Goodside @Goodside_Studio Twitter profile

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Goodside

@Goodside_Studio

1 year

World, meet Goodside. ⇢

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Goodside

@Goodside_Studio

8 months

We are beyond excited to share our new brand for @superorganismvc : the first venture firm for biodiversity. Superorganism invests in startups working to reverse the extinction crisis and create an abundant world for all of us. Case study:

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Goodside

@Goodside_Studio

7 months

First team offsite was one for the books! And we got some fancy new headshots taken, too 💛

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Goodside

@Goodside_Studio

1 year

It's not official until there's a launch party 🍻

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Goodside

@Goodside_Studio

8 months

(1/8) Last week we launched a very special brand for our friends at Superorganism—the first venture firm for biodiversity. To celebrate, we’re sharing the full process we took to get here with an in-depth look behind the brand. Read the full post here:

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Goodside

@Goodside_Studio

18 days

🚨New work 🚨We are so, so excited to finally unveil our delicious new work for Desnudo—the coffee brand taking Austin by storm and changing the world, one farm at a time. See the full case study here ➵

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Goodside

@Goodside_Studio

5 months

After dreaming about this studio for so long, it’s hard to believe it’s only been a year 💛 Building a new venture is no joke, and it feels good to look back on the wins big and small. These projects and the people we do them with make it all worthwhile. Thank you, thank you!

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Goodside

@Goodside_Studio

1 month

It’s April 5th, which means Goodside is officially O-N-E! We are so excited to celebrate, we wrote a whole blog post about it. Join us as we take a walk down memory lane →

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Goodside

@Goodside_Studio

1 year

Storyworth helps people preserve their life’s stories by prompting them to write down their most meaningful memories each week. We partnered up with Paladar to shape the brand from positioning and voice through visual identity and art direction. ⇢

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Goodside

@Goodside_Studio

6 months

Manifesting our future Goodside studio 💛🟡🟨

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Goodside

@Goodside_Studio

1 year

Feeling all the love from @typewolf today! Thank you for featuring ! We 💛 Typewolf!

Goodside · Typewolf

Typewolf Site of the Day for May 16, 2023.

www.typewolf.com

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Goodside

@Goodside_Studio

9 months

It's a big day for financial crimefighters everywhere! The new Minerva is officially out and better than ever 💪 Congratulations to the team at Minerva and everyone involved in this rebrand! We couldn't be prouder to be your partners. Learn more 👉

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Goodside

@Goodside_Studio

6 months

Big dream unlocked ✨ We are so excited to be featured on @creativeboom today talking about our love for the design industry and our vision to bring more good to it! Thank you for having us 💛

Creative Boom

@creativeboom

6 months

'The design world can do better': Jessica Strelioff and Danielle LaRoy of brand studio Goodside 👀 👇 👇 👇

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Goodside

@Goodside_Studio

1 year

Late last year we had the distinct pleasure of working with the @astrodotbuild team to evolve their brand. The result was a cosmic celebration of the weird and wonderful possibilities of the world wide web across brand, web, social & video Read more ⇢

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Goodside

@Goodside_Studio

1 year

Every once in a while you meet a brand that just gets it. A brand that peeks its refreshingly human head above the crowd to make you feel seen, feel heard, and feel good. We love brands like that. So we started @Goodside_Studio to build them Learn more ⇢

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Goodside

@Goodside_Studio

1 year

Universe, take notes. We’re manifesting our perfect projects 🔮✨ Read some of our dream briefs over on our blog → Here’s a sneak peek…

Universe, take notes. We’re manifesting our perfect projects → Goodside

We’re not usually woo-woo people. But we’re also not not. We believe in good energy and curiosity and open-mindedness—at work and in the rest of life.

www.goodside.studio

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Goodside

@Goodside_Studio

6 months

We are honored to be featured on @offgrid_design where we talk in-depth about our work for @superorganismvc . Thanks for having us @FonsMans ! Read the full feature here ➻

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Goodside

@Goodside_Studio

1 year

Astro’s identity brings this idea of the universe at our fingertips to life with a distinct nostalgia for the early days of the internet. It’s an invitation to imagine a faster, more vibrant, more welcoming web—and then go build it, together.

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Goodside

@Goodside_Studio

5 months

In Q1 we: ☀️Built the @Goodside_Studio brand. The name, the story, the visual & verbal—what an adventure to brand our own thing! 🤝Partnered with @graceongrid and Stina Wahlen to bring it all to life. Our creative collabs really make our work sing.

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Goodside

@Goodside_Studio

1 year

We absolutely loved working with @graceongrid on our new site! She's truly so good 💛

Grace Walker

@graceongrid

1 year

No better project than working with friends to build something cool in @Webflow 🚀 So glad I was able to work with @Goodside_Studio on their new site!

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Goodside

@Goodside_Studio

10 months

Is now the right time to invest in brand? And if you do, what kind of ROI can you expect to see from the effort? We’re sharing our answers to these questions and more over on the @designerfund blog:

The ROI of Branding: Best Practices for a High-Impact Project | Designer Fund

Goodside co-founders Jessica Strelioff and Danielle LaRoy share best practices for evaluating the value of a brand engagement, along with insights from top investors, entrepreneurs, and design...

www.designerfund.com

Designer Fund

@designerfund

10 months

Investing in your brand is a big decision, and that’s even more true for startups. We asked @Goodside_Studio 's @daniellelaroy and @jstrelioff for their advice on maximizing the ROI of your rebrand—from nailing the timing to setting up the right process:

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Goodside

@Goodside_Studio

6 months

New portraits on our about page. Check 'em out! ☞

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Goodside

@Goodside_Studio

5 months

In Q4 we: 🧠 Worked with a VC focused on the future of AI ☕️ @jstrelioff rebranded the best coffee in all of Austin 🌎 @daniellelaroy wrote copy to help decarbonize the planet 👀 We were featured in @creativeboom 🍷 Currently working on a dream project for a natural wine club

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Goodside

@Goodside_Studio

3 months

🥰💛! Our @webflail podcast interview is our tomorrow! We really loved chatting with @JackRedley1 about branding and studio life!

Webflail

@webflail

3 months

How often is an agency's copy as good as it's work? Rare I would argue. Go read the case studies of @Goodside_Studio - they're class too! Episode 74 out tomorrow with both co-founders to find out what it takes to make a website like this!

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Goodside

@Goodside_Studio

1 month

There’s something so cool about being invited to come on a podcast about creative women hosted by two very inspiring creative women We loved chatting with @jessperate and @liz__meyer on their new podcast Ladies Who Create. Thank you both for having us! 💛

Jess Rosenberg

@jessperate

1 month

Ladies who Create is back with a brand new episode, featuring @jstrelioff & @daniellelaroy , creative directors and co-founders of @Goodside_Studio ✨ Some episode highlights: 🌟The journey leading up to founding Goodside 🌟 Adapting to different client dynamics 🌟 The…

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Goodside

@Goodside_Studio

5 months

In Q3 we: 🌱 Partnered with biodiversity VC @superorganismvc to invest in a wildly sustainable future 🕵️ Worked with the team at Minerva to put financial criminals out of business ⚡️ Kicked off a project to make home electrification easy (launching soon!) 👯‍♀️Team offsite in Austin

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Goodside

@Goodside_Studio

8 months

Founded by conservation technologist, Tom Quigley, and angel investor, Kevin Webb, Superorganism is a first-of-its-kind venture firm. We set out to build them a brand identity that was equally revolutionary, filled with radical optimism and bursting with life.

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Goodside

@Goodside_Studio

4 months

We're looking forward to speaking at the 10x Conference tomorrow! We'll be sharing our best insights and tips for building full-of-life brands—and giving a sneak peek of some of our latest projects, too! Get your ticket here:

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Goodside

@Goodside_Studio

8 months

We loved every step of this project. So much so that we put together a look behind the brand detailing our process from Positioning and Round 1 Identity through to final execution. Read all about it in our latest blog post:

Superorganism: Behind the Brand → Goodside

Our partnership with Superorganism was every bit as special as that initial brief, so we’re excited to put it all on display with this look behind the brand.

www.goodside.studio

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Goodside

@Goodside_Studio

5 months

In Q2 we: 🏔️ Named a Boulder-based architecture studio & created a beautifully place-based identity (sneak peek!) ✍️ Held an AMA with @designerfund & wrote a guest feature 🤩 Watched @jstrelioff crush it at @Adobe live 🔮 Manifested our dream briefs ✈️ Took a month off in Europe

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Goodside

@Goodside_Studio

9 months

Goods coming 🔜

Danielle LaRoy

@daniellelaroy

9 months

We have three new @Goodside_Studio projects that are *almost* ready to share and I simply can. not. wait.

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Goodside

@Goodside_Studio

1 year

The Astro community is no ordinary bunch. They’re passionate, they’re positive, and attentive to every last detail. So we were too. We created swag, social assets, and a robust website that’s designed and copywritten with the utmost care. And it’s lightning fast, just like Astro.

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Goodside

@Goodside_Studio

8 months

(7/8) Anyone in the creative field knows, revisions is where the real work begins. Using Direction 3 from Round 1 as the base, we evolved the system and logo to create a brand that feels just right.

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Goodside

@Goodside_Studio

1 year

Time on Astro’s Twitter/Discord revealed something special—inside jokes where everyone’s on the inside, experts helping beginners, and a playful irreverence above all. With this as inspiration, we developed a unique voice for Astro and set it in @OhNoTypeCo ’s Obviously.

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Goodside

@Goodside_Studio

1 year

As an open source framework, Astro’s developer community is at the heart of who they are and what they’re building. So we started with them. Our interviews uncovered a distinct optimism among Astro developers that became core to the brand position: the web is what we make it.

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Goodside

@Goodside_Studio

1 year

Learn about our brand process in the thread below👇 And on our process page:

Process → Goodside

We merge visual and verbal to create brands with substance and staying power. Here's how it works.

www.goodside.studio

Jessica Strelioff

@jstrelioff

1 year

Our brand projects at @Goodside_Studio typically include three phases: 1. Discovery & Positioning 2. Brand Identity 3. Go-To-Market

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Goodside

@Goodside_Studio

6 months

Check out the new @thedsgnblog ! We spy our work for @superorganismvc on the front page 👀

The Design Blog

@thedsgnblog

6 months

Check out The Design Blog on Product Hunt!✨

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Goodside

@Goodside_Studio

1 year

👋

Lizelle van Vuuren

@lizelle

1 year

New brand studio alert. Say hello to @Goodside_Studio ⚡️

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Goodside

@Goodside_Studio

8 months

(8/8) We’re so proud of where we landed and are excited to see all the wonderful work Superorganism and their portfolio companies continue to do for our world. See the final brand and full case study here:

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Goodside

@Goodside_Studio

10 months

Having branded and rebranded dozens of companies, we’ve developed a handful of best practices for timing, goal-setting, and process. It was a delight to share them alongside insights from @helen_min @EnriqueAllen , @moeamaya , @emilykramer , and @harrisonbowden

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Goodside

@Goodside_Studio

1 year

@TweetsByTBI

Goodside → A full-service brand studio

Goodside is a full-service brand studio led by Danielle LaRoy and Jessica Strelioff. We see the best in every brand and help you share it with the world.

www.goodside.studio

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Goodside

@Goodside_Studio

1 year

This project is jam packed with goodness inspired by the wonderful Astro team. Big thanks to @FredKSchott , @n_moore , @tonysull_co , @doodlemarks , @sarah11918 plus so many more. And of course, thank you Stina Wahlén for animating the dazzling brand video.

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Goodside

@Goodside_Studio

17 days

We’re on Instagram, too! Come say hi! 👋 IG:

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Goodside

@Goodside_Studio

4 months

We're looking forward to sharing an inside look at how we create full of life brands for our clients. Get your tickets here ☞

10X Design

@10x_design

4 months

10X Conference Spotlight: @goodside_studio - How to create full of life brands✨ Every brand, just like every person, has something special to bring to the world. In their 30 minute talk, @jstrelioff & @daniellelaroy will walk through their process on how they build brands that…

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Goodside

@Goodside_Studio

1 year

✺ Brands we just vibe with ✺ We want to build brands that just seem to have it. Whatever *it* is. That je ne sais quoi, chef’s kiss quality. So here’s a handful of moodboards we’re manifesting into existence for the right burgeoning brand.

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Goodside

@Goodside_Studio

8 months

@EdgarAllanCo @superorganismvc Those were created using mostly Midjourney and photoshop 😅

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Goodside

@Goodside_Studio

18 days

This project was a treat not just for all the free caffeine we received along the way, but also because we got to work with the extremely talented Gina Rosas Moncada () and @brandonsouba !

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Goodside

@Goodside_Studio

1 year

We're blushing! 💛🥰😊

🥬 cabbage boye

@mattpaulriley

1 year

Dang should I start goodsidesider, the official fan club for goodside?

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Goodside

@Goodside_Studio

1 year

We pulled together elements of each to craft an identity that felt uniquely Storyworth. Their new logo, designed in collaboration with @ryanprudhouse , feels classic yet fresh, with scaleable details to take it from the spine of a book to a supersize billboard.

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Goodside

@Goodside_Studio

6 months

@sophiaamoruso @trustfundvc We’re happy to chat! You can see some of our latest work here:

Goodside → A full-service brand studio

Goodside is a full-service brand studio led by Danielle LaRoy and Jessica Strelioff. We see the best in every brand and help you share it with the world.

www.goodside.studio

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Goodside

@Goodside_Studio

1 month

@jessperate @jstrelioff @daniellelaroy @liz__meyer Thank you so much for having us! We loved chatting with you and @liz__meyer ! 🫶

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Goodside

@Goodside_Studio

1 year

From their website and packaging to their social channels and podcast, it all came together to create a vibrant new brand world.

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Goodside

@Goodside_Studio

7 months

@graceongrid @zendadddy @jessperate Grace is the best!

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Goodside

@Goodside_Studio

8 months

@heyirfanaziz Thanks for sharing! Website is by the talented @hunterthompson !

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Goodside

@Goodside_Studio

1 year

@bengold It wouldn't be a logo without someone thinking it looks phallic!

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Goodside

@Goodside_Studio

8 months

@vizzee We had a blast creating these mock-ups to get just the right brand ✨vibe✨

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Goodside

@Goodside_Studio

8 months

@saysAaron Thanks so much, Aaron! We appreciate you and the shoutout

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Goodside

@Goodside_Studio

8 months

@derekboateng Thank you, Derek!

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Goodside

@Goodside_Studio

1 year

@daniellelaroy crafted a verbal identity that was inviting and inspiring, just like Storyworth. Using well-loved storytelling expressions and phrases that spark memories, our goal was to empower everyone to see themselves as a storyteller of their own great adventure.

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Goodside

@Goodside_Studio

1 year

@danmall @cameronmoll @blankenship @order @FocusLabLLC Thank you, Dan! Appreciate you! @cameronmoll nice to meet you! Happy to connect

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Goodside

@Goodside_Studio

1 month

@williamallen @kevintwohy @graceongrid We love working with @hunterthompson and @graceongrid !

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Goodside

@Goodside_Studio

8 months

@LapaNinja Thanks for the feature! Brand is by us but website is by the talented @hunterthompson !

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Goodside

@Goodside_Studio

1 month

tldr; we built 9 brands including our own, did a lot of press, reworked our process (and then reworked it again), and mostly feel really, really grateful.

Happy Birthday to Us → Goodside

Having worked together for the better part of a decade, our one year anniversary feels like a funny milestone to celebrate. But it’s one that we’re actually very proud of.

www.goodside.studio

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Goodside

@Goodside_Studio

1 year

@FonsMans Thanks, Fons! Your work is 🔥 we’ll have to find something to collaborate on in the future ✨

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Goodside

@Goodside_Studio

8 months

@colderoshay @bunchof_design @spenceramarsh @ridd_design @theyuanstudio Thank you for the feature!

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Goodside

@Goodside_Studio

6 months

@graceongrid @creativeboom Thank you for your support and partnership, Grace! We truly couldn't do it without you 💛

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Goodside

@Goodside_Studio

8 months

@whale @superorganismvc Thanks so much, Matthew!

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Goodside

@Goodside_Studio

9 months

@matt_lehman @jstrelioff Thanks so much Matt! Appreciate it! Never slowing down 🏃‍♀️😉

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Goodside

@Goodside_Studio

8 months

@chris_strat Thank you so much, Chris!

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Goodside

@Goodside_Studio

6 months

@katylcowan Thanks so much for having us, Katy! It was a pleasure 💛

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Goodside

@Goodside_Studio

8 months

@holymolycs @superorganismvc Aw thank you so much, Jenna!

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Goodside

@Goodside_Studio

7 months

@thedsgnblog @superorganismvc Thanks for the feature!

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Goodside

@Goodside_Studio

1 year

We art directed custom illustration and photography to bring the brand to life. @CTrounce created warm, illustrated vignettes of everyday life, while photography duo @kelseyandzivi captured the real connections behind stories told with Storyworth

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Goodside

@Goodside_Studio

8 months

@rebrandgallery Thanks for the feature 💛

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Goodside

@Goodside_Studio

8 months

@0xCharlota @superorganismvc Thanks, Charlota! We had a lot of fun imagining these ultra-lush mockups to showcase the brand. But worth mentioning, we made sure to use all real nature photography in the brand itself because our Earth is a wild and wonderful place full of incredible real species 🌎

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Goodside

@Goodside_Studio

7 months

@oscarlzn Thank you, Oscar!

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Goodside

@Goodside_Studio

1 year

A rebellious health-tech brand‍ The American healthcare system is a mess. We want to help companies change that—and with a little bit of swagger while they’re at it. Maybe you’re bravely tackling billing or helping patients navigate insurance. We’re here for it.

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Goodside

@Goodside_Studio

8 months

(3/8) Building on our brand foundation and drawing inspiration from the abundance and vibrancy of nature, we developed four distinct brand directions to bring the new Superorganism to life in our Round 1 presentation. Direction 1 imagined an encyclopedia-come-to-life identity.

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Goodside

@Goodside_Studio

1 year

@matthewctraul Your support means a lot! Thank you, Matthew! 🙌

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Goodside

@Goodside_Studio

5 months

👋

Ayush Soni

@ayushsoni_io

5 months

top 10 smaller studios that i think are up and coming 1. HEX (my studio) 2. Self Aware 3. Goodside Studio 4. Shane Zucker 5. Adam Ho ISP 6. Gardener NYC 7. Shapemaker 8. Old Friends 9. OpenPurpose 10. We3 Collective

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Goodside

@Goodside_Studio

8 months

(4/8) The second concept in our first round played with the idea of merging two worlds—two distinct domains brought together to create a whole greater than the sum of its parts. It also explored the concept of pattern matching in the wild—a subtle nod to the investors in the room

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Goodside

@Goodside_Studio

1 year

Storyworth started as a deeply personal project—what began as a way to record one father’s stories became a shared experience for loved ones around the world. Our positioning celebrated stories as a powerful means of connection, to our memories, family, friends and each other.

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Goodside

@Goodside_Studio

1 month

@graceongrid @christinemaggi 💛! You always make the brand even better!

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Goodside

@Goodside_Studio

8 months

(2/8) Every project at Goodside starts with establishing the brand foundation. Superorganism uniquely bridges two worlds: venture capital and environmentalism. The contrasts between the two inspired us to play with the concepts of present and future—what is and what if.

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Goodside

@Goodside_Studio

1 year

@HelloBravemark @cameronmoll @studiokoto 💛

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Goodside

@Goodside_Studio

8 months

@olegcoada Thank you for reading and the kind words 💛

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Goodside

@Goodside_Studio

8 months

@EricWOdom @superorganismvc Thank you for the kind words, Eric!

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Goodside

@Goodside_Studio

8 months

(5/8) Direction 3 embraced the wonder of the world that already exists and the worlds we’re imagining into being. Here, we created a cabinet of curiosities bursting with life and ideas.

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Goodside

@Goodside_Studio

1 year

@typewolf Thank you for the feature! 💛

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Goodside

@Goodside_Studio

8 months

(6/8) Our last direction was a bit of a wild card, but we wanted to see how far we could push the brand. Direction 4 aimed to capture the sheer abundance of life around us with a refreshingly unconventional and fearlessly maximalist identity.

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Goodside

@Goodside_Studio

1 year

With the positioning set, @jstrelioff jumped into design. In round 1, we presented three directions, each laddering up to the positioning in its own way and emphasizing different aspects of the Storyworth story.

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Goodside

@Goodside_Studio

1 year

This was a huge collaboration across the board—and exactly the kind we built Goodside to do more of. Thank you to Paladar Studio, @ryanprudhouse , Cori Corrine, Charlottle Trounce, @kelseyandzivi , and the wonderful team at @Storyworth for the partnership.

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Goodside

@Goodside_Studio

8 months

@0xCharlota Thanks, Charlota! We did! Most of the mockup images are created with Midjourney (and lots of photoshop)

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Goodside

@Goodside_Studio

7 months