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DixonBaxi Profile
DixonBaxi

@DixonBaxi

12,929
Followers
137
Following
1,625
Media
4,763
Statuses

Brave Brands change the world. We help create them.

London
Joined April 2009
Don't wanna be here? Send us removal request.
@DixonBaxi
DixonBaxi
11 months
Details: Every score clock weโ€™ve designed have many unique features that build nuance, story and depth into the game. Each is a challenge to reimagine a new experience within a singular form.
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@DixonBaxi
DixonBaxi
10 months
Behind the design. Everton.
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@DixonBaxi
DixonBaxi
10 months
The Viewfinder motion behaviour.
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@DixonBaxi
DixonBaxi
11 months
Early motion studies for our Eurosport rebrand.
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@DixonBaxi
DixonBaxi
10 months
Details from the Premier League TV experience guidelines. โšฝ๏ธ
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@DixonBaxi
DixonBaxi
11 months
Typographic exploration and posters for KOKO.
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@DixonBaxi
DixonBaxi
10 months
Process. Motion studies. โšฝ๏ธ
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@DixonBaxi
DixonBaxi
6 months
Process. Landscapes meet graphic design.
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@DixonBaxi
DixonBaxi
1 year
ITV 1234 - snapshot from digital guidelines system. ๐Ÿค“
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@DixonBaxi
DixonBaxi
9 months
Perfect Play. 2019.
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@DixonBaxi
DixonBaxi
1 year
Connected, yet different.
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@DixonBaxi
DixonBaxi
9 months
AC Milan. 2019.
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@DixonBaxi
DixonBaxi
11 months
Motion study: revealing depth of content. ๐ŸŸฃ
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@DixonBaxi
DixonBaxi
1 year
The Max logo pays homage to its legendary roots, fusing the iconic bullseye from HBO and the curves of the Warner Bros. shield. The brand is intentionally discreet and pared-back, allowing the shows โ€“ iconic brands in their own right โ€“ to lean forwards.
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@DixonBaxi
DixonBaxi
10 months
Studio life.
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@DixonBaxi
DixonBaxi
11 months
The Grand Press guidelines manual. ๐Ÿ“
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@DixonBaxi
DixonBaxi
5 months
24 is going to be a great year to create.
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@DixonBaxi
DixonBaxi
10 months
Serif and Sans for TNT Sports in collaboration with F37 type foundry. ๐Ÿ‘Œ
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@DixonBaxi
DixonBaxi
9 months
KOKO. 2022.
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@DixonBaxi
DixonBaxi
5 months
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@DixonBaxi
DixonBaxi
4 months
British Land - Science + Technology.
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@DixonBaxi
DixonBaxi
1 year
Testing simple motion relationships between screens, content and channels.
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@DixonBaxi
DixonBaxi
11 months
We crafted a suite of UI elements with an editorial approach to data. Developing new ways to enhance every sport. From a new multifunctional clock to AR to revealing more across every table, chart and stat.
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@DixonBaxi
DixonBaxi
2 years
A glimpse into the creative process for Everton and how we began to translate what the club stands for into expression โ€” an evolving framework of the ideas, sketches and motifs.
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@DixonBaxi
DixonBaxi
2 years
Crafting sports pictograms to capture nuances of motion in each event.
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@DixonBaxi
DixonBaxi
8 months
Weโ€™re excited to be looking for a talented Creative Technologist to join our Experience Design team. A role that is a fusion of experimentation, design, technology and play. Head to the Join Us section of our site to apply.
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@DixonBaxi
DixonBaxi
4 months
Dropping soon. ๐Ÿ“
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@DixonBaxi
DixonBaxi
9 months
Hulu. 2021.
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@DixonBaxi
DixonBaxi
8 months
Details: Top Gear typeface.
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@DixonBaxi
DixonBaxi
9 months
Canada Water. 2021.
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@DixonBaxi
DixonBaxi
1 year
Guidelines prototype for ITV - looks like air travel flight patterns.
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@DixonBaxi
DixonBaxi
1 year
Face. Time. โŒš๏ธ
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@DixonBaxi
DixonBaxi
9 months
British Land. 2022.
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@DixonBaxi
DixonBaxi
6 months
New year. New job? Strategists. Designers. Creative Technologists. Motion Designers. Invent, play, learn, think, create, travel, experience, design, enjoy the ride.
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@DixonBaxi
DixonBaxi
10 months
Always thrilling to see San Siro come to life for every match.
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@DixonBaxi
DixonBaxi
1 year
Project details. The Grand Press guidelines. ๐Ÿค“
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@DixonBaxi
DixonBaxi
8 years
New work! Weโ€™re proud to reveal the radical, new, global TV experience for @premierleague
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@DixonBaxi
DixonBaxi
9 months
Eurosport. 2022.
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@DixonBaxi
DixonBaxi
5 months
New work: The CW, spiced up with a no-holds barred attitude and voice.
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@DixonBaxi
DixonBaxi
11 months
Still a pinch me moment.
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@DixonBaxi
DixonBaxi
6 years
We're excited to be able to give away 3 copies of our limited edition Monograph. RT to cast your entry. We'll pick winners on Friday. ๐Ÿ† #monograph #brand #design #competition
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@DixonBaxi
DixonBaxi
1 year
A new brand for Paddington Central โ€“ from โ€˜dawn to duskโ€™ โ€“ illuminating the best of the neighbourhood.
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@DixonBaxi
DixonBaxi
8 months
Start at uncomfortable. The process will get you to just right. Start at safe and it might lead to boring. And who wants to be boring?
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@DixonBaxi
DixonBaxi
9 months
Process. Part of our on-going futures weeks. Exploring sonic, visual, motion reactive expressions. ๐Ÿ”ฌ
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@DixonBaxi
DixonBaxi
11 months
System framework - Eurosportโ€™s original rebrand featuring a โ€˜dashboardโ€™ design language.
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@DixonBaxi
DixonBaxi
9 months
Max. 2023.
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@DixonBaxi
DixonBaxi
9 months
Capital One. 2020.
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@DixonBaxi
DixonBaxi
9 months
British Land. Paddington Central. 2023.
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@DixonBaxi
DixonBaxi
2 years
Wow. We just turned 21. Thatโ€™s a lot of design.
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@DixonBaxi
DixonBaxi
2 years
Patterns and gestures inspired by sport.
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@DixonBaxi
DixonBaxi
9 months
True Blue. ๐Ÿ”ต
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@DixonBaxi
DixonBaxi
4 months
New work: Introducing Freely and the cheeky Freemoji. ๐Ÿ˜€ Full case study:
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@DixonBaxi
DixonBaxi
3 months
Details. British Land Life, Science + Technology.
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@DixonBaxi
DixonBaxi
5 months
Max guidelines snapshot. ๐Ÿ”Ž That took a while to make. ๐Ÿ˜…
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@DixonBaxi
DixonBaxi
5 years
Every so often you get to work on a project that blows your mind. Working with the European football giants AC Milan weโ€™ve created their new brand system. โšฝ๏ธโค๏ธ๐Ÿ–ค
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@DixonBaxi
DixonBaxi
3 years
Wow. 20 years. What a ride. ๐Ÿ™Œ A huge thank you to all the collaborators, partners, clients and the many wonderful friends weโ€™ve made along the way.ย  Hello future.ย ๐Ÿš€
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@DixonBaxi
DixonBaxi
4 months
Details from the Max guidelines. ๐Ÿค“
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@DixonBaxi
DixonBaxi
2 years
NEW WORK: We helped Everton create a brand system born of their history. NSNO:
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@DixonBaxi
DixonBaxi
3 months
Super Futures. A mood.
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@DixonBaxi
DixonBaxi
1 year
Max Sans. ๐Ÿ” 
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@DixonBaxi
DixonBaxi
10 months
The Grand Press test sheet.
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@DixonBaxi
DixonBaxi
8 months
Motion signature for the V&A.
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@DixonBaxi
DixonBaxi
2 years
Rare.
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@DixonBaxi
DixonBaxi
8 months
Dashboard information system. Eurosport. 2015.
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@DixonBaxi
DixonBaxi
4 years
Itโ€™s here. Our digital-first, fully online monograph Be Brave V2. ๐Ÿฅณ Wanting to react positively to the lockdown, Be Brave V2 is our most open-source book to date. Hope you enjoy it:
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@DixonBaxi
DixonBaxi
6 years
An open offer to @LUFC Our co-founder Simon Dixon is a lifelong Leeds fan and we will redesign the new crest for free. #genuineoffer #lufc #lufcbadge #worldclassbrandagency ๐Ÿ‘Š
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@DixonBaxi
DixonBaxi
9 months
The Grand Press for British Land. 2023.
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@DixonBaxi
DixonBaxi
4 years
โค๏ธ๐Ÿ–ค
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@DixonBaxi
DixonBaxi
10 months
The very earliest motion tests exploring the intention, feel and quality of movement of the Vessel for Hulu.
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@DixonBaxi
DixonBaxi
3 years
Pattern systems.
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@DixonBaxi
DixonBaxi
4 months
New work incoming. ๐Ÿ”ด๐Ÿ”ด
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@DixonBaxi
DixonBaxi
11 months
We are hiring! ๐Ÿ˜Ž If you want to help us define the future of digital experiences with some of the best brands in the world,ย hit the link below. ๐Ÿ‘‡
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@DixonBaxi
DixonBaxi
11 months
The only way to get better.
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@DixonBaxi
DixonBaxi
2 years
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@DixonBaxi
DixonBaxi
5 years
NEW WORK: Weโ€™ve partnered with 4Creative to create the next-generation of streaming platforms with the rebrand of All 4, inspired by the streaming โ€˜playbar.โ€™
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@DixonBaxi
DixonBaxi
2 years
It all starts with a notebook.
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@DixonBaxi
DixonBaxi
3 years
๐Ÿ’š New project drop. ๐Ÿ’š From billboard to binge โ€“ We partner with Hulu to create a new, unified brand experience. A true collaboration with the Hulu teams across brand, marketing and product. We call this โ€˜One Huluโ€™.
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@DixonBaxi
DixonBaxi
10 months
Itโ€™s always cool to see a brand in use - especially when itโ€™s for a football club. Everton โ€” Rupert Sans in action. ๐Ÿ’™
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@DixonBaxi
DixonBaxi
11 months
Editorial data visualisation. The multifunctional scoreclock is full of deep insight, analysis, highlight flourishes and localised with team colours.
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@DixonBaxi
DixonBaxi
2 years
Event colour accent. Eurosport.
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@DixonBaxi
DixonBaxi
2 years
From the archive. DNEG guidelines snapshot.
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@DixonBaxi
DixonBaxi
11 months
Process: Developing products, patterns, material for Eurosport inspired by the movement of sport and street wear.
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@DixonBaxi
DixonBaxi
11 months
In the studio.
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@DixonBaxi
DixonBaxi
6 years
Unboxed. Our brand new studio. Day one. ๐Ÿ˜ Hello Old Street, Angel, Shoreditch. #creative #studio #awesometeam #dayone #boxfresh
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@DixonBaxi
DixonBaxi
2 years
Detail from an unreleased project.
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@DixonBaxi
DixonBaxi
1 year
Ever wondered how agencies really work? In Season Two of The DixonBaxi Way, the team discusses creating projects, working with clients, career paths, and the ups and downs of being a professional creative. ๐Ÿ“ฝ๏ธ
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@DixonBaxi
DixonBaxi
10 months
Design system details for ITV X.
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@DixonBaxi
DixonBaxi
11 months
Process. TNT monogram and crest.
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@DixonBaxi
DixonBaxi
8 months
British Land. Storey. 2017.
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@DixonBaxi
DixonBaxi
4 years
Exciting times ahead. Weโ€™re recruiting. ๐Ÿค“ 2 x Senior Designers. Youโ€™ll want to take on the boldest brand challenges globally and love the power of creativity to make the world a better place. If thatโ€™s you, hit us up: joinus @dixonbaxi .com
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@DixonBaxi
DixonBaxi
12 years
A 10 second cheat: Swiss Poster Generator http://t.co/igxXgRgl
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@DixonBaxi
DixonBaxi
3 years
Brilliant to be able to offer new roles at DixonBaxi. We are looking for a junior designer with potential, passion and a love of design. Check out
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@DixonBaxi
DixonBaxi
4 years
2020. Keep moving.
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@DixonBaxi
DixonBaxi
2 years
Behind the scenes. Samsung TV Plus.
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@DixonBaxi
DixonBaxi
11 months
Say no.
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@DixonBaxi
DixonBaxi
5 years
Getting ready for #nicertuesdays @OvalSpace @acmilan ๐Ÿ”ดโšซ๏ธ
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@DixonBaxi
DixonBaxi
3 years
Weโ€™re closing DixonBaxi this afternoon for a (paid) week off so the team can recharge and reboot before our (flexible) return to the studio. See you in a week. ๐Ÿ‘‹
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@DixonBaxi
DixonBaxi
5 years
Super happy to release our new project. A new global typeface for BBC Top Gear inspired by the iconic Top Gear cog symbol. TG Industry. ๐ŸŽ Created in close collaboration with @MattoxShuler from @fortfoundry . ๐Ÿ™Œ
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@DixonBaxi
DixonBaxi
7 years
OUR NEW BOOK. A reflection of the studio today, our most recent work, process and the insights behind what we do.
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@DixonBaxi
DixonBaxi
4 years
Weโ€™ll be back. โค๏ธ
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