Amanda Natividad @amandanat Twitter profile

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Amanda Natividad

2 years

It's a tough world out there for creators... Over half of Google searches end without a click. And social media platforms ding you for linking out. What to do? Beat the platforms at their own game. Make Zero-Click Content. Here's how:

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Amanda Natividad

@amandanat

1 year

*taps mic* Why are we acting like “Elf on the shelf” is something we all grew up with? This thing came out of nowhere and we’re all pretending it’s some classic tradition.

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Amanda Natividad

@amandanat

3 years

If you want to get rich and live your best life... 10 threads to make you healthy, wealthy, and wise:

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Amanda Natividad

@amandanat

2 years

13 ways to transform your career:

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Amanda Natividad

@amandanat

2 years

14 marketing tools and tricks you (probably) haven't heard of yet:

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Amanda Natividad

@amandanat

2 years

If you find yourself at the edge of a career transition... Here's the career advice that took me 10 years to learn:

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Amanda Natividad

@amandanat

3 years

Most people think reference checks are useless. Because they're doing it wrong. 7 questions to ask a reference — and become a better manager:

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Amanda Natividad

@amandanat

2 years

Twitter has 206 million users. But 99% of them are following the wrong people. Here are 21 must-follow accounts who give incredible value for free:

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Amanda Natividad

@amandanat

3 years

Being creative is draining. Here's my cheat sheet so you'll never run out of marketing inspiration. 12 easy ways to generate content ideas:

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Amanda Natividad

@amandanat

2 years

I recently bought a house and just met the sellers. They treated us to lunch and prepared these docs: handyman referrals, user manuals, and maintenance instructions. Even gave us the correct paint for touch-ups. This is wildly generous to me. Is this normal?!

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Amanda Natividad

@amandanat

11 months

@richardyuzee bro what the fuck did i just read

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Amanda Natividad

@amandanat

2 years

8 counterintuitive marketing strategies that actually work:

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Amanda Natividad

@amandanat

2 years

Content marketing is a lot harder these days. Last year, 65% of Google searches ended without a click. And social media platforms will ding you for linking out. The harsh truth? Marketers need to get a lot savvier about their content. Here's how:

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Amanda Natividad

@amandanat

3 years

There are two types of people: 1) I worked hard to get to where I am. No one gave me any breaks, so you're on your own. 2) I worked hard to get to where I am. Now I get to unlock doors for others. If you're the second type, you're my people. 💙

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Amanda Natividad

@amandanat

2 years

The number of books you read is just a vanity metric. Few of them actually change you. But these 6 books will enrich your love, life, and career:

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Amanda Natividad

@amandanat

1 year

How did all our parents know to corroborate the lie that turning on the interior car light is illegal?

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Amanda Natividad

@amandanat

2 years

holy shit. i just tried that AI writing tool that people are tweeting about and can confirm it is ridiculous.

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Amanda Natividad

@amandanat

3 years

48 million Reddit users 200 million Twitter users 740 million LinkedIn users Your marketing doesn’t need to reach all of them. In fact, it shouldn’t. THREAD: How to find the right customers, readers, listeners, and social followers...

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Amanda Natividad

@amandanat

2 years

My least favorite ice breaker is sharing “fun facts.” It inadvertently becomes a contest. Worse, it highlights privilege. I prefer sharing boring facts. People are delighted by the simplicity and it’s much easier to establish rapport. So… what’s a boring fact about you?

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Amanda Natividad

@amandanat

2 years

The best marketing ideas don't happen in that monthly strategy meeting. They come from moments of scrappiness. Or serendipity. Here are 16 ways to generate those creative ideas:

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Amanda Natividad

@amandanat

3 years

6 questions that will make you more likable:

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Amanda Natividad

@amandanat

2 years

One of the mentally healthiest things I've done is to assume positive intent — that people are good, they're trying their best, and they mean well. I am rarely proven wrong.

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Amanda Natividad

@amandanat

2 years

There’s a marketing tactic you’ve never heard of. But the best marketers are already doing it. It’s called Permissionless Co-Marketing. Here's what it is and how to do it:

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Amanda Natividad

@amandanat

2 years

Love big, travel lots, make money, lose money. How to live a life well-lived:

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Amanda Natividad

@amandanat

3 years

Underrated advice: Be kind. 😏 But being kind doesn’t mean being nice. It means supporting your friends and helping your neighbors. It means having difficult conversations, giving uncomfortable feedback — and doing it from a place of love.

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Amanda Natividad

@amandanat

2 years

"Get your f--cking ass up and work." Lol. I'm a full-time employee with side projects. My husband and I don't have childcare. I cook dinner most nights. And lately, whatever spare time I have left goes to researching preschools. My f--cking ass IS working. Most of us are.

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Amanda Natividad

@amandanat

3 years

Bad news: Your cold outreach sucks. Good news: I can help. 9 cold outreach tips to instantly improve and get better marketing results:

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Amanda Natividad

@amandanat

3 years

I have to write 1,000 words before I can write 100 words. If you know, you know.

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Amanda Natividad

@amandanat

3 years

Save money, time and energy with the right tools. And no extra effort. 10 Google Chrome extensions for the best possible browser experience:

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Amanda Natividad

@amandanat

3 years

The more I think about it, the more I realize marketing is a never-ending journey of learning people’s pain points and legitimately caring about solving them.

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Amanda Natividad

@amandanat

1 year

Imagine a world where every blog writer deletes 70% of their intro and quickly dives into the actual post.

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Amanda Natividad

@amandanat

3 years

Influencer marketing is more than partnering with celebs and huge social accounts. I wrote about this in Adweek, which is free today. 6 ways to take influencer marketing next level:

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Amanda Natividad

@amandanat

2 years

I've produced videos with budgets ranging from $300 to $50,000. Production is hard. Time-intensive and expensive. 10 things marketing teams need to do to create amazing videos that hit business goals:

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Amanda Natividad

@amandanat

3 years

Say it with me: Content marketing is an investment, not a cost center.

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Amanda Natividad

@amandanat

2 years

The greatest superpower anyone can have — and, yes, anyone can have it — is to genuinely want to see other people win. That’s it.

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Amanda Natividad

@amandanat

2 years

my parents: we’ve been watching “Emily in Paris” and she reminds us of you. because you work in marketing! me: oh haha mom: but younger, obviously me: there it is dad: and she dresses better me: ok mom: she also has a lot of sex me: well this has been fun

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Amanda Natividad

@amandanat

3 years

I once scored a media placement that led to 1,600 new customers. Here's the story of my biggest PR & marketing win — with frameworks you can borrow:

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Amanda Natividad

@amandanat

3 years

I'm sorry to inform you that whether you like it or not, you have a personal brand.

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Amanda Natividad

@amandanat

2 years

I tried being friendly & upbeat. But I was called "too junior." I tried removing "I think," from my vocabulary. But I was called "too direct." Now I do whatever I want — joke, ask questions, state opinions — and it works. I wish it didn't take me so long to just be myself.

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Amanda Natividad

@amandanat

2 years

1/ When people believe in you — believe them. Was a friend eager to refer you for that job? Did a colleague compliment you on a project you led? Did someone reply to your newsletter to say they love your writing? Keep a swipe file of these kindnesses. Let them fuel you.

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Amanda Natividad

@amandanat

2 years

It took me 6 months to reach 400 newsletter subscribers. But only 6 WEEKS to pass 1,000. How you can grow your newsletter from 0 to 1,000 subscribers — faster than me:

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Amanda Natividad

@amandanat

2 years

A letter to my younger self... 10 things I wish I knew 10 years ago:

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Amanda Natividad

@amandanat

2 years

LinkedIn is like corporate TikTok. Organic reach is absurd and there's more demand than there is supply of content.

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Amanda Natividad

@amandanat

3 years

I don't know who needs to hear this but if you have an iPhone and some special people/partners in your life, do this: Contact > Edit > Ringtone > turn on Emergency Bypass When you put your phone on Do Not Disturb and this person calls, they'll be able to bypass the DND.

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Amanda Natividad

@amandanat

2 months

Normalize senior-level roles that don't require people management. It sucks that most of us are forced to become people managers if we ever want to make a lot of money. We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get

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Amanda Natividad

@amandanat

3 years

SEO strategy ≠ content marketing strategy

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Amanda Natividad

@amandanat

2 years

Tired: Content focused on SEO goals Wired: Content that powers your entire marketing strategy Here's why and how:

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Amanda Natividad

@amandanat

2 years

8 writing prompts to help you beat imposter syndrome:

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Amanda Natividad

@amandanat

3 years

Master cold outreach, become a great conversationalist, and never run out of ideas. 7 cheat sheets for every solo creator and marketer:

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Amanda Natividad

@amandanat

2 years

Managing your "personal brand" is taking control of your own narrative. 5 questions to ask yourself as you own your story in 2022...

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Amanda Natividad

@amandanat

2 years

Well, this is a first. Andrew plagiarized one of my tweets to promote his product. I called him out and didn’t get any sort of apology. Just blocked.

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Amanda Natividad

@amandanat

3 years

Your imposter syndrome. Is it self-consciousness? Or is it the result of years of micro aggressions and you haven’t unpacked the trauma?

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Amanda Natividad

@amandanat

3 years

Some copywriting don’ts: 🚫 Say how *you* feel: “We are so thrilled to announce…” 🚫 Ask questions with obvious answers: “Do you want more leads?” 🚫 Make straw man arguments: “Everyone says marketing is easy…”

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Amanda Natividad

@amandanat

2 years

830 million LinkedIn users 430 million Reddit users 238 million Twitter users Your marketing doesn’t need to reach all of them. In fact, it shouldn’t. How to find the right customers, readers, listeners, and social followers:

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Amanda Natividad

@amandanat

3 years

Actual marketing hack: Create your own personal Customer Advisory Board. 1. Get to know 3-4 of your customers. 2. Befriend them naturally. 3. Run ideas by them — copywriting, blog topics, events, etc.

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Amanda Natividad

@amandanat

3 years

If you struggle to publish regularly... Here are 11 prompts so you'll never run out of content ideas:

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Amanda Natividad

@amandanat

1 year

Normalize gaps in our resumes.

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Amanda Natividad

@amandanat

2 years

I'm having a glass of whiskey after a long day. Some spicy takes about life, careers, and creating:

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Amanda Natividad

@amandanat

2 years

2/ Learn the Radford scale. It's a leveling guide that's basically: • Entry: Learning about rope • Associate Manager: Ties basic knots • Manager: Ties complex knots • Director: Understands rope making • VP: Knows the most about rope • C-level: Invented nylon (1/2)

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Amanda Natividad

@amandanat

2 years

What I wish more people knew: Success is not zero sum. When you bring others along for the ride, everyone wins. And opportunity grows.

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Amanda Natividad

@amandanat

5 months

it’s my husband’s birthday today, and he’s telling everyone it’s *my* christmas — because it’s the day my “savior” was born. so all day our friends have been texting me “merry christmas.”

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Amanda Natividad

@amandanat

11 months

If you run a small business, you're wasting your time with SEO content. You know, the "What is X" blog posts. Instead, try POV-focused content. Here's what I mean...

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Amanda Natividad

@amandanat

3 years

Normalize senior roles without direct reports.

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Amanda Natividad

@amandanat

3 years

5 elements of great marketing messaging — with real examples from Nike, Calendly, Always, and more:

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Amanda Natividad

@amandanat

3 years

I have years of marketing experience — B2B, DTC and B2C, with a focus in content, communications, events and product marketing. But this is my second career. Here's how I pivoted, and how others can learn too. 🧵

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Amanda Natividad

@amandanat

2 years

You're always thinking about how to serve your customers. But there's an even bigger audience you're ignoring. Here's who they are:

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Amanda Natividad

@amandanat

3 months

I have a friend who refuses to maintain any sort of to-do list. She says if she has to write things down to remember them, it means she’s doing too much. I think about this a lot.

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Amanda Natividad

@amandanat

1 year

Stop holding yourself back from creating because you’re afraid of being cringe. We’re all cringe to somebody.

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Amanda Natividad

@amandanat

7 months

@ErikaCoaches @Airbnb @bchesky This is a living nightmare. I am so sorry. I cannot believe you are STILL having to deal with this. Also… WHY ARE PEOPLE STILL FLUSHING BABY WIPES?

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Amanda Natividad

@amandanat

3 years

Exercising every day is easier than choosing 3 days a week. Once I decided to work out every week day for at least 10 minutes, I never skipped a day. 7 months later, I’m in the best shape of my life.

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Amanda Natividad

@amandanat

3 years

I don’t know whose manager needs to hear this but… When your direct reports look good, you look good. So give them access to opportunities and let them shine.

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Amanda Natividad

@amandanat

1 year

I am pretty sure this is an unpopular opinion, but I honestly don’t mind my “For you” tab.

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Amanda Natividad

@amandanat

2 years

Dear everyone who posts on YouTube, Please always use chapter markers. Do this in your video descriptions: 00:00 — Intro 01:05 — Thing 1 04:13 — Thing 2 etc. YouTube will generate the markers. It takes 5min of your time and creates a vastly superior experience for viewers.

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Amanda Natividad

@amandanat

2 years

I didn't open your 1st, 2nd, or 3rd automated cold email. Why on earth would I open your 4th message?

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Amanda Natividad

@amandanat

3 years

Marketing isn’t about selling to people. It’s abo— screw it, here’s a pic of my half-drunk Manhattan. Happy Friday Eve, nerds.

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Amanda Natividad

@amandanat

3 years

A high school teacher once told me: “If you don’t know who you are, someone will tell you who you are, and you may not like who you become.” I still think about that a lot, on a personal level and as a marketer.

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Amanda Natividad

@amandanat

2 years

Going to block out a week for some deep re-learning in marketing. Here are the 3 resources I have on deck:

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Amanda Natividad

@amandanat

2 years

I’ve started doing a weekly review and tracking it in Notion. I’m asking myself: • What went well? • Where did I get stuck? • Did I say “no” to something? • Did I impact anyone’s thinking? • When did I feel most energized? What are your review & reflection questions?

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Amanda Natividad

@amandanat

2 years

2/ Always bet on yourself. Go for that title one level up. Research market rate salaries... then ask for $10k-15k more. If you won't advocate for yourself, no one else will.

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Amanda Natividad

@amandanat

1 year

Some of you are using ChatGPT for your replies and it shows.

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Amanda Natividad

@amandanat

1 year

Beware of people who reject ideas without proposing a different one.

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Amanda Natividad

@amandanat

2 years

Photos of my talk at MozCon last month! Never IN MY LIFE did I think I would speak onstage to hundreds of marketers — let alone that a professional photographer would capture the moment.

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Amanda Natividad

@amandanat

2 years

What is something mundane you started buying after you felt financially comfortable? I’ll go first: Ziploc brand gallon-size freezer bags.

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Amanda Natividad

@amandanat

2 years

I’ll openly support dad bods when y’all openly support mom bods.

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Amanda Natividad

@amandanat

2 years

@AdriSheares Fascinating. Gen Zers use TikTok for search because… they don’t actually have to search. 🤯

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Amanda Natividad

@amandanat

2 years

Old way of marketing: Tease value to entice people to click and then buy. New way of marketing: Freely give away value — insights, tools, templates. Trust that people will eventually buy. It's called creating Zero-Click Content. And if you don't do it, you'll get left behind.

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Amanda Natividad

@amandanat

2 years

I wonder if LinkedIn influencers look at their children’s struggles and think, “Oh goodie! FRESH CONTENT.”

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Amanda Natividad

@amandanat

2 years

3/ Write a compelling bio. For cover letters, cold emails, introduction requests for friends to forward. It should be an easily skimmable ~50 words including: • Your goals • How you're unique • Why you're great (use metrics & social proof)

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Amanda Natividad

@amandanat

2 years

I don’t know who needs to hear this but if you’re interviewing for a job and they ask what your salary requirements are, add $10K to them.

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Amanda Natividad

@amandanat

9 months

I had a c-section 5 days ago. It wasn’t easy but I have no regrets. I went home the other day with a cute baby. Minimal painkillers. Normalize being proud of the medical decisions that were right for you.

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Amanda Natividad

@amandanat

3 years

Kids: Screw the SATs (or no SATs). Go to community college then transfer to a university. You’ll get the same degree at a fraction of the cost. I graduated from UCLA, lived in a dorm 1 year, and spent $30k total.

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Amanda Natividad

@amandanat

3 years

If you're a content marketer, it's literally your job to market your content. Repurpose, reuse, recycle all of your content across the rest of your marketing strategy.

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Amanda Natividad

@amandanat

2 months

What if LinkedIn isn't cringey and y'all are just judgey and mean?

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Amanda Natividad

@amandanat

2 years

Your homepage isn't just an opportunity for conversions. It's for brand-building too. 5 tips to instantly improve your landing page:

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Amanda Natividad

@amandanat

2 years

I've been on 30 podcasts or webinars in the past 6 months. Guest speaking is really hard. But that's a good thing. Because it's easy to stand out. Here's how:

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Amanda Natividad

@amandanat

3 years

Here’s a take on imposter syndrome... Could it be that you’re overestimating how closely people are watching you and how much they care?

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Amanda Natividad

@amandanat

3 years

How to replace your resume with Twitter: • Cover letter: DMs • Skills & experience: tweets & threads • Education: Scrap it. People on Twitter don’t care. • References: @ replies where people say nice things about you Done right, you’ll never have to job hunt again.

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Amanda Natividad

@amandanat

2 years

Do you have a "user manual" for yourself? It's a guide for your colleagues on how to work with you. It can include: • how to reach you in case of emergency • your preferred communication channels • your work philosophy • how you like to give/receive feedback What else?

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Amanda Natividad

@amandanat

2 years

Marketing is like fashion. What's old becomes new again. Case in point? Community-led growth...

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Amanda Natividad

@amandanat

2 years

I once scored a media placement that led to 1,600 new customers. A huge marketing win. And it didn't cost me a penny. Here’s what I did and how you can do it too:

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