Alex Barinka Profile Banner
Alex Barinka Profile
Alex Barinka

@alexbarinka

8,309
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2,119
Following
2,357
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19,465
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Bloomberg @technology + social media reporter. Former marketing director, startup exec, @Business deals reporter. Texan. Tar Heel. Thoughts mine.

Los Angeles, CA
Joined October 2009
Don't wanna be here? Send us removal request.
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@alexbarinka
Alex Barinka
3 months
Is campaigning on TikTok worth it? I took a dive into TikTok star Katie Porter’s US Senate run in California. It was supposed to show the political benefits of the app, but it may have illustrated its shortcomings instead.
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@alexbarinka
Alex Barinka
2 years
Elon Musk fired half Twitter's staff (and then, irreverently, some more) and asked employees to pledge for a new "hardcore" work life. Now, he's changed his tone to get people to stay. Imagine that. from @KurtWagner8 @daveyalba
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@alexbarinka
Alex Barinka
2 years
Meta confirms it’s firing 13% of its workforce — 11,000 people. With the Twitter layoff, almost 15,000 people in the social media industry have lost their jobs in one week.
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@alexbarinka
Alex Barinka
2 years
~Personal news~ Woo!! Back again! In two short weeks, I’m (re)starting with Bloomberg @technology to cover social media. After some wild years helping found a social-commerce co and new social-first marketing teams, I'm bringing all that perspective back to reporting. Let's GO
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@alexbarinka
Alex Barinka
3 years
✨Personal news incoming✨ I've joined @stitchfix as Head of Engagement & Partnerships!!!
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@alexbarinka
Alex Barinka
7 years
“Determined bullshit detectors” has never been as good a compliment as when Meryl Streep spoke to the journalist crowd at the CPJ International Press Freedom Awards (IRL!!) honoring some truly amazing truth seekers.
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@alexbarinka
Alex Barinka
7 years
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@alexbarinka
Alex Barinka
6 years
I’m so pumped to say I’m joining Imran Khan’s new e-commerce company as Head of External Affairs. The team is fabulous, and I can’t wait to help build something new that I’m so excited about. Watch this space, y’all.
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@alexbarinka
Alex Barinka
2 years
She's TikTok's Baba Yaga -- a warrior for women online -- turning misogynist trolls' tactics against them. I chatted with ~the~ @DrewAfualo in my first story back for @BW :
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@alexbarinka
Alex Barinka
1 year
The US thinks TikTok is a major national security risk. TikTok is running out of ways to avoid a ban. @annaedge4 and I break down the whole saga for @BW Magazine. The politics, the cultural impact, and how the company is dealing.
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@alexbarinka
Alex Barinka
1 year
It’s absolutely packed for TikTok CEO’s testimony on Capitol Hill. I’ll be covering all day. For now, follow live:
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@alexbarinka
Alex Barinka
1 year
TikTok's leadership is discussing the possibility of a separation from ByteDance if the national security deal with the US falls through, sources tell me and @livcarville . Scoop out now:
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@alexbarinka
Alex Barinka
6 years
Wow. Headline out now: "Elon Musk is sued by Securities and Exchange Commission: Docket"
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@alexbarinka
Alex Barinka
1 year
TikTok’s brought a group of creators to the Capitol ahead of the CEO’s testimony here tomorrow. They’re sharing how they depend on the app for their businesses, jobs as creators and community. But is it enough to sway lawmakers not to ban TikTok?
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@alexbarinka
Alex Barinka
6 years
WE DIDN'T KILL SOMETHING FOR ONCE.
@voxdotcom
Vox
6 years
Christmas tree farmers are thanking millennials for reviving demand for real trees
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@alexbarinka
Alex Barinka
4 years
A very successful first Hangouts Happy Hour
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@alexbarinka
Alex Barinka
7 years
Dear Roy's Boys, Can we please stop forcing the janky shots? Thanks; we still dearly love you, Tar Heel Nation
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@alexbarinka
Alex Barinka
7 years
I'm psyched to say that I'll be covering technology M&A for my stellar @BloombergDeals team. I'll be moving to San Francisco early next year to work closely with the @business tech team.
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@alexbarinka
Alex Barinka
9 years
Dear Google: Thanks for letting us ride the train! Love, Etsy http://t.co/kvUqJbC77i http://t.co/achSKERTp6
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@alexbarinka
Alex Barinka
7 years
"Make some daggum shots and some free throws." Preach, Roy. Preach. #heels 💙🐑🏀
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@alexbarinka
Alex Barinka
6 years
It’s a baggage graveyard here at JFK
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@alexbarinka
Alex Barinka
4 years
If you haven’t smashed your Tuesday morning to-do list while blasting the Euphoria playlist, you’re not really living.
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@alexbarinka
Alex Barinka
2 years
Snap CEO Evan Spiegel asks employees to be back in the office 80% of the time beginning in February. My story on @TheTerminal now.
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@alexbarinka
Alex Barinka
2 years
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@alexbarinka
Alex Barinka
7 years
Snap has lost ~$6.5 billion in market value since reporting earnings. That's about a quarter of its $26.9B market value before the close.
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@alexbarinka
Alex Barinka
6 years
Standby for some personal news tweets... It’s been 7.5 years since I started my first internship at Bloomberg @business , and now it’s time for something new.
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@alexbarinka
Alex Barinka
2 years
A lot of problems at Meta led to a 70% stock drop and firing 13% of its business — but Apple is one of the biggest. My latest in the next @BW :
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@alexbarinka
Alex Barinka
4 years
@danpfeiffer "Key Race Alert" is the new "Breaking News"
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@alexbarinka
Alex Barinka
6 years
With Dropbox, Spotify and ADT all out of the IPO gate, 2018 could finally be the big tech listings year we've all been waiting for.
@dinabass
Dina Bass
6 years
Dropbox is said to file confidentially for an IPO, scoop by @alexbarinka on @TheTerminal Goldman and JPMorgan said to lead.
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@alexbarinka
Alex Barinka
2 years
Meta CEO Zuckerberg says he was “wrong” to think users would spend as much time on the internet and shopping online as they did during the pandemic. Firing 11,000 people was a “last resort” that they’ve now arrived at, he said.
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@alexbarinka
Alex Barinka
6 years
Borne of tweet, death by blog post. It was a whirlwind couple of weeks but Musk’s plan to take Tesla private is no more. $TSLA
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@alexbarinka
Alex Barinka
7 years
Another day, another new low for Blue Apron's stock: $7.75. That's down 3.4% today, 22% since the IPO and 54% from top of initial target.
@alexbarinka
Alex Barinka
7 years
Blue Apron closes down 8.8% today; down 19.4% since IPO. Closed at $8.06 with a 922,879 share trade worth $7.4 million, per Bloomberg data.
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@alexbarinka
Alex Barinka
4 years
Roy is a gift.
@UNC
UNC-Chapel Hill
4 years
Real talk about social distancing from @UNC_Basketball coach Roy Williams 🐏 "We love you. Stay healthy." #UNC
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@alexbarinka
Alex Barinka
6 years
Tune in to @BloombergTV for my interview with Dropbox CEO Drew Houston. Stock is trading up more than 45% from IPO price. $DBX
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@alexbarinka
Alex Barinka
7 years
Lookie here at who faved this tweet...
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@alexbarinka
Alex Barinka
1 year
My office for the week… anchoring @BloombergTV Technology this week with the great @scarletfu at 9am PT, doing my best @CarolineHydeTV @EdLudlow impression. Tune in!
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@alexbarinka
Alex Barinka
9 months
Scoop: TikTok's Shop marketplace is live for some US users. It looks like an Amazon copycat and is full of cheap Chinese goods.
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@alexbarinka
Alex Barinka
4 years
Just look at him.
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@alexbarinka
Alex Barinka
7 years
Well OK.
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@alexbarinka
Alex Barinka
6 years
I’m so freakin proud to have worked with the best in the industry: @BloombergDeals , @technology , @BloombergTV and countless others. I’ll miss the chase of breaking news and IPO-day interviews, but it’s the people at Bloomberg I’ll miss most of all (y’all know who you are).
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@alexbarinka
Alex Barinka
7 years
TAAAAAARRRRRRRRR
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@alexbarinka
Alex Barinka
8 years
From Nora Ephron's "Journalism: A Love Story"
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@alexbarinka
Alex Barinka
9 years
Some personal news... I'm moving to the Deals team at @business to cover IPOs! Starting Monday. So pumped. http://t.co/xNcFCk7Qu8
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@alexbarinka
Alex Barinka
3 months
Even if TikTok had a new owner, the dangers of online data sharing remain. “If you think of the internet ecosystem as a colander with a million holes in it, I don’t know why they think plugging one of those tiny holes is going to fix these problems”…
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@alexbarinka
Alex Barinka
7 years
Blue Apron's down ~9% to a new low after Amazon filed trademark for meal kits. On track for 5/12 trading days with >6% decline since IPO.
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@alexbarinka
Alex Barinka
8 years
Dropbox is in talks with advisers for possible 2017 #IPO . my scoop with @ManuBaigorri
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@alexbarinka
Alex Barinka
7 years
Wow. Blue Apron's co-founder Matthew Wadiak is stepping down from COO role less than a month since the IPO
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@alexbarinka
Alex Barinka
6 years
Old beat, new scoop: $IBM nears deal to acquire $21 billion software maker Red Hat. with @EdHammondNY @kielporter
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@alexbarinka
Alex Barinka
6 years
Here's @business scoop from 9/18 on Tesla facing a criminal probe over @elonmusk 's statements over his $TSLA take-private attempt.
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@alexbarinka
Alex Barinka
4 years
@ASlavitt Shine On You Crazy Diamond — 13 minutes of Pink Floyd to pass the time
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@alexbarinka
Alex Barinka
7 months
On TikTok, people killed by Hamas are being reanimated in deepfake videos that can get millions of views. They're against the app's rules but TikTok isn't catching them, even when they go viral or have gruesome descriptions of how they died. My latest:
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@alexbarinka
Alex Barinka
1 year
@annaedge4 @BW TikTok has struggled to hire seasoned, public-facing executives willing to thrust themselves in front of anti-China politicians and defend TikTok’s scruples, sources tell me. One of many scoopy bits in our big take on TikTok's fight to exist in the US.
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@alexbarinka
Alex Barinka
7 years
"I heard that lunch meeting had leftovers"
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@alexbarinka
Alex Barinka
6 years
Remember, Dropbox has already said it's profitable (ex-ITDA) and reached $1B in annualized sales. Very different financial profile than Snap at its IPO (never profitable, $404M in annual revenue).
@BloombergDeals
Bloomberg Deals
6 years
BREAKING: Dropbox has filed confidentially for an IPO. Scoop from @alexbarinka
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@alexbarinka
Alex Barinka
7 years
I have to decline this v personalized pitch.
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@alexbarinka
Alex Barinka
9 years
Wonderful 1st day of work as the IPO reporter. These market conditions are swell!
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@alexbarinka
Alex Barinka
6 years
Coming up on Bloomberg @technology : Me, in the anchor chair! We’ll talk our IBM-Red Hat deal scoop, how social media changed the Brazilian election, new Apple gadgets and more... Watch on @BloombergTV 5p ET/ 2p PT!
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@alexbarinka
Alex Barinka
2 months
TikTok divest-or-ban bill passed the House with a 360 to 58 vote. It's on a fast-track, tied to aid for Ukraine and Israel that could see it become law within days.
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@alexbarinka
Alex Barinka
6 years
500 business cards, complete with new (415) number. San Francisco, I’m coming for ya.
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@alexbarinka
Alex Barinka
2 years
Should Meta break up its company? Spoiler: Some say “Yes” in my latest for @BW magazine:
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@alexbarinka
Alex Barinka
6 years
$SNAP at an all-time low, trading at less than half IPO price. Valuation: $10.4 billion, but still more richly valued than peers at 9x 2018 sales estimates. Twitter: $21.2 billion (7.3x) Facebook: $459.6 billion (8.3x)
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@alexbarinka
Alex Barinka
6 years
Wearing head to toe lulu and a pink Apple Watch after my equinox spin class, I just walked smack into the glass door at Blue Barn bc I was distracted by my music+insta feed. A doggone wake up call that I gone turned into a dang Marina chick. ~*represses self loathing*~
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@alexbarinka
Alex Barinka
8 years
Stock is troncing.
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@alexbarinka
Alex Barinka
6 years
Woke up in Boston, worked in New York and will go to sleep in San Francisco. Hooey this day.
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@alexbarinka
Alex Barinka
1 year
The digital ad duopoly of Meta and Alphabet will see its biggest threats in 2023 from some of the most formidable rivals. New for @BW ’s Year Ahead issue:
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@alexbarinka
Alex Barinka
9 years
Flip this house: La Guardia edition. US's dirtiest, poorly designed airport gets makeover: http://t.co/YaJf9WC9yf http://t.co/g5sAk7eu8Y
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@alexbarinka
Alex Barinka
6 years
Any place that charges customers a late/cancelation fee should pay you if they’re tardy/reschedule.
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@alexbarinka
Alex Barinka
7 years
Snap is the most-shorted tech stock that went public this year -- and that's before the first lockup expiration.
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@alexbarinka
Alex Barinka
9 years
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@alexbarinka
Alex Barinka
5 years
We’ve come full circle, y’all. I just heard someone call a retail store “just a physical marketplace.” #WWDSummits @wwd
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@alexbarinka
Alex Barinka
7 years
IBM clocked 21st quarter of falling revenue. 5 years, 3 mo of revenue declines. Rometty hasn't seen revenue growth since her 1st Q as CEO.
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@alexbarinka
Alex Barinka
10 years
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@alexbarinka
Alex Barinka
5 years
Y’all! I’m back in the interview game with the 1st shoppable podcast: "Finding Inspo with Alex Barinka." On @InspoPodcast , I'll chat with moguls in fashion, beauty and decor about their careers, lives and style. We’ll curate a special shop @Verishop_news .
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@alexbarinka
Alex Barinka
8 years
$IBM's stock costs less than when Warren Buffett started building his stake in 2011.
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@alexbarinka
Alex Barinka
9 years
Why $IBM is worst Dow stock for the 2nd year reason 3: Debt http://t.co/euhqLGbuXO http://t.co/qXRgnrx1W3
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@alexbarinka
Alex Barinka
8 years
I'll just leave this here.
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@alexbarinka
Alex Barinka
8 years
Oh hi Twitter. Looks like there was a ~$4.4 million trade at 1:35pm at $17.757/share. $TWTR
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@alexbarinka
Alex Barinka
1 year
Custom chips, AI coding tools, supercomputers: The quest for AI leadership is expensive, and Meta's spending at record levels. Here's what Meta's been working on behind the scenes and how it'll change its business today and in the future:
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@alexbarinka
Alex Barinka
7 years
How SoftBank's $100 billion wall of money is prolonging dizzying private tech valuations.
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@alexbarinka
Alex Barinka
1 year
Late breaking from @JenniferJJacobs and me… Personnel shuffle at TikTok and it’s parent company amidst US government scrutiny: ByteDance’s general counsel is no longer overseeing US government relations for TikTok, per sources.
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@alexbarinka
Alex Barinka
5 years
And let me tell ya, life's tough for a gal who works for a startup in stealth when most of her friends are journalists.
@alexbarinka
Alex Barinka
5 years
I'm so delighted to introduce you to our new online-shopping company, Verishop. Follow us here @Verishop_news .
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@alexbarinka
Alex Barinka
6 years
@lizzieohreally As a former 6th floor resident (yes, they still exist in NYC)... I would always either tip very well or meet them halfway.
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@alexbarinka
Alex Barinka
2 years
The best part? Working alongside literal powerhouses like @sarahfrier , @KurtWagner8 and the phenom Bloomberg @business team I grew up as a tech and deals reporter with. See y'all June 27!
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@alexbarinka
Alex Barinka
7 years
PRICELESS 💎
@UNC_Basketball
Carolina Basketball
7 years
FINAL: Carolina defeats Arkansas, 72-65 #GetIntoIt #Sweet16
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@alexbarinka
Alex Barinka
7 years
Distracted, took a big swig of my cup of hot sauce instead of my water. I’m officially awake now.
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@alexbarinka
Alex Barinka
6 years
Signage at Allen & CO’s Sun Valley conference, the “summer camp for billionaires.”
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@alexbarinka
Alex Barinka
3 years
Here's my obligatory First Day of School Selfie. I figured day lilies were a good choice. They signify joy and new beginnings. Incredibly grateful and fired up for this one at @stitchfix !
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@alexbarinka
Alex Barinka
8 years
That Di Caprio side eye omg
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@alexbarinka
Alex Barinka
7 years
Banker dude on phone outside of McDonald's: "I'm about to walk in a meeting." Naw man. You're just gettin your French fry on.
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@alexbarinka
Alex Barinka
7 years
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