Łukasz Bączek @Lu_Class_ Twitter profile | Pikagi

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Łukasz Bączek

@Lu_Class_

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Head of Marketing at Intelly • @Sportico Top 50 #SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

Olsztyn, Poland

Joined January 2015

Don't wanna be here? Send us removal request.

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@Lu_Class_

Łukasz Bączek

2 years

/Thread/ #PremierLeague clubs have smashed their own record for combined shirt #sponsorship deals, with the 20 clubs generating £358.75m for the 21-22 season, an increase of £14.25m from last yr. Sleeve sponsors are paying a further £83.75m to the 19 clubs combined (without EFC)

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@Lu_Class_

Łukasz Bączek

7 months

🚨Arsenal have so far earned around €76 million in bonuses for playing in the Champions League. 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool 1 €10.6m 🔴Market pool 2 €4.23m 🔴Round of 16 €9.6m 🔴Bonus for four wins €11.2m (€2.8m x 4)

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Łukasz Bączek

2 years

Adidas long-term sponsorship of #Arsenal was extended a few days ago. The deal will now run until the end of the 29/30 season, with its value increasing for the first time since 2019, from £60m p.a. to around £75m p.a, reports @DarrenArsenal1 . The 8-year contract is worth £600m

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@Lu_Class_

Łukasz Bączek

6 months

#Arsenal will only earn €930,000 for the draw with PSV. The English club ends the Champions League group stage with prize money of over €77 million

@Lu_Class_

Łukasz Bączek

7 months

🚨Arsenal have so far earned around €76 million in bonuses for playing in the Champions League. 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool 1 €10.6m 🔴Market pool 2 €4.23m 🔴Round of 16 €9.6m 🔴Bonus for four wins €11.2m (€2.8m x 4)

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@Lu_Class_

Łukasz Bączek

15 days

🚨Arsenal's revenue projections for the 2023/24 season are between £556m and £566m. 2022/23 season - £465m. This is an increase of up to £100m YoY: 🔴Premier League prize money £175m 🔴Champions League prize money £79m 🔴Matchday £112m 🔴Commercial £190m-£200m

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@Lu_Class_

Łukasz Bączek

11 months

🚨🧵Exclusive: According to information from a person familiar with Arsenal's deal with the Emirates, I can reveal that the value of the sponsorship will exceed the massive £60m+ a year (€70m) starting from the 24/25 season. The details of the deal include additional incentives

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@Lu_Class_

Łukasz Bączek

6 months

NBC Sports says Liverpool vs Arsenal (1:1) on Saturday was the most-watched #PremierLeague match in US🇺🇸 history, with 1.96 million viewers across NBC, Peacock and NBC Sports Digital platforms. Previous high: Arsenal vs Man United (3:2) last January (averaged 1.92 million).

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@Lu_Class_

Łukasz Bączek

2 months

🚨Arsenal has secured a total revenue increase of over £50m thanks to sponsorship deals signed, including an extension with Emirates. The estimated size of the 10 new partnerships is between £30.5m and £35.5m per year. In addition, the Gunners will earn an additional £20m as part

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Łukasz Bączek

11 months

🚨Arsenal are expected to renew and improve their £40m-a-year shirt sponsorship deal with Emirates in the coming days, according to @AAllenSport . I believe the increase could be 25% of the current contract and match Liverpool's £50m-a-year deal with Standard Chartered #SportsBiz

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Łukasz Bączek

1 year

🚨Chelsea in shirt sponsor talks with Stake after crypto deal falls through,undisclosed suitor proposed £44m/year 🚨Everton's current sponsor (Stake) offers ca.£40m/year 🚨The German Allianz offered only £20m/year 🚨Sponsorship agency Turnistle valued the CFC shirt at £43.4m/year

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@Lu_Class_

Łukasz Bączek

9 months

🚨Infinite Athlete will be front-of-shirt sponsor during the ongoing season 🚨The sponsorship fee will be ca. £43m 🚨IA will become a sleeve sponsor from the 24/25 season 🚨Kaiyun were close it seems and they offered £38m 🚨Riyadh Air🇸🇦 is a potential FOS sponsor from the 24/25

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Łukasz Bączek

1 month

📊We are living in English football’s golden age of excellence. The best indicator of a club’s success is its wage bill. One current manager, Arsenal’s Mikel Arteta, overachieved even more than Guardiola and Klopp. But Arteta hasn’t (yet) won titles, because Arsenal’s wage bill

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Łukasz Bączek

2 years

WhaleFin has signed a £20m-a-year sponsorship deal with #Chelsea to become their new shirt sleeve sponsors for the 2022-23 campaign, replacing Hyundai (£10m p.a.). This is the biggest deal of its kind in the EPL, on the same tier as ManUnited's partnership with the Kohler brand

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Łukasz Bączek

3 months

🚨Arsenal secured €91.28m in prize money by reaching the quarter-finals of the UCL. A record result in the club's history. 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool €18.3m 🔴Group stage: 4W+1D €12.13m 🔴Last 16 €9.6m 🔴1/4 Final €10.6m

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Łukasz Bączek

2 years

#Arsenal made around £7m-£8m from their one-week pre-season tour of the US. Arteta's side won the Florida Cup beating Chelsea 4:0 in the final in Orlando's Camping World Stadium. There were a record 63,811 spectators at the match #SportBusiness

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Łukasz Bączek

1 year

🧵Arsenal's revenue from key sponsors for the 2022/23 season is £129m, with the biggest single investment coming from Adidas, which is an agreement valued at £75m per year. The brands that will spend the most this season for Arsenal are: Adidas, Emirates and Visit Rwanda.

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Łukasz Bączek

3 months

Arsenal FC is systematically closing the gap to Man City, which achieves record sponsorship revenues in the Premier League. Midway through this season, a lucrative deal with Dubai developer Sobha Realty worth £15m a year was announced. Etihad Airways is estimated to pay the same

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Łukasz Bączek

5 years

#PremierLeague clubs have generated a record £349.1m from shirt sponsorship deals ahead of the 19/20 season. #ManUnited will earn the most money - up to £64m-a-yr. Second placed #ManCity will settle for just £45m from Etihad. #Arsenal , #Chelsea & #Liverpool will get £40m per year

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Łukasz Bączek

7 months

💥🧵EXCLUSIVE: Arsenal sold 850,000 official replica shirts globally in the 2022/23 season, according to multi-year research by Dr. Peter Rohlmann from PR Marketing, an authority in the sports marketing industry. Sales of shirts produced by Adidas increased by almost 20% compared

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Łukasz Bączek

10 months

✅Done. Chelsea have finalized a front-of-shirt sponsorship deal worth close to £50m a year with US-based tech company Infinite Athlete. The breakthrough turned out to be negotiations during the club's US Tour. This is the third highest deal in the PL after Man City & Liverpool

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Łukasz Bączek

3 months

🚨The estimated number of Arsenal fans worldwide is 630 million. This is the third result in the Premier League. Manchester United is in first place with an estimated fan base of 1.1 billion (Kantar research). Second on the list is Liverpool with 771 million (via Nielsen).

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Łukasz Bączek

2 months

🚨Arsenal lost to Bayern Munich in the 1/4-finals of the Champions League. As a consolation, the club's balance will increase by nearly €92.5m (~£79m) in the form of prize money paid by UEFA: 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool*

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@Lu_Class_

Łukasz Bączek

4 years

Kroenke Sports & Entertainment is the most valuable sports conglomerate in the world by Forbes. Value $8.4bn. Silent Stan’s empire began with the purchase of the NHL’s Avalanche, NBA’s Nuggets and NFL's Rams. The 3 teams are now worth a combined $5.7bn. #Arsenal is worth $2.3bn

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@Lu_Class_

Łukasz Bączek

2 months

The new four-year deal with Emirates will be worth £60m (€70m) a year. Thus, the value of the central spot on the Arsenal shirt will be equal to that of the Real Madrid shirt.

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@Lu_Class_

Łukasz Bączek

2 months

The front-of-shirt sponsorship of the last 8 teams playing in the Champions League 1/4-finals👕 The most valuable shirt is owned by Real Madrid as part of a deal with Emirates worth €70m a year. As many as 5 out of 8 clubs have the logo of an airline from the Arabian Peninsula

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Łukasz Bączek

5 months

In the 2022/23 season, Arsenal generated a total of €533m (£463m) in revenue, as well as a €100m increase on the previous year (⬆️23%). This is therefore a record season in the club's history, because the barrier of €500 million was exceeded for the first time. All three main

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Łukasz Bączek

9 months

💥EXCLUSIVE: Tomorrow, AFC will announce a multi-year global partnership with Dubai-based Sobha Realty. Sobha Realty is an international luxury developer, part of the international Sobha Group, founded in 1976 in the Sultanate of Oman. In 2003, it expanded its activities to Dubai

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Łukasz Bączek

8 months

The chart shows the revenue Chelsea generated from its jersey sponsorship deal from 2001 to the 2023/24 season. During the first deal in the period under review, CFC received £6m p.a. from Emirates. The Blues will receive ~£43m from their FOS sponsor Infinite Athlete this season.

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Łukasz Bączek

3 years

⚽️The European Super League will be formalized soon ⚽️15 permanent founding members ⚽️The founder members would be granted up to €350m ⚽️€6bn fund (JPM) backing the project ⚽️DAZN is ready to pay €3.5bn for TV rights ⚽️UEFA will demand €50-€60bn in compensation from clubs

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Łukasz Bączek

5 months

Arsenal have announced their eighth new partnership 🤝 since the end of last season, alongside some important renewals too, including Emirates (£60m+ a year from next season). This is a record result among all Premier League clubs this season.

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@Lu_Class_

Łukasz Bączek

5 months

🚨MG Motor UK and Arsenal have today announced a 3.5 year partnership that will see the UK car manufacturer become the club’s Official Automotive Partner and will support the men’s and women’s teams, gaining brand presence at home venues Emirates Stadium and Meadow Park,

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Łukasz Bączek

11 months

🚨Oman Air, Oman's flag carrier, has entered into a 3-year sponsorship deal with Chelsea , becoming the team's global airline partner. According to a well-informed source, the sponsorship deal will be worth close to £3m a season, making it one of the most valuable at this level.

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Łukasz Bączek

5 years

Reports suggest that #Arsenal will earn up to £60m/£65m-per-season from the new #Adidas deal.The partnership is set to become the third most lucrative kit deal in world football, behind #MUFC ’s £75m a year deal with Adidas and Barcelona’s £140m annual agreement with #Nike #ARSMUN

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Łukasz Bączek

1 year

#Arsenal will contribute a guaranteed £129m from key sponsorship deals to this season's budget. #ManchesterUnited will earn £162m from major sponsors. Both clubs will each receive £75m from kit supplier Adidas. Emirates is paying a combined amount similar to TeamViewer #ARSMUN

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Łukasz Bączek

10 months

💥A new partnership. World's number one laundry brand, Dirt Is Good (Persil in the UK, OMO in Brazil and China) announces a 2-year global agreement as an official partner of #Arsenal men's and women's teams. Bukayo Saka, will become Unilever’s Dirt Is Good brand global ambassador

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Łukasz Bączek

7 months

🚨🧵Arsenal FC has announced ZC Rubber as the official global tyre partner of the club. Sources close to the Chinese brand have unofficially revealed that the contract value is between £3m and £4m per year. The deal will be valid for 3.5 years, until the end of the 2026/27 season

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Łukasz Bączek

5 years

#ManUtd ’s €71.1m ($80m) per season deal with Chevrolet (GM), from 2014-15 to 2020-21, remains the biggest of shirt sponsorship deal in European club football, narrowly surpassing Emirates’ €70m-per-season renewal deal, from 2017-18 to 2021-22, with #RealMadrid #SportBusiness

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Łukasz Bączek

8 months

🚨The Saudi national carrier is still the most serious candidate to replace Infinite Athlete next season 🚨The club is exploring the possibilities of signing a deal with a sleeve sponsor 🚨Trivago will not extend the three-year deal with the club as a training kit sponsor

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Łukasz Bączek

7 months

@afcstuff +they earned an additional €9.6 million

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Łukasz Bączek

3 years

Shares in #ManchesterUnited have soared 9% after the football club announced a sensational deal to re-sign Cristiano Ronaldo. As a result, the club's value increased by about $300 million on the New York Stock Exchange. Investors are rubbing their hands #CR7 #SportBusiness

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Łukasz Bączek

9 months

An epic showcase of Arsenal's new partnership and legacy in Dubai 👏🔴 #ArsenalxSobha #TheArtOfTheDetail

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Łukasz Bączek

4 years

#Arsenal has opened a store on Chinese ecommerce platform Tmall com, in cooperation with local ecommerce experts Hangzhou Fude Brand Management. Most AFC fans in China will have the oppurtunity to purchase official club replica kit, training wear, fan wear and accessories locally

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Łukasz Bączek

4 months

💥There will be a big announcement tomorrow. The Dubai-based luxury developer is likely to be unveiled as a training kit sponsor. The deal could be worth more than £10m a year. SOBHA Realty will move up from the global level to the top of Arsenal's sponsorship pyramid alongside

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@Lu_Class_

Łukasz Bączek

9 months

💥EXCLUSIVE: Tomorrow, AFC will announce a multi-year global partnership with Dubai-based Sobha Realty. Sobha Realty is an international luxury developer, part of the international Sobha Group, founded in 1976 in the Sultanate of Oman. In 2003, it expanded its activities to Dubai

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Łukasz Bączek

2 years

/Thread/ The top 10 best selling football jerseys in Europe have been revealed, and there’s a rather surprising top seler. Despite Lionel Messi’s marquee move to #PSG and Cristiano Ronaldo’s blockbuster #ManchesterUnited switch, Bayern have topped the list for 2021 #SportBusiness

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Łukasz Bączek

16 days

🚨Arsenal (€3.11bn, +35.1%) achieved the 2nd highest year-on-year growth of 32 European clubs in terms of enterprise value (EV), behind only AC Milan (+35.5%). The 2024 edition is marked by the resurgence of Real Madrid (€5.1bn), who sit at the top of ranking. The two

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Łukasz Bączek

10 months

🧵After 11 years, Arsenal’s sponsorship deal will return to the top of the most lucrative partnerships in the Premier League. Revenue from the Emirates deal next season will double to £60m a year compared to 2013/14 (£30m). A massive increase of 100% over a decade will be made

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Łukasz Bączek

2 years

. @Flamengo (brand value €96 million/R$614m) enter the ranking 'Brand Finance' at 49th, as the sole representative from outside Europe in the 50 most valuable, and alongside Celtic (€113m), Ajax (€182m) & Benfica (€101m) as the only 4 clubs from outside of the ‘big 5’ leagues.

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Łukasz Bączek

6 years

The forecast of the most profitable sponsorship agreements by the end of 2027/28 (prolongation of the naming rights contract with Emirates). #Arsenal since the 2019/20 season has the chance to earn £112.8m from the 3 major sponsors (Adidas, Emirates, Visit Rwanda) #SportBusiness

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Łukasz Bączek

6 months

Eliminating Manchester Utd and Newcastle Utd in the UCL group stage will allow Arsenal to gain additional prize money from the market pool 🇬🇧. The further the Gunners go in the competition, the more they will earn. ManCity's potential knockout stage defeat will be an added bonus.

@Lu_Class_

Łukasz Bączek

7 months

🚨Arsenal have so far earned around €76 million in bonuses for playing in the Champions League. 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool 1 €10.6m 🔴Market pool 2 €4.23m 🔴Round of 16 €9.6m 🔴Bonus for four wins €11.2m (€2.8m x 4)

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Łukasz Bączek

6 years

The top selling 2018-19 English #PremierLeague jerseys by 🇺🇸US state. #ManCity most popular in one state only - New Jersey. #ManUnited dominate the US state jersey sales (16) #SportBusiness #SportsBiz

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Łukasz Bączek

5 years

#ManchesterUnited ’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC ’s brand value declining since 2018

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Łukasz Bączek

4 months

🚨Arsenal announced on Friday the signing of a lucrative new £15m-a-year deal with Sobha Realty, a Dubai-based luxury real estate company. The long-term contract will last at least until the end of the 2027/28 season. In particular, it includes the naming rights to their London

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Łukasz Bączek

4 months

Arsenal has announced its financial statements for the year ended May 31, 2023. Selected figures: ⚽️Total revenue £466.7m⬆️25% 🏟️Matchday £102.6m⬆️29% 📺Broadcasting £191.2m⬆️31% 💼Commercial £169.3m⬆️19% ⚽️Pre-tax loss £52.1m⬆️15% ⚽️Wages £234.8m⬆️11% ⚽️Profit on player sales

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Łukasz Bączek

4 years

PSG made the greatest advances in the last 10 seasons in terms of revenues from all clubs Deloitte Football Money League. #PSG now sit in 5th place with a revenue of €635.9m. In the 2009/10, revenue was €82.7m. PSG have seen revenues grow by a huge 669% in that timeframe

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Łukasz Bączek

3 years

The real reasons for the #SuperLeague . None of the 12 clubs reported a profit from the previous season. They lost a combined £1.2bn in 2019/20 before player sales. The 12 clubs have £5.6bn of debt, per UEFA’s definition of financial debt (£3.5bn) and transfer debt (£2.1bn)

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Łukasz Bączek

5 years

#ManchesterUnited are the top team in 4 of the 6 countries, with 70% of #PremierLeague followers supporting them via @VisitBritain . Support drops off dramatically after the TOP5 teams from over 60% ( #MUFC , #Liverpool , #Chelsea , #ManCity & #Arsenal ) to just 24% for #Tottenham & 🔽

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Łukasz Bączek

26 days

💷Premier League 2023/24 prize money ➡️ estimated distributions: 🔴Despite finishing second again, Arsenal will improve their bottom line by £2.5m compared to last season, reaching revenues of £174.7m. The best result is recorded by Man City with 174.9m. Burnley FC is estimated

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Łukasz Bączek

5 years

#Arsenal publish 18/19 accounts and move from a £97m profit to a £23m loss due to lower revenue and profits on player sales. Revenue for the year was £367.5m (18 - £388.6m). #AFC spent £230.5m on wages. Matchday income down ca £30m to £69.3m, TV rights £182.9m, commercial £110.6m

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Łukasz Bączek

4 months

Arsenal received £172.2m in broadcasting revenue after the 2022/23 season. ManCity collected a record £176.2 for winning the Premier League title last season. Soton, who were relegated to the Championship after finishing bottom of the PL table, still collected £103.6m #SportsBiz

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Łukasz Bączek

5 months

🚨Jordan Brand is in negotiations with Chelsea and Tottenham as part of an extended cooperation with Nike on the club's alternative jersey 🚨The key condition is to ensure play in European cups next season 🚨Jordan Brand would prefer Chelsea due to its greater recognition as a

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Łukasz Bączek

3 years

#Arsenal has reached a new global partnership agreement with Chiliz – the creators of Fan Tokens and the @socios fan engagement platform. AFC will launch the $AFC Fan Token on Socios in the coming weeks. The deal in the club's sponsorship pyramid is worth between £2m-£2.5m a year

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Łukasz Bączek

5 years

#PSG has signed a new, record kit deal with US sportswear brand Nike with an annual figure in excess of €80m/year. The contract will last until the 31/32 season. Reports suggest that PSG will earn at least €155m-per-season from the new deal with Nike, ALL Accor and Jordan Brand

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Łukasz Bączek

10 days

🚨What is the best way to illustrate the benefits of inflating City's sponsorship deals in the 2012/13 season under review? The difference between the valuation of sponsorship deals made by consultancy Octagon to UEFA and the amount actually paid, as shown in the club's financial

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Łukasz Bączek

5 years

#FCBarcelona agreed a long-term contract extension with American sportswear giants #Nike worth at least €155m (€105m+€50m kit+licensing&merchandising) a season from '18. The deal smashes #ManUnited 's previous record £75m (€86.1m)/yr deal with #adidas and will run through '25

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Łukasz Bączek

1 month

🚨Chinese automaker Chery International (Chery Automobile Co.) is in talks with Chelsea over sleeve sponsorship from next season. Chery International may replace the BingX brand (£6m deal), which appeared on shirt sleeves in the middle of the current season. The club expects to

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Łukasz Bączek

4 years

Sponsorship map before #FACupFinal . The three main partners of #Arsenal guarantee an amount between £112.8m-£117.8m per season. Adidas has agreed to pay up to £65m, by some sources. #Chelsea from Nike, Three (new shirt sponsor) & Hyundai could earn between £106m and £110m a year

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Łukasz Bączek

3 years

Amazon @PrimeVideo today announced that it will offer audiences around the world an unprecedented inside-look at the 21/22 season with one of the PL’s most successful clubs, #Arsenal , in All or Nothing: Arsenal. It is understood that AFC will receive up to £10m under the contract

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Łukasz Bączek

4 months

UPDATE: London Colney becomes Sobha Realty Training Centre. the Dubai-based luxury real estate developer become the club’s first ever training ground naming rights partner and the official training kit sleeve partner for the club’s men’s and women’s teams. Emirates will remain

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@Lu_Class_

Łukasz Bączek

4 months

💥There will be a big announcement tomorrow. The Dubai-based luxury developer is likely to be unveiled as a training kit sponsor. The deal could be worth more than £10m a year. SOBHA Realty will move up from the global level to the top of Arsenal's sponsorship pyramid alongside

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Łukasz Bączek

24 days

💥 EXCLUSIVE. Aston Villa will earn around £20m a year if two conditions are met as part of a new 5-year deal with Adidas. The base fee is £10m p.a. Adidas will pay an extra £7m-£8m if the club sells 300,000 shirts/season + £3m is a bonus for qualifying for the Champions League.

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Łukasz Bączek

4 years

Guardiola is the best-paid manager in the #PremierLeague (£20m-a-year). Klopp remains tied for 2nd in the wage leaderboard, on £15m/year. Mourinho is estimated to be on the same salary. In 4th is Carlo (£11.5m), 6th in Bielsa (£8m), 7th in Solskjaer (£7.5m), Arteta in 10th (£5m)

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Łukasz Bączek

1 year

Sportico released its latest valuations of all 20 #PremierLeague clubs. #Arsenal come in at No. 4 on the list. Current EPL leaders Arsenal moved up a spot with their value of £2.9bn ($3.6b, 18% increase over 2 years ago), while Chelsea were left in fifth with £2.8bn ($3.47b)

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Łukasz Bączek

15 days

💼A few facts that will contribute to the increase in commercial revenues in the 2024/25 season: 🔴Renewed deal with Emirates worth £60m+ p.a. An increase of £20m 🔴Deal with Sobha Realty worth £15m p.a. An increase of £7m-£8m due to becoming the club's principal partner in the

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Łukasz Bączek

15 days

🚨Arsenal's revenue projections for the 2023/24 season are between £556m and £566m. 2022/23 season - £465m. This is an increase of up to £100m YoY: 🔴Premier League prize money £175m 🔴Champions League prize money £79m 🔴Matchday £112m 🔴Commercial £190m-£200m

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Łukasz Bączek

5 years

#RealMadrid knock #ManchesterUnited off the top spot of the @BrandFinance Football 50 ranking to become 2019’s most valuable club brand. With a brand value of €1.646bn, the club is ahead of a peer group of €1 bn+ brands that includes #MUFC €1.472bn, #FCBarcelona €1.393bn 1/2

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Łukasz Bączek

5 months

🚨MG Motor UK and Arsenal have today announced a 3.5 year partnership that will see the UK car manufacturer become the club’s Official Automotive Partner and will support the men’s and women’s teams, gaining brand presence at home venues Emirates Stadium and Meadow Park,

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Łukasz Bączek

4 months

The world’s most valuable sports empires of 2024, according to Forbes: #1 . Liberty Media (🏎️F1) Value: $18.22bn | YoY: -12% #2 . Kroenke Sports & Entertainment (⚽ Arsenal) Value: $15.59bn | YoY: 22% #3 . Fenway Sports Group (⚽Liverpool) Value: $12.95bn | YoY: 25% #11 . Shad Khan

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Łukasz Bączek

6 years

Official: #Arsenal announce new #Adidas kit deal to begin 19-20 season as #Puma agreement ends. It's been reported that Arsenal will double that tally by earning £60m per year with Adidas. It's understood that the 5 years deal is worth £300m #SportBusiness #SportsBiz @tariqpanja

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Łukasz Bączek

1 year

🧵The statistics show the revenues of both clubs that will be generated from their key sponsorship deals this season. #ManCity & #Arsenal 's shirt sponsors are rival Gulf airlines Etihad & Emirates respectively. In 2019, new kit suppliers appeared in English clubs #EmiratesFACup

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Łukasz Bączek

4 months

Sobha Realty has released a new brand film to commemorate the expansion of its collaboration with Arsenal. From next season, the Gunners will receive a huge sponsorship fee of £15m p.a. Ashish Parakh, CMO of Sobha Realty, said: “By leveraging the vast possibilities in both the

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Łukasz Bączek

11 months

💥 #Arsenal 's new deal with the Emirates seems to be a real bombshell. Get ready for more new details 💷⏳

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Łukasz Bączek

10 months

Arsenal FC has expanded its sponsorship portfolio with another company. Leading global online betting and gaming brand Betway has today announced a deal to become the Official Global Betting Partner of Arsenal men’s team. The multi-year deal will be worth around £3m a year.

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Łukasz Bączek

3 months

🚨Arsenal earned just €25m in the Europa League last season. There is a huge gap between the Europa League and the Champions League. Arsenal will receive over €91m this season. If the club wins the entire competition, the prize money will be approximately €130m #SportBusiness

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Łukasz Bączek

3 months

🚨Arsenal secured €91.28m in prize money by reaching the quarter-finals of the UCL. A record result in the club's history. 🔴Starting fees €15.64m 🔴UEFA Coefficient 10-yr Ranking €25.01m 🔴Market pool €18.3m 🔴Group stage: 4W+1D €12.13m 🔴Last 16 €9.6m 🔴1/4 Final €10.6m

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Łukasz Bączek

2 years

Official announcement soon. The contract to date with Audi has been around €5m a year + the keys to the latest vehicle models for the 1st team players & the coach. Due to the access to more sponsorship assets, the amount that #RealMadrid will receive from BMW will be even higher

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Łukasz Bączek

5 years

#Chelsea will be wearing shirts with the Yokohama logo for the 5 seasons, replacing long time sponsor Samsung (£18m p.a.), in exchange for over doubling the income. #MUFC 's world-record deal was agreed and signed in '12 on terms of $559m ($80m/£53m/yr) over 7 years #FACup #CHEMUN

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Łukasz Bączek

3 years

#ManchesterUnited have agreed a £235m per deal (or £47m/$65m a year) with technology company TeamViewer to become the club's new shirt sponsor from next season 21/22. TeamViewer will replace Chevy. Chevrolet’s 7-year agreement with #MUFC began in 14/15 and is worth $79.8m a year

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Łukasz Bączek

5 months

New details 💥 🚨 The deal from next season will be valued at approx. £12m p.a. 🚨The partnership will likely be announced within 48 hours 🚨It is unlikely that the logo will appear on the kits during the match against Boro (9.01) 🚨The transaction was brokered by the CAA agency

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Łukasz Bączek

3 months

That's another £4 million+ in revenue. Arsenal have been handed a potential boost for their Champions League quarter-final first leg against Bayern Munich as UEFA confirm they can sell tickets across the entire Emirates Stadium

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Arsenal able to fill Emirates with home fans for Bayern game

Arsenal have been handed a potential boost for their Champions League quarter-final first leg against Bayern Munich as UEFA confirm they can sell tickets across the entire Emirates Stadium. The...

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Łukasz Bączek

11 months

🧵Arsenal have extended their partnership with Emirates to continue as the club’s front-of-shirt sponsor until 2028. Details of the deal have not been disclosed, but the fee could be as high as £50m a year. It looks like training kits will be separated from the deal (unconfirmed)

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Łukasz Bączek

20 days

🚨Understand Jordan Brand will not enter into a partnership agreement with any of the London clubs (Chelsea & Tottenham) next season. From the beginning, the main goal of the US brand was the Champions League, according to sources. 🚨Jordan Brand is expected to return to talks

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Łukasz Bączek

5 years

The #PremierLeague have a strong global investor appeal, and thus several EPL clubs are now possessed by foreign owners 🌍 14 out of 20 clubs in the new Premier League season belong to foreign owners. 4 of them come from the US, and 6 from Asia #SportBusiness #SportsBiz

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Łukasz Bączek

5 years

#Arsenal have teamed up with #Adidas after their contract with #Puma ended at the end of the 18-19 season, agreeing on a lucrative deal worth ca. £300m of the next five seasons (£60m+add ons p.a.). The club from North London already collaborated with Adidas in the years 1986-1995

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Łukasz Bączek

5 years

#ManchesterUnited report record fiscal 2019📊 revenues of £627.1m. Commercial rev was £275.1m, a decrease of £0.7m over prior year. Sponsorship rev was £173.0m, consistent with prior year. Retail, Merch, Apparel & Product Licensing revenue was £102.1m, a decrease of £0.7m #MUFC

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Łukasz Bączek

5 years

#Arsenal confirmed Adidas kit deal worth approx £60m p.a., but @DarrenArsenal1 expected it to be worth even of £65m+£5m bonuses. #AFC 's renegotiated shirt sponsorship deal with Emirates has grown to £40m-a-year. With the extension, the Emirates branding 1/5 #TOTARS #SportBusiness

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Łukasz Bączek

4 years

/Thread/ #Arsenal have agreed a 3-year sponsorship deal with Estonian cryptocurrency-based sports betting platform to be the club’s Official Betting Partner. The contract is valued at £1.5m per season. as the "Official Partner"

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Łukasz Bączek

4 years

#ManUtd ’s share price has suffered its biggest increase in nearly a year. Shares in Manchester United PLC, which trade on the New York Stock Exchange, closed the day at $20.35. This means United’s value is now $3.349bn. #MUFC 's share price has rised at 32.75% in the last 3 months

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Łukasz Bączek

2 years

Annual revenue at the club, controlled by the American Glazer family and listed in NY, rose 18% to £583.2m in the year to the end of June. Net debt, a bone of contention for the fan base, grew nearly 23% to £514.9m, hurt by a weaker sterling. #MUFC paid £33.6m out in dividends

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Łukasz Bączek

5 months

💥A £12m a year deal officially enters into force from the 24/25 season to 25/26, including training kit. BingX will replace the £10m-a-year Trivago brand. For the remainder of the 23/24 season, the club will receive around £6m from selling the rights to the match shirt sleeve.

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Łukasz Bączek

9 months

✅Done. Chelsea will today announce a front-of-shirt sponsorship with Infinite Athlete 🚨Final fee of £40m until the end of this season, reduced slightly 🚨From the 24/25 season, the possibility of partnership as a sleeve sponsor 🚨The players will wear new shirts against Fulham

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Łukasz Bączek

3 years

/Thread/ Daniel Ek @eldsjal has experience in building and running a global brand with Brand Finance valuing the @Spotify brand at £4.3 billion which represents a 4.5x increase since 2016, while #Arsenal ’s brand value has stalled in recent years (£609m). AFC have been ranked 10th

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Łukasz Bączek

5 years

#Arsenal has entered into a partnership with financial technology company Global Kapital Group. Under the agreement, the company is now the official global foreign exchange (forex) partner. The deal is believed to be worth around £2 million a year #SportBusiness @DarrenArsenal1

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Łukasz Bączek

7 months

@afcjxmes @Gooners_Report @iemadAFC @TheAFCnewsroom @bhavss14 @clivepafc @ChrisWheatley @now_arsenaI @DailyCannon @EduardoHagn Winning the last round of the Champions League group stage is an injection of another €2.8m. The variable amount applies to the market pool, the final shape of which will be known at the end of the UCL. The essence is to go as far as possible in the UCL, while at the same time

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Łukasz Bączek

6 months

@boombag_ @EduardoHagn You can be unique and become Manchester City's accountant. Be warned, they earned even more 😉

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Łukasz Bączek

5 years

The four main #sponsorship agreements of #ManchesterUnited guarantee nearly £160m p.a. (Adidas, Chevrolet, AON, Kohler). #Tottenham have secured an extended agreement with #Nike up to 2033, one of the longest football club deals in Nike’s history £30m p.a. #TOTMUN #MUFC #ManUtd

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