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Tommy Geoco Profile
Tommy Geoco

@itsdesignertom

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826
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294
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designer. founder. Author of the @UXToolsCo Newsletter (80k+ Subscribers) Sharing 14 years of product design Co-founder (acq)

Joined April 2012
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@itsdesignertom
Tommy Geoco
7 months
"Design can change the world" designers:
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@itsdesignertom
Tommy Geoco
3 months
PowerPoint, the ultimate design tool
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@itsdesignertom
Tommy Geoco
2 years
Anxiety, but make it a UI:
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@itsdesignertom
Tommy Geoco
2 years
Who designed it better, Apple or Samsung?
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@itsdesignertom
Tommy Geoco
11 months
where are my late 90s / early 2000s web designers at?
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@itsdesignertom
Tommy Geoco
3 months
If you’ve been holding off on updating your portfolio, now is the time. On May 13th, I’m announcing winners of my Framer Portfolio Challenge with prizes like a new MacBook Air M3 and a Work Louder Creator Micro Keyboard. Get at it 💪
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@itsdesignertom
Tommy Geoco
2 years
After 13 years, this is how I would become faster at interface design 🧵 This has helped me: 1. Design a product that sold for 7-figures 2. Deliver across 6+ product teams at once 3. Move a Silicon Valley company across the $billion barrier
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@itsdesignertom
Tommy Geoco
1 year
- When should you prioritize speed over discovery? - How do you weigh limited information to make design decisions? - How can you measure the business impact of your design? These are the questions that I had to answer for myself over the course of my 13-year career.
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@itsdesignertom
Tommy Geoco
7 months
@milwagon From a show called Fired on Mars
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@itsdesignertom
Tommy Geoco
1 year
I was having a hard time finding ideas for how to design interfaces for AI features. So I launched a today, a library of over 100+ videos and screenshots of AI design patterns in popular SaaS products. Updated weekly.
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@itsdesignertom
Tommy Geoco
2 years
Should you use rounded corners or straight edges on buttons?
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@itsdesignertom
Tommy Geoco
1 year
The @gumroad buyer experience appears to be terrible? That’s what my customer emails are telling me. Anyone else experience this? @ConvertKit you there?
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@itsdesignertom
Tommy Geoco
7 months
@AZCardinals @mcbtrey T-85: the Terminator
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@itsdesignertom
Tommy Geoco
4 months
It arrived 🥰
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@itsdesignertom
Tommy Geoco
2 years
Should forms show errors during or after typing has completed?
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@itsdesignertom
Tommy Geoco
7 months
9 years ago, I left $70k as a developer to bet on live-streaming. 1 year later, my app was acquired by Logitech’s Streamlabs. 2 years ago, I left $160k as a designer to bet on content creation. 20 months later, I 2x’d that salary and grew an audience to 1M. Today, I took the
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@itsdesignertom
Tommy Geoco
3 months
gm to designers who go straight to high fidelity just to get buy-in so they can start the actual design work in low fidelity
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@itsdesignertom
Tommy Geoco
1 year
Keyboard shortcut debate... Two competing patterns I'm seeing more and more: Should Cmd/Ctrl+K bring up a search bar or insert a link?
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@itsdesignertom
Tommy Geoco
9 months
@AlanRMacLeod White Phosphorus is NOT banned under the Geneva Convention, and it is not classified as a chemical weapon under the Chemical Weapons Convention. It is, however, tightly regulated on the battlefield for the reasons you listed. In this video, it is being used as battlefield
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@itsdesignertom
Tommy Geoco
6 months
Making this in Figma was more fun than it should’ve been. Love trying to create skeuomorphism in UI tools, even if it’s just for an iPhone wallpaper. Look at the detail 😩
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@itsdesignertom
Tommy Geoco
4 months
gm to designers getting rich so your spouse can open up a coffee shop that is also a book club that loses $50k/mo
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@itsdesignertom
Tommy Geoco
2 years
Who designed better windows management UX: Apple or Microsoft? #ux #microsoft #apple #productdesign #uxdesign #uidesign
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@itsdesignertom
Tommy Geoco
2 years
Should the OK button come before or after the Cancel button? 🤔
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@itsdesignertom
Tommy Geoco
5 months
Pretty cool little milestone
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@itsdesignertom
Tommy Geoco
5 months
Design teams of one make incredible founders. And the risk of becoming an entrepreneur has never been lower. Some recent designers-turned-founder include: - @jsngr of @diagram - @jornvandijk of @framer - @nathanbarry of @ConvertKit - @karrisaarinen of @linear To be clear,
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@itsdesignertom
Tommy Geoco
5 months
Celebrating 100k Never missing a win in 2024
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@itsdesignertom
Tommy Geoco
1 year
Should the page use pagination or infinite scrolling?
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@itsdesignertom
Tommy Geoco
2 years
Should table headers be centered, left, or right aligned?
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@itsdesignertom
Tommy Geoco
1 year
Designers are in a constant tug of war between "get it out the door now" and "let's perfect this." Over the last 13 years, I became very good at making these trade-offs. So I wrote a book about it. It includes lessons on: - Rapid decision-making framework - Balancing research
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@itsdesignertom
Tommy Geoco
1 year
Things designers think they need to be doing: - Be outraged by research debates - Obsess over design tools - Fetishize design processes - Worry about naming your layers Things designers should actually be doing 👇
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@itsdesignertom
Tommy Geoco
3 months
I think about this video a lot. I didn't grow up around big tech, college networks, or especially ambitious people. Every new venture I've ever started has always required a lonely level of cringe-worthy conviction for a long period of time.
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@itsdesignertom
Tommy Geoco
6 months
@levelsio One day you’re gonna enter your ergonomic era and I’ll be here for it
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@itsdesignertom
Tommy Geoco
28 days
@joaopaulots Framer > Webflow
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@itsdesignertom
Tommy Geoco
6 months
@julesterpak This is way overproduced. Screams “please make Ray Ban Meta a thing” compared to actually organic campaigns like we saw with McDonald’s Grimace shake earlier this year
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@itsdesignertom
Tommy Geoco
1 year
If you are: 1. Building an AI product 2. Need UI design inspiration I built a library documenting 100+ videos and screenshots of AI workflows in SaaS products. Workflow categories include: - AI and Machine Learning Concepts - Audio and Voice Editing - Collaboration - Content
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@itsdesignertom
Tommy Geoco
1 year
my designer / dev salaries over the last 13 years: web developer: $45,000/yr ui developer: $58,000/yr freelancer: $84,450/yr startup acquisition: $150k cash, $120k/yr + $20k bonus, >100k options plan product design role: $128k/yr + $10k bonus, 30k options plan sr. product
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@itsdesignertom
Tommy Geoco
1 year
2 designers face-off for 30 minutes. Challenge: design the best landing page, $10k at stake… me vs. @danmall Oh lawd, here we go 💪 This Thursday at 12PM PST on @TheOfficialRDL
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@itsdesignertom
Tommy Geoco
2 years
Should your buttons be the same color as your brand?
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@itsdesignertom
Tommy Geoco
1 year
Most designers think progressive disclosure is about hiding complexity. It’s actually about revealing complexity in a way that makes the user successful. 6 practical ways to use it successfully 🧵
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@itsdesignertom
Tommy Geoco
1 year
Microsoft Design is about to have their Apple iPhone moment. In October 2012, Microsoft released Windows 8 to a roar of criticisms over their Metro design system which emphasized touch screen input, live tiles, and replaced the Start menu with a full-sized Start screen. A
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@itsdesignertom
Tommy Geoco
11 months
Designers: Self promote. Go heavy on it. Be more yuck than passive and then correct the yuck, not the other way around.
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@itsdesignertom
Tommy Geoco
2 years
Stop pushing back against AI tools. Start using AI to up-level your design workflow. 7 ways you can use ChatGPT to speed up your design work right now:
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@itsdesignertom
Tommy Geoco
4 months
I am looking for 2-3 designers who: 1. Consume a lot of social media with good taste 2. Are great curators of design, product and tech content 3. Want to earn a little side cash helping with content curation and future moderation If this is you, shoot me a DM.
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@itsdesignertom
Tommy Geoco
11 months
when i was a hiring manager, designers regularly revealed work under NDA during the portfolio review. i did the same. i just wouldn’t list the work publicly. how do i sleep at night? with two AirPods and a cold pillow.
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@itsdesignertom
Tommy Geoco
1 year
I've encountered two types of career designers: 1. Bureaucrats: Obsessed with process, advocacy, and the "right way" of doing things. They can be: - Paralyzed by perfection - Afraid to take risks - Stuck in endless debates about design principles 2. Builders: Focused on
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@itsdesignertom
Tommy Geoco
4 months
These are the courses I would take if I was trying to improve my UI design skills in 2024: - Level Up with Figma by @joeyabanks ($349) - Advanced Figma Academy 2.0 by @ridd_design ($499) - Shift Nudge by @mds ($1,200) - Master Gorgeous UI by @pablostanley ($150, pre-sale)
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@itsdesignertom
Tommy Geoco
4 months
Bento grids are trending hard right now. But are they worthwhile? Here are the 5 rules for using them effectively.
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@itsdesignertom
Tommy Geoco
2 years
After 13 years, this is the UX design roadmap that I would use to restart my career: More practical than a $15,000 #uxdesign bootcamp. 🧵👇
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@itsdesignertom
Tommy Geoco
2 years
Should the primary button be on the right or the left?
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@itsdesignertom
Tommy Geoco
2 years
Should the accordion arrow point up or down?
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@itsdesignertom
Tommy Geoco
2 years
Should you use carousels on a landing page?
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@itsdesignertom
Tommy Geoco
3 months
How to spot a high agency designer:
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@itsdesignertom
Tommy Geoco
3 months
These are the UI design courses I would take in 2024 @ridd_design @mds @pablostanley
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@itsdesignertom
Tommy Geoco
3 months
Yo, this ChatGPT Voice is really out here replacing passive aggressive design jobs
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@itsdesignertom
Tommy Geoco
9 months
Over the last 24 months, we've been dealt our hardest trials: - My son was diagnosed with a kidney disease - My other son was diagnosed with T1 diabetes - We lost my grandmother - We lost my wife's grandmother - We lost my wife's mother - We lost a lifelong family pet As a
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@itsdesignertom
Tommy Geoco
2 years
Should you use single or double column form fields?
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@itsdesignertom
Tommy Geoco
2 years
Should profile pics use a cirlce or a squircle?
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@itsdesignertom
Tommy Geoco
2 years
Did Apple hit or miss with the new dynamic island design?
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@itsdesignertom
Tommy Geoco
2 years
Should you put the search bar on the left or the right side of a website?
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@itsdesignertom
Tommy Geoco
2 years
Should tooltips be labeled with an “i” or a “?” icon?
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@itsdesignertom
Tommy Geoco
1 month
I use ConvertKit, but I'm going to migrate to @beehiiv once I have the resources available (it's no small lift). Someone asked me why. My response: - Better designed product - Native polls - Better non-subscriber reading experience - Better styling flexibility - Impressed
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@itsdesignertom
Tommy Geoco
1 year
700k people followed me on social media for talking about my experience working as a UX designer. A lot of that involved career advice. I’m ditching UX as a career, but not as a skillset. I’ll use it as I build and ship my own products. Nervous.
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@itsdesignertom
Tommy Geoco
2 years
Should websites use icon-only menus?
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@itsdesignertom
Tommy Geoco
4 months
@Asmongold got a lot of flack for saying streaming was hard. As a former Marine, here are a few things I haven't heard discussed yet.
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@itsdesignertom
Tommy Geoco
2 years
Should password fields show an open eye or a slashed eye to reveal the password?
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@itsdesignertom
Tommy Geoco
1 month
Creating cool effects in @framer is getting easier and easier. Here are a few of my favorites:
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@itsdesignertom
Tommy Geoco
7 months
I am HEAVY on Rive going into 2024. Can't wait to talk about the new kid tools on the block that I think are going to become part of every product designer's stack.
@ridd_design
Ridd 🤿
7 months
I just got a @rive_app masterclass from @jeffamcavoy 👀 My expectations were high but not THIS high... The animations are fully interactive and designed specifically to ship in real products 👇
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@itsdesignertom
Tommy Geoco
2 years
Should page headers stick to the top or remain static on scroll?
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@itsdesignertom
Tommy Geoco
1 year
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@itsdesignertom
Tommy Geoco
7 months
@ridd_design If you can’t swim a lap in your CTAs, are you really optimizing for conversions?
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@itsdesignertom
Tommy Geoco
11 months
15 months ago, I left my Lead Product Designer role to build a creator-first business. - My first product launched 7 months ago. - 3 months ago, it crossed $100K in revenue. - And a month ago, I launched product two. Here are 5 lessons I've learned in that journey:
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@itsdesignertom
Tommy Geoco
3 years
@dickiebush Hey Shipmates, I’m Tommy, a Silicon Valley design lead and startup founder. I’ll be looking to unlock the interesting stories and valuable lessons I’ve been wanting to share from my 12 years working in the industry. I’m really looking forward to learning with you all!
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@itsdesignertom
Tommy Geoco
2 years
Who designed it better? Apple vs Google always-on display
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@itsdesignertom
Tommy Geoco
2 years
Should you align the description to the icon or the title?
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@itsdesignertom
Tommy Geoco
2 years
Should the play or pause icon be shown when the video is playing?
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@itsdesignertom
Tommy Geoco
1 year
Just saw the Apple Vision Pro at WWDC. I think AR is going to become household this decade. I think AI is going to be the reason people move through the friction of adopting wearables. Google Glass was too soon. But I’m not initially a fan of wearing the snowboarding goggles.
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@itsdesignertom
Tommy Geoco
2 years
Should icons be solid or outlined?
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@itsdesignertom
Tommy Geoco
2 years
Should you create many options or just a few?
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@itsdesignertom
Tommy Geoco
2 years
@CitizenSleeper unexpected GOTY for me. Fantastic story and that entire UI was a treat to use.
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@itsdesignertom
Tommy Geoco
1 year
@dburka The same way I evaluate those that don’t. Pretty common in the candidates I’ve seen. I don’t consider “longevity” or “loyalty”. They’re here to do a job and get paid for it. If they leave for more money than I’m willing to pay, that’s my problem, not theirs.
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@itsdesignertom
Tommy Geoco
6 months
We’re lounging today. Happy new year 🎉 Hope you’re cozy and chillin. What’s the best game to play to end the year?
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@itsdesignertom
Tommy Geoco
2 years
Should you use icons before or after text labels?
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@itsdesignertom
Tommy Geoco
2 years
Who designed it better? Google vs Microsoft recurring event UI:
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@itsdesignertom
Tommy Geoco
5 months
Prediction: #10xConf hosted by @10x_designers will grow to become a signature design conference by 2026. Stoked to have been part of its inception. @FonsMans runs a tight ship.
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@itsdesignertom
Tommy Geoco
2 years
Should you underline your text links?
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@itsdesignertom
Tommy Geoco
9 months
Your first product is going to suck. Your first design is going to suck. Your first video is going to suck. Now your 100th, that’s going to be solid. But you can’t get to 100 without pushing through your first. Mastery is ALL about repetition. Get in the reps.
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@itsdesignertom
Tommy Geoco
2 years
Should hover tooltips appear instantly or after some delay?
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@itsdesignertom
Tommy Geoco
2 years
Should you hide actions behind an ellipses?
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@itsdesignertom
Tommy Geoco
3 years
@DougCollinsUX Accessibility isn’t expensive.
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@itsdesignertom
Tommy Geoco
2 years
Should the button read “Login” or “Sign in”?
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@itsdesignertom
Tommy Geoco
1 year
Someone said Nokia logo drama?
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@itsdesignertom
Tommy Geoco
1 year
I don't change my stack often. But 4 mighty upgrades I'm making: 1. Moving from Webflow to @framer 2. Collecting testimonials on @SenjaHQ 3. Creating an affiliate program with @getRewardful 4. Capturing processes with @ScribeHow Now just need to move away from Gumroad.
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@itsdesignertom
Tommy Geoco
2 years
Should the title say “My dashboard” or “Your dashboard”?
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@itsdesignertom
Tommy Geoco
2 years
Should “show more” be used in a long list of options?
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@itsdesignertom
Tommy Geoco
2 years
Should you scroll or abbreviate large tables of data?
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@itsdesignertom
Tommy Geoco
2 years
Should row height be larger or smaller?
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@itsdesignertom
Tommy Geoco
2 years
Who designed it better? Apple vs Samsung alarm clock
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@itsdesignertom
Tommy Geoco
1 year
Warp-speed design technique: time boxing. 1. 15-minutes of inspiration gathering 2. 40-minutes of focused work 3. 5-minutes of rest - 3 reps per non-trivial task - 1 rep per trivial task - Aim for completeness > quality Combine with Crazy 8’s for even faster ideation.
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@itsdesignertom
Tommy Geoco
1 year
Microsoft design is about to have an Apple iPhone moment…
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