Project 8 and its Club ownership group extends its congratulations to Peter Augruso – the newly elected President of
@CanadaSoccerEN
.
Read the full advisory at
Welcome to the team Canadian Tire!
Project 8 is proud to announce Canadian Tire as a Founding partner of Canada’s first women’s professional soccer league.
#ItsTime
We’re excited to announce that six women’s clubs have officially submitted applications to Canada Soccer, seeking professional club admission in the upcoming 2024 Annual Members Meeting.
Read the entire media advisory at ⚽️🇨🇦
We're thrilled to announce the upcoming debut of professional women's soccer in Halifax in 2025 as we create a coast-to-coast league for all Canadians.
Want to be the first to hear updates from our club in Halifax? Sign up for their newsletter at ! ⚽️🌊
2024 is about to be a HUGE year for Project 8 - we've got team announcements to make, league branding to unveil, merch to drop, and so much more.
#project8
#itstime
🧵
Because 94% of female executives have sports backgrounds, and we need more female executives!
And lastly, because women's soccer is good business. We're talking about the fastest growing sport product in the world.
It's time. Let's make soccer for ALL Canadians.
We're so proud of our CEO & co-founder Diana Matheson for being awarded this year's Nathalie Cook Canadian Women & Sport Disruptor award! We can't think of anyone more deserving of this honour.
Learn more about the award and this year's other winners at
With 3/8 teams already confirmed, we're taking women’s soccer in Canada to new heights and celebrating the talent of incredible athletes nationwide.
But we need YOUR input! We want to hear from our amazing fans about where you want to see the remaining teams form in Canada ⬇️
🧵Why are we doing this? Why Now?
Because Canada has the 3rd highest player pool in the world for girls and women.
Because 1/3 of girls drop out of sport in comparison to 1/10 of boys.
📷 Exciting times for Canadian women's sports!
A huge thank you to the Federal Government and the Honourable
@MarciIen
for investing $325,000 in the Commercial Women's Sport Initiative. This is a significant step towards gender equity in sports.
@JustinTrudeau
@ChrystiaFreeland
Don't worry Ryan, there's lots of women's sports franchises you can bring to Canada if you'd like... 👀
Hockey fans can cross one A-list celebrity off the list of potential buyers for the Ottawa Senators as Ryan Reynolds’ bid is no longer moving forward. 🚫
A year ago we embarked on a journey with Project 8, led by the legendary
@dmatheson8
. Today, we celebrate our progress towards launching Canada’s professional women’s soccer league in 2025. It’s more than a game; it’s a legacy in the making! 💫⚽️🇨🇦
#project8sports
#ItsTime
"If you love this game go out and play and work hard, there's no limits for you. Professional soccer is coming to Canada for a league for you to play in."
Inspiring words to young Canadians from our co-founder
@dmatheson8
yesterday! ⚽️🇨🇦
And just like that… the greatest international goalscorer of all time says goodbye.
Sinc, your contribution to this sport and this country will never be forgotten.
The GOAT is CANADIAN 🇨🇦
#ThankYouSinc
🐐
We believe in inclusion, we believe in community, we believe in the power of women’s sport.
Building equity by delivering opportunities for every Canadian to engage with the promise of sport through the establishment of a women’s professional soccer league kicking off in 2025.
Excited to share insights from John Herdman, head coach of
@TorontoFC
, in the latest
#MoreThanALeague
by
@CanadianTire
! Discover why he's a passionate champion of Project 8 & a believer in the transformative power of women's football beyond the game.
📽️👉
Project 8 is proud to announce DoorDash Canada as a founding partner. DoorDash and Project 8 are committed to empowering local communities and championing women and girls by working together to create a reality where more girls see a future for themselves in sport.
#ItsTime
🚨⚽️ Exciting news! We're looking for 25 volunteers already coming to the WNT/XNT Olympic Qualifier in Toronto next week to volunteer with Project 8.
All we'd ask is that you wear a Project 8 hat & lanyard to help promote the league (p.s. you get to keep the hat at the end)!
The FIFA Women’s World Cup Trophy Tour hit Toronto today. WNT alum/legend Robyn Gayle and our own
@dmatheson8
got up close and personal with the trophy. 🏆
We're celebrating Gender Equality Week with a focus on the future. With this league we're not just rewriting the rules; we're going to be leading with talent and determination.
This league is being built by women, for women in the boardroom and on the field.
#Project8
#ItsTime
- “Women’s sports are estimated to be valued at 1 billion dollars this year”
- “Like people actually watch and enjoy women's sports?”
- “Girl, exactly.”
#itstime
In the final episode of
#MoreThanALeague
presented by
@CanadianTire
, Olympic Gold Medallist
@stephlabbe1
discusses her dedication to shaping young girls' sports careers & how this league is transforming the landscape of women's sports in the country.
🎥👉
The growth of women’s soccer is not slowing down!
FIFA is increasing the prize money for the 2023 Women’s World Cup! This is a 300% increase compared to the 2019 tournament with a goal of equalizing the prize money for the men’s and women’s World Cups by 2027.
#itstime
HUGE honour to have Project 8 invited to President Biden’s reception to celebrate his official first visit to Canada.
The party was filled with amazing Canadians and it was a privilege to have our own
@dmatheson8
amongst them.
Congratulations to all the incredible teams at the
#WWC2023
who gave us both fierce competition and brilliant displays of skill.
And can we talk about these numbers?
It’s time media and major brands start paying attention… women’s sports are just good business.
We are so proud of our co-founder and CEO, Diana Matheson, for being the Athlete Hero Honouree at this year's Right to Play Heroes Gala. What an incredible and well-deserved honour from such an impactful organization. Thank you
@RightToPlayCAN
!
#Project8
#ItsTime
Diana Matheson announced today that AFC Toronto City would join Canada's pro women's soccer league as a founding team in 2025.
@JohnMolinaro
spoke to the Project 8 CEO about bringing pro women's soccer to the GTA.
The most watched TV event in 𝐀𝐔𝐒𝐓𝐑𝐀𝐋𝐈𝐀𝐍 𝐇𝐈𝐒𝐓𝐎𝐑𝐘.
THAT'S 42% OF THE COUNTRY WATCHING THE MATILDAS ON CHANNEL 7 ALONE 🤯🇦🇺
That's before you consider figures from Optus Sport and the people watching at live sites around the country.
The Matildas' World Cup…
1 year ago today we welcomed
@CanadianTire
as a founding partner as a part of their multi-million dollar Women's Sport Initiative. We are able to do incredible things because of partners like Canadian Tire and we're so grateful for all they've done to help power this league.
Tuning in to history, together.
Our inaugural game reached 2.9 million Canadian viewers on New Year’s Day across our three Canadian national broadcast partners: CBC, Sportsnet, and TSN.
📰
Soccer is for everyone.
Project 8 celebrates Pride every month by standing with the 2SLGBTQ+ community as we strive to make the places we live, work & play more inclusive and welcoming for all
#Pride2023
#ItsTime
#project8sports
Let’s grow women’s sports… together
Billie Jean King continues to advocate for gender equity in sport and works to expand access and opportunities for girls and women in sports so they can compete and lead without barriers!
#itstime
#project8sports
📸: Getty Images/AFP
Set your alarm clocks - tomorrow is match day! 🎉
Team Canada faces off against the Republic of Ireland at 13:00 UTC ; don't worry we did the math and that's 5:00am in YVR, 6:00am in YYC, 8:00am in YYZ/YUL, and 9:00am in YHZ! Watch here:
Girls in sports deserve an experience designed appropriately to bring out their best. That’s one of the many reasons we’re developing Canada's first women's professional soccer league.
Join us and let's create a future where every girl can thrive in and out of the arena!
A testament to the depth of ⚽️ talent we have here in Canada….and why we need a league of our own to give these phenomenal athletes the chance to play on home soil 🙌🏻🇨🇦
#itstime
Trophy Winning Weekend 🏆🇨🇦
Congratulations to
@CANWNT
's Jessie Fleming and Kadeisha Buchanan who took home the Women's FA Cup with
@ChelseaFCW
and Vanessa Gilles who won the Coupe de France for
@OLfeminin
!
Our CEO & Co-Founder
@dmatheson8
was honoured by
@torontolife
as one of the 50 most influential Torontonians of 2023 and talk about being honoured in good company!
As much as we are still hurting, "the world has caught up" as
@sincy12
said and this is so exciting for the future of women's football!
Now to pick who we are rooting for...🤔
#FIFAWWC2023
🇩🇪 Germany (2nd)
🇨🇦 Canada (7th)
🇧🇷 Brazil (8th)
🇨🇳 China (14th)
🇮🇹 Italy (16th)
🇰🇷 Korea Republic (17th)
5 Top 20 ranked sides all out in the group stage.
🇲🇦 Morocco (72nd)
🇿🇦 South Africa (54th)
🇯🇲 Jamaica (43rd)
🇳🇬 Nigeria (40th)
All through to the second round.
#FIFAWWC
In the 9th episode of
#MoreThanALeague
presented by
@CanadianTire
, trailblazer Charmaine Hooper shares her inspiring journey becoming a pivotal figure in Canada's first women's national team and her hopes for the road ahead.
🎥👉
MATILDAS ON A PLANE 🇦🇺💚💛 Amazing video of Australia's winning penalty that put co-hosts through to semifinals. Rows of simultaneous celes. Except for that one passenger who's tuned in to ... LOTR? 😂
It's messages like these that keep this team motivated every single day 💚⚽️
#testimonialtuesday
#itstime
----
Ce sont les messages comme ceux-ci qui permettent à l’équipe de rester motivée chaque jour 💚⚽️
#t
émoignagesdumardi
#lemomentestarriv
é
13 electrifying episodes from coast to coast uncovering untold stories & unbreakable spirits that define our love for this beautiful game. As the final whistle blows, celebrate the birth of a movement.
This isn't just soccer. This is passion & purpose. This is
#MoreThanALeague
.
🧵1/2 If we're being honest, every day is
#InternationalWomensDay
around here.
Today however, we want to take a moment to acknowledge all the incredible women athletes,...
In the 8th episode of
#MoreThanALeague
, presented by
@CanadianTire
, we interviewed Olympic Bronze Medalist
@MelTancredi14
about her journey from illustrious playing career to making her mark as a chiropractor & her legacy of keeping players involved.
📽️👉
Introducing… The Summit 🏔
We’re kicking off a new video mini-series profiling
@CANWNT
players in the lead-up to the
@FIFAWWC
.
Up first… Jessie Fleming!
Join us in the weeks to come as we feature your 🇨🇦 stars who are ready to make the climb this summer.
@CANWNT
x
@CIBC
P8 will be Sinc’s next legacy.
Sounds like she’ll be heavily involved in spreading the word.
A couple more team announcements are coming next year, so is the league name announcement.
She’ll help in any role she wants.
@Project8Sports
Great conversation with
@amy13walsh
,
@rhirhi8
and our co-founder
@dmatheson8
on the bright future of a domestic league.
It's been so encouraging seeing so much Canadian and global interest in building Project 8!
Ep4 of FP The
#Broadscast
welcomes Project8 founder +
#CanWNT
legend Diana Matheson to discuss how a domestic pro league in 🇨🇦 can be part of the solution to expanding the player pool.
But re: investment 👀:
“A lot of Canadians don’t get it yet because they haven’t seen it yet.”…
Thank you to
@CanadianTire
for launching its new Women's Sport Initiative, a multi-million-dollar investment, where a minimum 50% of its sponsorship dollars will go to women's professional sport by 2026. 👏
In partnership with
@Project8Sports
, our ambition is to change the landscape of soccer in our country so that young players can play professionally at home rather than having to go abroad.
#AmbitionsMadeReal
#didyouknow
that the Canadian Women's Professional Sports Market is valued between $150 and $200 million and is significantly underdeveloped?
It’s time to change the narrative and accelerate professional women’s sport in Canada 🇨🇦
#project8
We're still buzzing over the electric atmosphere at BMO Field last week, watching our Canadian WNT/XNT qualify for the Olympics on home soil!
Feeling inspired by the fans' support, we're curious: what's YOUR soccer love story? Share below and tag a fellow soccer enthusiast!
For the first time ever, the Women's World Cup will feature 32 countries battling it out. 🏆
Catch the Women's World Cup on TSN and CTV, starting July 20! ⚽️
Recent studies reveal a frustrating reality - women athletes still earn a fraction of what men competing in the same sport earn despite equal talent and training. It's time to revolutionize the game and ensure equal recognition and fair compensation for women athletes worldwide.
The 2023 Women's World Cup's massive success emphasizes the importance of showcasing women's soccer for future stars. The UEFA Business Case for Women's Football stats prove we must provide ample TV and online exposure for today's young players.
#InspireFutureStars
⚽🌟
@CanadaSoccerEN
🧵2/2 The league was officially granted Membership at Canada Soccer’s AMM in 2023. Canada Soccer has confirmed that as part of the league membership, all six women's clubs can proceed with operations and preparations for launch in 2025!
We've opened up tickets in the second deck for
@CANWNT
's Olympic Qualifier in Toronto on September 26! 😎
Let's pack the house Canada 🇨🇦
Secure your seats ⬇️
#WeCAN
In the 10th episode of
#MoreThanALeague
presented by
@CanadianTire
,
@McMasterSprtMed
program showcases how students and faculty transitioned from playing sports to a career that blends their love for the game with injury prevention and rehabilitation
🎥👉