Brendan Kennedy 💿 @brendankennedyy Twitter profile

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Brendan Kennedy 💿

8 months

If you're an artist in an 80/20 label/artist royalty deal with a $300,000 advance, $80,000 recording budget, and $150,000 marketing budget, you would need to generate over 500M streams before you make a whole $1 back.

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Brendan Kennedy 💿

@brendankennedyy

8 months

Record labels need to take a page out of Netflix's book. Build the distribution engine, and release your content through it. Solely relying on platforms like Spotify is a losing game in the long term in my opinion.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Artists really need to understand the economics of the music business to succeed.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Good Things Fall Apart is officially platinum!

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Brendan Kennedy 💿

@brendankennedyy

1 year

Record labels need to take a page out of Netflix's book. Build the distribution engine, and release your content through it. Solely relying on platforms like Spotify is a losing game in the long term in my opinion.

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Brendan Kennedy 💿

@brendankennedyy

3 years

All of these Spotify Pre-Save campaigns going off on TikTok are incredible. Every artist needs to dive into this, and develop a plan around it that is best for them. Independent artists are launching onto Pop Rising left and right.

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Brendan Kennedy 💿

@brendankennedyy

2 years

If you're an artist in an 80/20 label/artist royalty deal with a $300,000 advance, $80,000 recording budget, and $150,000 marketing budget, you would need to generate over 500M streams before you make a whole $1 back.

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Brendan Kennedy 💿

@brendankennedyy

4 years

If I wrote an e-book breaking down the @tiktok_us music hits of the past year and what they all had in common backed by data would you be interested?

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Brendan Kennedy 💿

@brendankennedyy

9 months

Apple is 80% marketing and 20% manufacturing. McDonalds is 80% marketing and 20% making food. Mercedes is 80% marketing and 20% building cars. There’s a lesson in there.

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Brendan Kennedy 💿

@brendankennedyy

1 year

Artists should build horizontally instead of vertically. Collaborate with people with the same monthly listeners, but a different audience. It serves both parties.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Any musicians, producers, or artists on here looking for funding for their projects?

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Brendan Kennedy 💿

@brendankennedyy

2 months

There are 11 million artists on Spotify and only 600 record deals per year. In 2023 there were only 66,000 artists who made over $10,000 which is less than 1 percent. You really have to love this game and understand business to win.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Stop chasing the industry and focus on building your own genuine community.

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Brendan Kennedy 💿

@brendankennedyy

8 months

What many artists need to realize is that major labels are venture capitalists (VCs) who are investing in artist businesses that have long-term growth potential. Similar to startups one hit artist pays for the entire portfolio of 30+ artists they invest in at that time.

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Brendan Kennedy 💿

@brendankennedyy

7 months

How Artists Recoup From Their Recording Agreement. FREE GAME BOOKMARK THIS 🧵

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Brendan Kennedy 💿

@brendankennedyy

3 years

Worked on an incredible song by great artists with great people. Onto the next one 🚀

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Brendan Kennedy 💿

@brendankennedyy

3 years

I built a 40-page slide deck on how to promote and advertise music in 2021. Should I drop it? 🤔

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Brendan Kennedy 💿

@brendankennedyy

8 months

If you zoom out music, sports, and events are all just top of the funnel for alcohol, merchandise, food, and promoting other brands.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Stop chasing A&Rs and start building fans.

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Brendan Kennedy 💿

@brendankennedyy

1 year

Making music is the easy part. The hard part is marketing it.

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Brendan Kennedy 💿

@brendankennedyy

3 years

The future of music is tech. Always has been, and always will be.

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Brendan Kennedy 💿

@brendankennedyy

21 days

Kelly Clarkson bringing Roddy Ricch back. 👀🔥

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Brendan Kennedy 💿

@brendankennedyy

4 years

Here are some more @Spotify Viral 50 predictions. F2020 by @AvenueBeat is starting to pick up traction slowly. With the right @tiktok_us campaign it should be able to hit it. 2 Birds by @justmike over 100k videos, pacing nicely, and should hit within 1-2 weeks.

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Brendan Kennedy 💿

@brendankennedyy

3 years

In the future I’m going to be one of the biggest music executives. Only a matter of time. Manifesting it!!!

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Brendan Kennedy 💿

@brendankennedyy

3 years

yooo all artist, producers, creators, sushi chefs, whoever you are get on @tiktok_us ads asap. Reminds me of the early days of Facebook. You can get thousands and thousands of views for literally 5 bucks.

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Brendan Kennedy 💿

@brendankennedyy

6 months

It’s time for another new ground breaking artist this year. I think the market is ready and heavily looking for something different.

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Brendan Kennedy 💿

@brendankennedyy

9 months

biggest life hack: genuinely celebrate and be happy for the successes of your friends and peers

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Brendan Kennedy 💿

@brendankennedyy

2 years

Thinking about writing an in-depth thread on how to get your first 1,000,000 streams on @Spotify in under 6 months 🤔

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Brendan Kennedy 💿

@brendankennedyy

8 months

Artists should build horizontally instead of vertically. Collaborate with people with the same monthly listeners, but a different audience. It serves both parties.

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Brendan Kennedy 💿

@brendankennedyy

4 years

I’m one of the most slept on people in the music business

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Brendan Kennedy 💿

@brendankennedyy

3 years

The best companies in music are going to be tools and platforms to support the creator and artist economy — the hundreds of thousands of artists moving online to make a living from producing, podcasting, performing, songwriting, etc.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Working with big artists is dope, but building a brand is even more impressive.

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Brendan Kennedy 💿

@brendankennedyy

4 years

The biggest take away this week is to not identify your whole worth with your career. I was so wrapped up in work I didn’t focus on my friends, relationships, and most importantly myself enough. I used to think that’s what success was all about, but I’ve learned there’s more.

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Brendan Kennedy 💿

@brendankennedyy

7 months

The modern A&R process is as much about data analytics as it is about scouting talent. Knowing the numbers helps us make informed decisions on potential signings.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Currently working on building out an entire site dedicated to visualizing the @Spotify chart data. You will be able to hover over each track, see how many streams it has, and compare. Could not find this anywhere so I decided to build it!

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Brendan Kennedy 💿

@brendankennedyy

4 years

More musicians and artists need to realize they are a business. There’s a lot of misconception around followers and numbers. I’d rather have 1000 fans and earn $100k/yr over 100,000 followers earning $1000/yr.

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Brendan Kennedy 💿

@brendankennedyy

3 years

They call it "overnight success" because nobody pays attention before you succeed.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Influencer marketing is about to become a huge/required job for all labels in the music business.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Now that is a beautiful viral graph via @chartmetric . 😍

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Brendan Kennedy 💿

@brendankennedyy

4 years

The power of a @netflix sync in real-time. 📈 Moral Of The Story by @ashemusic followed a similar path to Truth Hurts by Lizzo. Creative marketing combined with a Netflix sync is a great way to break a record in 2020. Data - @chartmetric

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Brendan Kennedy 💿

@brendankennedyy

8 years

This new @dirtyheads album is about to be BONKERS

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Brendan Kennedy 💿

@brendankennedyy

8 months

@atrak Minus taxes, legal fees, management fees, etc. you'd be surprised how quickly that 300K goes.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Spend 90% of your time marketing and 10% making music when you’re just starting out.

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Brendan Kennedy 💿

@brendankennedyy

3 years

60,000 tracks a day are uploaded to Spotify. Branding and experience is now more important than ever. What makes you different?

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Brendan Kennedy 💿

@brendankennedyy

3 years

There should be a reddit thread to stream music like this. Think it’d be hilarious to stream music all the way up on the spotify charts 📈

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Brendan Kennedy 💿

@brendankennedyy

2 years

Looking to tap in and work with people for digital roles and internships in the music industry. If you're looking for a new gig or want to gain experience hit me up! Would love to help. 🤝

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Brendan Kennedy 💿

@brendankennedyy

2 years

I was able to code and launch an NFT collection easily in a weekend. Thinking about about doing a solid tutorial thread / video. Super easy and you'll be able to do it yourself with limited code knowledge. Like if this is something you'd be interested in.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Bro if my 13 year old self from a small town knew he was now helping market and promote the world's biggest records he wouldn't believe it. KEEP GOING.

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Brendan Kennedy 💿

@brendankennedyy

7 months

The rise of music analytics platforms has given execs unparalleled insight into listener behavior. We're not just selling music; we're operating in the attention economy.

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Brendan Kennedy 💿

@brendankennedyy

4 years

I’m going to look back at this tweet in 5 years when I’m at the top. I appreciate all the people that see that and have supported me this far 🙌🏻

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Brendan Kennedy 💿

@brendankennedyy

4 years

If you look at the @Spotify Charts it is a clear indication that the music business is evolving once again. Currently, @24kGoldn and @InternetMoney are the top 2 songs on the Top 200. They are higher than Justin Bieber, Chance The Rapper, Drake, and Shawn Mendes.

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Brendan Kennedy 💿

@brendankennedyy

3 years

biggest life hack: genuinely celebrate and be happy for the successes of your friends and peers

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Brendan Kennedy 💿

@brendankennedyy

8 months

60,000 tracks a day are uploaded to Spotify. Branding and experience are now more important than ever. What makes you different?

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Brendan Kennedy 💿

@brendankennedyy

3 years

Marketing isn't selling a product. It's showing people how their lives will change if they use it.

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Brendan Kennedy 💿

@brendankennedyy

4 months

Record label project manager jobs summed up in a video

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Brendan Kennedy 💿

@brendankennedyy

4 years

Kennedy Media Group had two records in the Top 1000 Tik Tok tracks this week. Not bad for a new venture. 🔥📈

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Brendan Kennedy 💿

@brendankennedyy

4 years

New Spotify Viral Prediction - @thekidlaroi 's WITHOUT YOU has a chance to explode on @tiktok_us . I think the song can reach 100 million streams. In the last 24 hours it grew 4K+ on the platform alone. Looks like it's translating to streaming as well.

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Brendan Kennedy 💿

@brendankennedyy

9 months

Working on automated reports via APIs from Spotify listening and streaming data. This one tracks and ranks emerging artists in the USA based on listening and populates into a G sheet. This full list is over 100 songs. Goal is to have running asap in a weekend.

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Brendan Kennedy 💿

@brendankennedyy

2 years

The best thing you can do as an artist in 2022 is sign a distribution / licensing agreement, and then sell your catalog for a multiple in the future.

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Brendan Kennedy 💿

@brendankennedyy

2 months

Regardless if you’re a fan or not Taylor Swift selling 2Ms first week is nothing short of INSANITY. Applaud this woman for something we may never see again in our lifetime.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Announcing a really exciting artist discovery project over the next few weeks. :)

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Brendan Kennedy 💿

@brendankennedyy

3 years

Quick hack for artists to gain more fans via word of mouth overnight: Analyze Soundcloud data to see top accounts and fans listening to your music. Send a DM, build a relationship, and send a gift. This will generate word of mouth and loyal fans via the law of reciprocity.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Random thought - brainstorming ways artists can own more IP. An artist builds out 50-100 different YouTube channels in different niches. They would use their music in all of them. Crack the code with SEO, and I assume you can growth hack DSP consumption.

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Brendan Kennedy 💿

@brendankennedyy

3 years

What's happening right now in the markets could actually happen in music. Millions of musicians one day could decide they should get paid more and take their music off of Spotify, Apple, etc. Never doubt that a group of thoughtful committed individuals can change the world.

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Brendan Kennedy 💿

@brendankennedyy

2 years

A successful artist is a successful brand and storytelling machine.

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Brendan Kennedy 💿

@brendankennedyy

5 months

Proud but never satisfied 💿💿💿

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Brendan Kennedy 💿

@brendankennedyy

3 years

Going to launch a product in the next two weeks similar to @makerpad - it'll break down helpful software tools in the music business - @chartmetric , @spotifyartists , copyright and legal contracts, music industry job board, and the best resources to learn the music business

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Brendan Kennedy 💿

@brendankennedyy

4 years

Had a call today with a guy who admired my hunger and drive despite the pandemic and getting laid off. I'm going to look back at this time years from now and know that I put in the work. I'm more enthusiastic than ever and will succeed no matter what.

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Brendan Kennedy 💿

@brendankennedyy

3 years

This is exciting - Influencers take money upfront and it didn't work well for brands. To overcome this problem TikTok and Instagram are preparing affiliate program systems. This way brands don't have to pay upfront, and influencers will get a revenue share for each sale.

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Brendan Kennedy 💿

@brendankennedyy

4 years

The music business has become a business of reaction. How well you execute an opportunity at the moment leads to success. You will miss out on opportunities because you did not react to a spark that was happening. It takes a good manager and team to light the flame.

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Brendan Kennedy 💿

@brendankennedyy

3 years

I honestly have no idea what music will look like in 10 years, but based on the rate of tech innovation we’re going to live through another paradigm shift.

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Brendan Kennedy 💿

@brendankennedyy

1 year

Aerosmith made more money from Guitar Hero than any one of its albums. Their licensing deal with Activision netted the band hundreds of millions. This will happen in Web3.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Rome wasn’t built in a day, but they were laying bricks every hour.

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Brendan Kennedy 💿

@brendankennedyy

8 months

@AbelowRob Couldn't agree more. I think there's a real way if artists invested properly / we're frugal they could come out on top.

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Brendan Kennedy 💿

@brendankennedyy

2 years

I've interviewed over 100+ candidates in the last year for various music industry roles. Surprisingly a lot of people come unprepared. If you're looking to join a record label, research the entire roster, recent social posts, campaigns, etc. and you'll be in the top 5%.

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Brendan Kennedy 💿

@brendankennedyy

4 years

You need a record label to succeed. !⃝ 𝗧𝗵𝗶𝘀 𝗰𝗹𝗮𝗶𝗺 𝗶𝘀 𝗱𝗶𝘀𝗽𝘂𝘁𝗲𝗱 𝗯𝘆 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀

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Brendan Kennedy 💿

@brendankennedyy

1 year

The best brands and artists on social media don’t sell their product, they give you a reason to follow.

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Brendan Kennedy 💿

@brendankennedyy

7 months

Music education needs to focus more on digital skills and entrepreneurship.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Getting laid off was one of the best things to happen to me this year. Making big moves.

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Brendan Kennedy 💿

@brendankennedyy

3 years

The world is becoming more instantaneous. This new @Spotify feature allows users to get notifications as soon as a song drops. This could help artists who drop very consistently like @russdiemon . 💭

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Brendan Kennedy 💿

@brendankennedyy

3 years

Today I am biting the bullet and revisiting entrepreneurship full-time. Came earlier than I was anticipating, but it is what it is. Time to close some deals.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Apple officially discontinued the iPod today. It transformed the entire music industry. The iPod, iTunes, and Apple Music replaced purchasing music with streaming all in less than 20 years. The speed of tech is crazy.

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Brendan Kennedy 💿

@brendankennedyy

3 years

The magic pill is called better habits, better diet, better relationships.

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Brendan Kennedy 💿

@brendankennedyy

4 years

I’m done playing it safe. 2021 you’ll be seeing my name and projects pop up way more. Bet on it.

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Brendan Kennedy 💿

@brendankennedyy

2 years

If you’re an artist looking for a record deal/funding tap into new distro companies, new joint-ventures, etc. New companies need a win to their name, and are willing to take more meetings.

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Brendan Kennedy 💿

@brendankennedyy

3 months

Diddy always knew this is how’d it go down. Told us in plain sight

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Brendan Kennedy 💿

@brendankennedyy

2 years

What you work on and who you work with is more important than how hard you work.

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Brendan Kennedy 💿

@brendankennedyy

4 years

Super easy growth hack for artists - Instagram DMing top followers. Used this method and landed incredible opportunities for my clients.

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Brendan Kennedy 💿

@brendankennedyy

3 years

Hip Hop artists are leveraging Instagram engagement pods to get massive exposure on the platform. This is one of the driving factors that contribute to Lil Tecca and other Soundcloud rapper's massive growth on social. Shoot me a DM or comment if you'd like to learn more.

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Brendan Kennedy 💿

@brendankennedyy

4 years

In music marketing timing is everything.

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Brendan Kennedy 💿

@brendankennedyy

1 year

YouTube Shorts could easily replace TikTok if it were to get banned. If I was a TikTok creator, I would be building an audience on YouTube as insurance.

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Brendan Kennedy 💿

@brendankennedyy

7 months

The vinyl revival isn't just nostalgia—it's a statement. Physical media can coexist with streaming, offering fans a tangible connection to the music.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Artists should learn from failures; analyze why songs don’t perform, artists fall off, labels drop artists, etc.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Built one of the best TikTok systems in the music business ✅

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Brendan Kennedy 💿

@brendankennedyy

4 years

Building out some of the best A&R research tools in the music business. Can't wait to share. :)

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Brendan Kennedy 💿

@brendankennedyy

6 months

The more you want someone’s approval the harder it is to get. The more you want a record deal the harder it is to get. Just accept what is, and build the best product you can. Cliche but it all falls into place eventually.

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Brendan Kennedy 💿

@brendankennedyy

2 years

Independent artists trying to grow on Spotify without playlist support

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Brendan Kennedy 💿

@brendankennedyy

3 years

Working with some AI to help predict the success-rate of a @tiktok_us record based on UGC creates, timing, etc. - Planning to open this to the public eventually.

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Brendan Kennedy 💿

@brendankennedyy

2 years

If you're in marketing, you need to be experimenting. If you never test, you'll never know.

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