Ganapathi Ramanathan @Ganapathi_97 Twitter profile

Pinned Tweet

Ganapathi Ramanathan

@Ganapathi_97

2 years

Oh, I think you misunderstood - I am a discontent creator. You can't find me on discord. I sow discord.

1

0

28

Last Seen Profiles

@boling_bulldogs

@theNASEM

@tank_yushima

@jacobmparis

@YearlyCoffee

@jeron_will

@Colourtrouble

@Lxitux7

@fatimaflorez

@STGnews

@youndpoesy

@PaulaPeroff

@ishii_crosschan

@Courtneyjmai_

@Longstone_CC

@sokphannkeut

@Assoc_CAT

@MCoveteur

@Vodacomcongo

@estylingerie

@bonapartay

@Savant_Zoe

@ehds2pilot

@ppGxsBHtuX4vbmy

@sb_flaaake

@_Deadkat

@laraarei

@trzflrc

@neuletoile

@US_AU

@LiSA_Hosokawa77

@19qigWDEMbYyy9u

@udonoharu

@MEWyG3blgt24230

@besarpanjang123

@FortuneIndia

Ganapathi Ramanathan

@Ganapathi_97

3 years

We have more Williams in the starting lineup than points at Anfield in 2021. State.

3

50

409

Ganapathi Ramanathan

@Ganapathi_97

3 years

Martin Tyler: This is Perisic Tamil commentary: Ivan Perisic

5

40

322

Ganapathi Ramanathan

@Ganapathi_97

3 years

Current mood

0

14

178

Ganapathi Ramanathan

@Ganapathi_97

3 years

Your WhatsApp group: terrible good morning messages, misinformation, etc My WhatsApp group:

8

5

135

Ganapathi Ramanathan

@Ganapathi_97

2 years

Going to be doing a lot of social, a bit of brand, and a bunch of other marketing things at @getplumhq . Lezgo.

8

1

131

Ganapathi Ramanathan

@Ganapathi_97

2 years

Ex @FreshworksInc . What an incredible ride the last three years have been. I'll miss so many things about the company, but I'll miss the people the most. Thank you all for making me who I am today.

9

0

119

Ganapathi Ramanathan

@Ganapathi_97

4 years

I think my 12th board results was the last time I was proud of an academic achievement. Got 95.6%, topped a subject, met SSN's cutoff, parents were happy. And then it all went downhill in college.

7

1

116

Ganapathi Ramanathan

@Ganapathi_97

3 years

Clubhouse got me feeling like

2

8

94

Ganapathi Ramanathan

@Ganapathi_97

2 years

When you wake up to @beastoftraal talking about something you worked on. 😭✨

Karthik 🇮🇳

@beastoftraal

2 years

Clever little Twitter gimmick by Plum! :) At one level, the objective is to engage people on Twitter by making them curious. The curiosity-inducing part is taken care of by the fruit! Plum claimed that the size of the fruit will increase based on a certain number 1/8

4

12

86

7

0

86

Ganapathi Ramanathan

@Ganapathi_97

4 years

"The race is oppressed. The race is angry. And that anger shows in the title."- @VetriMaaran on the perceived anger associated with Asuran. He's just as eloquent in his interviews as he is in his films. What a brilliant man. :') @baradwajrangan , thank you for this.

0

4

80

Ganapathi Ramanathan

@Ganapathi_97

2 years

Jan 1: Gotta start 2022 on a positive note. Jan 4: Positive covid test. Well played, 2022. Well played.

9

1

79

Ganapathi Ramanathan

@Ganapathi_97

3 years

Completed two years at @FreshworksInc last week. Learned lots, lots left to learn, excited for what's to come. 🚀

4

0

74

Ganapathi Ramanathan

@Ganapathi_97

2 years

So @liquidprofane introduced me to @bookworm_Kris yesterday.

7

1

71

Ganapathi Ramanathan

@Ganapathi_97

3 years

When I joined @FreshworksInc in June 2019, we were just shy of 100k followers on LinkedIn. We hit 250k followers today. It's been a wild ride, @arjunmohan89 . 💪

11

0

73

Ganapathi Ramanathan

@Ganapathi_97

3 years

Welcome to Dew York.

Freshworks Inc

@FreshworksInc

3 years

9

69

441

2

7

68

Ganapathi Ramanathan

@Ganapathi_97

1 year

Me, every time someone gives me a baby to hold:

Visakan Veerasamy

@visakanv

1 year

might drop something insane and unhinged today

13

2

108

0

8

65

Ganapathi Ramanathan

@Ganapathi_97

2 years

Started the concert fighting with a group because they were standing on their chairs. Ended the concert dancing with them to Halamathi Habibo. Ani bro will stop WW3.

0

53

Ganapathi Ramanathan

@Ganapathi_97

2 years

I could get used to lockdown Sundays

2

1

53

Ganapathi Ramanathan

@Ganapathi_97

2 years

From BMI to BMW, it's been an eventful Friday.

1

2

50

Ganapathi Ramanathan

@Ganapathi_97

3 years

Crazy how nobody has spoken about our three new signings Kaitah, Yota, and Shimikash.

DS8 🇭🇺

@SzoboszlaiRole

3 years

If the commentator says Yota one more fucking time I’m gonna lose it

9

15

119

1

6

47

Ganapathi Ramanathan

@Ganapathi_97

4 years

The year is 2025. The pandemic has been defeated. Theatres have opened. Global travel is a thing again. Masks have been relegated to museums. All is well. Amazon is still not delivering to your location.

4

1

48

Ganapathi Ramanathan

@Ganapathi_97

2 years

Surround yourself with people who will buy you all the books on your wishlist. :')

0

46

Ganapathi Ramanathan

@Ganapathi_97

4 years

From Books immediately after the GST announcement to Remotely after the lockdown and now, to this immediately after CamScanner was banned, Zoho's consistently and been ahead of the curve.

Zoho

@Zoho

4 years

Did someone say...document scanner? 😄 We’ve got some exciting news for our users in India—the free edition of Zoho Doc Scanner just got a mighty upgrade! It’s now packed with all the powerful features that you would want in a scanner app.

39

392

1K

0

3

44

Ganapathi Ramanathan

@Ganapathi_97

3 years

I have a dream that one day, @baradwajrangan will write his reviews without spoilers. A great review of #SooraraiPottru nonetheless. (If you've already watched it)

0

2

44

Ganapathi Ramanathan

@Ganapathi_97

2 years

So @shruthivee and I decided to make Monsoons in Madras a calendar. All proceeds go towards organisations working on preserving our wetlands and waterbodies. Dm if you wanna buy/for more deets? RT for good karma.

0

15

44

Ganapathi Ramanathan

@Ganapathi_97

4 years

My first ad :')

Freshworks Inc

@FreshworksInc

4 years

The last six months have changed everything we know about customer behavior. So why is Jan unperturbed? #Refresh20 Find out here:

0

3

16

4

2

42

Ganapathi Ramanathan

@Ganapathi_97

3 years

Overheard at this cafe I'm at: "I took a break to work on some side projects." "Ah nice, so what are you working on right now?" "Myself." You do you, sister.

1

0

41

Ganapathi Ramanathan

@Ganapathi_97

2 years

Ah, that time of the year when you don't know if its the cold, allergies, or covid.

1

40

Ganapathi Ramanathan

@Ganapathi_97

3 years

*5 minutes after being kidnapped* Anna andha AUX cable mattum pass pannunga, oru nalla SaNa playlist vechirken

1

40

Ganapathi Ramanathan

@Ganapathi_97

10 months

Look ma, @rrhoover likes our card game about work. 🙌 Still on @ProductHunt :

5

0

40

Ganapathi Ramanathan

@Ganapathi_97

2 years

Small win: the @getplumhq handle just hit 3000 followers. 📈 Growing a brand's account on Twitter is a nightmare, so if you've followed us over the last three months, thank you for the support. 🙏🏿 0pen to feedback - what should we be doing more of, and what have you not liked?

Plum

@getplumhq

2 years

Difficult things: growing a B2B insurance brand's following on this bird app. 📈 Difficult things which shouldn't be difficult: understanding your insurance policy without looking up a word app. 📑

1

3

20

2

1

40

Ganapathi Ramanathan

@Ganapathi_97

4 years

This should have been our breaking point. #acab #JusticeforJayarajAndFenix

0

34

35

Ganapathi Ramanathan

@Ganapathi_97

3 years

When the footy sesh is at 6am but you're the only one on the turf and its 6.15 already.

2

5

38

Ganapathi Ramanathan

@Ganapathi_97

3 years

Tiki Taka is hands down the best part about Velachery. 10/10 turf, probably the best in Chennai.

0

1

37

Ganapathi Ramanathan

@Ganapathi_97

3 years

Can't wait to cycle on the Velachery flyover. Approx seven stories high, the ride down will be a rollercoaster.

Chennai Updates

@UpdatesChennai

3 years

TN CM MK Stalin will open the long delayed Koyambedu Flyover and one of the 2 Velachery Flyover on 1st November.. #Chennai #Finally

5

25

353

0

37

Ganapathi Ramanathan

@Ganapathi_97

4 years

Mad props to my juniors for making #CancelSSNExams trend. Give em hell, y'all.

1

10

37

Ganapathi Ramanathan

@Ganapathi_97

3 years

If it hadn't been for Twitter, I'd have replaced my phone by now.

1

0

35

Ganapathi Ramanathan

@Ganapathi_97

2 years

We need more pubs in Chennai that play Tamil songs - tired of Bollywood and pop remixes.

Nisha Dhanush 🖤

@NishaDhanush7

2 years

This is not just a song🥹 @dhanushkraja @anirudhofficial

11

589

2K

2

0

34

Ganapathi Ramanathan

@Ganapathi_97

4 months

If I ran marketing for @ChennaiTraffic I'd be tweeting about how @aditiraohydari doesn't have her seatbelt on, but I'm the admin of an insurtech so my thoughts are slightly more morbid.

kia.

@jyozy0

4 months

need more movie promotions to be like this one <3

16

429

3K

4

0

35

Ganapathi Ramanathan

@Ganapathi_97

3 years

Only one man can solve the Suez Canal problem.

0

34

Ganapathi Ramanathan

@Ganapathi_97

1 year

If brands spent their Women's Day marketing budgets on policies that make workplaces more inclusive for women, the world would be a better place.

1

7

33

Ganapathi Ramanathan

@Ganapathi_97

2 years

Hey @TejasKinger , not sure how I feel about my cat featuring on @getplumhq 's newsletter before I did. 👀

3

1

32

Ganapathi Ramanathan

@Ganapathi_97

2 years

What happened to Bangalore is going to happen to Chennai at the rate at which we're encroaching wetlands, and its not like the monsoons are kind to us anyway.

0

1

33

Ganapathi Ramanathan

@Ganapathi_97

3 years

Four years of dealing with Anna University servers has prepared me for this. Bring it, Cowin.

0

2

30

Ganapathi Ramanathan

@Ganapathi_97

2 years

My cat after I told her she'll have to learn how to hunt because one packet of Whiskas now costs 40 bucks:

1

32

Ganapathi Ramanathan

@Ganapathi_97

2 years

Hello world, I'm looking for a social media intern to help make @getplumhq 's Twitter, LinkedIn, and 'Gram more fun. Ping me, or apply here: For every RT, I'll reply with a cat photo/fiction recommendation. Thanks!

3

16

32

Ganapathi Ramanathan

@Ganapathi_97

3 years

United fans paying tribute to Karnan releasing on Prime today by reliving that interval scene

2

5

32

Ganapathi Ramanathan

@Ganapathi_97

2 years

400k 🕺

Ganapathi Ramanathan

@Ganapathi_97

3 years

When I joined @FreshworksInc in June 2019, we were just shy of 100k followers on LinkedIn. We hit 250k followers today. It's been a wild ride, @arjunmohan89 . 💪

11

0

73

4

1

32

Ganapathi Ramanathan

@Ganapathi_97

2 years

Bio updated.

3

0

32

Ganapathi Ramanathan

@Ganapathi_97

3 years

I usually don't talk about the perks we get at work, but thank you for the reading allowance, @FreshworksInc !

0

1

31

Ganapathi Ramanathan

@Ganapathi_97

2 years

Feels like a good time to tell the world that we're looking for a brand marketing associate. My DMs are open, and so is @_diganth 's and @superiorpickle 's.

Abhash K

@AabhashK

2 years

Arguably, no one in India B2B is doing Brand Marketing better than @getplumhq Arguably, no other India B2B Marketing team today is as talent dense as @getplumhq There's a lesson there on how not to be Boring2Boring 🙏🏽

9

8

172

0

4

31

Ganapathi Ramanathan

@Ganapathi_97

2 years

Hello, #marketingtwitter . @diganthshetty and I are looking for a marketing associate (0-2 yrs) who can help us tell @getplumhq 's story to the world in fun, creative ways. If you're interested, dm. If you know someone who is, tell them. And RT for good claims experience.

3

7

30

Ganapathi Ramanathan

@Ganapathi_97

1 year

Two sim cards fighting it out inside your phone: Duel sim.

3

0

29

Ganapathi Ramanathan

@Ganapathi_97

10 months

How many likes to add 'Mansplain, Manipulate, Manslaughter' to the pack?

neha

@neharedy

10 months

we love brands that send a message @getplumhq

2

3

62

1

0

28

Ganapathi Ramanathan

@Ganapathi_97

3 years

Who did it better?

1

0

29

Ganapathi Ramanathan

@Ganapathi_97

4 years

The club. The owner.

0

4

29

Ganapathi Ramanathan

@Ganapathi_97

2 years

Reminder that alt text is for accessibility, and not an engagement hack for marketers.

5

0

29

Ganapathi Ramanathan

@Ganapathi_97

4 years

Is it just me or do random Slack/WhatsApp Web notifications give you anxiety as well?

4

0

29

Ganapathi Ramanathan

@Ganapathi_97

1 year

Hiring junior content marketers at @getplumhq . We like doing entertaining things, and proving to the world that insurance marketing does not have to be boring/depend on fearuncertaintydeath. DMs open, marketing team culture attached. Come for the work, stay for the vibes.

0

16

28

Ganapathi Ramanathan

@Ganapathi_97

3 months

Daily reminder that lives are long, careers are long, shit can go south, and all you can do is bet on yourself.

Mike Posner

@MikePosner

3 months

on my 26th birthday, i wrote I Took A Pill in Ibiza…10 years ago. The song became popular several years after i wrote it. Yesterday i celebrated my 36th birthday. i feel proud to look at the song lyrics and know that NONE of them are true anymore. I’ve grown into a completely…

1K

22K

173K

0

27

Ganapathi Ramanathan

@Ganapathi_97

1 year

One of the first times I worked on a project that extended beyond social. Tried to bake delight in every interaction in this campaign, from the landing page to the thank you message to the email you receive. And had lots of fun with it.

Plum

@getplumhq

1 year

Presenting The People Success Playbook. 5 months, 8 episodes, countless insights. Distilled in one ebook. Employee morale to employer branding, we've got you covered. Get it here:

1

14

54

2

1

28

Ganapathi Ramanathan

@Ganapathi_97

10 months

I am said whacko. Thanks, @championswimmer . 🙌

Arnav Gupta

@championswimmer

10 months

I don't know whose whacko idea this was but, @getplumhq has outdone all branding teams by launching Thanks @DhwaniNanavati for sending these, we are loving this absolutely unhinged take on CAH 🤣🤣🤣

9

6

140

3

0

28

Ganapathi Ramanathan

@Ganapathi_97

4 years

Someone introduce her to kaju katli

Reeezy

@MsReeezy

4 years

Why did I have to learn what a rhombus is? literally nothing is rhombus shaped.

589

13K

152K

1

0

28

Ganapathi Ramanathan

@Ganapathi_97

2 years

Why did nobody recommend @gautambhatia88 's The Wall earlier? Gobbled it up in seven hours, already ordered The Horizon. The Indian fantasy fiction scene is looking up!

1

4

27

Ganapathi Ramanathan

@Ganapathi_97

1 year

Looking forward to that time of the year when everyone's ringtone is the succession theme song. I am everyone.

Succession

@succession

1 year

The Final Season. #Succession premieres March 26 on @HBOMax .

817

10K

48K

1

2

26

Ganapathi Ramanathan

@Ganapathi_97

3 years

Startup idea: An app that sends weekly restaurant recommendations to clueless couples looking for a place to go. App name (working title): Restauromance

3

0

27

Ganapathi Ramanathan

@Ganapathi_97

1 year

Alright, career update: Mildly inspired by @darthdevi , I decided to switch roles from social to content earlier this year. (More on that later) Presenting the first property I've had the privilege of working on with @aishwaryaa_17 and @superiorpickle .

Plum - Product Information, Latest Updates, and Reviews 2024 | Product Hunt

Plum is a simple way for a small team in India to get started with health benefits. It includes health insurance, unlimited doctor teleconsultations, wellness sessions, discounted medicines and...

www.producthunt.com

4

0

27

Ganapathi Ramanathan

@Ganapathi_97

2 years

Things you can say at a marketing standup and a residents association zoom meeting. I'll go first: "The pipeline needs to be fixed"

Shreyas Achar

@superiorpickle

2 years

nothing will accelerate your imminent mid-life crisis more than attending a residents association zoom meeting

0

11

8

0

27

Ganapathi Ramanathan

@Ganapathi_97

3 years

r/OutOfContextLiverpool

1

26

Ganapathi Ramanathan

@Ganapathi_97

2 years

Ships is already living in the weekend.

1

0

25

Ganapathi Ramanathan

@Ganapathi_97

2 months

Extremely privileged to be working with and grateful for everything @aishwaryaa_17 has done since she joined us. This absolute banger was only a matter of time, and she's just getting started. Follow her.

Aishwarya

@aishwaryaa_17

2 months

I really liked @getplumhq 's guide to Bengaluru for founders, startup operators, and builders. Check it out.

2

3

44

1

0

25

Ganapathi Ramanathan

@Ganapathi_97

3 years

My biggest grouse with Clubhouse is that it's extremely difficult to find conversations I might be interested in. I find Spaces easier cuz my Twitter feed is more suited to my interests, and that helps me find the right spaces.

1

25

Ganapathi Ramanathan

@Ganapathi_97

18 days

As much as I am depressed that I now have fewer friends at work, super stoked for Ayushi. ATB, I will not miss your extremely difficult questions at our monthly reviews.

Ayushi (Taylor's Version)

@AyushiMukhi

18 days

Gave my blood, sweat and tears for this 😭🩷 #iimb

343

78

5K

1

0

25

Ganapathi Ramanathan

@Ganapathi_97

3 years

i am a: ⚪ man ⚪ woman 🔘 disconsolate liverpool fan seeking: ⚪ men ⚪ women 🔘 literally any new signing #DeadlineDay

0

3

23

Ganapathi Ramanathan

@Ganapathi_97

2 years

Throw a stone in the general area around Westin Chennai and it'll hit a marketer from @FreshworksInc .

1

0

24

Ganapathi Ramanathan

@Ganapathi_97

3 years

Walking through Velachery streets like

1

0

24

Ganapathi Ramanathan

@Ganapathi_97

3 years

Every second SC/DISEC agenda has been about the Israel-Palestine conflict, and yet I see terrible takes from people I know who have won multiple awards from school to college. MUNs are such a sham, man.

4

0

24

Ganapathi Ramanathan

@Ganapathi_97

2 years

Fleabag S3

matt

@mattxiv

2 years

it’s been one year since the best news ever

806

21K

254K

2

1

24

Ganapathi Ramanathan

@Ganapathi_97

2 years

Bank: To change your mailing address, you need to update your Adhaar first. Adhaar office: To change your address, you need to show proof - like your bank documents.

3

0

23

Ganapathi Ramanathan

@Ganapathi_97

3 years

Chennai heat got me like

0

23

Ganapathi Ramanathan

@Ganapathi_97

3 years

Life has achieved peak satire

Jake Hanrahan

@Jake_Hanrahan

3 years

Vibe check: A woman doing a live aerobics class in #Myanmar this morning, apparently unaware of the ongoing coup. Military vehicles arrive behind her to seize the parliament building.

256

2K

11K

1

22

Ganapathi Ramanathan

@Ganapathi_97

1 month

Our content strategy is just vibes and curiosity tbh, and Shreyas is kind enough to humour us. But thanks so much for the shoutout, means a lot. 🙌

SG

@saurabh

1 month

Whoever from the @getplumhq team sold their content strategy and plan to their CEO, I need to meet that person. Such amazing investment. Such great content. I am not sure of business numbers / ROI but it's a masterstroke. I wish I had done it!

5

4

73

1

0

21

Ganapathi Ramanathan

@Ganapathi_97

2 years

I need to switch to Spotify premium cuz those terrible ads are subconsciously influencing my copywriting abilities.

5

0

21

Ganapathi Ramanathan

@Ganapathi_97

15 days

I don't know @ganesh_sanjana , but her writing is so heart-on-the-sleeves that I'd like to be her friend.

My father, the world’s best worst liar

On Appa’s last birthday here, on earth (April 16, 2007), a note from the ‘Dear Diary’ column of the New York Times read as follows: Early last month, at a nail salon on the Upper West Side, a college…

sanjanaganesh.medium.com

3

0

22

Ganapathi Ramanathan

@Ganapathi_97

2 years

This is the hill I choose to die on.

Mario Gabriele 🦊💭

@mariogabriele

2 years

Semi-controversial opinion: Reading fiction books is far better for your intellectual and emotional development than non-fiction.

104

139

1K

3

0

22

Ganapathi Ramanathan

@Ganapathi_97

2 years

#NewProfilePic to capture a week spent amidst the Deodars, dancing in the long shadows cast by the Dauladhars.

1

22

Ganapathi Ramanathan

@Ganapathi_97

3 years

What does 'normalising the presence of South India' even mean? 😭

Firstpost

@firstpost

3 years

Opinion | "What #MeenakshiSundareshwar tries to do is open a little window of assimilation and acknowledgment, which is only the first step in a long journey towards normalising the presence of South India, without exotifying it," writes @Bh_Harsh

156

13

83

1

0

22

Ganapathi Ramanathan

@Ganapathi_97

2 years

If you'd told me I would be launching a brand's refreshed look with a joke three years ago, I'd have laughed. But here we are, thanks to everyone at Plum trusting me to do random things, even for an event as impactful as this. Refreshed Plum, everyone's labour of love.

Plum

@getplumhq

2 years

Alright, then – let’s do this. Meet the Plum you love and trust, just a wee bit refreshed. Read on. 👇

2

23

64

1

22

Ganapathi Ramanathan

@Ganapathi_97

3 years

Meeting coworkers at vaccination centres like

0

21

Ganapathi Ramanathan

@Ganapathi_97

5 months

Die because my hatred for upma is so strong I'd make it my personal mission to destroy it.

Meera Ganapathi

@octopuswatch_1

5 months

Hypothetical question for no reason whatsoever. Would an Upma-only restaurant in Bangalore/Chennai thrive or die instantly?

43

1

65

4

0

20

Ganapathi Ramanathan

@Ganapathi_97

3 years

A tweet that could have, and should have been an email.

Nirmala Sitharaman (Modi Ka Parivar)

@nsitharaman

3 years

The much awaited e-filing portal 2.0 was launched last night 20:45hrs. I see in my TL grievances and glitches. Hope @Infosys & @NandanNilekani will not let down our taxpayers in the quality of service being provided. Ease in compliance for the taxpayer should be our priority.

2K

1K

6K

0

1

21

Ganapathi Ramanathan

@Ganapathi_97

3 years

Holidays, a WFH allowance, free mental health sessions, online workouts, and most importantly, a reading allowance, @gopalansuman has done everything and more to build a happy work environment.

Freshworks Inc

@FreshworksInc

3 years

Thanks for featuring us, @Nasdaq ! We're proud to be recognized on @BatteryVentures ' list of 25 Highest Rated Private Cloud Computing Companies To Work For During COVID-19. The list was made with data specifically provided by @Glassdoor :

3

18

104

0

1

21

Ganapathi Ramanathan

@Ganapathi_97

10 months

Writing this was so much fun. Had full freedom to write whatever I wanted to, and glad folks like it. 🙌

Digvijay S Mahra

@agesBack

10 months

The game is brilliant. But check out the Instruction manual. Great copy, such creativity! ✨ Love the different player roles, rating/scaling system (of course it has implications on your appraisals) 🔥 Do upvote. You just cannot not upvote after checking this out!

0

11

1

0

21

Ganapathi Ramanathan

@Ganapathi_97

1 year

Ships when I tell her I can't feed her wet food every day because of 'macro economic conditions' and 'rising interest rates'.

Ganapathi Ramanathan

@Ganapathi_97

1 year

One Whiskas packet is 50 bucks, inflation is getting real folks.

0

4

1

0

20

Ganapathi Ramanathan

@Ganapathi_97

3 years

A monsoon moment.

0

20

Ganapathi Ramanathan

@Ganapathi_97

2 months

It's always easier said than done, but I'm slowly realizing that best marketing is driven not by creativity, but genuine curiosity and an almost obsessive need to look beyond superficial, obvious insights.