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Prof. Ian Walker Profile
Prof. Ian Walker

@ianwalker

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Environmental psychologist and Head of Psychology @SwanseaUni . Guinness World Record for the fastest bike ride across Europe. Trustee @wheels4well . Views mine

Swansea, Wales
Joined April 2007
Don't wanna be here? Send us removal request.
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@ianwalker
Prof. Ian Walker
1 year
We have a new study out! The short version is this: "Car Brain" - the cultural blind spot that makes people apply double standards when they think about driving - is real, measurable and pervasive. Read on for more details... 1/14 @SwanseaUni @UWEBristol @EdNapierTRI
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@ianwalker
Prof. Ian Walker
4 years
Looks like I picked a bad day to set this app up
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@ianwalker
Prof. Ian Walker
1 month
Goodness me, the apologists for UK rail responding to this. "Ackshually you just need to book 87 years in advance and travel via Chad and Murmansk when it's Mega-Super-Sunday-Offpeak - why's that so hard?" It's like some particularly bizarre Privatisation Stockholm Syndrome
@jackfifield
Jack Fifield
1 month
Two adults, two children, next week. Manchester to St Ives, Cornwall: 8-9 hours, multiple changes, £710. Manchester to Málaga: 3 hours, £433. Please help my domestic tourism industry is dying.
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@ianwalker
Prof. Ian Walker
2 months
Showers use lots of water. Quite possibly more than anything else in your home. We've done some new research on how to address this, and it's a win-win for sustainability! Grab your favourite loofah and read on for details...🧵1/15
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@ianwalker
Prof. Ian Walker
6 years
This is my cat, Monster. Over the past two years he has secured exactly the same number of international trade deals as Liam Fox #MonsterForFCO
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@ianwalker
Prof. Ian Walker
2 years
A lot of people are commentating on how dramatic increases in fuel prices don't seem dramatically to be changing behaviour. People are still driving millions of short trips, still sitting with engines idling, etc. So - woo-hoo! - here's a *thread* on the PSYCHOLOGY OF HABITS🎈
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@ianwalker
Prof. Ian Walker
3 years
A remake of Armageddon but where the council just declares an "Asteroid Emergency" and everyone carries on as normal until the asteroid hits Earth
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@ianwalker
Prof. Ian Walker
5 years
16 days, 20 hours, 59 minutes. The new world record for crossing Europe by bike. I did it solo and unsupported. It feels great.
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@ianwalker
Prof. Ian Walker
2 years
Nice example of how a junction radius can be retrofitted to make it better for pedestrians and less easy for motorists to whizz in and out
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@ianwalker
Prof. Ian Walker
2 years
Bought a car that doesn't fit in your garage? Just make it everybody else's problem
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@ianwalker
Prof. Ian Walker
2 months
And this is where we saw the big win-win: there's a clear negative relationship between water pressure and consumption. More powerful showers used less water overall. A LOVELY TINGLY SHOWER MIGHT BE *BETTER* FOR THE ENVIRONMENT THAN A WEAK DRIBBLE. I know, right?
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@ianwalker
Prof. Ian Walker
7 months
“It would also look at preventing the introduction of the concept of the "15-minute city" - where essential amenities are always within a 15-minute walk.” If he'd just shouted YOU HAVE TO CONSUME MORE OIL it would have been a lot quicker
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@ianwalker
Prof. Ian Walker
3 years
People suggesting that LTNs make their 5-minute car trips a little longer might like to reflect that my usual bicycle commute is an HOUR longer every day because I have to avoid the roads where motorists would kill me
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@ianwalker
Prof. Ian Walker
4 years
*Wipes tear from eye*
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@ianwalker
Prof. Ian Walker
1 year
"Gridlock at retail park traps drivers for ‘three hours’" “I’m never going drive in there again," said a man who, the article goes on to note, lived five minutes away. #cardependency
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@ianwalker
Prof. Ian Walker
1 year
Dyson sees cars filling the air with pollution and noise and their solution is not to fix the problem, but to filter faces. Was there ever a better example of how we view the harms of motoring as entirely outside human control, like the weather?
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@ianwalker
Prof. Ian Walker
2 months
This graph probably tells us something important behaviourally. It suggests that people turn the shower off when they have achieved a desired sensation, not just when they have completed a certain set of actions. This is a potentially important new insight 10/
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@ianwalker
Prof. Ian Walker
5 years
IT'S OFFICIAL! @GWR just confirmed that I am the Guinness World Record holder for the fastest crossing of Europe *massive grin*
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@ianwalker
Prof. Ian Walker
3 years
All that technology in a Tesla, yet it doesn't prevent people parking like this
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@ianwalker
Prof. Ian Walker
5 years
If driverless cars require us to redesign our streets for their convenience, this should be taken as evidence their engineers have failed
@Arup
Arup
5 years
How do we prepare our roads for #driverless cars? By developing flexible kerbs that adapt for different uses, guided by real-time #data and local transport goals.
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@ianwalker
Prof. Ian Walker
1 year
This! This from Indonesia. This is what I was talking about when I said forget the expense and engineering of trams, just take space from private motoring right away and make it public
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@ianwalker
Prof. Ian Walker
4 years
Really struck this week by how many new housing estates have car-dependence built in. Huge estates thrown up miles from workplaces, shops and schools. Should the ability to live car-free be a condition of planning permission?
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@ianwalker
Prof. Ian Walker
2 years
Can't believe I'm now going to have to drive responsibly when I get in the car later. Woke nonsense
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@ianwalker
Prof. Ian Walker
2 years
Four questions for people who say their driving is essential: - why is it essential to drive THAT car? - do you drive it as little as possible? - why is it essential to drive it that fast? - why is it essential you have priority over people who aren't driving? #minimiseharm
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@ianwalker
Prof. Ian Walker
2 months
Putting the two effects together, we saw average water consumption shift from nearly 61 litres/shower (low pressure, no timer) to under 17 litres/shower (high pressure, timer). Remember, this is hot water, so potentially massive carbon savings. 13/
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@ianwalker
Prof. Ian Walker
5 years
This is Queen Square Bristol. This path used to be a dual carriageway road. I challenge anybody to look at the people relaxing on the grass today and say "Yeah, this was better with cars blasting through it". Cities can change and improve.
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@ianwalker
Prof. Ian Walker
2 months
@shovell Two things can be true at the same time
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@ianwalker
Prof. Ian Walker
9 months
Move over, 25kg of peanuts man - someone on LinkedIn just told a politician that no journeys can be by bicycle because what if you need to carry a sofa
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@ianwalker
Prof. Ian Walker
10 months
The best time to tell the public that car trips are not harmless was 30 years ago. The second-best time is now
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@ianwalker
Prof. Ian Walker
2 months
I know you're wondering so here are the basic numbers. The average shower was 6.7 minutes, median was 5.7 and 50% fell between 3.3 and 8.8 minutes. In other words, the length of showers is quite variable. We excluded any showers over one hour, but believe me, they happened 5/
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@ianwalker
Prof. Ian Walker
2 months
The BBC have just published an article on dangerous driving which, I'm pleased to say, draws heavily on our motonormativity work. Well worth a read
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@ianwalker
Prof. Ian Walker
4 years
I've been experimenting this week with "commuting" to work while working from home. I go for a bike ride at the start and end of each day, and it's really helping overcome the lack of home-work boundaries that I was starting to struggle with
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@ianwalker
Prof. Ian Walker
4 years
I'm already hearing "Should we be cycling right now, in case we have a crash and put strain on the NHS?" But this needs to be evidence-led, and the far greater pressure on NHS comes from motor crashes and air pollution. Perhaps we need a message of DRIVE LESS, DRIVE RESPONSIBLY?
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@ianwalker
Prof. Ian Walker
3 years
Large new study gives further evidence that travel attitudes change AFTER travel mode changes. Implication is: create an environment where people drive less and they’ll come to want to drive less. You can’t wait until everyone is persuaded they want change
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@ianwalker
Prof. Ian Walker
2 years
Just went for a long run. I can't tell you how astonishingly remote the location of this sign was. Like... surely they get about 4 people passing a day? So I did the honourable thing and had both drink AND cake.
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@ianwalker
Prof. Ian Walker
1 month
@KenKaiden Also, the very existence of railcards is evidence that we know trains cost too much
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@ianwalker
Prof. Ian Walker
7 months
Perhaps the worst road safety advert I've ever seen and by god I've seen some shit
@RichmondRCMP
Richmond RCMP
7 months
Pedestrian safety is a two-way street. What pedestrians and drivers can do to make our roadways safer
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@ianwalker
Prof. Ian Walker
2 years
So an actual human being thinks it's okay to park like this while somebody pops into the shop.
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@ianwalker
Prof. Ian Walker
3 years
Just seen people discussing how bicycles are elitist because you have to store them, and am more horrified than ever at the normalisation of hand-outs to motorists
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@ianwalker
Prof. Ian Walker
2 months
Really interesting bit of motonormativity here, where even a left-wing analysis of today's anticipated £bns handout to motorists assumes everybody drives: "those who earn the least will save just £22" (no, they walk and use buses, so get *zero* benefit)
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@ianwalker
Prof. Ian Walker
2 months
And this stuff gets big really quickly. In just this experiment, those 290 showers burned through 4.4 million litres of hot water, and about 15 tonnes of CO2e, in the 39 weeks. The energy involved is mind-boggling when you start to think what it's like at a national scale 14/
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@ianwalker
Prof. Ian Walker
1 year
Cutting edge cycle infrastructure in Swansea
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@ianwalker
Prof. Ian Walker
2 years
Personal news! In November I'll be moving to @SwanseaUni to become Head of Psychology there. I'll miss Surrey, which is a dynamic place to work with lots of great people, but I'm enormously excited to be coming to 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (although Strava suggests I'm not entirely a stranger...)
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@ianwalker
Prof. Ian Walker
4 years
Your local authority: Let's allow everybody to store their property in the road for free Also your local authority: We've got no money and no possible way to raise any
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@ianwalker
Prof. Ian Walker
2 years
All this points to three lessons for policymakers: 1. Stop expecting new information, or incremental price changes, to alter ingrained behaviours. Just stop it. Seriously.
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@ianwalker
Prof. Ian Walker
1 year
Here's the full set of answers. As you can see, responses could change dramatically when driving was mentioned. All except Question 2 were hugely statistically different. This doesn't make sense! The principle is the same in both forms of each question; only context changes 6/14
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@ianwalker
Prof. Ian Walker
1 year
We end with a call for policymakers to recognise their unconscious and institutional biases and to implement mechanisms to overcome them in planning and health decisions. You can read the full paper here for free Thanks for reading! 14/14
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@ianwalker
Prof. Ian Walker
3 years
We'd better at least get quiet roads again
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@ianwalker
Prof. Ian Walker
3 years
Fascinating how society's concern for the poor, disabled and marginalised can lie dormant for so long, awaiting the arrival of a few bollards and planters before it can be expressed
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@ianwalker
Prof. Ian Walker
2 years
So to move a single person 100k, this car needs as much energy as a typical home uses in 2 or 3 days. I can cycle 100k on a couple of croissants
@AudiOfficial
Audi
2 years
Audi e-tron S: Electric power consumption combined in kWh/100 km: 26.3-25.1 (NEDC); 28.4-26.2 (WLTP); CO2-emissions combined: 0 g/km. Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car.
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@ianwalker
Prof. Ian Walker
2 years
So in sum: 1. We're mostly doing behaviour-change wrong, squandering the best opportunities to make sustainable changes 2. Study psychology! It's really cool. Ideally do it at @SurreyPsych @EPRG_Surrey 🎓
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@ianwalker
Prof. Ian Walker
2 months
Big thanks to my colleagues Pablo Pereira-Doel and James Daly. You can find a preprint summary of these findings, and a link to the open data and graphing script, here: 15/15 @SwanseaUni @UniOfSurrey
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@ianwalker
Prof. Ian Walker
2 years
A well-appointed housing estate for cars, with useful human-storage around the edges
@PlanningShit
Shit Planning
2 years
More outdoor car space than outdoor people space! #shitvalues Via @DrAdamChapman
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@ianwalker
Prof. Ian Walker
2 years
2. Look for times when people's lives are disrupted and GO IN HARD to encourage change at this point. (Policymakers: you already know when all these points are! Moving house, having a child, getting a new job, retiring... We literally tell government when we do these things!)
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@ianwalker
Prof. Ian Walker
2 years
3. Support new behaviour long enough that old habits can fade away entirely. This will take weeks, or months. "Bike to work day" isn't going to cut it, because the underlying urge to drive remains intact despite the day off. Same for "Healthy eating week" or whatever.
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@ianwalker
Prof. Ian Walker
3 years
The massive shadows ruining the television footage of Wembley are a good reminder of how the Sun moves randomly through the sky and its position can never be predicted in advance by architects
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@ianwalker
Prof. Ian Walker
4 years
Politicians who don't support a goal of zero road deaths should be made to nominate the specific people they think ought tot die in the coming year SHORT THREAD
@fietsprofessor
Cycling Professor 🚲 
4 years
What do you think would be an acceptable number of people dying on our roads? Powerful message by Transport Accident Commission Victoria.
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@ianwalker
Prof. Ian Walker
2 months
And here's what we saw. It looks like a big advantage of the timers is that they stop showers from gradually creeping longer and longer as the weeks go by. We wonder if people 'anchor' on whatever is the length of their first shower, and stick to this when there's a timer 12/
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@ianwalker
Prof. Ian Walker
10 months
Four years today since I broke the world record for cycling across Europe. Still quietly shocked I pulled that off
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@ianwalker
Prof. Ian Walker
4 years
The English reluctance to wear masks makes sense to me. I cycle on the roads here. I know how many people refuse to make the slightest shred of effort to keep strangers safe from the risks they are forcing upon them.
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@ianwalker
Prof. Ian Walker
1 year
I'm shocked - SHOCKED - that running a massive dual carriageway through the city centre while letting the bus service collapse hasn't created a free-flowing traffic utopia
@BBCRB
BBC Radio Bristol
1 year
#Bristol is more congested than ever. So what's the best way of getting into the city? 🚗🚴‍♀️🛴🚊🚎 📻 Hear the analysis ➡️
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@ianwalker
Prof. Ian Walker
2 years
Is there no element of escooters where we don't lose all sense of proportion? An e-car might hold a tonne of batteries and be unused 97% of the time and this is apparently fine. But THE HORROR if a scooter's few kgs of batteries aren't in constant use...
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@ianwalker
Prof. Ian Walker
1 year
He has an epiphany at the end though: “Large cars just aren’t the way forward, and even electric cars aren’t either. The site was totally permeable for walkers and cyclists, but the physical size of the cars just creates mayhem.” Tom from Bristol, welcome to The War on Cars
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@ianwalker
Prof. Ian Walker
3 years
Driving an SUV should be viewed as a conscious act of waste, like buying twice as much food as you need then publicly throwing half straight in the bin
@APPGCW
APPG for Cycling & Walking
3 years
Carbon emissions fell across all sectors in 2020 except for one – SUVs. They made up 42% of the global car market in 2020.
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@ianwalker
Prof. Ian Walker
4 years
Seeing as the government is currently all pro-cycling (rather than pro cycling, which involves tighter clothes), it's a good time to repeat this: *If there's space for hatched areas on a road, or if there's space for on-street parking, there's space for a bike lane*
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@ianwalker
Prof. Ian Walker
7 years
We've long known cycling is a kind of "magic bullet" for public health, but bloody hell look at those hazard ratios
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@ianwalker
Prof. Ian Walker
6 years
It's done North Cape 4000 4322 km 11 days, 10 hours, 44 minutes I am humbled by everybody's support
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@ianwalker
Prof. Ian Walker
4 years
I just sent this picture in reply to a message but I'm posting it again because A WHOLE SERIES OF ACTUAL HUMAN BEINGS PUT THAT CYCLEPATH SIGN ON THAT LAMPPOST AND GOT PAID TO DO SO. @BristolCouncil
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@ianwalker
Prof. Ian Walker
3 years
Driving a car that's larger than you need ought to be seen like buying more food than you need, and publicly throwing away the excess in a display of conspicuous consumption
@GeorgeFreemanMP
George Freeman MP FRSA
3 years
Two approaches to cars. Imagine how much safer, more fun, less congested & less polluted our cities would be if more people in cities drove cars like the one on the right of this picture? Time to bring back the electric original mini for city centre motoring @ClimateTories
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@ianwalker
Prof. Ian Walker
4 years
Local authorities of Britain, look at these two pictures. Within a single week you have been given WHY and you have been given HOW. Let's do this #buildbackbetter
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@ianwalker
Prof. Ian Walker
3 years
I have some exciting personal news! From 1 September I'm going to be taking on a new position as a Professor in the School of Psychology at @UniOfSurrey . I'm really excited to be joining such a great group of environmental psychologists, but am going to miss Bath terribly
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@ianwalker
Prof. Ian Walker
2 months
(That said, I'm going to suggest that these Surrey students have generally shorter showers than many people. Last time we measured showers in the UK public we found an average of 10.8 minutes. So perhaps mentally scale up everything I show you here) 6/
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@ianwalker
Prof. Ian Walker
1 year
Leeds gets it
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@ianwalker
Prof. Ian Walker
4 years
I'm in Oxford today. WHY IS SUCH A SMALL, ANCIENT CITY CENTRE SO FULL OF CARS? WHY DOES THE ENTIRE PLACE REEK OF DIESEL FUMES? Sort it out, Oxford.
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@ianwalker
Prof. Ian Walker
4 years
"Just how metric *is* your socket set?"
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@ianwalker
Prof. Ian Walker
3 months
Dear all journalists - See? Headlines about road violence can be written correctly
@WalesOnline
WalesOnline 🏴󠁧󠁢󠁷󠁬󠁳󠁿
3 months
Pedestrian has life-threatening injuries after being hit by suspected drug-driver
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@ianwalker
Prof. Ian Walker
2 months
(Note that all our graphs use a logarithmic y-axis, so the real differences are a LOT bigger than they might appear visually. 3 on the graph = 20 litres, 4 = 55 litres and 5 = 148 litres. And yes, that was an exponential curve on a logarithmic axis - crumbs) 9/
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@ianwalker
Prof. Ian Walker
3 years
Your periodic reminder: it's not about bicycle licensing, it's about punishing people for being different
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@ianwalker
Prof. Ian Walker
4 years
Lockdown 1: "Maybe you shouldn't ride your bike in case you crash and burden the NHS" Lockdown 2: "Let's have a million members of the public play with explosives!"
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@ianwalker
Prof. Ian Walker
10 months
Imagine the PM saying "Most people are dependent on alcohol so we need to keep it flowing"? #motonormativity rides again
@HanneyDP
Dermot Hanney
10 months
This literally goes against every transport and net zero policy the UK government has released since the last general election. It’s his own government that has set his so called ‘anti motorist policies’. It’s impossible to keep up.
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@ianwalker
Prof. Ian Walker
4 years
Those bloody cyclists and their gel wrappers
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@ianwalker
Prof. Ian Walker
7 months
Ten years to the day since I first went out for a run. That run escalated into a lot more running, which escalated into cycling, and eventually to breaking a world record. Quite the decade. Celebrated just now with a great hilly run in Gower
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@ianwalker
Prof. Ian Walker
2 years
Remember: it's only if your bicycle helmet is exactly 2 fingers above your eyebrows that it will magically make pickup truck drivers look up from their phones and stop speeding
@wpgpolice
Winnipeg Police
2 years
The warmer weather is on its way cycling season is upon us. Regardless of age, it is important to wear a bicycle helmet and wear it correctly. The MB Cycling Association provides a great video on the importance of wearing a properly fitted helmet:
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@ianwalker
Prof. Ian Walker
4 years
Before responding to an anti-cycling tweet, it's important to look at the "author". A lot of the time they're obvious trolls. Fake pic, account created in 2011 with only 10 followers, nonsense username. Don't amplify their political message. Just block and move on.
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@ianwalker
Prof. Ian Walker
1 year
Growing up surrounded by that environment, people internalise the idea that fast, untrammelled, near-consequence-free motoring is normal and, moreover, people conclude that *this must surely be the proper way of things*. In our paper we call this mindset "Motonormativity" 11/14
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@ianwalker
Prof. Ian Walker
2 years
Can confirm that Premier Inn have been great with bikes. Especially the Aberystwyth branch, where I've rocked up at some very odd hours of the morning needing bike storage
@IsSaddleThereIs
Is Saddle There Is?
2 years
This is doing the rounds on Facebook. I had no idea about this. Very encouraging to see! Well done @premierinn ! 👏🏼👏🏼👏🏼
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@ianwalker
Prof. Ian Walker
2 years
Good illustration of how people on foot are treated here. This is a fast road - drivers fly along it - but @NorthSomersetC have allowed the footpath to be swallowed up by plants to the point I can't even walk side-by-side with my dog, all the while with HGVs and SUVs speeding by
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@ianwalker
Prof. Ian Walker
1 year
Welcome to Bristol: cars come first. The very first sight introducing travellers to the city is a barrier to move you out of the way. And a cloud of diesel fumes
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@ianwalker
Prof. Ian Walker
2 months
We put Aguardio sensors in 290 showers around the University of Surrey campus and covertly tracked the length of showers for 39 weeks. We gathered data on over 86,000 individual showers. 4/
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@ianwalker
Prof. Ian Walker
5 years
[Last night, a microbrewery] "Are you with the Bristol Leavers?" "Sorry?" "We're the leaving the EU group. We're supposed to be meeting here but we can't find where we're supposed to be." *LITERALLY* CAN'T ORGANISE A PISS-UP IN A BREWERY
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@ianwalker
Prof. Ian Walker
2 years
Art? No, this is bike storage on a UK intercity train
@LoveofCycling
Love of Cycling
2 years
Creative bike art.
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@ianwalker
Prof. Ian Walker
1 year
What we demonstrated is an example of the "Special Pleading Fallacy" where certain specific cases get a free ride in thought and discourse. People selectively fail to apply the moral and ethical standards they would use in other contexts 7/14
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@ianwalker
Prof. Ian Walker
4 years
This is entirely the wrong way round. The point of a city is LITERALLY that everything is close together. If people want to drive around in cars, they can move to the countryside
@Councillorsuzie
Susan Hall AM
4 years
Of course they are protesting. All modes of transport need access to our roads. If people had wanted quiet areas they would move to the countryside. This has not been thought through properly, typical #SadiqKhan
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@ianwalker
Prof. Ian Walker
5 years
I've just discovered that sperm banks are using these cryogenic cargo bikes and HOW THE HELL AM I ONLY JUST LEARNING THIS?
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@ianwalker
Prof. Ian Walker
2 years
The answer is that, as these behaviours are triggered by familiar contexts, the best time to intervene is when these contexts are disrupted. If you aren't in your kitchen, it simply can't trigger you automatically to start preparing cornflakes.
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