BAXTER ID at this year's Salone del Mobile sets new luxury design standards. Powered by @
MIOO Technology, it redefines the luxury experience, ensuring authenticity and offering exclusive consumer engagement.
#BAXTERID
#designweek2024
#digitalidentity
#miootech
MIOO uses
@hedera
, certified as the most sustainable technology on the market yet, that is able to ensure a long-term positive impact on the environment through its unique and efficient hashgraph consensus algorithm.
$HBAR
@HBAR_foundation
#NFTs
In an interview, Baxter's founder Paolo Bestetti highlights the strategic timing and synergy of
@MiooTech
for BAXTER ID, emphasizing its crucial role in enhancing product traceability and authenticity to meet global consumer demands more effectively.
#baxterid
#digitalidentity
Building on our partnership with RCS MediaGroup, we are proud to share the most recent chapter in our project with
@Corriere
's cultural supplement
@La_Lettura
and the Corriere Art Collection app featuring internationally renowned artist
@andreabonac
MIOO is proud that
@Corriere
has chosen MIOO technology for their newly launched initiative, ‘Corriere Art Collection’, exemplifying the versatility of MIOO technology and our commitment to delivering robust, transparent digital solutions across diverse sectors.
This year’s Salone del Mobile concludes with a record turnout, welcoming over 360,000 visitors!
Thank you to Baxter and everyone who visited their pavilion to experience BAXTER ID, powered by
@MiooTech
— stay tuned for more!
#BAXTERID
#designweek2024
#digitalidentity
#miootech
MIOO Technology co-founder
@niccolo_mion
shares how the fusion of luxury market insights and a commitment to authenticity led
@MiooTech
to use blockchain technology for creating certified digital twins, naturally culminating in a partnership with design industry leader Baxter.
MIOO Technology founder
@etangenini
discusses how market demand for product provenance and certification led to breakthrough activations with luxury brands like Baxter with BAXTER ID, enhancing traceability and customer engagement.
#baxterid
#digitalidentity
#designweek2024
Initiate engagement with a scan: MIOO's solution is engineered to ensure streamlined product verification and unique brand interaction, encapsulating the value of simplified digital solutions.
See how Baxter ID is redefining consumer engagement within the luxury design market at this year's Salone del Mobile, where you’ll be able to experience Baxter ID within an exclusive experience at Baxter’s stand.
#BAXTERID
#designweek2024
#digitalidentity
#miootech
MIOO Technology: The Invisible Layer of Authenticity You Can Feel.
With MIOO your narrative goes beyond the surface as each product carries with it an unwavering promise of provenance, premium quality and innovative excellence—a true reflection of your brand’s distinct identity.
All while keeping the sustainability agenda at heart.
MIOO is proud to use
@hedera
, certified as the most sustainable technology on the market yet.
$HBAR
@HBAR_foundation
#NFTs
Today at 1 PM EDT
@MiooTech
will join
@HBAR_foundation
's X Spaces to talk about how MIOO Technology is leveraging
@hedera
Hashgraph for secure, eco-friendly product authentication & dynamic consumer engagement.
Join us! 🔗
💡 Beyond authentication, Baxter ID facilitates a direct connection between Baxter and its audience, enriching the customer experience with post-purchase insights and benefits.
🌿A strong commitment to innovation and sustainability is reinforced by leveraging Hedera Hashgraph, known for its efficiency and low environmental impact.
This advanced solution ensures every Baxter product is accompanied by an irrefutable digital certificate of authenticity, elevating the customer experience through secure, transparent verification processes:
Explore a transformative brand-consumer journey with MIOO Technology, where every phase—from ensuring authenticity to harnessing insightful data—enhances interactions, secures product integrity, and deepens consumer relationships through our cutting-edge blockchain solutions.
Discover MIOO Technology's blockchain-based authentication solutions. Designed for the DNA of modern businesses, we deliver both enterprise-level scalability and control over your products’ identities, for unmatched brand and customer protection.
🔐 The solution leverages Hedera's unique capabilities for centralized control, enhancing security and allowing quick response to any consumer protection needs.
AI-5.3 welcomes you into “The Source'' and invites you to take a step into your Phygital future.
MIOO is the evolution of Smart labeling, the new industrial standard for the fashion & design industries that combines next-generation products with blockchain technology.
Meet the founders.
MIOO was born from the coming together of the two different backgrounds of the co-founders, driven by the same vision: to create a bridge between the Online and Offline world.
Presented within a 1000m2 exhibition space at Milan’s prestigious Salone del Mobile, Baxter ID integrates our advanced blockchain-based authentication and engagement technology within Baxter's rich Italian design tradition.
Embrace the strategic advantage of MIOO Technology. Designed for scalability and control, our solutions equip businesses with the tools to guarantee product authenticity and consumer trust, paving the way for a secure and robust market.
🔗
MIOO technology pioneers a future where every product, from apparel to furniture, is authenticated at scale, offering brands a direct line to engage their customers with personalized content, ensuring authenticity becomes the foundation of consumer trust and brand loyalty.
How can this technology be best explained at the present time?
It was only 10 years ago that the HD-ready certification was born. Now, looking back at this historical moment, in parallel, it's time for us to embrace becoming Metaverse-ready.
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With Milan Design Week attracting over 25k attendees last year to experience Baxter's offerings, anticipation is high for this year's event as Baxter unveils its latest collection complemented by a tailor-made Baxter ID experience.
#BaxterID
#designweek2024
#digitalidentity
Unlock superior product security and engagement with MIOO Technology’s blockchain-based authentication solutions, offering tamper-proof encryption and universal accessibility, transforming the act of product identification into dynamic brand-consumer interactions.
With over 50 years of experience in the luxury fashion manufacturing sector and 1 million labels produced every day, Mion S.p.a foresaw the technological revolution underway.
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Redefine product authentication and customer engagement with MIOO Technology. Designed for enhanced security, dynamic interaction, and environmental sustainability, our blockchain-based solutions pave the way for a new era of authenticity.
MIOO technology is extending beyond fashion and design into digital art collecting with 'Corriere Art Collection' by
@Corriere
debuting on Tuesday, November 28th with the first digital collectible cover of
@La_Lettura
by Franco Mussida, 'Siamo ciò che sentiamo'.
Experience how MIOO technology effortlessly bridges the gap between customers and brands through its swift, secure, and intuitive platform, allowing for a frictionless purchasing experience and increased customer engagement at every touchpoint.
Welcome to an era where Luxury Fashion Brands are Metaverse-Ready.
Introducing MIOO Tech, the new standard for the Luxury Fashion Industry to connect Offline and Online through the 1-to-1 NFT collateralization of each product.
#innovation
#Web3
Today we're excited to spotlight PRNTD's innovative application of MIOO Technology, setting a new benchmark in authenticating fine-art prints and editorial works.
PRNTD utilizes MIOO’s advanced blockchain-based authentication solutions for ⬇️
Powered by MIOO technology,
@La_Lettura
featuring
@andreabonac
's digital collectible cover art, is now available nationwide. Learn how this project is combining blockchain-based digital assets with traditional media to innovate the publishing industry. 🔗
MIOO technology streamlines the connection of physical items with their digital counterparts on an industrial scale, making complex processes accessible without requiring any blockchain expertise.
The technological groundwork laid by this project is a preview of future upcoming collaborations with renowned brands across fashion, interior design, and other sectors that we are eager to share and invite you to keep following closely!
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In an age of unprecedented digital innovation, MIOO's mission is to inspire brands to embrace this new industrial standard that is bound to create incredibly powerful channels of communication between brands and their customers.
Customer Engagement, Certified Authenticity Standard & Futuristic Interactive Design 2.0
These are the key elements at the basis of MIOO's vision and cutting-edge technology: the industrial process for an unprecedented brand-customer relationship.
#web3
#fashiontech
#innovation
As brands seek an optimal path to ensure the authenticity of their products while promoting sustainability, we present a bridge. With Mion Spa’s eco-legacy enhanced by our advanced technological solutions we merge luxury with digital trust, secured by
@hedera
's sustainable tech.
In this case, we're using our state-of-the-art technology to associate special-edition la Lettura physical covers with collectible digital artworks, enabling the publishing & art sectors to engage in a new way that combines art appreciation and collecting with tailored benefits.
Solutions like
@prntdstudio
powered by MIOO Tech open a dialogue on the evolving role of technology in art, offering creators a platform to share their work more broadly while providing collectors with a deeper, more engaged experience with the art they love.
As this collaboration continues to unfold, it showcases MIOO technology’s commitment to merging physical and digital touchpoints in a way that is seamless, versatile and engaging.
How can associating NFTs with physical products benefit brands?
This snippet highlights founder
@etangenini
's view on the benefits associating a physical product with an NFT can bring to a brand from a sales standpoint, but most importantly, from a relationship standpoint.
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MIOO is the protocol for NFT fashion item collateralization that enables Luxury Fashion and Design brands to transform their products into sustainable “Metaverse Interactive Objects”: valuable digital items that are enjoyable, collectable and tradeable within the Metaverse.
We are honored to be featured in Class Editori's September/October issue in an article revealing how a label can disclose a product's most significant technological potential.
In an era where brands prioritize authenticity and sustainability, MIOO is the bridge. Leveraging Mion Spa's legacy and our advanced solutions, we fuse luxury labels with digital identity, powered by
@hedera
's green blockchain—a transformative offering for today's brands.
#mioo
Reinforce your brand's approach to sustainability with MIOO technology. Answering the needs of the market, our blockchain-based solution offers an environmentally conscious approach to confirming product authenticity while promoting sustainable innovation across all industries.
@etangenini
is co-founder and CEO of
@DismartSagl
, a technology company and of
@valuartdotcom
, an ecosystem that supports creators, brands and collectors through blockchain and art advisory.
It's a step forward in redefining the design luxury experience, ensuring every piece's authenticity while providing exclusive, direct consumer engagement opportunities.
MIOO's product authentication solution—luxury's new benchmark. Protecting perceived brand value, certifying exclusivity, and assuring rightful ownership with every valuable purchase.
What impact will MIOO have on the purchasing process?
Founder
@niccolo_mion
explains how MIOO’s technology is bound to have a decisive influence on the purchasing process in line with the cultural shift underway with NFTs and blockchain.
Welcome to "The Source", the experience room created exclusively for the
@MiooTech
launch event supported by ATON S.p.a where attendees had the opportunity to redeem their very first metaverse interactive objects and experience their digital future in action!
#thesource
#fashion
Co-Founder
@niccolo_mion
explains how MIOO’s primary goal is to build a bridge between the online and offline worlds by offering brands the opportunity to have a digital collateral for each produced garment, on an industrial scale.
A technological revolution that begins behind Mion S.p.a's walls, where next-generation machines produce the MIOO woven labels, utilizing blockchain technology in the very first industrial implementation of the NFT protocol specifically for the fashion & design industries.
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MIOO allows instantly verifiable product authenticity and direct customer engagement to be the new standard.
Elevate your brand with MIOO Technology. Our adaptable authentication solutions ensure a consistent and engaging brand experience across your entire product range.
Now, brands have the opportunity to transform their products into "Metaverse Interactive Objects": digital objects that, in the future, can be experienced, collected, and traded within the
#Metaverse
.
Are you Metaverse-ready? Follow
@MiooTech
Powered by
@MiooTech
, Baxter ID is designed to meet the industry's growing demands for authenticity and engagement, offering partners and customers alike a new level of product interaction and brand trust.
What benefits will MIOO bring to brands?
From an extension of marketing possibilities to post-sales re-engagement to keeping an always-on channel of communication with the consumer: these are just a few of the many benefits MIOO can bring to brands.
What inspired you to found MIOO?
Founder
@niccolo_mion
shares the story of the inspiring conversation he had with his long-time friend and MIOO co-founder
@etangenini
around Web3 and its transformative impact. A conversation, that led to the founding of MIOO.
A big thank you to Aton for being a great partner on this journey, and for making "The Source" come to life - the experience room where attendees had the opportunity to experience this revolution first-hand.
@niccolo_mion
is CEO of MION Spa, a leading company in the labeling sector for luxury clothing and leather goods that produces 230 million labels a year for 500 customers in Italy and 700 worldwide.
Transform your brand's approach to counterfeit prevention with MIOO technology: a straightforward, all-in-one blockchain-based authentication solution that easily integrates into your existing systems, ensuring product authenticity while boosting consumer engagement.
MIOO technology ensures every item's authenticity with a blockchain-backed certificate, making each product's origin and exclusivity verifiable and distinct, a fundamental principle in markets that value genuineness and luxury.
#miootech
#mioo
#fashiontech
#blockchain
Defy grey market challenges with MIOO technology: with a simple scan, our blockchain-based authentication solutions help identify legitimate products from unauthorized ones, strengthening customer confidence in the authenticity of every purchase.
Empower your brand-customer interactions with MIOO technology. Transform every product into a bridge for long-term, personalized engagement, enabling your brand to develop an authentic relationship with customers beyond the moment of purchase.
A shift, that will no longer focus solely on the simple purchasing process of a material good, but rather emphasize the infinite variables, proportions and functions that digital goods can take on.
MIOO Technology Certifies Uniqueness to Deliver Confidence.
Discover the MIOO difference. Our blockchain-based authentication and engagement technology embeds trust into every product, offering a transparent, traceable, and secure narrative of excellence.
Why is it important for brands to be Metaverse-ready?
Founder
@etangenini
describes where we stand with the
#metaverse
, still in its infancy, and why this is a crucial time for brands to prepare for when it will be able to meet consumer expectations.
#miootech
#digitalfashion
MIOO technology redefines the concept of authenticity, transforming it from a statement into a tangible experience. It invites customers on a journey through the unique story and essence of each luxury item for a new level of perception and connection.
What does building a bridge between
#Online
and
#Offline
mean?
By analyzing the current scenario founder
@etangenini
delineates the background of what led to the need for a bridge between online & offline, and its meaning nowadays, where digital is more real than ever.
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From woven labels on clothing, to metal tags and embossed seals on designer furniture, MIOO technology seamlessly integrates across a wide range of products and physical supports, delivering a customizable and scalable authentication solution for the fashion & design industries.
Experience the new Era of Authenticity and Engagement with MIOO Technology.
Empower your brand with MIOO technology, meticulously validating the identity of each of your products, fostering unparalleled trust and engagement in your customer relationships.
Deliver simple product-customer offline-to-online interactions at scale with MIOO's user-centric system design. A click is all it takes to transition from QR-embedded label scanning to digital certificate redemption.
#miootech
#mioo
It was an honor to have the company's founders
@etangenini
and
@niccolo_mion
take the stage to share their vision for the future of innovation that lies ahead.
What are the key elements of this paradigm shift?
Today, consumers are digital-first and spend most of their time online building an identity that they value. So why leave it behind once they reconnect to the physical world?
MIOO technology equips brands with the power to guarantee the authenticity of all their products, establishing a direct bridge of trust with consumers in a luxury market that champions uniqueness and demonstrated provenance.
Infuse authenticity into every brand experience with MIOO technology. Discover how our cutting-edge solutions transform abstract concepts of luxury into tangible, emotionally charged narratives, adding an exclusive layer of storytelling to every product-customer interaction.
Shield your brand against the parallel market with MIOO Technology. Our blockchain-based solutions safeguard the authenticity of your products while securing consumer trust, for a new standard of market presence.
Explore how at 🔗
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In upcoming interview snippets,
@etangenini
and
@niccolo_mion
discuss the essential aspects of the current market scenario and the importance of a brand taking action now to meet the latest customer expectations.
🔒Seamless Digital Authentication: PRNTD provides blockchain-certified digital certificates for each artwork and publication, ensuring authenticity with a straightforward QR code scan, directly linking users to its blockchain-authenticated history.
Discover the power of a cohesive brand ecosystem that captivates and retains. Leveraging MIOO Technology allows you to seamlessly unify all aspects of the customer journey, transforming every interaction into a building block for deeper loyalty and enriched brand experiences.
The new industrial standard for the Luxury Fashion industry to connect Offline and Online through 1-to1 NFT collateralization is here for the long run.
MIOO. Metaverse Interactive Objects.
MIOO technology combines the sought-after reliability of blockchain technology with simplicity for a seamless, intuitive user experience that allows today's discerning customers to confirm the authenticity of their favorite items with ease.
Choose MIOO technology for your product authentication needs: guarantee authenticity with low environmental impact, positioning your brand alongside sustainable values to satisfy the demands of today's eco-aware consumers.