TikTok Shop is the biggest opp of 2024!
Want to know how to leverage it?
Yesterday, Live I walked through how to LEVERAGE TikTok shop as both a brand and an agency ๐ฌ
95% of people stayed on the whole hour โณ YES!
And I recorded it ๐ฅ
Comment or RT ๐ and I'll send it over
Sorry... is this even legal?
You HAVE to book a call to cancel?
I love this company - we just aren't using the service anymore...
But this is crazy... or am I?
Any other update - the founder is super sorry. It was something they were testing this week and I think he gets what a bad idea it was ๐คฆโโ๏ธ๐คฆโโ๏ธ๐คทโโ๏ธ
Hey
#dtc
+
#ecommerce
brands โ๏ธ
Tired of spending hours creating offers for your products? ๐คฆโโ๏ธ
I have good news...
I've created a system using sheets +
#chatgpt
that allows me to create endless offers for my eCommerce brands
Engage + I'll DM you the video๐(must be following)
Hey
#dtc
+
#ecommerce
brands โ๏ธ
Tired of spending hours creating offers for your products? ๐คฆโโ๏ธ
I have good news...
I've created a system using sheets +
#chatgpt
that allows me to create endless offers for my eCommerce brands
Engage + I'll DM you the video๐(must be following)
I have a shared doc with 654 ad hooks... โช๏ธ ๐
And... ๐ฑ
103 reasons why people take action โ
It's a masterpiece...
And yes - there are actually that many differentiated hooks!
Want access? ๐
1. Make sure you're following me
2. comment "hooks" and I'll DM you!
Me as a business owner
โYa - letโs test this service - worst case we spend $30k and know it wonโt work ๐คทโโ๏ธโ
Me as a husband
โYou want to spend $400 on SHEETS?โ ๐๐คทโโ๏ธ
TikTok Shop is the biggest opp of 2024!
But how to leverage it?๐ฐ
Last week, Live I walked through how to LEVERAGE TikTok shop as both a brand and an agency ๐ฌ
95% of people stayed on the whole hour โณYES!
+ I recorded it ๐ฅ
Comment or RT ๐ + I'll send it to you
๐ Were Facebook ads Brutal in Q1? ๐ฐ
You're not alone...
Now... ๐
We haven't seen the carnage in our accounts + I've boiled it down to 3๏ธโฃ HUGE fixes that you can implement today๐ ๏ธ
I go step by step in this EPIC doc I created ๐
Just comment or RT and I'll send ๐จ
Today was a sad day for the wests
Weโve had ups and downs at our other brandsโฆ but this one we built from the ground up
It just hits different๐ขโค๏ธ
This is the first time in 9 years Iโve seen my wife break on social mediaโฆ
But it made me so happy ๐
Anyone else wanted to respond to customers like this??
DTC X ๐
Who'd be interested in joining a bi-weekly live call ๐ where I bring on some of the biggest names in DTC to discuss what's working and what's not? ๐
Pure value ๐
No pitches ๐ซ
Just DTC brands helping each other out๐ค
Just let me know with a like ๐ or comment ๐ฌ
This is one of the main reasons that we have no contracts
@upGrowthComm
- I would never want somebody to feel like they are beholden to us if itโs not working for them! Honestly, itโs always worked out great for us! Our retention rate itโs over 18 months which is pretty unheard
Contextโฆ๐ข
11 days ago our bank withdrew funding from this brand โ
We scrambled to replace itโฆ but no go
So today we sent out an email letting our customers know tomorrow is our last dayโฆ (hopefully for now) ๐
My wife has run this company for the last 8 years and is
Starting my first battle royale podcast episode today
Talking
@klaviyo
vs
@Sendlane
Iโll be talking to
Facts
Opinions
Pricing
CS
Integrations
How we use both
Why to use either
Some of my personal experiences with both exec teams (oh I have some good stories)
E-commerce + DTC brands! ๐๏ธ
I've partnered with 35 of the TOP SAAS + Agencies in DTC to put together THE... ๐ค๐
$500K DTC Giveaway ๐ฐ๐
Yes... one lucky brand is going to win 500K Of SAAS and services for A WHOLE YEAR! ๐ฅณ
Enter at ๐
TikTok Shop is the biggest opp of 2024!
But how to leverage it?๐ฐ
On a call I showed how to LEVERAGE TikTok shop as both a brand and an agency ๐ฌ
95% of people stayed on the whole hour โณYES!
+ I recorded it ๐ฅ
Comment or RT ๐ + I'll send it to you
๐ต๐ต My 5 biggest takeaways to make big ๐ฐ๐ฐ this bfcm from
@obviceo
masterclass in retention marketing this morning at the Sendlane event today ๐
1. When someone abandons cart - offer a mystery gift in the flow - some coding on the backend but an insane offer compared to a
New yearโฆ new agency? I canโt believe the amount of inbound leads weโve been getting at our
#ecommerce
agency this week - is everyone making an agency shift right now?
We love sending items out to celebs - I would say 4/10 times we get some kind of post from them - also
@kourtneykardash
watch out for this one coming your way ๐
The longer I'm in the DTC game I realize that...
A+ products cover a multitude of sins...
Good marketing can grow your business to a point...
But without an A+ product - it just doesn't matter ๐คทโโ๏ธ
๐ฅ Hereโs the Q1 wrap on the rocket ship that is upGrowth Commerce
First offโฆ why am I showing a picture of me and Nicholas Romaya ?? Iโll get to that after the numbers ๐
๏ฟฝ๏ฟฝ Q1 revenue up 228% YOY
โ Q1 client count up 208% YOY
โ Three new services added in Q1
โ Q1
Unreal
@chewonthisdtc
event tonight
Donโt tell me DTC arenโt great โ
This is the best way to connect with other brands and sponsors -
thanks for inviting us out too
@obviceo
@ashvinmelwani
๐๐
I have a shared doc with 654 ad hooks... โช๏ธ ๐
And... ๐ฑ
103 reasons why people take action โ
It's a masterpiece...
And yes - there are actually that many differentiated hooks!
Want access? ๐
1. Make sure you're following me
2. comment "hooks" and I'll DM you!
First of allโฆ over the past few years, I went a little crazy! ๐
On top of upGrowth Commerce, I amassed a portfolio of 6 brands in the e-commerce space - all of them in the apparel and accessories space.
Things were going great (ish)โฆ
Untilโฆ we realized that we were
Someone on here asked if anyone could help with DMARC issues for email
(yeah that came into effect a month ago! haha)
I asked my e-comm guy at our brands
He gave me an SOP that is step-by-step for Shopify stores etc to make sure you're good to go
comment below and I'll send
I love to rag on agencies... but they are essential to every stage of growth...
But my question is
What is a service you WISH an agency offered that they don't right now?
What do you ACTUALLY want/need help with that you haevn't been able to find?
Couldnโt make it to
#commercerountable
๐ฅฒ?
I have you covered ๐
Here are my top 5 takeaways - thanks again
@yojimmykim
and the whole
@sendlane
team
1.Insights from
@yojimmykim
โขAudience Stability: Consistency in audience targeting is vital. Avoid frequently rotating
Shootโฆ
realized I may have worn the wrong shirt to the
@Sendlane
partner eventโฆ ๐๐๐คทโโ๏ธ
Donโt worry - you know I really deep down love all the agencies here โค๏ธ๐คฉ๐๐ป
Twitter...
I just want to say that this year has been amazing
Thanks to everyone who has engaged with me in great conversations...
thanks to everyone here who has helped me see things in other ways!
I will be signing out until the new year...
From our fam to yours!
Looking to fill my podcast โsecrets to scaling your e-commerce brandโ with some amazing founders in 2023โฆ
tag away ๐ (you can tag yourself too โค๏ธ)
Pumped for the
@Sendlane
partner event today
โ๏ธgood weather
โค๏ธgreat people
๐good food
๐คทโโ๏ธany reason to come to San Diego
Also I absolutely love what
@yojimmykim
and the team are building - super bullish on these guys ๐๐ป
This is why
@Sendlane
and
@yojimmykim
will win ๐ Imagine getting this kind of support from the 10000lb gorilla we used to use ๐๐คทโโ๏ธ. Alsoโฆ I wouldnโt expect him to ever jump in but canโt believe he did ๐
Ah, the age-old debate ๐ค
Triple Whale ๐ณ or Northbeam? ๐
Some people feel super strongly... ๐ช
Is there a difference in the data ๐ that both models use?
I didn't tag either company because I would love โค๏ธ to know from people who have used both and aren't affiliated! ๐คทโโ๏ธ
๐ We tripled our agency last year...
on pace again this year ๐ฏ
How? ๐ง
We narrowed our focus on one thing...
Speedโฉ to results for clients
Yep - that's it โ๏ธ
No more 1-month onboardings
fewer meetings
and laser-focused on getting results fast๐ฅ
THATS IT
Our DTC obsession with UGC is funny...
In my experience advertising for a decent amount of brands (as well as our own brands) ๐ธ๐ธ
Images ALWAYS crush videos of any type.
Not even by a close margin...
Not even UGC
Am I alone here? ๐ณ๐ฐ
We did it! ๐
Our team and Wild Keepers at Keep Nature Wild just hit 1 million pounds of trash cleaned up off trails!
Wow ๐ฆ
When we acquired the company almost to years ago I could have never imagined we would be able to make such an enormous impact! โ๏ธ
Any client who sends ohโฆ lets say 20 emails/slack messages over a weekend and expect a response immediately is never worth itโฆ never ๐
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ
Us: we wonโt be available this weekend unfortunately so letโs launch on Monday
Client on Sunday: so here are 50 comments with new copy and 5 new sections. We are launching Sunday so you need to be online.
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ
This cost our team ๐ฐ$260 (and half of that was store credit)๐๏ธ
How? ๐ค
CGC Contests...๐
We give a creative brief and a bounty ๐ผ
Send to our customers ๐ง
They create content
If we like it... we pay and immediately get usage rights๐
EASY BUTTON๐ต
Guess the software?๐ป
Met with a CMO at a fast-growing 8-figure company, but they were terrified.
Why?
Their growth depended on just one unstable channel. ๐ฑ
Any guesses which one?
๐ค Does anybody else understand how Tiktok shops๐๏ธ are going to fundamentally change the way that influencer deals happen?
No more 1K๐ฐ for a post I hope drives sales
It will be ALL๐ฅ performance-based
It's always should have been
It's win/win๐
This changes everything
I have seen at least 10 brands shut down this year that I know fairly wellโฆ itโs super sad to see ๐คฎโ
But one interesting thing that Iโve been noticing is that most of these brands decided just to shut down rather than partner or sellโฆ
I donโt really understand where this is
Can I just sayโฆ
That some of you are doing some pretty amazing things ๐
Just in case no one has told you today
Youโre doing great โค๏ธ
(You know who you are ๐คทโโ๏ธ๐)
@cfax1070
Where will families stay in places like the southern ok? Thereโs not enough hotels and who wants to stay at an airbnb that the owners live at?
Hiring a right hand person ๐
Looking for someone to handle all the ๐
content,
planning,
podcast,
YouTube
Newsletter
Events
Tiktok
Insta
Blogs
For everything that I do ๐คฏ
Ya this is a unicorn ๐ฆ
But Iโve found that unicorns exist
Hit me up if this is you
Low
First time going to any ecom event with my wife Carmen - itโs kind of strangeโฆ ๐คฏ
she is way more creative than me โค๏ธ
A much better operator than me ๐
And Has basically built everything good weโve ever done โ
She just doesnโt love the spotlight ๐คทโโ๏ธ
So I usually take the
Agency and saas foundersโฆ how many of you have a podcast? ๐๏ธ
Wondering if it would be worth me sharing my learnings from mine ๐คทโโ๏ธ
After ๐ฐ๐ฐmillions of revenue generated - an unending deal pipeline - and also a whole other revenue streamโฆ just wondering why more arenโt doing
Dtc brands listen up ๐
I asked Noah over at Social Snowball โ๏ธ whatโs the one affiliate channel that everyone seems to be ignoring ๐คทโโ๏ธ๐คฏ
itโs actually kind of a simple answer and yet some thing that 99% of brands arenโt doing!
Thanks
@DTCNewsletter
and
@pilothouse_
for putting on a great dtc event in Van - anyone know who this is in the photo? ๐คทโโ๏ธ๐ค
Bonus if you can name all three ๐๐ป
@Shopify
1.
@socialsnowball
- I have never seen such instant results in our affiliate program as I have with these guys - works really well in conjunction with Collabs as well
Just took the week off and road tripped to one of the most magical places in world in Southern California
No work
No slack
Just presence
I need to do this kind of thing way more often โค๏ธ
@stephenolmon
I actually have the best EOS consultant around! They only charge me 20 bucks a monthโฆ Itโs called ChatGPT ๐
Along with a couple of other buddies who run EOS and it works like a charm!
๐คฏ Mind officially blownโฆ
@SarahLevinger
just took our team at
@upGrowthComm
to the actual next with her psychology based approach to creating ads
Itโs incredible to get to have a resource like her for our team ๐