Chase Mohseni 🔥 @ImChaseMohseni Twitter profile

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Worth reading going into the new year 👇- everything is about perspective.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Is anyone interested in guest writing for the newsletter? 10k subs - so nice for the visibility of your personal brand!

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Chase Mohseni 🔥

@ImChaseMohseni

10 months

🎉 BIG ANNOUNCEMENT 🎉 I had an amazing run scaling & leading Pencil through an acquisition, but I am now the CMO at ! @DylanAnder has the biggest vision of any software I’ve ever seen. I'll jump into why I made this decision now and how we win...

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Big news! @PencilAI has been acquired! The mission doesn't change but ecstatic to be driving onward with @brandtechgroup Proud of the entire team, it's been many late nights, early mornings, and hard-fought lessons but boy, has it been fun! The Marathon Continues 🏁

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Google Meet > Zoom

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

My son had a Febrile seizure and had to go to the emergency room tonight. @LAFD showed up so quick and helped up. Grateful beyond measure. Scariest moment of my life. He’s okay just reminding everyone to hold loved ones close. 🙏❤️

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Meta is about to stage a major comeback on the ads side. Innovation like the early days of the platform starting to drive impact!

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

There are 4 key ingredients to writing high-converting ad copy With @PencilAI we analyzed the CPA of 1,137 top-performing ads and $17,548,669 of ad spend to determine exactly what works in the copy. Here are the trends we found and how you can them to your ads 🧵👇

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Today is the day! @rabahrahil & I are dropping the Pilot episode of our podcast: THE GROWTH VAULT 🔒 We'll be discussing B2B Marketing in all its glory. We'll chat about: - the non-traditional paths companies take to scale - products we love - what kind of experiences

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

This is the definitive creative stack all DTC brands should be using in 2023...

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Chase Mohseni 🔥

@ImChaseMohseni

11 months

Been wanting to share this for months! EXPERTS by @creativeos_io Starring the amazing @DenneyDara @SarahLevinger @iamshackelford @binghott @ashvinmelwani @rabahrahil Use their curated ad templates filled with their years of experience & backed by their hundreds of millions

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Why is this ad so effective? Let's break it down.

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Chase Mohseni 🔥

@ImChaseMohseni

10 months

Today is my last day @PencilAI . What a ride! Gratitude for the experience doesn't begin to express how I feel. We went through many things that early-stage companies go through and we lived to tell the tale + get acquired. I can easily call this the greatest working experience

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Very rarely do you meet someone IRL and have to pull yourself away from the table. I think we could have marathoned it for 5 hours. @rabahrahil is incredible. As a human and as a brain. ❤️🤯😮‍💨

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

This is not an April Fools Joke! For 3 years I've been thinking about automating ad creation. Some people don't want that, they have an ad idea and they want something slick to action it right away. @jlnahorski @sourfraser and I created this for you and them!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Just had lunch with the legend @JasonPanzer and got a tour of the @hexclad facilities. 🤯 They are cooking up some incredible stuff 👨‍🍳

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Excited to finally share our new website. This was a couple months in the making. Why does it matter? a) help prospects actually understand what makes us the right option for them. b) reflect a more modern business that brands can trust. Grateful to

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

These are the 5 best newsletters for creative teams to follow...

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Great meet up with some amazing folks!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Just dropped this gangster off. Always leave feeling seen, heard, and full of energy. Grateful as hell for your friendship. ❤️‍🔥

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

If TikTok CPM's are 5x cheaper than FB/IG But AOV is 5x lower + long term LTV is similar, is it really a better performance channel?

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Why does an ad work? That is the question...what's the answer? Here's an ad from Ritual and a breakdown of its best/worst parts.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Would anyone be interested in a thread about how I bumped @PencilAI 's conversion rate from 6% to 26% in 3 months?

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Failed Experiments #1 🧪 Don't start an agency if you don't want to be an agency. The tale of how I made @PencilAI lots of money and then lost it all. Our hypothesis (mine): We can service clients with 10x less time due to our product efficiencies, produce/test winning ads

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Now this is an ad.

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Chase Mohseni 🔥

@ImChaseMohseni

9 months

Great day today with @sendlane . Vibes were immaculate. Did we do business? Yes. Did we have fun? Also, yes. Nice work @yojimmykim @iamshackelford PS: @rabahrahil stopping looking so good bro. And @obviceo stop crushing presentations and making us look bad.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

These people all rule!

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Chase Mohseni 🔥

@ImChaseMohseni

6 months

AOV is the name of the game. Get your AOV up. Become first order profitable. So you start testing different ways to get your prospective, high-intent customers to expand that purchase. You’ve done the math. CAC - $40 AOV - $80 Gross Margin - 50% Break-even on first purchase

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Performance marketing ≠ Growth Marketing. Surprised how many people don’t know the difference.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

20 convos later. IRL w/ @foreplayzach

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Just hit 2k followers. Not sure why you are following me. Grateful for the support and community. Been amazing learning from you all!

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Videos don't drive impact on your website. Especially if they are above the fold. Let me explain. We all want to look cool. It’s a tale as old as time. We also want our brands to look cool. So what do we do? Add a video into your website. Before we jump into websites

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Turning 35 today. I'll share 4 things I wish I knew 10 years ago.

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Chase Mohseni 🔥

@ImChaseMohseni

2 months

Failing or winning as a parent if your son asks for this song by name?

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

I have a brand looking for UGC and struggling. They don’t want billo but can’t afford an agency. Where should they turn?

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Is the sequel as good? That's always the question, right? @jlnahorski @sourfraser and I anguished over it the last six weeks. helped over 500 brand owners take the idea in their heads into their ad accounts. How could we do it again and better? We

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

I made this. I need the world to know.

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Can a brand ad drive performance? Here's an ad from lululemon, we're going to breakdown - Hook - Trust - Benefits - CTA's + how we'd fix it 👇

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Look who came to kick it @binghott

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Ask 15 different media buyers for an answer on how to run a creative test, and get 15 different answers. The one truth you're left with, there are no best practices.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

We made it through another kids party. Onto more marketing content.

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Chase Mohseni 🔥

@ImChaseMohseni

8 months

At @jordan_ross_8F 's event with @dylanander @MarketingMax - we stepped out for the last three hours and did our own mastermind. IRL hits different.

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Chase Mohseni 🔥

@ImChaseMohseni

3 months

Nature > Shoptalk. I said what I said.

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Chase Mohseni 🔥

@ImChaseMohseni

2 months

716k live streaming this. Don’t tell me events aren’t a strategy. Hats off to the @triplewhale homies behind this one today.

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Chase Mohseni 🔥

@ImChaseMohseni

6 months

The Best Websites from @heatmapme are here! Will have a more formal write-up on each page but add your favs as well! @flybyjing @manscaped @hexclad @usehuron @_Kaged @everydaydose Let's see what 2024 holds for websites!

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

You're wasting money on your ads. This is a fact. @PencilAI we did an analysis on over $24,642,913 in ad spend and found out just how many of you are guilty of wasting money. 🧵🧵🧵

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

MONEY IS MADE IN YOUR SITE NAVIGATION. Let's talk about it... - 100% of your customers see your navigation or scroll by it depending on their entry point to your site. - 80% of them interact with your navigation at some point during their journey. These two data alone should

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Work is cool but celebrating this guy’s third birthday is cooler!

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Have an amazing growth marketer looking for a new role. Anyone hiring? Please comment for reach - we need to help as many people as we can!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

What a special guy @therahulissar is. So excited for the things we’ve got planned!

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Chase Mohseni 🔥

@ImChaseMohseni

9 months

Doing a great digital event with x @replohq ft. @DylanAnder Do you want to master Heatmaps 🔥? Then join us 👇 cc: @jwiley39

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

Make weird ads.

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Chase Mohseni 🔥

@ImChaseMohseni

10 months

Today is the day. @PencilAI we are having our biggest product launch to date, it's been a year in the making. A game-changer if you will. I teased dark mode a while back but that is nothing compared to what we have created. Here's what has been shipped: - AI Magic tools

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

What are your fav newsletters? DTC, growth, creative! I'm open to anything 🤘 Looking to subscribe and learn from a few more. 🤔 I read these religiously: @eliweisss @heyitsalexP @KateBour @tclarkmedia @sourfraser @MatthewGattozzi @codyplof @MarketingMax

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Chase Mohseni 🔥

@ImChaseMohseni

17 days

📣 ANNOUNCEMENT HAPPENING NOW ON @thegrowthvault @allentfinn is the new VP of Marketing @heatmapme @rabahrahil is leading on the mic. And my internet is still terrible. Full episode will drop next week!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Weddings on a Friday can be fun!

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Chase Mohseni 🔥

@ImChaseMohseni

11 months

This man is a gem @calebulf massive things about to pop off @HavenAthletic

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Chase Mohseni 🔥

@ImChaseMohseni

9 months

Your FAQ's don't have to suck. But they usually do. Why should you care? If prospective customer is looking at your FAQ, they have gotten deeper into what you offer than most. There's a high likelihood that they are the most discerning customers you have. Their loyalty could

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Chase Mohseni 🔥

@ImChaseMohseni

6 months

HOW WE BUY #1 is happening from @heatmapme & @fermatcommerce tomorrow @ 11:30 am PST. Co-Hosted by the inimitable @rabahrahil With our amazing panel of guests @AlexaKilroy @ChereneAubert @binghott We will be looking at the process of going from Ad -> Website -> Purchase.

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Chase Mohseni 🔥

@ImChaseMohseni

8 months

Creative OS 2.0 launches today. Excited to see what you guys think. The team has been in the lab, making something truly special for you. BROWSE. FILTER. SAVE. CREATE. ALL IN ONE PLACE. Check out what's new 👇 and join the membership @

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Ads are the movie trailer. LP's are the movie.

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Fun having the first Founders LA Pickle ball event with @MarketingMax sponsored by x We are going to do this monthly so let me know if you want to join us next time.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

After 50+ podcast guests here is my #1 learning: Discipline ages well.

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Chase Mohseni 🔥

@ImChaseMohseni

9 months

Look who I found @DylanAnder great night with my guy and family. Almost too much heat.

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Vibes: The DTC Marketers I've talked to in the week leading up to BFCM.

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Chase Mohseni 🔥

@ImChaseMohseni

5 months

Fun time on How We Buy with the homies @brandtify @Oddomadic @iamshackelford @DylanAnder We went 30 minutes over and 75% of all the guests stayed! WILD! Going to run it back next month!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

@JeremiahPrummer Last night!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

This delightful human just listened to me for an hour and he dropped 💣's as well. Hats off to @AaronOrendorff - excited to drop this one!

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Chase Mohseni 🔥

@ImChaseMohseni

2 months

I am honored to be served this ad. Thanks Zuck.

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

3 things to make you better at creating ads 🧵🧵🧵

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Are they ready @rabahrahil ? Not sure they are!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Here are the amazing people I have learned from in the last 4 weeks. @thedanielokon @SarahLevinger @calebulf @rabahrahil @TyeDeGrange @mikemcelhaney @Lioranpi @mattydobs @selina_vs_world @jkelemen Each person just 🤯 follow them!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

You're welcome 🤣 Seriously excited to see more amazing brands make beautiful/high-performing static ads with Volume 3 of @creativeos_io . We added a few things in terms of categories and styles. Grab it 👇

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Morning cognitive acceleration stack: - cold shower (1m) - @AthleticGreens AG1 - 25 push-ups - journal and read (15-20m) - @noowaveco flow state coffee - no cell phone for minimum first 30 minutes. Clarity all day. If you have kids you can still do this just have to plan.

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Chase Mohseni 🔥

@ImChaseMohseni

8 months

This got me hooked. I loved this implementation of animated explainers that show how to enjoy Tenzo. What say you @DylanAnder - great CRO? Should it be higher on the page? I do wish more brands would employ this to give a tactile way for prospects to understand their product.

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

What peace and OOO looks like. Grateful to take a moment. We all need these. What my grandpa used to say: life is like your bones - if the cartilage is gone, the easy stuff is agony. Take some time and enjoy!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

This is for everyone who wants the ease of canva but not the endless scrolling for templates. Welcome to CreativeOS 50 winning static ad templates 👇

Creative OS

Create stunning ad creatives in seconds.

www.creativeos.io

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

First flight with the Mohseni gang. LFG.

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Chase Mohseni 🔥

@ImChaseMohseni

5 months

A friend hit me up about a problem, asked if I knew anyone who could help. I hit up @AlexaKilroy for an assist - she gets me the right person in <10 minutes and the problem is now solved. This is why community matters so much. Invest in it and take care of each other!

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Amazing new drop from 🔥 Our education center 📚 @DylanAnder and I believe one of our core product offerings for the community is education around CRO. Now we've brought that into the platform to give users the ability to

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Chase Mohseni 🔥

@ImChaseMohseni

27 days

Our new VP of Marketing @heatmapme started today! Who do you think it is? @DylanAnder

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

I see 3 MOATS for consistently delivering value for DTC brands. These three interplay continuously, and two are VERY undervalued. 🧵🧵🧵

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

The Last Minute BFCM CRO Guide from is available. Want to grab the doc? And yes @DylanAnder dropped the heat. Like & RT this post.

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Chase Mohseni 🔥

@ImChaseMohseni

8 months

The hype around blue ribbon is true. Great stuff @ezrafirestone thank you. Love seeing the gang.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

I'll be hosting an @triplewhale sanctioned fomo fest for the Whalies. Anyone who wants in, just let me know...

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Spent a few hours with @noatuck today. I left inspired and humbled. His vision for the future of affiliate is incredible.

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

After working with 1,000 + DTC brands @PencilAI I've landed on a simple formula to answer the most frequent question I get: "How did they create that winning ad?" 🤷‍♂️ Here is the 4-step formula:

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Chase Mohseni 🔥

@ImChaseMohseni

24 days

Man Creme is crispy from @heatmapme 🔥 - limited run here too. The Black ones went fast...these might go faster. Claim your 🔥🥵 today

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Our BFCM strategy @ ? Fuel the 🐐's on the front lines! LFG!

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

Me and this legend have something cooking. You excited @rabahrahil ?

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

New dad level unlocked. Post bottle pre-bed projectile vomit in the mouth.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

3 toxic traits I’m not bringing to 2023: ✅ Not valuing my own time ✅ Not actively learning ✅ Not priotizing health: sleep, excercise, diet. What are you getting rid of this year?

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Did a little audit (with no data) of @feat_clothing - love their products and wanted to share some ideas. No data is available to take it a level deeper. The big takeaway - make sure your Hero image + Copy is aligned to the rest of your site/brand.

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Chase Mohseni 🔥

@ImChaseMohseni

8 months

New site is coming - boy is it spiffy... This is my face every time I see it 😮‍💨

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Chase Mohseni 🔥

@ImChaseMohseni

3 months

Limited run of hats - who wants one? @DylanAnder might get one

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Chase Mohseni 🔥

@ImChaseMohseni

2 months

What if...we threw the first "dry" event in DTC? That's what @_phoenixha and @ColinDougherty_ pitched me. Goal: real convos and immaculate vibes because work is hard enough. That's how RELAXX from @heatmapme @ad_beacon @LiveRecover was born and is going down in the City of

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

I’m down 15 lbs in the last month. Want to know what I changed? My mentality. It’s always that easy.

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Chase Mohseni 🔥

@ImChaseMohseni

1 year

small note @beehiiv team is amazing

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Chase Mohseni 🔥

@ImChaseMohseni

2 years

We suffer more in imagination than in reality - Seneca (I remind myself of this daily)

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Chase Mohseni 🔥

@ImChaseMohseni

7 months

Positioning is real. Love this from Jambys. It's unique - performance inactivewear. This is beautiful counter-positioning, but it's cheeky as well. Unisex House Clothes - we all have clothes that we wear only in the house. Now as a user I'm intrigued and want to learn more.

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