Nick DePaula Profile Banner
Nick DePaula Profile
Nick DePaula

@NickDePaula

69,769
Followers
759
Following
4,603
Media
12,986
Statuses

I cover the footwear industry and NBA, WNBA & NIL marketing. On Boardroom / ESPN / Nice Kicks / Sole Collector over the last 15 years. DePaulaNick @gmail .com

Portland via Sacramento
Joined December 2008
Don't wanna be here? Send us removal request.
Pinned Tweet
@NickDePaula
Nick DePaula
6 months
My free newsletter SNEAKER GAME is here !! Be sure to Subscribe ahead of the debut edition for inside access to the footwear industry’s newest shoe deals, campaigns & impact athletes. Sign up on @Boardroom here 👉🏼
Tweet media one
14
47
85
@NickDePaula
Nick DePaula
3 years
Wow. Blake Griffin has “McLovin” 35s on tonight — with his own Hawaii ID info.
Tweet media one
Tweet media two
367
7K
66K
@NickDePaula
Nick DePaula
3 years
Damn — ironically in Zion 1s.
@espn
ESPN
3 years
Lakers rookie Chaundee Brown broke through the front of his shoe and kept playing 😳
327
988
15K
136
3K
34K
@NickDePaula
Nick DePaula
3 years
The Joker’s logo is too good. 🃏
Tweet media one
121
2K
34K
@NickDePaula
Nick DePaula
1 year
FIRST LOOK: The Nike Ja 1 — @JaMorant ’s first signature shoe 👀👀
Tweet media one
830
2K
31K
@NickDePaula
Nick DePaula
4 years
My favorite Last Shot detail: The kid. Seated a row above the shot clock. Ball in the air. White Bulls hat. 6 fingers up. 6 rings.
Tweet media one
219
3K
31K
@NickDePaula
Nick DePaula
3 years
This really happened last night... Pistons x Jumpman
Tweet media one
Tweet media two
Tweet media three
90
2K
28K
@NickDePaula
Nick DePaula
1 year
PJ Tucker switches to the UNDFTD Kobe 4 PEs that Devin Booker said he didn’t have 👀👀
Tweet media one
56
742
22K
@NickDePaula
Nick DePaula
2 years
AD’s “Reverse Grinch” Kobe 6s are crazy. 👀👀
Tweet media one
127
2K
21K
@NickDePaula
Nick DePaula
3 years
Ruthless: @Dame_Lillard has a new Adidas shoe dropping in OKC colors to celebrate his series-ending shot & 50 point game. 👋🏼😎
Tweet media one
Tweet media two
Tweet media three
Tweet media four
373
3K
21K
@NickDePaula
Nick DePaula
7 months
BREAKING: Reebok has signed LSU star Angel Reese — the company’s 1st Basketball athlete of the next generation. 📄✍️ “For my 1st appointment in this role, it had to be the GOAT,” says Shaquille O’Neal, President of Reebok Basketball. “There is no one making a bigger impact on…
Tweet media one
299
3K
20K
@NickDePaula
Nick DePaula
2 years
BREAKING: @Gatorade has signed Jackson State University QB Shedeur Sanders to a multi-year NIL partnership, making him the 1st HBCU athlete signing in company history.
Tweet media one
89
4K
18K
@NickDePaula
Nick DePaula
2 years
These are all 10 years old — @JaMorant ’s KD 4 stash is ELITE.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
132
2K
17K
@NickDePaula
Nick DePaula
4 years
Oh man. @Andre really did something with these “Vice” Kobe 5 PEs. 🤯 🏝
Tweet media one
70
2K
17K
@NickDePaula
Nick DePaula
5 years
BREAKING: Zion Williamson has signed with Jordan Brand.
Tweet media one
119
2K
14K
@NickDePaula
Nick DePaula
2 years
The Joker lacing up his wedding band every game this season is tough. 💍
Tweet media one
Tweet media two
Tweet media three
Tweet media four
46
1K
15K
@NickDePaula
Nick DePaula
2 years
The 1st shoe to release in the new Kobe & Nike partnership will honor his daughter Gianna, who would have turned 16 on May 1, 2022 “The Kobe 6 Protro ‘Mambacita Sweet 16’ will honor Gigi Bryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.”
Tweet media one
Tweet media two
138
2K
15K
@NickDePaula
Nick DePaula
2 years
Ja Morant breaks out the “Mambacita” Kobe 6s for Game 3
Tweet media one
48
1K
14K
@NickDePaula
Nick DePaula
10 months
FIRST LOOK: Andrew Wiggins’ new Peak signature lifestyle shoe 👀
Tweet media one
Tweet media two
447
742
14K
@NickDePaula
Nick DePaula
2 years
Soaking it in. #2974
Tweet media one
23
961
13K
@NickDePaula
Nick DePaula
6 months
Sabrina 1s are picking up around the NBA, spotted on: • Jrue Holiday • Mikal Bridges • DaQuan Jeffries • Jordan Poole
Tweet media one
Tweet media two
Tweet media three
Tweet media four
131
847
13K
@NickDePaula
Nick DePaula
4 years
Gilbert Arenas just posted a Kobe tribute on IG: “I will fulfill the task u requested from me in this picture 🙏🏾💯 You told me to use my bright basketball mind on some form of coaching...🏀💯..stop wasting it being an idiot on social media. Today I'm starting my coaching career.”
Tweet media one
31
2K
12K
@NickDePaula
Nick DePaula
3 years
Oh wow. DeMar is debuting these “Fiesta” Kobe 6 PEs tonight.
Tweet media one
Tweet media two
84
1K
12K
@NickDePaula
Nick DePaula
2 years
Kobe always had heat on #NBAXmas
Tweet media one
Tweet media two
Tweet media three
Tweet media four
41
2K
12K
@NickDePaula
Nick DePaula
3 years
Zion Williamson explains the “Noah” colorway of his Jordan Zion 1 — a tribute to his younger brother.
97
2K
12K
@NickDePaula
Nick DePaula
3 years
At 6:36 AM today I received a text: “Vanessa Bryant did not renew contract. Kobe and Nike are done.” I’ve been working since to confirm what this means ahead for the Nike / Kobe Bryant partnership. As of right now — there is no ongoing contract for future Kobe releases.
Tweet media one
248
3K
12K
@NickDePaula
Nick DePaula
5 years
Derrick Rose officially launched his Adidas DRose 10 sneaker in China this week, becoming just the 8th player in NBA history to have a signature series with more than 10 consecutive models. His shirt crosses out “DONE DONE DONE” and reads: “NOT DONE YET”
Tweet media one
Tweet media two
61
2K
11K
@NickDePaula
Nick DePaula
3 years
Designed by DeMar’s daughters 🔥🔥
Tweet media one
Tweet media two
Tweet media three
51
1K
11K
@NickDePaula
Nick DePaula
2 years
Stephen Curry teaches players his footwork detail going into corner 3s at Curry Camp:
48
959
11K
@NickDePaula
Nick DePaula
2 years
LeBron broke out the Zoom 20.5.5 for his return to Cleveland tonight — the shoe he wore during his very first Cavs Playoff game when he dropped a 32/11/11 triple double in 2006.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
47
1K
11K
@NickDePaula
Nick DePaula
1 year
“We ain’t ducking no smoke” 🗣️🗣️
Tweet media one
102
634
11K
@NickDePaula
Nick DePaula
6 years
Last year, Enes Kanter asked LeBron, “What do you call yourself? King, queen, princess, whatever you are...” Tonight at The Garden, LeBron’s sneakers have a simple reminder on the heel: “I’M KING.”
Tweet media one
164
4K
10K
@NickDePaula
Nick DePaula
5 years
Klay Thompson is celebrating his new @Warriors Max deal with a special edition sneaker drop this weekend, highlighting his pre-game locker ritual of reading the newspaper. The @EastBayTimes x Anta KT4s will drop at @Oaklandish ’s downtown Oakland store this Sunday, July 7th.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
296
2K
10K
@NickDePaula
Nick DePaula
2 years
BREAKING: WNBA #1 pick Rhyne Howard of the Atlanta Dream has signed a multi-year shoe deal with Jordan Brand.
Tweet media one
49
1K
10K
@NickDePaula
Nick DePaula
5 years
Stephen Curry told Under Armour to ditch any All-Star Weekend party plans, and throw the brand’s entire budget into renovating his childhood Charlotte rec center. Inside the “7-figure commitment” to remaking the Carole Hoefener Center:
Tweet media one
Tweet media two
Tweet media three
Tweet media four
81
3K
10K
@NickDePaula
Nick DePaula
2 years
Serena Williams will wear a figure skating-inspired Nike dress at the US Open that she designed — made of 6 layers to honor her 6 past titles at Flushing. Her NikeCourt Flare 2 shoes include a diamond-encrusted Swoosh and solid gold lace deubrés with 400 hand-set diamonds.
Tweet media one
Tweet media two
Tweet media three
156
2K
9K
@NickDePaula
Nick DePaula
5 years
D’Angelo Russell’s Nike shoe deal is set to expire this fall as well. Brands already have massive interest in the All-Star, but a move to LA would escalate his offers.
@wojespn
Adrian Wojnarowski
5 years
The Los Angeles Lakers reached out to D'Angelo Russell's agents at CAA -- Austin Brown and Aaron Mintz -- to set up a meeting with the All-Star guard, league sources tell ESPN. The Lakers and Russell share a mutual interest in a reunion. Lakers have the cap space to sign him.
831
5K
23K
114
2K
9K
@NickDePaula
Nick DePaula
3 years
BREAKING: Alex Caruso has agreed to a multi-year sneaker deal with ANTA. The #Lakers guard is debuting with the brand tonight and wearing the KT Light 4.
Tweet media one
Tweet media two
214
930
9K
@NickDePaula
Nick DePaula
1 year
Tyrese Haliburton is wearing a LeBron Zoom Generation / Kobe 6 hybrid sneaker tonight 👀👀 Customs done by @Dakota_Wiley_22
Tweet media one
Tweet media two
Tweet media three
119
777
9K
@NickDePaula
Nick DePaula
7 months
FIRST LOOK: @KyrieIrving unveils his new signature logo with Anta
Tweet media one
99
547
8K
@NickDePaula
Nick DePaula
3 years
Vanessa Bryant announces the launch of “Mambacita” clothing, releasing tomorrow on May 1st, what would’ve been Gigi’s 15th birthday. 100% of proceeds will go to the Mamba & Mambacita Sports Foundation.
Tweet media one
44
2K
8K
@NickDePaula
Nick DePaula
8 months
Sabrina Ionescu kicks off the WNBA Playoffs in a new pair of Nike Sabrina 1s 👀
Tweet media one
123
496
8K
@NickDePaula
Nick DePaula
3 years
PJ Tucker taking sneaker collecting personally, in 4 parts:
Tweet media one
Tweet media two
Tweet media three
Tweet media four
31
1K
8K
@NickDePaula
Nick DePaula
2 years
Nike releases its campaign to celebrate @SerenaWilliams ’ legacy — “By Changing Nothing, She Changed Everything” Narrated by @Zendaya
33
2K
8K
@NickDePaula
Nick DePaula
2 years
Bronny debuts another LeBron 20 colorway 👀
Tweet media one
53
454
8K
@NickDePaula
Nick DePaula
6 months
De’Aaron Fox breaks out his Curry 1 Flotro PE
Tweet media one
39
289
8K
@NickDePaula
Nick DePaula
2 years
Back at it. #KlayDay
Tweet media one
20
570
8K
@NickDePaula
Nick DePaula
3 years
BREAKING: Miami Heat star Jimmy Butler has agreed to a significant multi-year signature shoe deal with Li-Ning. Butler will become the current face of the brand, which also has a lifetime deal with Heat icon @DwyaneWade .
Tweet media one
109
921
7K
@NickDePaula
Nick DePaula
2 years
Luka Doncic just debuted the Jordan Luka 1 👀👀👀
Tweet media one
114
442
7K
@NickDePaula
Nick DePaula
22 days
Curry Brand just dropped 10 billboards in Columbia, South Carolina to celebrate MiLaysia Fulwiley’s NCAA championship with @GamecockWBB . 🏆 Tagline reads: “Hometown Hero. Homegrown Champion.”
Tweet media one
Tweet media two
Tweet media three
39
1K
7K
@NickDePaula
Nick DePaula
2 years
Gatorade is honoring Serena Williams this week by transforming its G logo to a “S”⚡️ She’ll have a special edition sideline towel & bottle at the US Open this week:
Tweet media one
Tweet media two
47
2K
7K
@NickDePaula
Nick DePaula
4 years
OFFICIAL: @WNBA #1 Draft pick Sabrina Ionescu has signed a multi-year shoe deal with Nike.
Tweet media one
35
845
7K
@NickDePaula
Nick DePaula
2 years
Canon pulled up to Curry Camp
76
348
7K
@NickDePaula
Nick DePaula
10 days
Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.
92
841
7K
@NickDePaula
Nick DePaula
3 years
18 years ago today: May 22nd, 2003 When an 18 year-old @KingJames signed his 7-year, $90 Million rookie shoe deal with Nike. 💰💰💰💰
Tweet media one
50
836
6K
@NickDePaula
Nick DePaula
2 years
Tweet media one
29
216
6K
@NickDePaula
Nick DePaula
3 years
Ja’s Kobe stash is getting serious. 2010 original Kobe 5s tonight for @JaMorant .
Tweet media one
Tweet media two
26
341
6K
@NickDePaula
Nick DePaula
1 year
Who’s had the best Nike Signature debut in the last 20 years? 🤔 👀
Tweet media one
1K
380
6K
@NickDePaula
Nick DePaula
1 year
The Wizards are doing a Kuz bobblehead night with the pink sweater 😭😭😭😭
Tweet media one
131
552
6K
@NickDePaula
Nick DePaula
2 years
Steph is goin with the purple Curry 4 Flotros again for Game 6 👀👀
Tweet media one
43
369
6K
@NickDePaula
Nick DePaula
3 years
Ja Morant’s new Kobe 6s are serious. 👀👀
Tweet media one
27
437
6K
@NickDePaula
Nick DePaula
2 years
Chet Holmgren makes his debut with #7 and the KD 15s 👀👀
Tweet media one
Tweet media two
Tweet media three
122
291
6K
@NickDePaula
Nick DePaula
1 year
Nike gifted @JaMorant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀
77
897
6K
@NickDePaula
Nick DePaula
1 year
FIRST LOOK: Austin Reaves is getting his own signature shoe 👀👀 The Rigorer AR1 will be releasing later this summer.
Tweet media one
154
484
6K
@NickDePaula
Nick DePaula
2 years
BREAKING: Tennis star Coco Gauff has signed a multi-year endorsement extension with New Balance, to continue as a featured face of the brand. The launch of her Coco CG1 this year makes her the only current female tennis player with a signature shoe.
Tweet media one
45
1K
6K
@NickDePaula
Nick DePaula
2 years
Stephen Curry & Brandon Jennings teaching pick & roll to players at Curry Camp in SF:
36
525
6K
@NickDePaula
Nick DePaula
3 years
Official look at the “Space Jam” LeBron 8 Retro 👀👀
Tweet media one
Tweet media two
Tweet media three
Tweet media four
68
655
6K
@NickDePaula
Nick DePaula
1 year
Saquon Barkley is wearing Zoom Generation cleats inspired by @KingJames ’ very first Nike signature shoe. 👀👀
Tweet media one
Tweet media two
Tweet media three
64
661
6K
@NickDePaula
Nick DePaula
2 years
Stephen Curry plans to raise money for the Cleveland Metro School District through his #NBAAllStar stats:   • $1,000 for every point • $3,000 for every 3-pointer • $10,000 if he wins ASG MVP Curry Brand is also providing @PositiveCoachUS training to every CMSD hoop coach.
Tweet media one
95
1K
6K
@NickDePaula
Nick DePaula
2 years
Nike gifted #Serena with four AF1s designed after her past outfits — including her “favorite outfit I’ve ever worn,” the Flo-Jo inspired catsuit from last year.
34
1K
6K
@NickDePaula
Nick DePaula
7 years
Breaking: Russell Westbrook signs 10-year extension with Jordan Brand, making him long-term face of the company.
129
3K
5K
@NickDePaula
Nick DePaula
2 years
Luka debuts a new all white Jordan Luka 1 tonight. 👀👀
Tweet media one
53
345
6K
@NickDePaula
Nick DePaula
3 years
The Lakers’ new “Earned Edition” jersey, with trophy gold accents.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
56
750
5K
@NickDePaula
Nick DePaula
3 years
Seth Curry in the #Curry8 Flow👌🏼 @sdotcurry
Tweet media one
Tweet media two
34
191
5K
@NickDePaula
Nick DePaula
5 months
Hold up. What did Uncle Jeff Green just break out. Chrome Jordan XIs 🤯🤯
Tweet media one
72
572
5K
@NickDePaula
Nick DePaula
8 months
Sheryl Swoopes celebrated the anniversary of the Houston Comets’ 4 straight WNBA titles with the “Four Peat” Nike Dunks this weekend. 🏆🏆🏆🏆
Tweet media one
Tweet media two
Tweet media three
27
991
5K
@NickDePaula
Nick DePaula
4 months
Gary Harris paired up both Grinch Kobe 6s 🐍
Tweet media one
16
332
5K
@NickDePaula
Nick DePaula
3 months
Caitlin Clark breaks the all-time NCAA scoring record in the Nike Kobe 5 Protro. 🐍
Tweet media one
Tweet media two
19
390
5K
@NickDePaula
Nick DePaula
3 years
Anthony Davis debuts the upcoming Nike Cosmic Unity. 👀👀
Tweet media one
78
244
5K
@NickDePaula
Nick DePaula
3 years
Jokic has a new Joker logo. 🃏
Tweet media one
39
242
5K
@NickDePaula
Nick DePaula
2 years
Jayson Tatum’s newest Air Jordan 36 PE celebrates one of his son Deuce’s favorite books — “Brown Bear, Brown Bear, What Do You See?” — which they read together over FaceTime when Tatum was in the NBA Bubble.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
72
572
5K
@NickDePaula
Nick DePaula
4 years
“I use these shoes as a symbol to keep fighting all around the world.” — Jamal Murray on his custom Pro Models.
Tweet media one
Tweet media two
37
836
5K
@NickDePaula
Nick DePaula
21 days
Kelsey Plum is hosting her DAWG CLASS with Under Armour again this year — inviting top college women’s players to IMG for a 3-day Skills Camp and providing them with resources for the transition to the WNBA. The first 2 invites are: • MiLaysia Fulwiley • Raven Johnson
49
650
5K
@NickDePaula
Nick DePaula
2 years
Here’s the NBA’s top selling Player & Team jerseys by state at @Lids this season: • @KingJames & @Lakers are #1 in 30 states • @Bulls are best sellers in 8 states • Retired players are top sellers in 14 states • Mike Bibby has the best-selling player jersey in Alabama
Tweet media one
Tweet media two
406
1K
5K
@NickDePaula
Nick DePaula
4 years
Buddy’s Bahamas PEs might be one of the best Kobes in the bubble. 🇧🇸🇧🇸
Tweet media one
35
686
5K
@NickDePaula
Nick DePaula
10 months
BREAKING: Kyrie Irving has officially signed a long-term shoe deal with ANTA. 📄✍️ The “business collaboration” will name @KyrieIrving as Chief Creative Officer of Anta Basketball, include signature product releases & launch ANTA x KYRIE Youth basketball camps around the world.
Tweet media one
100
827
5K
@NickDePaula
Nick DePaula
2 years
Malik Monk has a serious Kobe PE stash.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
27
501
5K
@NickDePaula
Nick DePaula
28 days
OFFICIAL: LSU star @Flaujae Johnson has landed a NIL deal with The Athlete’s Foot — making her the retailer’s 2024 Brand Ambassador. 📄✍️ Flau’jae will help launch the new Athlete’s Foot store opening in Baton Rouge on 4/19.
Tweet media one
39
812
5K
@NickDePaula
Nick DePaula
2 years
Stephen Curry debuts the “What The Dell” Curry 9s — honoring every team his father Dell Curry played for in his career.
Tweet media one
36
333
5K
@NickDePaula
Nick DePaula
3 years
New LeBron 19s for @KingJames tonight. 🌊
Tweet media one
32
283
5K
@NickDePaula
Nick DePaula
3 years
They’re calling these Melo Jordan 35s the “Carmerlots” and that’s amazing. 🍷 🍇 🍷
Tweet media one
Tweet media two
Tweet media three
57
481
5K
@NickDePaula
Nick DePaula
1 year
Sneaker free agent De’Aaron Fox is in the Curry 4 Flotro today 👀👀
Tweet media one
37
184
5K
@NickDePaula
Nick DePaula
3 years
BREAKING: Miami Heat center Bam Adebayo has signed a footwear & apparel endorsement deal with Jordan Brand. “Being able to say that I'm part of the Brand makes me sit back and really cherish everything.” — @Bam1of1
Tweet media one
27
463
5K
@NickDePaula
Nick DePaula
1 year
Malik Monk’s Kobe 5s tonight 👀👀
Tweet media one
17
249
5K
@NickDePaula
Nick DePaula
2 months
OFFICIAL: Kyrie Irving’s 1st signature shoe with ANTA — the KAI 1 — will release on March 6th in Dallas at Sneaker Politics and globally on for $125. Shoe features graphics & details throughout inspired by Irving’s Native American ancestry.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
108
647
5K
@NickDePaula
Nick DePaula
4 years
10 years ago today: @Lakers Ring Night. Kobe Bryant debuts the “5 Rings” Nike Kobe 5. 🏆🏆🏆🏆🏆
Tweet media one
Tweet media two
Tweet media three
Tweet media four
17
557
4K
@NickDePaula
Nick DePaula
3 months
Jalen Williams debuts his own Harden Vol. 8 PE during the Rising Stars Game. @jdubwttp 🤝 @JHarden13
Tweet media one
Tweet media two
Tweet media three
21
342
5K
@NickDePaula
Nick DePaula
7 years
First Look: Stephen Curry is debuting the Under Armour Curry 4 in the #NBAfinals tonight.
Tweet media one
198
2K
4K
@NickDePaula
Nick DePaula
1 year
Stephen Curry breaks out a new Curry 10 for Game 7 — inspired by his Met Gala suit. 👀
Tweet media one
Tweet media two
Tweet media three
37
432
4K
@NickDePaula
Nick DePaula
6 months
The Dunkman. 20 years exactly apart. @KingJames 📷: Rocky Widner
Tweet media one
Tweet media two
31
694
4K