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Joel Padron Profile
Joel Padron

@joelpadronn

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COO // Partner at Homestead 🏡 | prev: CROSSNET

Miami, FL
Joined April 2020
Don't wanna be here? Send us removal request.
@joelpadronn
Joel Padron
4 years
By far the best customer service I’ve ever got 😂 @crossnetgame
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@joelpadronn
Joel Padron
1 year
Hyped to share I’ll be serving as COO at Homestead! Incredibly proud of what we’ve been cooking up. Grateful to our entire team & clients for being the best in the game to work alongside. Ready to take things to the next level 🚀
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@joelpadronn
Joel Padron
2 years
I have some big news to share… I am now a Partner at Homestead Studio as Head of Operations 🤘
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@joelpadronn
Joel Padron
3 years
I think the new landing pages are working 🤔
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@joelpadronn
Joel Padron
2 years
This year, I'll clear $1M/mo RT & comment 'Sheet' and I'll DM you my blueprint 📥 (must be following)
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@joelpadronn
Joel Padron
7 months
Hot take: Being a freelancer doesn't make you a fractional C-level
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@joelpadronn
Joel Padron
2 years
Breaking: Excited to announce I’ll be joining Homestead as Head of Paid 🏡 Ready to push the limits with such an incredibly talented team Hyped for what we’ll build together 🛠 PS - They’re jealous of my tan & begged we have matching PFP
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@joelpadronn
Joel Padron
2 years
Timeline: Media Buying is dead. Every agency: hiring media buyers. 🤔🤔🤔
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@joelpadronn
Joel Padron
2 years
After 2 massive years, it’s time I step off the @crossnetgame 🚀 So grateful for all the friendships, memories & experiences I’m incredibly proud of what this team has accomplished! Gonna miss you all 💛 Announcing my next adventure shortly!
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@joelpadronn
Joel Padron
7 months
Klaviyo just stole all of this guy's clients 😵 Anyone hiring a cold outreach VA?
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@joelpadronn
Joel Padron
3 years
If you're running sitewide free shipping, make sure customers know BEFORE checkout! Before & After 👇
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@joelpadronn
Joel Padron
9 months
Finally approved into the Meta Agency Program! Only took $70M+ in spend 😅
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@joelpadronn
Joel Padron
6 months
My productivity hack for cutting through noise: - Slack DMs are for ASAP needs - Ticket systems & forms >>> - Only tag 1 person in a Slack - Have a running doc for each direct report - 2 no-call days per week - Daily focus blocks Can't get sh*t done if you're yapping all day.
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@joelpadronn
Joel Padron
2 years
Nice.
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@joelpadronn
Joel Padron
2 years
New all-time high ROAS month at CROSSNET 🤑 So satisfying seeing all the BTS work over the past months come to fruition
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@joelpadronn
Joel Padron
2 years
We're hiring more All-Stars at Homestead: * Senior Media Buyer * Performance Creative Strategist * Email/SMS Account Manager * Email Designer DM me or tag someone looking to scale some of the fastest-growing DTC brands 📲
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@joelpadronn
Joel Padron
2 years
Hey @SlackHQ We really need scheduled message replies. Kinda exposing me for being a psycho answering at all hours of the day
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@joelpadronn
Joel Padron
9 months
@rohindhar Most real estate agents don’t know sh*t. Brokers hold the liability and ensure transactions are done compliantly. You can start a real estate team within a brokerage & leverage their infrastructure to meet requirements. But it can make sense going solo broker route after 2 yrs
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@joelpadronn
Joel Padron
2 years
UGC Budget: $0 Expectation:
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@joelpadronn
Joel Padron
3 years
Get outside. Get moving. You’ll instantly feel better 🔋
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@joelpadronn
Joel Padron
1 year
Did everything but touch grass
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@joelpadronn
Joel Padron
2 years
Worked all week & didn’t tweet about it How am I ever going to be a guru 😔
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@joelpadronn
Joel Padron
1 year
The Homestead team is hiring top talent 👀 This Q4 we're scaling 9 brands into 8-figures & are looking for more rockstars to join the ride 🚀 Paid: - Sr Paid Social Buyer - Growth Strategist - Google Account Manager Email/SMS: - Sr Email/SMS Strategist - Sr Email Designer -
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@joelpadronn
Joel Padron
10 months
Winter in Miami 🌴
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@joelpadronn
Joel Padron
8 months
It's going to be a fun year 🤘
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@joelpadronn
Joel Padron
11 months
A mistake I constantly see brands guilty of is being short-sighted. Having worked at a highly seasonal brand like CROSSNET, you're forced to zoom out. When months like January make up <5% of annual revenue, which is a better use of your time 👇 A. Frantically trying to sell
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@joelpadronn
Joel Padron
2 years
Take a minute to look back on where you came from. I'd be nothing if it weren't for others who helped me. Grateful for so many amazing ppl I've met thru this app
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@joelpadronn
Joel Padron
2 years
Welcome to 2023
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@joelpadronn
Joel Padron
2 years
See someone doing cool shit on the timeline? Shoot them a DM and let them know. Blown away by the connections I've made doing this
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@joelpadronn
Joel Padron
10 months
Just got word I'm a playable character in GTA 6 😂
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@joelpadronn
Joel Padron
9 months
Want to close more deals? Show some damn personality. Nobody wants to work with boring people 😴
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@joelpadronn
Joel Padron
2 years
I've never once taken a kickback for: - Referring clients - Connecting brands w/ talent - Promoting ANY company - Affiliate commission (I pass the $ to users) Sure I've missed out on lots of $$ but having my voice mean something is worth far more.
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@joelpadronn
Joel Padron
11 months
holy sh*t A few brands dropped their sales today. A few will beat their Black Friday targets TODAY. Now is the time to go above & beyond for your clients. Fucking DIALED 🚀
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@joelpadronn
Joel Padron
2 years
Want a free way to make more $ from SMS campaigns? Answer questions ASAP Here's how utilizing @PostscriptIO & Slack: 1 - Create an API Key in PS 2 - Create a new Slack channel for incoming msgs 3 - Install Postscript app & type /invite @ Postscript 4 - Never leave them waiting
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@joelpadronn
Joel Padron
6 months
God bless WFH. Wasted 30m caught in morning traffic. I hated morning commutes so much I quit my “dream job” in private equity. 12+ yrs later, I’m grateful af for taking that leap into internet money.
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@joelpadronn
Joel Padron
1 year
Exciting week on the Operations side of things: - Almost done onboarding 10 FTEs in <45 days - Revamping processes & migrating them from Notion to ClickUp - Hosting a webinar tomorrow in Foxwell Founders on How to Setup your Agency Operations for Growth - After assisting a
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@joelpadronn
Joel Padron
9 months
Just kicked off with another dream brand 🙏 Never gets old meeting their team & blowing them away
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@joelpadronn
Joel Padron
2 years
My DMs were open last month & wow... Worst cold outreach msgs I've ever seen. Please develop your own sauce. Copy/paste Hormozi scripts or "Yoooo" isn't it.
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@joelpadronn
Joel Padron
2 years
Appreciate the homies @triplewhale 🙏
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@joelpadronn
Joel Padron
2 years
You don't wanna miss this pod 🐳
@triplewhale
Triple Whale 🐳
2 years
this might be the best episode of adspend yet... we had @joelpadronn on the show to break down how you can audit your ecommerce brand's marketing (and spot super common mistakes so you can save $$$) here's a sneak peek:
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@joelpadronn
Joel Padron
3 years
Taking a second to appreciate life rn. I get to lead BFCM for the best brand in the world @crossnetgame 🏐 I have the best designers, editors, & copywriters bringing ideas to life 👨🏽‍💻 The best Paid Ad + Email agency - Structured ( @iamshackelford @ecomchasedimond @davidbozin ) 🏆
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@joelpadronn
Joel Padron
6 months
Agency operations made simple 👇 Nail these 10 processes & you'll stop ripping your hair out. They fall within 3 core buckets: Sales, Services, and People Sales: - Lead Acquisition & Qualification - Contracts - Billing Service Delivery: - Onboarding - Offboarding - Coverage &
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@joelpadronn
Joel Padron
2 years
When I joined Homestead, I came in with one goal: Improve our service quality as we grow. Homestead's oldest client just hit a record month. 2x'd BFCM 2022 numbers in February. 2023 forecasted growth = 400% 🚀 I think this squad is doing alright. LFGGGG
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@joelpadronn
Joel Padron
1 year
Auditing a brand with 39 ad accounts... Yes, 39. Has anyone run into a brand with more?
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@joelpadronn
Joel Padron
8 months
RIP to my to-do list
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@joelpadronn
Joel Padron
4 years
Look what happens when we come together. Blatantly clear why their goal is to keep us divided 👁
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@joelpadronn
Joel Padron
1 year
First week with a new client 📈 No new ad creative launched. I thought media buying was dead?
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@joelpadronn
Joel Padron
2 years
Move fast. Stress your systems. Fix & improve. Repeat.
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@joelpadronn
Joel Padron
2 years
Wrapping up my final week at CROSSNET & it's been fun to look back Thought I'd share my 3 favorite lessons 👇
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@joelpadronn
Joel Padron
10 months
Hexclad knows how to party! Incredible event last night @JasonPanzer never misses 🐐
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@joelpadronn
Joel Padron
2 years
We're hiring more All-Stars at Homestead: * Senior Media Buyer * Media Buyer * Email Copywriter * Email/SMS Account Manager * Video Editor Apply or DM me to work with some of the fastest growing DTC brands →
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@joelpadronn
Joel Padron
4 years
@WallStPlayboys As someone who works from home, I will 100% continue going to the gym. Not as enjoyable experience at home, even though you can get 90% done w a home setup
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@joelpadronn
Joel Padron
4 years
Quick Tip: Use @zapier to auto text/email yourself when creating new habits. Ex: I want to do an evening reflection every night after work → Email myself a link to @NotionHQ w/ my pre-made reflection template
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@joelpadronn
Joel Padron
3 years
Forgot how underrated coffee shop grind days are. 3hrs later & crossed off every personal task I've procrastinated on for months ✔️
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@joelpadronn
Joel Padron
1 year
It's 2023. Why does Zoom still exist?
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@joelpadronn
Joel Padron
3 years
Found the meme guy lost in Miami @CardinalMason
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@joelpadronn
Joel Padron
6 months
It's 2024, but I still have to say this: Please don't scream at your media buyer if Meta sucks for 4 hrs 🥲 There's no secret "Boost ROAS" button they forgot to hit.
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@joelpadronn
Joel Padron
2 years
First weekend with a new brand, already at target Prep work always pays off 😤
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@joelpadronn
Joel Padron
4 months
Arizona weekend begins now 🏜️
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@joelpadronn
Joel Padron
2 years
Feeling extra grateful today. A year ago, I was unhappy af & hit the reset button. I realized life f*cking sucks if you aren’t giving 100% Especially if your actions don’t align with your goals. Eliminated what no longer served me & started taking massive swings.
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@joelpadronn
Joel Padron
2 years
Checked my personal PayPal account. Random ppl have been sending me a couple $s a day. $72 in December. I am a passive income God 😤
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@joelpadronn
Joel Padron
9 months
I am out of stock. Please wait 3-4 weeks if you want to jump on a call
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@joelpadronn
Joel Padron
2 years
Another amazing week in the books! Client dashboards looking 📈 Vibes are high Time to send it with the homies in Tampa 🌴
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@joelpadronn
Joel Padron
7 months
Q1 isn't sexy, but this is where the magic happens. → Align with clients on 2024 goals/strategy → Rollout new system improvements → Build the best team possible Ready to stack this momentum all year 📈
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@joelpadronn
Joel Padron
1 year
Facebook is dead.
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@joelpadronn
Joel Padron
2 years
gm from Miami ☀️
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@joelpadronn
Joel Padron
1 year
I’ve officially been AI-pilled Told @gabenobo about a problem I had. Within 24hrs we built a working MVP. Unreal what AI has made possible. Time to revamp a bunch of agency ops. Anyone interested in guides or DFY zaps?
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@joelpadronn
Joel Padron
4 months
Crush work. Crush steps. Repeat.
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@joelpadronn
Joel Padron
2 years
Nothing gets me more hyped than shooting the shit & nerding out with the best in the game GeekOut Miami can't come soon enough! Hyped to finally meet a bunch of you IRL 🤙
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@joelpadronn
Joel Padron
9 months
Oh no... We're down crazy MoM Time to throw out the 2024 plan & launch a sale!
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@joelpadronn
Joel Padron
3 years
What's the best Shopify review app out rn?
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@joelpadronn
Joel Padron
3 years
Exciting update - I’ll also be working with @mintagencyus as a Growth Strategist! Pumped to keep scaling ecom brands while learning from @foodog85 @TheSzef & the rest of the team 🤘
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@joelpadronn
Joel Padron
2 years
Let’s close this week out strong ☕️🦊
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@joelpadronn
Joel Padron
4 years
Wait for it.... ⁉️
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@joelpadronn
Joel Padron
10 months
I DOUBLED A Client's BFCM Profit 👀 Not clickbait. Just wrote the full breakdown I'll show you: 😬 Why scaling behind a popular strategy can cost you $10,000+ in daily profit. 🔎What scaling metrics you should be using 📝 The primary moves we made & why Link Below 👇
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@joelpadronn
Joel Padron
7 months
Sunrise runs >>>
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@joelpadronn
Joel Padron
4 years
Me: I can’t wait to chill during holiday break! 🎄 Reality: 🤝 @PostscriptIO Partner Certification 👨‍💻 @iamshackelford FB Ad Course 📩 @ecomchasedimond email course 🤓 re-doing my personal website ⚙️ compiling my SOPs in @NotionHQ 🏡 closing on first investment property
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@joelpadronn
Joel Padron
2 years
Q4 is here. Locked in. No pods. no calls. Most dialed agency ops & strategy by EOY 😤
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@joelpadronn
Joel Padron
6 months
When Net Profit is your largest MoM metric spike 🤠
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@joelpadronn
Joel Padron
9 months
2024 in DTC Finance: Out: - making up terms to impress the DTC bros In: - simplify things to actually help DTC brands
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@joelpadronn
Joel Padron
9 months
If your north star is Revenue w/o a profit target, that is a recipe for disaster.
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@joelpadronn
Joel Padron
2 years
The @JambysTime hype is VERY real 🤯
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@joelpadronn
Joel Padron
2 years
Momentum rn is... UNREAL Money Twitter, catch y'all tomorrow 🌴
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@joelpadronn
Joel Padron
3 years
“The CROSSNET gang goes corporate”
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@joelpadronn
Joel Padron
8 months
Thank you @SlackHQ I can now Tinder swipe my notifications
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@joelpadronn
Joel Padron
2 years
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@joelpadronn
Joel Padron
9 months
If you're a 7-figure DTC brand & unhappy with 2023's performance, here's a good rule of thumb: 👎 Expanding ad channels won't be your silver bullet 👍 Double down on areas that have been working As you solidify your 2024 plans, prioritize FOCUS Doing more things ≠ better
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@joelpadronn
Joel Padron
5 months
DTC brands only want one thing & it's disgusting:
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@joelpadronn
Joel Padron
10 months
A goal is not a forecast. You aren't magically going to be up 200% by assuming. You need an actual plan to achieve that.
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@joelpadronn
Joel Padron
4 years
True Life: I’m addicted to @NotionHQ
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@joelpadronn
Joel Padron
2 years
Brands, why do you ignore questions in ad comments? Easy $$$
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@joelpadronn
Joel Padron
6 months
Homestead is hiring an Email + SMS Copywriter and Content Strategist 🚀 We're looking for someone who: - Has DTC email copywriting experience - Is hungry to learn & grow in the DTC copy space - Has strong communication, organizational, and time-management skills Learn more
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@joelpadronn
Joel Padron
2 years
Live report from GeekOut Miami 🎤 @iamshackelford just announced his dictatorship over the DTC community. The crowd is not pleased
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@joelpadronn
Joel Padron
2 years
This week we updated our board of Top 10 Paid Statics. I decided to have all Buyers submit their favorites. Naturally, most grabbed their top performers by spend. 90% of these would’ve been rejected by most brands. It’s been proven time & time again… Ugly Ads Win 🏆
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@joelpadronn
Joel Padron
5 months
F1 Weekend ✅ Great time w a ton of Twitter favs
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@joelpadronn
Joel Padron
1 year
Twitter Growth Hack 👇 “{{marketing buzzword}} is dead”
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@joelpadronn
Joel Padron
2 years
Back after my 1st week off in years 🔋 Celebrated @chrismeadej & @lyndseytownsnd getting married w the squad Crossed off all my 2022 goals Bring on Q4 & some nice weather in FL
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