Paddy Galloway @PaddyG96 Twitter profile

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Paddy Galloway

22 days

This YouTube video with a client got 18 million views. So f**k it… I’m gonna break down the entire strategy behind it. This will be the most useful thing you read about youtube this week:

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Paddy Galloway

@PaddyG96

6 years

Another day another excellent DM

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Paddy Galloway

@PaddyG96

5 years

Big fan of this lad stopping a kidnapping and getting a box of Maltesers as a reward

Patricia Devlin

@trishdevlin

5 years

Young Derry boy rescues 18 year-old girl as three men tried to force her into a van in the Bogside. Tiernan McCready definitely deserves to be called a hero 💪

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Paddy Galloway

@PaddyG96

1 year

We studied 3.3 Billion views to decode the YouTube Shorts algorithm. What makes a short viral? How much money can they make? Are they actually good for growth? Here are our findings:

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Paddy Galloway

@PaddyG96

11 months

MrBeast’s latest video has just beaten his squid game record views in 24 hours (with an hour left). That’s actually staggering.

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Paddy Galloway

@PaddyG96

4 years

Want to know how Mr Beast built his business EMPIRE? Well, I made a video on that...

How MR BEAST Built His Business Empire ($1 Billion on YouTube?)

Where does Mr Beast's money really come from? From his bedroom to the Joe Rogan Podcast. The first 1000 people to use the link will get a free trial of Skill...

www.youtube.com

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Paddy Galloway

@PaddyG96

1 year

This might look like a monthly views graph for a small creator who's just blown up this year... It's not, it's @MrBeast .

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Paddy Galloway

@PaddyG96

3 years

If Mr Beast's channel was on the stock market I'd sell my entire portfolio to invest in it

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Paddy Galloway

@PaddyG96

9 months

@MrBeast I remember seeing some thread about “MrBeast falling off” last year. LOL.

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Paddy Galloway

@PaddyG96

2 years

Bumped into a fan the other day…

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Paddy Galloway

@PaddyG96

2 years

How to grow on YouTube (without getting lucky):

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Paddy Galloway

@PaddyG96

1 year

If you’re a creator with over 100k subscribers, don’t scroll by this, drop one piece of advice for those wanting to start a YouTube channel in 2023. Go 👇

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Paddy Galloway

@PaddyG96

6 years

Scenes in Dublin Airport as a red faced man shouts at his wife for losing the passports. "You remembered every fucking pair of shoes but not the fucking passports" has been the standout line.

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Paddy Galloway

@PaddyG96

6 years

Who did this ? I did. I did this.

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Paddy Galloway

@PaddyG96

4 months

I’m 27. I help run YouTube channels doing billions of views per year. I’m the CEO of the world’s best and fastest growing YouTube growth agency. Here’s my set up.

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Paddy Galloway

@PaddyG96

11 months

“Thumbnail switching isn’t worth it” A student in our accelerator changed a thumbnail. The video went to 40x it’s daily views within 2 days of the change.

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Paddy Galloway

@PaddyG96

8 months

''I want do YouTube but I just hate making videos'' An 18-year-old follower recently sent me this message and I was left stunned. I think there's a worrying culture emerging. Here was my response: If you just see youtube as a quick and easy way to make passive income:…

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Paddy Galloway

@PaddyG96

2 years

10 visuals that will help you grow a successful YouTube channel: 1. Build multiple income streams

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Paddy Galloway

@PaddyG96

2 years

The main man @MrBeast on Joe Rogan should be mandatory listening for anyone trying to grow on youtube.

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Paddy Galloway

@PaddyG96

2 years

Most youtubers lose 30%-50% of viewers within the first 30 seconds of their video starting. This can kill a videos performance. Here's some ideas on how to fix it 🧠👇

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Paddy Galloway

@PaddyG96

3 years

Recently I turned a YouTube video with 100k views in the first day (poor performer) to 3m+ views within a week Only thing we changed? The thumbnail. Here are some tips for making clickable thumbnails 👇🧠

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Paddy Galloway

@PaddyG96

2 years

“It’s too late to start youtube” Here’s a client who started a channel from scratch 2 months ago. - 13k subscribers - 50k views per video - $100+ per day Quick thread w/ some thoughts 👇

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Paddy Galloway

@PaddyG96

1 year

I know I’ve got a lot of 1 million+ YouTubers following me… So if you’re one of them. Don’t scroll by. Drop one piece of advice for making better videos in the replies.👇

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Paddy Galloway

@PaddyG96

1 year

Want to become a better creator? Study psychology. 9 biases and tendencies hurting your content. (A visual thread):

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Paddy Galloway

@PaddyG96

7 years

Ronaldo is like that ex ur trying to get over but every time she gets in a fight with her new man she sends the "I miss you" text. #mufc

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Paddy Galloway

@PaddyG96

6 months

“YouTubers don’t know the stress of a real job” The many hats a solo-YouTuber wears: - Idea person - Video Editor - Graphic Designer - Producer - Videographer - Photographer - Scriptwriter - Analytics expert - Community manager - Partnership manager - Business visionary…

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Paddy Galloway

@PaddyG96

2 years

I'm bad at lots of things, but when it comes to analyzing YouTube, I don't miss

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Paddy Galloway

@PaddyG96

6 years

Ask him for a pint. Ask him to come over for the football. Ask him on a night out with the lads. Ask him for a chat over the phone. Just let him know you're there. #EndTheStigma

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Paddy Galloway

@PaddyG96

2 years

This video was uploaded to a channel with 0 subscribers It just passed 3 million views… How? Let’s investigate 👇🧠

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Paddy Galloway

@PaddyG96

1 year

YouTube strategy 101: 1. Increase time spent on idea brainstorming. 2. Focus on ideas that have current audience appeal + new viewer appeal. 3. Build out title & thumbnail concepts beforehand. 4. Focus on the psychology of a thumbnail not just the design. 5. Treat your…

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Paddy Galloway

@PaddyG96

5 years

First female ballon d'or winner for best women's footballer asked if she can twerk on stage while collecting the reward. Absolute disgrace that. No place for blatant sexism in the sport I love.

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Paddy Galloway

@PaddyG96

4 months

If you want to grow your YouTube channel in 2024. Read this thread. 5 tips from someone who worked on billions of views last year:

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Paddy Galloway

@PaddyG96

10 months

YouTube is the most powerful platform ever invented. I uploaded this video almost 2 years ago and every single month it pays me $500-$1000. Here are my 3 steps to make evergreen videos: Step 1 - Choose a timeless topic If my goal is to make an evergreen video, I want to…

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Paddy Galloway

@PaddyG96

10 months

I was working with a YouTuber a little while ago. His situation blew my mind. - 100m+ views per month. - Millions in revenue per year. - 20+ employees. - Physical offices in his hometown. I asked his age. Are you ready for what he said? 20. This guy had built out…

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Paddy Galloway

@PaddyG96

9 months

''Just make high quality videos bro'' It's hard to argue with this advice when it comes to growing a YouTube channel. However, It feels like 90% of creators misinterpret what ''quality'' is. Here's how to actually make better videos and give the algorithm (audience) what it…

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Paddy Galloway

@PaddyG96

2 years

I have directly worked on videos with over 2,000,000,000 views on YouTube... Steal my 7-step process for viral ideas 🧪👇

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Paddy Galloway

@PaddyG96

2 months

A few months ago I moved to the USA after 27 years in Europe. As a creator and founder, here's a few random thoughts: 1) USA is a country of extremes, the best and the worst, in every category. 2) There are simply way more creators/entrepreneurs in America. Especially in the…

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Paddy Galloway

@PaddyG96

2 years

This is the greatest youtube title of all time…

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Paddy Galloway

@PaddyG96

9 months

Imagine getting 173 million views in the last 48 hours… MrBeast just sent me this screenshot from his YouTube studio. He’s now broken the 24 hour view record three times in a row. Incredible.

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Paddy Galloway

@PaddyG96

3 months

Content creation has just changed forever. 🚨 That is not an over-exaggeration. I’ve been in the YouTube world for 15 years, what Open AI has just showcased has left me speechless… Immediate thoughts/predictions: - Animators/3d artists are in trouble - Stock footage websites…

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Paddy Galloway

@PaddyG96

11 months

“YouTube punishes breaks” This channel stopped posting for over a year… Then came back and made a 5.2 million view video.

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Paddy Galloway

@PaddyG96

3 months

If you're a YouTube creator, you need to read this. 🚨 The CEO of YouTube just dropped his 2024 letter. I've read the entire thing and think it's crucial every creator listens to his words. Here's 4 key takeaways + my opinions on each: Takeaway #1 - YouTube is embracing AI…

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Paddy Galloway

@PaddyG96

7 months

I've worked on videos with a combined 10 billion+ views on YouTube Here are 5 key lessons I've learned. This might be the most important YouTube thread you ever read: 1. The algorithm = the audience This saying has almost become cliche recently, but it's so true. Always look…

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Paddy Galloway

@PaddyG96

8 months

Here’s how I would grow on YouTube if I had $0 to spend: 1. Make friends with lots of similar sized creators 2. Spend a few hours/day studying YT in calls 3. Learn photoshop, editing & storytelling 4. Avoid hiring help for above until proficient myself 5. Post one video a…

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Paddy Galloway

@PaddyG96

7 months

“I’ll start a channel I just need $100k first so I can go all in” A 20-year-old said this to me at a YouTube event recently. He then proceeded to ask me for investment. I was pretty stunned. This is a worrying trend I'm seeing a lot lately. Here was my response: Doing…

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Paddy Galloway

@PaddyG96

1 year

This video on my channel is over 500 days old, and it still makes me $500-$1,000 every single month. That's why YouTube is the best platform ever invented.

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Paddy Galloway

@PaddyG96

2 years

The key to massive growth on YouTube? Audience retention🧠 An extra 10% can be the difference between a video getting 100k views or 1 million 💡 Here's how I regularly hit 70% with clients 👇

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Paddy Galloway

@PaddyG96

1 year

I asked 150 YouTubers with over 1 million subscribers a simple question: “How do you make better videos?” Here’s some of the best answers 👇

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Paddy Galloway

@PaddyG96

2 years

I help generate billions of views for my clients each year on YouTube. 🧠 Here's a 2-minute read with some ideas to make better videos. 👇

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Paddy Galloway

@PaddyG96

1 year

From rural Ireland to Forbes baby! Was awesome being featured last week. Love that mainstream media are recognising the whole industry around YouTube.

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Paddy Galloway

@PaddyG96

1 year

''YouTube is rigged, I got 10% CTR and great retention...but my video is flopping'' Read this to understand YouTube metrics, once and for all 👇

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Paddy Galloway

@PaddyG96

6 years

Anyone fancy living in a closet for just 610 euro a month?

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Paddy Galloway

@PaddyG96

2 years

Here’s a client’s channel that went from 585 subscribers to 100,187 in exactly 1 year. This is how it happened… 👇

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Paddy Galloway

@PaddyG96

2 years

Once you get used to YouTube premium you literally can't go back to regular YouTube... I think it's underrated how sticky this service is, best subscription I have.

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Paddy Galloway

@PaddyG96

8 months

I hit 500k on YouTube today (with only 33 uploads) I haven't even posted a video in a year, but I'm returning soon... Here are some random things I've learned from my journey: 1. Don't just do what has already been done before No one in the YouTube education space had made…

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Paddy Galloway

@PaddyG96

5 years

Nah as if I went to send a meme to 3 different girls but managed to create a group with all 4 of us in it instead. Brilliant.

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Paddy Galloway

@PaddyG96

10 months

I still think people sleep on how impressive (and insane) full-time YouTubers are... Creators who run a successful $1m+ a year channel are like a swiss-army knife of skills. Just imagine someone posted a job for a ‘YouTuber’ and these were the roles and responsibilities…

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Paddy Galloway

@PaddyG96

6 years

Not sure how to capitalise on my newfound fame but follow the fuck out of my IG - @ paddygalloway (link in bio) and if you're Irish #RepealThe8th 🇮🇪

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Paddy Galloway

@PaddyG96

2 years

Every YouTuber can relate to this…

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Paddy Galloway

@PaddyG96

2 years

Want to know what most YouTuber's biggest problem is? Finding the right people for their teams... Well today I'm excited to announce a solution 👇🧠

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Paddy Galloway

@PaddyG96

2 years

YouTuber in their intro: Make sure to subscribe, smash that like button and leave me a comment…and also check out my… Retention curve: 📉

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Paddy Galloway

@PaddyG96

5 years

Saw a guy who sells cocaine giving out about women selling nudes. Bro??

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Paddy Galloway

@PaddyG96

1 year

Got a DM asking what point am I making here... Just saying it's wild the biggest creator in the world is still experiencing growth like this. Shorts + multi-language making a big difference. So much for plateauing huh?

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Paddy Galloway

@PaddyG96

1 year

@MrBeast Wonder how different YouTube would look if you had quit. Glad you didn’t. Millions of kids are growing up with a positive role model & being taught that giving and helping is fun.

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Paddy Galloway

@PaddyG96

9 months

I've directly worked on YouTube videos with a combined 10 billion views. Here are some random insights & unconventional thoughts I have around growing a channel: The idea of the ''YouTube Meta'' is a myth I always like to tell the channels I work with, there's no ''one way''…

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Paddy Galloway

@PaddyG96

6 years

That voice. So powerful yet vulnerable and raw. Beautiful. #DoloresORiordan

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Paddy Galloway

@PaddyG96

2 years

I’ve been told by banks that being on minimum wage in a low skill job is more “secure” than running a YouTube business generating well into the 6 figures/year. I guess no house for me yet 😅

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Paddy Galloway

@PaddyG96

8 months

YouTube announcing they are going heavy on Ai… They are building AI tools to help creators come up with ideas, plan them out and even edit them. That leaves a question. In 5 years, will this be the workflow: 1. YouTube AI suggests idea & script 2. Creator films the video…

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Paddy Galloway

@PaddyG96

3 months

“Only the biggest creators make any money on YouTube” Here’s some math on how a small channel can make $100k+ a year: Niche: Golf RPM: $7 Videos per month: 9 Views per month: 500k Avg views per video: 10k Google Adsense : 500k x $7 = $3,500 3 sponsored videos/month: $1,000…

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Paddy Galloway

@PaddyG96

2 years

10 YouTube videos you should study inside out if you want to grow your own channel👇🧵

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Paddy Galloway

@PaddyG96

11 months

The channels I work on will do close to 10 billion views in 2023. I’m on a flight. Let’s do a Q&A. Like this tweet and ask any question you have about YouTube growth. 👇

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Paddy Galloway

@PaddyG96

10 months

Here's a great lesson about the YouTube algorithm. This video started out as an 8/10 (bad). It's now a 1/10 and is on track to become our fastest ever video to 1 million views. What do you think we changed? What could have possibly led to such a dramatic turnaround for this…

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Paddy Galloway

@PaddyG96

1 year

5 years ago, I was taking editing jobs for $50/video. I just posted a job looking to hire my own editor for $2,000/video. The YouTube industry has grown so much.

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Paddy Galloway

@PaddyG96

2 years

This year I’ve been lucky enough to consult with creators with a combined 250 million subscribers. My clients included @MrBeast earlier this year, @Preston , a 100 billion dollar company and even some creators starting from 0. Excited to see what’s next 🧠🚀

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Paddy Galloway

@PaddyG96

1 year

The channels I work with do 8 billion views/year. Ask me anything. Like this tweet & reply with your question. 👇

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Paddy Galloway

@PaddyG96

1 year

I have a know a guy with 1m+ subscribers who makes his thumbnails in PowerPoint and another with 400k who edits everything on an old iPad.

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Paddy Galloway

@PaddyG96

6 years

A heap of 12 year olds scrapping, a pair shifting the face off eachother and Picture This playing in the background. Welcome to Ireland haha.

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Paddy Galloway

@PaddyG96

2 years

This is the most insane channel growth. We helped take this YouTuber from 60 million views/month to 230 million. Yes…you read that right. Here’s how 👇🧠

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Paddy Galloway

@PaddyG96

1 year

27 years alive today. 15 years making YouTube videos. 10 years monetising videos. 8 years as a full time creator. 5 years working with creators. 3 years building creator businesses. What’s next? I’m so lucky. Appreciate everyone who has supported over the years. ❤️

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Paddy Galloway

@PaddyG96

6 months

It’s impossible to explain this feeling to non-YouTubers… We took over ideation for this channel a few months ago. The result? Views and revenue has tripled. All we’re doing is following this process: 1. We research outlier topics across YouTube, news platforms and Reddit…

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Paddy Galloway

@PaddyG96

1 year

Having to put my dog to rest today. See you on the other side old friend. ❤️

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Paddy Galloway

@PaddyG96

1 year

The YouTube industry is lucky to have @MrBeast as a leader. He’s changed what it means to be a creator, and knowing him I’m sure he’d tell you he’s just getting started.

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Paddy Galloway

@PaddyG96

8 months

The world's biggest creators and brands hire my team and I to grow their YouTube channels. Our average first year increase in (long-form) viewership is 280%. Here are 5 YouTube strategy principles that guide me every time I start working with a channel. 🧠 1. Deeply…

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Paddy Galloway

@PaddyG96

11 months

Imagine making $22 for every 1,000 views... RPMs like this never cease to blow my mind. Any guesses what this niche is? Will be revealing it in tomorrow's newsletter (link in bio).

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Paddy Galloway

@PaddyG96

10 months

YouTubers have become diversified businesses. The channels I partner up with often have 5+ major income streams. Here is a (non exhaustive) list of income streams that I've seen YouTubers build and my thoughts on each: 1. YouTube ad revenue What: Ads placed on videos…

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Paddy Galloway

@PaddyG96

1 year

Tell me you’re a YouTuber, without telling me you’re a YouTuber 👇

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Paddy Galloway

@PaddyG96

1 year

YouTube life hack. Create these playlists. Every time you see a really interesting video/thumbnail/edit, add video to playlist. Schedule 1 hour/week to reflect and learn from the videos you added. 🧠

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Paddy Galloway

@PaddyG96

2 years

Look at this before & after from a channel I started working with last year... The best part? We increased views by 10x while uploading 3x less videos! 🧠 Some thoughts on how to blow up a stagnant channel 👇

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Paddy Galloway

@PaddyG96

1 year

Reply to this with your YouTube goal for 2023 _____

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Paddy Galloway

@PaddyG96

9 months

Yesterday I got a bit of a health scare… Today, I am the man who beat acute appendicitis (Genius strategy). Here’s what it taught me about growing a YouTube channel:

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Paddy Galloway

@PaddyG96

1 year

Still think about this every time I’m making a YouTube video.

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Paddy Galloway

@PaddyG96

11 months

@MrBeast @Sidemen @KSI @Behzinga @Vikkstar123 @wroetoshaw @miniminter @ZerkaaHD @Tobjizzle Watch some Harry Maguire videos, he's like the Kobe of soccer.

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Paddy Galloway

@PaddyG96

1 year

Tell me this isn't an amazing title... Had a lot of fun helping out on this video. It will go viral. Check back in a few weeks.

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Paddy Galloway

@PaddyG96

2 years

Everyone knows YouTubers make $ from ads on their videos… But for the smartest creators, this only makes up a small part of the pie 💵 Here’s some (non-obvious) income streams you should be considering 👇

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Paddy Galloway

@PaddyG96

2 months

I've built a playbook for growing YouTube channels... We signed two large channels last Q4 to our consulting agency. One is up 350% in monthly views, the other is up 500%. So f*ck it... here's a super quick summary of our playbook. It's surprisingly simple. 🧵 Foundation…

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Paddy Galloway

@PaddyG96

2 years

The new generation of YouTubers coming up are so focused on data & constant improvement. No egos. The future for youtube content is bright.

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Paddy Galloway

@PaddyG96

2 years

A lot of people are trying to make 2017 YouTube content work in 2022. You can learn more from ppl who have grown audiences in the last 24 months than your favorite creator from 5 years ago.

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Paddy Galloway

@PaddyG96

1 year

Guess the YouTube niche 💵 I’m so confident that no one will get this, if you get it right I’ll send you $500 👇

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Paddy Galloway

@PaddyG96

9 months

''My viewers couldn’t possibly not want to watch this video... it must be the algorithm.'' Harsh truth: most creators overestimate viewer loyalty. As creators, we can fall into a dangerous train of thought that we “own” someone’s attention… So when we upload a video, and it…

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Paddy Galloway

@PaddyG96

7 months

''The YouTube algorithm doesn't let you experiment'' We recently tried a completely new format with a client. It started slow. 6/10. Now it's about to be our fastest ever video to hit 1 million views. Some tips for experimenting with content on YouTube: - Don't compare…

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