This is a solid playbook on selling software in India. I would say some bits of it are even useful for other tough-to-crack geographies.
I would put this tip under "so obvious that I feel dumb to not have thought about it earlier" :)
To SaaS or not to SaaS in India? That is the billion-dollar question!
The size and potential of the Indian SaaS market is a hotly debated topic. But Kuldeep (
@ku1deep
) of
@last9io
and Rahul Sasi (
@fb1h2s
) of
@cloudsek
believe that India has a large and growing SaaS appetite.…