Shocking study reveals average bag of chips contains 43% air best graphic I’ve seen recently

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Karine Hsu

@karine_hsu

7 months

Love this advice from @jesslivingston , co-founder of @ycombinator sharing her own story of starting YC "So if you want to start a startup, I recommend you try asking yourself what's distinctive about you. What unique combination of abilities and interests do you have?" You are

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Karine Hsu

@karine_hsu

10 months

wow it’s a great feeling when you intro a startup to a VC and the founder messages you back 2 weeks later saying thank you, they just signed a term sheet 😇

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Karine Hsu

@karine_hsu

3 years

👋 thinking about hosting a small commerce tech breakfast or happy hour in NY on July 21-23 - who should I invite/meet?

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Karine Hsu

@karine_hsu

3 years

lol this morning my mom asked me if I knew someone named “chamath”

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Karine Hsu

@karine_hsu

2 years

New work for @OlympusDAO ✨ Olympus is a protocol building a decentralized reserve currency. We're excited to have partnered with the Olympus team @slopeagency on an end-to-end redesign of their brand and website.

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Karine Hsu

@karine_hsu

3 months

i really wish there were more female podcasters in tech

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Karine Hsu

@karine_hsu

3 months

RXBAR founder launched a new protein bar brand called David 👀 28g protein, 160 calories, 0g sugar

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Karine Hsu

@karine_hsu

6 months

just helped a seed stage founder friend go from 0 -> 20 good pieces of content scheduled for twitter + linkedin for the month in 2 hours so satisfying 🙏 i'm offering free 30-min content strategy sessions to help early stage founders go from 0->1

Karine Hsu

Welcome to my scheduling page. Please follow the instructions to add an event to my calendar.

calendly.com

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Karine Hsu

@karine_hsu

11 months

Honored to be included on the rising star VCs list on @BusinessInsider 😊 cc: @samanthastokes @thebenbergman @dariusrafieyan

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Karine Hsu

@karine_hsu

4 months

OMG i just did a software update on my mac and it somehow put all my screenshots EVER on my desktop how do i reverse???

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Karine Hsu

@karine_hsu

3 years

love seeing the LA tech community come together on a lovely Saturday 🥰 #LongLA

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Karine Hsu

@karine_hsu

3 years

yes, @Square had incredible Q4 earnings but did you see the cool visuals in their shareholder letter

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Karine Hsu

@karine_hsu

3 years

YAY WE MADE @ForbesUnder30 !! Go @slopeagency !!! ❤️✨ @jfyzhao @phillipHbh

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Karine Hsu

@karine_hsu

3 years

Even Pepsi is getting into ghost kitchens!! 👀 Pepsi just launched Pep's Place - a delivery-only fast-beverage restaurant aimed at showcasing how favorite foods go better with Pepsi. They have cheeseburgers, salads, chicken sandwiches, and more...

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Karine Hsu

@karine_hsu

3 years

Existing roles where the best web3 community managers / builders may come from - @pet3rpan_ -WoW guild leader -DnD dungeon master -user researchers -community admins -dev evangelists -being an active participant of great communities first to experience the magic firsthand✨

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Karine Hsu

@karine_hsu

8 months

Hosted a founders brunch in LA ☀️

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Karine Hsu

@karine_hsu

2 years

hosting a small web3 happy hour in LA w/ @magdalenakala @BaronDavis this thu (3/24) and have a couple extra spots! 🌴 who else should we add? DMs also open :)

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Karine Hsu

@karine_hsu

6 months

happy birthday to me 😇🥰🎉

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Karine Hsu

@karine_hsu

11 months

glassdoor rebranded to be more ~fun~ and to become a "community for real work talk"

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Karine Hsu

@karine_hsu

4 years

last night i told jeffrey i wanted to open a pop-up called museum of breakfast so i could serve breakfasts from around the world and this morning he sent me posters he made for it :)

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Karine Hsu

@karine_hsu

2 months

This morning’s @slopeagency breakfast vibes at the @InspiredCap office 🥰

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Karine Hsu

@karine_hsu

10 months

was chatting with another emerging fund manager last week about the vision for their fund and why he decided to start his own fund he said he had worked for 12+ years at all the hot tech co's in SF and had even considered joining a name-brand vc firm before starting his own but

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Karine Hsu

@karine_hsu

2 months

i wrote this blog post about Erewhon in 2020 and it's wild to see that in 4 years - Erewhon's IG has gone from 94k -> 372k followers - Erewhon smoothie collabs have become so hot + culturally relevant (esp Hailey Bieber's) Also fun fact - the name Erewhon is derived from the

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Karine Hsu

@karine_hsu

1 year

I love CAVA, their new rebrand was really great, and I’m excited for them to go public :)

Brian Feroldi

@BrianFeroldi

1 year

Cava, "The Chipotle Of Mediterranean Cuisine", just filed to go public. It's growing fast, but is it a good investment? Here’s how to read its S-1 like an analyst:

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Karine Hsu

@karine_hsu

3 years

depending on what convo i'm having, LP means landing page, limited partner, or liquidity pool

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Karine Hsu

@karine_hsu

1 year

first expo west ✅ probably happiest day of my life 🥰 i truly love snacks!!

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Karine Hsu

@karine_hsu

9 months

Hosted a YC alum meetup in Singapore✨🇸🇬

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Karine Hsu

@karine_hsu

2 years

who will be in town for NFT LA (march 28-31)? thinking about hosting a chill happy hour!

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Karine Hsu

@karine_hsu

1 year

TIL 90% of korean drama screenwriters are women!! (vs 27% in the US)

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Karine Hsu

@karine_hsu

1 year

This is genius. An incredible marketing campaign that combines luxury, elegance, and humor Amazing job to Jacquemus's brand team 👏

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Karine Hsu

@karine_hsu

1 year

My new weekend routine has been co-working with founder friends at coffee shops around LA - highly recommend! Super great way to explore LA, hang out with founder friends, almost feels like college again 😊

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Karine Hsu

@karine_hsu

2 years

lol!!! @BoredBreakfast ☕️

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Karine Hsu

@karine_hsu

4 years

i've spent the last 3 months reading + watching everything online to train my new puppy...🐶so decided to spend the night making the puppy training app i wish i had 3 months ago!! (made with @glideapps , the coolest no-code tool to make apps i've discovered!)

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Karine Hsu

@karine_hsu

3 years

DAO tooling feels like the new enterprise software. Wouldn't be surprised if this market map 100x'd over the next year. Huge opps for -HR for contributors (health insurance, 401ks, IRAs, tax compliance) -Better onboarding -Modular, flexible creation of sub-DAOs and much more..

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Karine Hsu

@karine_hsu

22 days

equinox launches "Optimize by Equinox", their new $40k/year longevity membership!! "a personalized health program that includes everything from personal training and nutrition plans to sleep coaching and massage therapy"

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Karine Hsu

@karine_hsu

2 months

new favorite hat 🧢☺️

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Karine Hsu

@karine_hsu

4 years

. @DormRoomFund in Malibu❤️

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Karine Hsu

@karine_hsu

3 years

Really interesting to see many people in my network (new grads / people with 2-5 years of experience) interested in web3 join - Celo Aave a16z DAOs Uniswap Maybe CAADU is the new FAANG

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Karine Hsu

@karine_hsu

8 months

@MollySOShea I also work in sprints and always thought it was strange so this is validating 😂

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Karine Hsu

@karine_hsu

1 year

A hard job that people think is easy... Content Creation

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Karine Hsu

@karine_hsu

3 months

obsessed with gentle monster's cafe brand NUDAKE 🥐 korean retail concepts are just on another level

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Karine Hsu

@karine_hsu

2 months

i think partiful's new rebrand is really smart they've built an incredible modern event management platform and have expanded beyond just a party planning app -> being a place to plan group dinners, hackathons, community events, and even weddings! rebrands are a good time to

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Karine Hsu

@karine_hsu

1 year

Have been talking to friends recently about status games in VC, mimetic desire of being a founder - "If you weren’t so busy trying to prove your worth through status games, what would you want your life to be in service of?"

The Status Trap

Why pursuing status will never bring true happiness

every.to

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Karine Hsu

@karine_hsu

3 years

new term i just heard: "mango seed" for a big seed round

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Karine Hsu

@karine_hsu

2 months

whoa france olympic team outfits for upcoming paris 2024 look so good

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Karine Hsu

@karine_hsu

3 years

omg Costco sweatshirts!!!

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Karine Hsu

@karine_hsu

3 years

lol the new tech website aesthetic - dark mode + purple or gradient colors #brand

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Karine Hsu

@karine_hsu

2 years

successful web3 happy hour w/ co-hosts @BaronDavis @magdalenakala 🌴✨

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Karine Hsu

@karine_hsu

1 year

we're live on Product Hunt :)

Assembly - Product Information, Latest Updates, and Reviews 2024 | Product Hunt

The first end-to-end platform for marketers to draft, plan, and schedule content - all in one place.

www.producthunt.com

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Karine Hsu

@karine_hsu

2 years

LA investor breakfast ✨🌴 thanks for organizing @KatiaAmeri @a16z !!

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Karine Hsu

@karine_hsu

1 year

obvious (but often forgotten) startup advice from @ycombinator it really helps to care about your users!! personal advice I’ve seen work for early stage founders - set up a shared slack channel / community slack for users to emphasize this open line of communication!

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Karine Hsu

@karine_hsu

4 years

Some exciting news to share today!! ...we . @slopeagency acquired a #TikTok agency!! Excited to be doubling down on TikTok during these times... Thanks to . @yahoofinance . @businessinsider . @marketwatch for covering the news ✨

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Karine Hsu

@karine_hsu

1 year

wow I am very excited for this Netflix pop-up restaurant in LA!!! Featuring chefs from popular Netflix shows like Iron Chef, Chef’s Table, etc

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Karine Hsu

@karine_hsu

3 years

we're hiring across the board at @slopeagency ! ✨ come work with me and lots of fast-growing startups and e-commerce brands :) - senior PM / marketing manager - recruiter - biz dev / generalist - brand designer DMs are open!

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Karine Hsu

@karine_hsu

2 months

@alexisohanian YES PLEASE!! I feel so strongly about this - I’d like to invest

Karine Hsu

@karine_hsu

10 months

As a lifelong athlete and someone who is 10 months post-ACL surgery from an ultimate frisbee injury... WE NEED TO TALK ABOUT THIS!! Facts from the article - - Doctors have long known that ACL injuries are up to 6X more common in women compared with men!! But since 1990, the

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Karine Hsu

@karine_hsu

3 years

is there a company or common backend insurance company that helps new insurtech companies start? like synapse for insurance?

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Karine Hsu

@karine_hsu

2 years

lol @cartainc swag

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Karine Hsu

@karine_hsu

4 months

WOW i was on a 30 minute zoom call today with a founder who was calling from their vision pro which means i talked to his persona / avatar thing instead of his "real face" and it actually wasn't bad?? is this going to be the norm his view from the vision pro VS my view from

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Karine Hsu

@karine_hsu

3 years

First time meeting in-person!! ☺️Welcome to LA @Leann_Abad ✨

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Karine Hsu

@karine_hsu

4 months

STILL SO COOL seeing @slopeagency brand work you've done IN REAL LIFE!! 📍Bar ITO at Fountainebleau Las Vegas🍣

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Karine Hsu

@karine_hsu

10 months

As a lifelong athlete and someone who is 10 months post-ACL surgery from an ultimate frisbee injury... WE NEED TO TALK ABOUT THIS!! Facts from the article - - Doctors have long known that ACL injuries are up to 6X more common in women compared with men!! But since 1990, the

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Karine Hsu

@karine_hsu

3 months

With all the recent Gundo / deep tech content on my Twitter feed A thread of American Dynamism startup brands I like 🧵

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Karine Hsu

@karine_hsu

2 years

one common mistake i hear from founders about "brand" is thinking brand is just visual identity (logo, colors, website).. but brand is ALSO - the narrative or story you tell the world + your customers - the reason you exist - a belief or operating system

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Karine Hsu

@karine_hsu

2 months

I LOVE EXPO WEST 🥰 TRULY THE DISNEYLAND FOR SNACKS