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Brik 🧱

@brock_mammoser

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Founder Frost Buddy: 0 - $30M in 2 years - Check out my DTC newsletter each week

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Joined October 2012
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@brock_mammoser
Brik 🧱
5 months
We did around $21M last year with a team of 5 full time + outsourcing…. I thought I’d share our tech stack with you👇 Disclaimer - I’ve never taken a dime from a SAAS company lol
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@brock_mammoser
Brik 🧱
1 year
This Silly Tik Tok hit 20M views🤯 ❌ No dancing ❌ No trend ❌ No sexualizing ✅ Genuine ✅ Passionate In 5 days, we had 200K followers, $350K in sales, & everyone now knew us I’ll post more on how we go viral!!
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@brock_mammoser
Brik 🧱
1 year
Last month I shut off Snapchat & Pinterest ads Revenue didn’t change. Basically just saved $30K / mo. Gotta love attribution. Both showed 3x 😂
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@brock_mammoser
Brik 🧱
4 years
Boys are bringing it back to b-town 🥇 #b1GChamps
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@brock_mammoser
Brik 🧱
1 year
Anyone have a graphic designer that can design the most kick ass retail labels for my products? And very quickly! Quick project
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@brock_mammoser
Brik 🧱
4 years
For all those seniors that worked 4 years for this big season, I’m so sorry
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@brock_mammoser
Brik 🧱
11 months
Every employee we’ve ever had has asked for equity Yet they missed the first 2 years getting Frost Buddy to $20M while my brother & I paid ourselves nothing bc we physically couldn’t Equity comes with risk & sometimes it seems overlooked after things get smoother
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@brock_mammoser
Brik 🧱
6 months
Influencer with 10k followers - $4000 for 1 video Me: How about 20% Tik Tok Shop Commission instead so it’s a win win Them: No Me: Ok next I love tik tok shop!!
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@brock_mammoser
Brik 🧱
3 months
Went out to a bar last night w/ friends Didn’t drink though A guy asked me what I did for work I told him “I sell cups” He was not impressed & the convo ended shortly after
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@brock_mammoser
Brik 🧱
2 months
From crappy college start-up to a combined $52M in 3 years This post is for anyone that is just starting out or struggling👇
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@brock_mammoser
Brik 🧱
1 year
Just a casual day on QVC Pretty sure I blacked out😂
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@brock_mammoser
Brik 🧱
8 months
@Melanie_Balke “Hey just wanted to let you know we will be firing you in 2 weeks” 😅 Bc that conversation would always go well! Haha
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@brock_mammoser
Brik 🧱
1 year
When @PostscriptIO new SMS Sales adds an extra $10K in sales in week 1 🔥
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@brock_mammoser
Brik 🧱
10 months
Update: got the vehicle Told the guy I’d just pay everything up front He proceeded to tell me that wouldn’t help my credit history I proceeded to tell him I really did not care But hey! First new car since 16. Kind of cool that Frost Buddy has come this far
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@brock_mammoser
Brik 🧱
10 months
This is why I love DTC Twitter An extra $30K / month from a simple Aftersell recommendation AND it’s all stale inventory 😩😍 I mean a 20% conversion come on!!!
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@brock_mammoser
Brik 🧱
9 years
Thank you to everyone that supported us this year!! I'll never forget this season getting to play with all of my brothers! #eagle4life
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@brock_mammoser
Brik 🧱
3 months
HUGE HUGE news 🏒🔥 Frost Buddy is happy to announce partnership with the National Hockey League 🏒 Every NHL team will be coming soon! Excited to watch this unfold this year
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@brock_mammoser
Brik 🧱
1 year
This ad has been crushing for us! Why do Press Articles Work? ✅ #1 Thumbstoppers on social media ✅ Gives off “viral” appeal ✅ Sparks curiousity to click through Steal it and try it
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@brock_mammoser
Brik 🧱
1 year
How the heck did business owners back in the day become millionaires without tweeting and posting their accomplishments and processes everyday? 🤯 Truly mind blowing
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@brock_mammoser
Brik 🧱
1 year
One of our top performing ads is this fake IG story style with quotes customers have told me in the Facebook group. Sometimes the more organic the photo, the better too Plus it took me 1 minute to create
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@brock_mammoser
Brik 🧱
1 year
Anyone here much of a golfer? 😍
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@brock_mammoser
Brik 🧱
9 months
Just landed a huge retailer for ‘24 after they kicked me out 2 years ago 🙌 Such a good feeling!!!
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@brock_mammoser
Brik 🧱
6 years
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@brock_mammoser
Brik 🧱
1 year
@oliver__b1 Several reasons. Everyone is different. Usually passion first. Lifelong friends. Free tuition. Connections. Olympic potential. Discipline & skills. In my experience college sports was 10x better than having a multi million dollar biz
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@brock_mammoser
Brik 🧱
5 months
Wake up to a 72 store chain signing up for wholesale saying “All of our stores are asking about you” LFG!!
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@brock_mammoser
Brik 🧱
1 year
This is a new one 😂 Gonna get a cease & desist for April Fools 😂
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@brock_mammoser
Brik 🧱
4 months
The President of Dunkin just connected on LinkedIn 🤯 Frost Buddy x Dunkin’ in the future? Let’s get it!!
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@brock_mammoser
Brik 🧱
1 year
Holy Sh** 🤯 That was my reaction to finding out Amazon corporate wanted Frost Buddy as one of their drinkware partners
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@brock_mammoser
Brik 🧱
7 months
Confirmed China can build better than us Also confirmed, the US lies to us about 99% of things in China
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@brock_mammoser
Brik 🧱
9 years
One of the best nights of my life!!🏈🏈😊😊 One down! #4more
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@brock_mammoser
Brik 🧱
4 months
Hired a new head of ecom My college buddy looked em up & asked if they went to college bc he didn’t see it I said tbh I have no clue Shows how important college is in this space
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@brock_mammoser
Brik 🧱
5 months
Tik Tok Shop Tip MegaThread👇 Bookmark this! Day 1 My rep told me, if I have a video linked to shop get 2-3 sales, I can email her the link & she will push it for me 1st thing I’d do is get some sales so you can get a rep. Their entire job is your growth
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@brock_mammoser
Brik 🧱
10 months
Shout out to the @penguins for putting us in the arena and on their main merch site!! Super excited to start with the NHL
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@brock_mammoser
Brik 🧱
6 years
Alright I swear if this gets topped #MemberMonday #eagleforlife
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@brock_mammoser
Brik 🧱
4 months
I told my old professor we did $21M last year He asked me what was next? I said, just more growth for Frost Buddy Why would I chase something new?
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@brock_mammoser
Brik 🧱
1 year
QVC tomorrow on the 6-8PM show Excited to reach an entirely new audience
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@brock_mammoser
Brik 🧱
1 year
Sooo Tik Tok just bought 4K Frost Buddies.. 🤯🤯 Yeah..that Tik Tok
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@brock_mammoser
Brik 🧱
24 days
Dunkin copying us is WILD 😂 @dunkindonuts we must be doing something right lol
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@brock_mammoser
Brik 🧱
9 years
Words can't express the feelings I'm having! Been waitin four years #proudofmyboys
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@brock_mammoser
Brik 🧱
1 year
Have you made it when your product randomly is on TV shows? Next up, replacing Yeti on Yellowstone
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@brock_mammoser
Brik 🧱
4 months
Tik Tok Shop had a conversion rate of 2.5% in December vs 0.3% in January I’d argue it’s heavily due to the subsidy deals in Dec. Next one is 2/6 - 2/9 so I’ll be tracking conversion changes in that period.
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@brock_mammoser
Brik 🧱
1 year
Best thing I’ve ever done for retail sales is create renders to show stores EXACTLY what it will & should look like Work in progress but 2023 is looking much better bc of it!
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@brock_mammoser
Brik 🧱
9 years
Couldn't be prouder of my boys!!! #Fam #7 -0 #Loveyall
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@brock_mammoser
Brik 🧱
6 years
He is so dreamy tho😍🙌
@IndianaXCTF
IU Track & Field
6 years
Adam Coulon punched his 🎟 for Eugene this morning after setting an outdoor personal record of 5.35m (17' 6.5")❗️ #GoIU ⚪️🔴
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@brock_mammoser
Brik 🧱
1 year
So fired up about this one! 🔥🔥 Maybe I should start trying some Twitter giveaways
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@brock_mammoser
Brik 🧱
10 months
One heck of a Monday! First patent granted 🔥
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@brock_mammoser
Brik 🧱
4 months
I took one marketing class my senior year in college Frost Buddy was already doing 7 figure months Got a C- in the class Professor told me we’d never make it in the market You never know where the fire will come from
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@brock_mammoser
Brik 🧱
6 months
Does anyone have a developer or freelance developer that can do a quick site change for me in the next 2 days?
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@brock_mammoser
Brik 🧱
1 year
Entrepreneurship is: when your Shopify theme randomly shits the bed & no one can buy from your store & you’re spending thousands on ads so you’re all of the sudden losing money without touching a single thing
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@brock_mammoser
Brik 🧱
4 years
You had one job 🙃
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@brock_mammoser
Brik 🧱
10 months
Just got denied a car loan for $50K bc I have no “history” of loans & my “salary” isn’t high enough 😂 I showed them my tax return and they didn’t care lol Truly amazing
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@brock_mammoser
Brik 🧱
1 year
Introducing our New Balm Buddy today💄🙌 No more melted Chapstick!
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@brock_mammoser
Brik 🧱
1 year
In year 1, we did $10M on Shopify Then we added Amazon Then we added retail Then we added corporate custom Then we added Shopify custom This will lead to $30M+ It was much easier diversifying where customers find us than getting Shopify to $30M
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@brock_mammoser
Brik 🧱
10 months
What a nice surprise I got this morning @ShopifyPlus Next stop - 1M orders
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@brock_mammoser
Brik 🧱
9 years
Just one more sleepless night!!! 🏈 #fridaynightlights #bringiton
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@brock_mammoser
Brik 🧱
1 year
I spend $500K / mo. on meta ads I make every video I film with an iPhone I’m not a great editor We operate at. 2.8-3.2x “in platform” You don’t have to spend thousands on creative to be effective
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@brock_mammoser
Brik 🧱
5 months
🔥🚀 Exciting News! 🚀🔥 📱 My Tik Tok Shop BACK IN ACTION! 🙌 Setting my sights on a $4-6M Tik Tok year - and you're invited on the journey! 🚀 Here's my playbook for success:
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@brock_mammoser
Brik 🧱
7 months
Just landed our own licenses for Bama, Illinois, Iowa State, Utah State, Kansas State 🙌 I love the licensing process bc there is a barrier to entry but once you nail it once, it’s rinse and repeat!! To the moon we go
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@brock_mammoser
Brik 🧱
8 years
Sometimes you just have to pray about it
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@brock_mammoser
Brik 🧱
9 months
Got off DTC Twitter for awhile. Been scrolling for about 10 minutes. Realized 99% of the content is pointless, clickbait, engagement craving shit that doesn’t really help at all in building Just do stuff & you’ll learn
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@brock_mammoser
Brik 🧱
1 year
Best thing that ever happened to us was getting denied from Shark Tank Would’ve given up a stupid equity amount for little to no valuation
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@brock_mammoser
Brik 🧱
5 months
Started batch making Linkedin posts this year Sat down Sunday to knock out the week Impressions are wayyy up just purely by taking extra time to put real thought into value I can give Same is gonna go for X
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@brock_mammoser
Brik 🧱
3 months
Just landed a massive deal to end the week that probably wouldn’t have happened without Linkedin As someone that almost stopped posting bc I couldn’t find the value for a DTC business, we’ve found a huge opp in corporate + licensing collabs As for X, still searching
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@brock_mammoser
Brik 🧱
10 years
Wouldn't trade my team or our season for the world! Had a great time playing with all you guys! #proudeagle #headsup #thankyou
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@brock_mammoser
Brik 🧱
1 year
DTC Twitter is so much better than Linkedin!
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@brock_mammoser
Brik 🧱
1 year
If there’s one thing I’ve learned from Frost Buddy The difference between a $20M / year product & a $200k / year product is… The idea. The work is identical
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@brock_mammoser
Brik 🧱
1 year
In an interview I told a guy we were at $20-$30M ARR without thinking much about it He couldn’t believe it I feel like as you grow, you don’t realize what you’ve accomplished when you always have your head down It was nice to step back for a second and see it
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@brock_mammoser
Brik 🧱
1 year
In peak months we sell over 10K lids At $9.99 Some companies make more on add-ons than the hero Always look for easy add on wins Cash stacks up fast
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@brock_mammoser
Brik 🧱
10 months
LFG!! 100K SMS Subs 🤩 Shout out to Paul & @BryanDickey_ we’ve been working towards this for awhile!
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@brock_mammoser
Brik 🧱
8 months
My Tik Tok this weekend is at 2.4M views This is past 7 days on Tik Tok Shop Only showing this bc I know TT Shop is so new & no one has any clue. Most of this is from that 1 video tbh The bigger win imo is the ability to push that video with shop ads + paid media elsewhere
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@brock_mammoser
Brik 🧱
1 year
Nothing like a request to collab with Pepsi on their new logo to start your day 🔥
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@brock_mammoser
Brik 🧱
1 month
Year Over Year Up 80% So Far! Omni-channel is a huge help for us Our meta is still crushing tbh & I truly give credit to my media buyer (happy to connect), but also we are producing a shit ton of creative every week DTC is shiny, but it’s just a piece of business
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@brock_mammoser
Brik 🧱
8 years
I don't get you
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@brock_mammoser
Brik 🧱
1 year
Hopped on a meeting with Wonderment today It took 5 minutes, they showed me the setup, the value, why I need it I told them let’s do it & hopped off That’s bc it’s a great product & it’s solving a problem of mine
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@brock_mammoser
Brik 🧱
15 days
One of the best decisions we’ve made - in house fulfillment The amount of control & savings so far within a short period is more than we’d even accounted for If I could go back, we’d probably start it that way
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@brock_mammoser
Brik 🧱
3 months
Tik Tok Shop doesn’t always crush 😂 One thing I’ve learned is you can send product to 1k affiliates & you’ll get maybe 20 posting consistent I’m still failing to see how it will scale, but I’m sticking with it One thing about being early is trial and error. Stick with it!
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@brock_mammoser
Brik 🧱
5 months
Posted yesterday about bringing fulfillment in house I had nearly 50 DM’s of fulfillment softwares Never fails
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@brock_mammoser
Brik 🧱
4 months
Inventory is just like the stock market 💰 When your product is hot, you’re like I should’ve bought more When the product sucks, you’re like dang I shouldn’t have bought that many You never will get it right Take your wins & don’t be greedy Cut your losses quickly
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@brock_mammoser
Brik 🧱
8 years
S/O to Joe's Pizza for stayin open late for us after the track meet!! Gotta appreciate the great service and environment they provide
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@brock_mammoser
Brik 🧱
10 months
This saved us hundreds of thousands this year Having a team on the ground overseas doing extra inspection on top of our supplier We get probably 100-200 photos every shipment of - defects found - color screw ups - labels offcentered - boxes ripped Been a game changer
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@brock_mammoser
Brik 🧱
7 years
Still the greatest feeling I've ever had to this day! Go get em 💪🏾
@NewtonEaglesFB
Newton Football
7 years
Good morning and happy playoff gameday Jasper County!! Let's have a packed house like this tonight!!!! #goeagles #RFC #secondseason #17in17
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@brock_mammoser
Brik 🧱
8 months
I found people using the Frost Buddy wrong at a tailgate yesterday Went over and showed them how Introduced myself after! Guy goes “you must be a f***in millionaire, this is genius” I went on to tell him I’m actually a billionaire
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@brock_mammoser
Brik 🧱
10 months
This was an entire days worth of orders 3 years ago My bro was shipping out of his State Farm office Now we probably ship this many every 15 minutes or so A nice reminder to anyone that’s starting out You have to hit 10 orders before 100 100 before 1000 Keep at it
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@brock_mammoser
Brik 🧱
1 year
The Masters sells $70M of merch in 1 week every year Next year, our Masters Frost Buddy will be there 🔥 I’ll be even more excited for this week at that time!
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@brock_mammoser
Brik 🧱
1 year
We will see if y’all’s mystery box idea works Midjourney knocked this out in 45 seconds! Prompt: mystery box, 3D render, black, white question marks, shadow under, white background, high quality
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@brock_mammoser
Brik 🧱
11 months
Met with Bucees yesterday about retail 2023 The buyer pretty much sold me on Frost Buddy Plus he’d already seen his sample bc he was in my Facebook Group Content drives the entire machine in todays DTC ✅ Organic - Ads - Community Start today & don’t stop
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@brock_mammoser
Brik 🧱
1 year
Dear Sales People, If you insult a part of my business, then tell me you have the solution, you still aren’t getting the business bc I now don’t like you Has a cold insult ever worked?
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@brock_mammoser
Brik 🧱
11 months
Great..another platform for DTC guys to copy & paste the same content to😂
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@brock_mammoser
Brik 🧱
8 years
Hmm I wonder if g eazy said anything about Donald Trump at the concert..I wouldn't know by the snap stories
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@brock_mammoser
Brik 🧱
4 years
This is worse than when I got dumped
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@brock_mammoser
Brik 🧱
5 months
✅ Postscript - SMS ✅ Klaviyo - Email ✅ Tapcart - App ✅ Facebook Group ✅ - Rewards ✅ - Reviews ✅ Shopify - Everything ✅ Aftersell - Post Purchase Upsells
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@brock_mammoser
Brik 🧱
9 months
Tik Tok Shop Update🚨 - 20 affiliates in week 1 that requested - Doing roughly $1500-2000 / day - View count of Frost Buddy is 🚀 - Seeing good affiliate results already - Learning the system everyday - No drop in site / amazon rev
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@brock_mammoser
Brik 🧱
1 year
This is a product photo from 2 years ago I’m not joking, I used styrofoam as backdrops😂 Just goes to show you, if you truly stay at something, you have no choice but to improve & you don’t have to be smart, clearly
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@brock_mammoser
Brik 🧱
8 years
You know you have a good roommate when you think he's sound asleep and you sneeze and he still says bless you😂
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@brock_mammoser
Brik 🧱
1 year
This is Brock in college at midnight making “Fit Dough” It was a healthy, edible, protein cookie dough I can’t even tell you how many packs I made It didn’t work out, no one saw this one, but it’s proof that if you keep trying, something sticks
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@brock_mammoser
Brik 🧱
10 months
Frost Buddy is having our highest in platform Meta ROAS in 3 years this month Absolutely crazy! What’s the secret? Not much. A shit ton of creative testing, amazing products, new releases Creative volume is so important at scale
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@brock_mammoser
Brik 🧱
8 months
I turned people returning false products to our warehouse into a 500k video One comment said “The first thought you had was to turn this into marketing?” Yes, that’s exactly it. Every piece of a business can be great content You just have to test it
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@brock_mammoser
Brik 🧱
8 years
Merry Christmas and hope everyone has a great day!! 🎄🎅🏼 #SantaTime #JesusIsTheReasonForTheSeason @BeauPrater_ #heauheauheau
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@brock_mammoser
Brik 🧱
10 years
Also thanks to our amazing fans!! So much support from a small community! We love playin for y'all
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@brock_mammoser
Brik 🧱
8 years
Tomorrow is the day we've been waiting for ⚾️😈 #bringontheshoes #SectionalBaseball
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