like i can see the vision if the calligraphy or printing is very fine. but it’s mostly just giant, boxy letters slapped onto clothing and looks bizarre at most.

@casuaIcritique the idea is somewhat good but the execution isn't

@abuuzrr YES, when it first came around in 2018/2019 with nishat, i kind of saw the vision but now it is so abysmally oversaturated in the market that it doesn’t work

@casuaIcritique Thank for saying this ! And basing off a whole brand persona on it is going a bit too far ! It is not subtle in most cases. Looks very “try hard”

@Nidakhalidrl HAHAHA i was giving mild manto wears critique without saying their name out loud, but i totally agree.

@casuaIcritique Gives me ick

@casuaIcritique Pretentious and plain tacky for most part! Also just imagine Manto maybe be turning in his grave for this sasti appropriation of his name and work by the bourgeoisie begums or maybe having a big laugh at the irony of awam wearing his work and still missing it’s point.

@casuaIcritique anything written on clothes is always tacky 🤢

@casuaIcritique

@casuaIcritique Also whenever I look closely, I almost always find urdu spelling or calligraphy mistakes that are so hard to digest. 🥲🤐

@casuaIcritique So tru, it’s just as if these are the only Urdu words these people know, mostly make no sense

@casuaIcritique Manto check kerain

@casuaIcritique It's overdone and most of the people don't match with the fashion statement they r carrying 😊

@casuaIcritique

@casuaIcritique Adab ab kitaabon se nikal ke kapron pe aagaya hy.

@casuaIcritique Tacky and super dangerous Textile designers have no idea what the lines mean or where they're from and sometimes the wrong stuff gets printed... I've seen many people fired or even labour protests after final production... Always best to lay off Urdu, Arabic, Persian text

@casuaIcritique Its me too. Not a fan. Find it pretentious esp the way they are (over) doing it these days.

@casuaIcritique It's disrespectful I believe.

@casuaIcritique it was cool the first time. the execution actually stemmed from artistic value. now everyone is just printing out their own versions because the original one 'looked cool'

@casuaIcritique YES! All this Manto stuff is funny because it’s so not on brand with Manto’s zindagi and writings