Zero alcohol does not mean compromising on taste or experience. That’s the message our AB InBev colleagues have been spreading across popular student haunts in our home town of Leuven this week
#BrewingBetterTogether
#SmartDrinking
When it comes to savouring the delicious flavours of our beers - the key is moderation 🍺
Our top tips on Global
#ResponsibleDrinkingDay
?
👉 try alternating your beer with water
👉 stick to low or no-alcohol beers
In a special episode of our podcast, discover how we've introduced Ukraine's most-loved beer Chernigivske to global markets with all profits going to the humanitarian efforts in Ukraine 🇺🇦.
#WorldHumanitarianDay
Listen here 🎙
We were delighted to be an Event Partner of the
#WFGermany2022
🇩🇪.
Many fascinating sessions including this one with Fleur Poets, our Director of Corporate Affairs Europe, on "Breaking the bias: Equality as the Priority" 💪.
@Womens_Forum
Every experience with beer should be a positive one 🍻.
Our
#SmartDrinking
commitments and the beliefs underpinning them aim to drive real change to reduce the harmful use of alcohol around the world.
Check them out 👉
We're working with
@EcoverBE
to turn the waste alcohol from brewing alcohol-free beer into a washing up liquid! Another way that we are ensuring that not a drop goes to waste. Read more here:
#BrewingBetterTogether
#Sustainability
We're now brewing
@StellaArtois
with the power of the ☀️.
We’ve installed over 2000 solar panels on the roof of our Leuven brewery, producing enough power to brew 30 million bottles of beer a year.
#SolarPowerSummit
#BrewingBetterTogether
We're greening our logistics by innovating how we deliver our beers 💚 🚛
In 🇧🇪 & 🇳🇱 our E-trucks are reducing carbon emissions, noise and air pollution 💨
#WorldEVDay
#FutureWithMoreCheers
Summer is here and with it we grow our Smart Drinking Portfolio. Our newest innovation from Corona – Corona Cero is made with 100% ingredients of natural origin, is 100% refreshing and has 0% of alcohol.
#coronacero
With our 2 large solar energy sites in Spain built by
@BWRE_Global
we've been brewing all our beer with renewable electricity in Western Europe since 2022☀️
The equivalent of the annual electricity consumption of 670,000 families 💚
Find out more 👉
Pizza and beer: a classic combination 🍕 🍺 Recently it took a Belgian twist, with historical Belgian abbey beer Leffe as the main sponsor of Pizza Village Milano, part of
#MilanoFoodWeek
Is it possible to be global and local at the same time? 🌎
It certainly is! With 500 local brands across our portfolio across nearly 50 countries, we're investing in local communities.
Find out more about how we're creating a
#FutureWithMoreCheers
👇
The
@AIMBrands
#NudgingForGood
awards are taking place in Brussels today,they recognise the role brands play in helping people to improve their behaviours and adopt more responsible & sustainable lifestyles, which we support
#ABInBev
#BrewingBetterTogether
Did you know that lots of rain means a great cherry harvest? 🍒
And our brewers at the Belle-Vue brewery in Belgium are celebrating as the cherries have arrived. The best have been selected to be fermented in barrels and go into our famous Kriek 🍻🇧🇪.
Some ways we're innovating to sustainably, safely and reliably feed the world 💡 ↩️ 🍞 Biobrew develops animal-free ingredients in a scalable, cost efficient way which is better for people and planet 🌍
#WorldFoodDay
#FutureWithMoreCheers
We're fostering a culture of
#smartdrinking
- where every experience with beer is a positive one 👌
One of our Smart Drinking Goals: ensure no- or lower-alcohol beer products make up at least 20% of our global beer volume by the end of 2025. 📈
The power of the ☀️ will soon be brewing 20 million bottles of
@Jupiler
, with 2000 extra solar panels now installed on the roof of the Jupille brewery in Belgium. 🇧🇪
Our employees and local residents can be priority investors.
#BrewingBetterTogether
📣 AbInBev launches Renewable Electricity Buying Initiative 📣
Through a powerful value-chain engagement program, we aim to:
☀️ Accelerate the deployment of
#renewable
electricity
☀️ Reduce our GHG emissions
#FutureWithMoreCheers
Find out more 👇
It starts local, then we scale it globally...📍 🌍
Like many of our
#sustainable
innovations, our new vacuum pump tech - reducing water usage in bottle fillers by 50% 💧 - is now used in breweries in several markets.
#WaterStewardship
We were delighted to be part of a Belgian delegation participating in King Philippe and Queen Mathilde of Begium's first state visit to South Africa 🇿🇦 🇧🇪.
We have a strong connection with South Africa - with 7 breweries, employing nearly 6,000 people 🍻.
We have an ambitious goal to reach NET-ZERO across our value chain by 2040 🌍.
To do this, we’re boosting our energy efficiency from the grain through to the glass 🌾 🍺.
When
#Covid
hit we mobilised quickly, turning the surplus alcohol from brewing our no and low alcohol beers into hand sanitiser and disinfectant for use by hospitals and front-line staff 🤲💧
👉
#BrewingBetterTogether
#EUGreenWeek
#ThursdayThoughts
The AB InBev Foundation is a non-profit founded by us to advance Global Smart Drinking Goals. It's an important part of our strategy to make a tangible contribution to the reduction of harmful use of alcohol.
#BrewingBetterTogether
Cheers to brewing all our beers in Western Europe with 100% renewable electricity! Together with our partners
@verbund
and
@BWRE_Global
we’ve just opened a new solar park - a major milestone for energy transition, our sustainability goals &
#futurewithmorecheers
.
How we see latest no and low alcohol trends? 🧐
🚀 drinks which offer an energy boost
📉 beverages with no or low sugar
♻️ products & packaging with little environmental impact
We're always innovating to meet consumers demands.
#FutureWithMoreCheers
Heard of "simmer and strip"?
👉 It's a technology that allows us to save up to 80% of the energy used in the brewing process 😮 & reduces CO2 emissions by approx 5% 🙌 🌍
Innovating for a
#FutureWithMoreCheers
💚
We have a duty to protect the sources of the natural products we use in the brewing process for the future" Richard White, VP Procurement & Sustainability, shared our vision for a
#Sustainable
future @
#ProcureCon
earlier this month
#BrewingBetterTogether
Meet Eli 👋. A few years ago, Eli joined us for a summer placement in London 🇬🇧
"I felt like I was being invested in, everyone wanted to help you achieve your goal."
Find out more about
#careers
at ABInBev 👉
#FutureWithMoreCheers
📣 Our incubator programme, the 100+ Accelerator, is open for applications.
Are you a start-up with a passion for
#sustainability
? 🌱
The
@100_accelerator
is ready to turn innovative ideas into scalable solutions. 💡
Find out more and apply ✍️
Green hydrogen is a great zero emission solution for heavy goods transport 🚛. We’re therefore delighted to be partnering with
@colruyt
in Belgium to pilot the 1st ever hydrogen heavy duty truck in Europe. 🇧🇪
#BrewingBetterTogether
Read more 👇 (In FR)
We’re decarbonizing the brewing operations 🍻 In a session at
@brewersofeurope
forum we’ve explored technologies for minimal energy requirements with David De Schutter and his GITEC team.
#BrewersMadrid2022
We're brewing more than beer... Biobrew - our latest
#innovation
- precision ferments non-animal proteins 🍺. Just one example of how we're innovating and repurposing by-products ♻️ 🌍.
#FutureWithMoreCheers
We've signed up to Brussels Region's Green Deal to boost efficient and emission-free deliveries - making our cities more liveable and sustainable 🚛 🇧🇪.
Together we can create a
#FutureWithMoreCheers
A new foodie destination for Brussels 🌯🍻.
The largest of its kind in Europe, the food market at the Gare Maritime at Tour & Taxi, now open, is the new spot for local and
#sustainable
food & drinks. 🇧🇪
#BrewingBetterTogether
Hops are an essential ingredient of our beers and it looks like this year's hop harvest is on target to be record breaking, as our own "hop legend" Dr Willy Buholzer explains:
#BrewingBetterTogether
Delighted to have been selected as finalists at the
#SustainabilityAwards2022
for 3 innovations 🙌.
We've been shortlisted in the climate category for the world's lowest carbon aluminium beer can 🌍.
Stay tuned for the Awards in Lisbon, 13-14 Sept 2022.
In honor of
#WorldRefugeeDay
we sat down with our Ukrainian Marketing Director, Anna Rudenko, who is helping our humanitarian relief efforts by sharing Chernigivske, her country’s most-loved beer brand, with the world. See the interview at
Reducing our emissions starts with the natural ingredients that go into our beer.
So we’re working to:
🌾 Increase yields through resilient crops
👩🌾 Help farmers improve soil management
💡 Develop advanced carbon removal solutions
#FutureWithMoreCheers
Have you tried one of the best no-alcohol beers in the world? 🌍 🍺
Franziskaner Alkoholfrei, brewed in Munich 🇩🇪, was awarded “The Best Non-Alcoholic Wheat Beer in the World” at the 2021 & 2022 World Beer Awards 🏆
Prost! 🍻
Summer is here ☀️ 🙌!
And summer means festivals 🎸🎤.
We're so happy to be back, partnering with some of the greatest festivals across Europe this summer. See you there 🍻!
#FutureWithMoreCheers
Colleagues from our offices in Prague joined the city's rainbow parade earlier in August 🏳️🌈 🇨🇿.
Labels belong on beer not people! 👏
#FutureWithMoreCheers
Our CEO Michel Doukeris joins
@Bloomberg
to discuss turning
#sustainability
goals into reality 🌱.
“Beer is inclusive, natural & local. We’ve known for a long time the importance of sustainability to our business:
no💧or no 🌾 = no beer!”
Responding to consumer demand, we've rapidly increased our range of non-alcoholic beverages. But what's driving this trend 🤔?
From moderation, to wanting a refreshing energy boost - there's a perfect drink for every occasion.
#FutureWithMoreCheers
👉
Have you heard about our new green ambition? 💚
We want to achieve net zero carbon emissions across our value chain by 2040 and net zero in 5 major European breweries' operations by 2028. 🌱
Part of the solution for a better, greener
#FutureWithMoreCheers
Great to have joined
#CES2023
to discuss how to ensure a strong, sustainable agricultural sector in Europe 🌾 - vital for brewing our high quality beers with locally-sourced ingredients 🍻.
@ebsummiteurope
#FutureWithMoreCheers
Watch the panel 👉
We are investing in
#GreenLogistics
, including our e-truck to deliver beers in Belgium and as members of the European Clean Trucking Alliance we're calling for an
#EU
-wide commitment to clean trucks to reduce carbon impact
#BrewingBetterTogether
As a brewer, water is vital for us and we're already seeing the impact of
#climatechange
🌍 - including drought in Belgium 💧🇧🇪.
Our parternship with
@Natuurpunt
in the Doode Bemde, near Leuven, aims to restore groundwater levels over 4 years.
#FutureWithMoreCheers
BioBrew, backed by ABInBev, aspires to enable the next evolution in fermentation to more sustainably, safely and reliably feed the world. 🌍
#FutureWithMoreCheers
DEADLINE EXTENDED!
Calling all
#sustainability
entrepreneurs! 🌱
Two weeks left to apply for 100+ Europe Labs, the European program of our
@100_accelerator
🚀. Successful start-ups will get funding and mentorship to scale their big ideas. Apply here 📝
Through partnerships, such as our collaboration with
@VolvoTrucks
, we're able to bring
#innovation
that makes a real difference to 👇
🌍 our carbon footprint
💨 noise and air pollution
Have you seen our E-Trucks out and about in 🇧🇪 cities?
#FutureWithMoreCheers
This
#GSDW
we’ve been celebrating the positive experiences we have with beer.
It’s about making smart choices, like:
🚖 not drinking and driving
🏃♀pacing yourself
🍻 trying a non/low alcohol beer
Find out more about our
#smartdrinking
initiatives 👇
We're midway through
#Oktoberfest
! We believe every experience with beer should be a positive one, that's why we offer dozens of low & no alcohol beers so that you can always choose smart drinking, whatever the occasion
🍻
#Wiesn2019
#BrewingBetterTogether
We support colleagues through important life moments. We’re introducing a new parental leave scheme across Europe which will:
👶 increase paid leave for primary caregivers to 26 weeks
🍼 give secondary caregivers 4 weeks’ paid leave
#BrewingBetterTogether
Did you know that all of our beers brewed in Western Europe are now brewed with 100% renewable electricity*? 🍻🌍
Through a mix of solar and wind ☀️ 💨 we've reached our goal three years early 🙌
Powering a more sustainable
#FutureWithMoreCheers
Our Jupiler E-truck has been out & about delivering beers in and around Liège - the first of its kind in the city.🚚 One of 12 E-trucks we have on the road in 🇧🇪 , it does not emit CO2 & creates less noise pollution 🌍
#FutureWithMoreCheers
Read more 👇
Katie Hoard spoke at
@RMIAnalytics
World Barley, Malt & Beer Conference in Antwerp about the key role agriculture will play in our ambition to achieve
#NetZero
by 2040 🌾 👩🌾.
Have you seen our wide range of non-alcoholic beers?
So many great-tasting options to enjoy a beer, without the alcohol. Cheers to that 🍻!
#FutureWithMoreCheers
13 months after investing in new packaging infrastructures for our UK breweries we have achieved the target of removing 850 tonnes of plastic waste from our supply chain every year, ✅ milestone in
#CircularPackaging
strategy:
#BrewingBetterTogether
#EWWR
Water is vital for thriving communities 💧 A spotlight on some water stewardship projects in Belgium 🇧🇪 👩🚒 from donating wastewater for firefighting, to🚰 purifying and recycling it into drinking water. We're part of the solution
#FutureWithMoreCheers
#WorldRiversDay
Did you know
@StellaArtois
has a 9-Step pouring ritual? 🍺
The 10 finalists at the Draught Masters competition had to demonstrate this, as well as their knowledge of Stella's rich history in front of a professional judging panel of beer experts!
#FutureWithMoreCheers
We're reframing drinking - as the Art of Drinking. 🍺
Mastering the Art of Drinking is about
#SmartDrinking
. Key to that is tackling road safety risks 🚘.
Find out more for a
#FutureWithMoreCheers
👇
To support our local communities, we’re converting surplus alcohol from our no-alcohol beers into 50k litres of ready-to-use disinfectant & 26k bottles of hand sanitiser to donate to hospitals across Europe. Thank you from all of us
#BrewingBetterTogether
The future of logistics? It’s green! And we’re leading the way. 🚛
We’ve launched our first all-electric truck in Munich, delivering beers without harmful emissions. Even the re-charge comes from renewable energy. ♻️
#ForFor55
#BrewingBetterTogether
We don't take nature for granted! 🌿
Without a healthy natural environment, we wouldn't be able to grow quality ingredients for our beers 🍺
Sustainable agriculture is one way we're protecting the environment now & for the future 👩🌾
Find out more 👉
We’re always innovating to find new ways to use up what is left from our brewing.
Our joint venture
@Evergrain
brings delicious, nutritious foods and beverages to life with high quality, upcycled barley ingredients ♻️.
#StopFoodWasteDay
Leftover doesn’t = wasted!
Difficult to believe but Belgium suffers from water scarcity 💧, that's why we’ve given 20m litres of leftover water from Hoegaarden &
@StellaArtois
breweries to help local farmers irrigate fields 🌾 🍻
#BrewingBetterTogether
When driving, drink 0.0% 🚙
Jupiler's creative marketing campaign aims to change behaviour. It created an eye-catching glass made from shattered car windows - starting conversations about drink driving in Belgium 🇧🇪
Click to read more about smart drinking:
Our Chief Sustainability Officer, Ezgi Barcenas, joined
@economistimpact
to discuss how we - with partners - identify sustainable and scalable solutions 🚀.
We want to create a
#FutureWithMoreCheers
for our communities and planet. 🌎
The reopening of the hospitality sector in Europe has been a symbol of recovery. We've been doing all we can to help get bars & cafés back on their feet: from tips to hands-on help. Together we can rebuild society 🚀 🍻.
#BrewingBetterTogether
Packaging represents a significant amount of our carbon footprint 👣.
So, we’re:
♻️ using more recycled content in our packaging
🚮 encouraging recycling at the end-of-life
To help with our emissions reduction.
#GlobalRecyclingDay
Tapping into brewing talent: our postgraduate programme with
@KU_Leuven
is a unique programme which offers real life experience of brewing. Read more about how we’re training the next generation of international brewing experts. 🍻
#BrewingBetterTogether
The history of AB InBev is a global story that spans continents and generations. It’s not just our history, it’s the history of beer itself. Read more here 👇
#ProudlyEuropean
#BrewingBetterTogether
Celebrating 100 years of the De Hoorn brewery 🎉
Brewing is in our DNA and expertise, like the brewing of Stella Artois in Belgium, have been passed down through generations 🇧🇪
Find out more about our rich European heritage:
#FutureWithMoreCheers
Hops - a vital ingredient for beer 🍺 - are under threat from
#climatechange
🌍. One of our
@100_accelerator
companies, Ekonoke, is doing groundbreaking work to allow climate-resistant hops to be grown year-round 🙌.
#FutureWithMoreCheers
Have a look 👀
We’re excited to share the extension of our partnership with FIFA as the official beer sponsor of the FIFA Women’s World Cup 2023™ and FIFA World Cup 2026™. 🙌
We’re continuing nearly 40 years of celebrating football and its fans at the tournament!
#FutureWithMoreCheers
Driving a
#CircularEconomy
approach requires
#innovation
and creative thinking.
#DYK
? that surplus alcohol from brewing our 0% beers is used to make hand sanitiser, disinfectant and even washing up liquid, as you can see here:
#BrewingBetterTogether
Our parntership with
@unitar
promotes road safety - especially for the most vulnerable road users 🚶♂️🚴 🏍 🚍
#SmartDrinking
is one way we're helping drive down road traffic accidents & make communities safer.
Click to learn more 👉
#WDoR2023
Fuelled by a welcome recovery of the on-trade & our premiumization strategy, we’re proud to announce our strong Q3 performance 🙌. Thanks to our teams across Europe for their commitment, resilience & hard work. More on the results 👉
#BrewingBetterTogether
#DYK
? The AB InBev Foundation is a non-profit founded by us to advance Global Smart Drinking Goals. It's an important part of our strategy to make a tangible contribution to the reduction of harmful use of alcohol.
#SmartDrinking
#BrewingBetterTogether
Water is the main ingredient in beer 🍺
We strive to protect this vital resource, by:
💧using it efficiently
💧protecting watershed health
💧promoting water security in our communities
#WorldWaterDay
#FutureWithMoreCheers
Find out more 👉
We are committed to a
#CircularEconomy
approach in how we brew our beers. Support from the
@LIFEprogramme
has helped us to develop innovative ways to re-use saved grain from the brewing process, you can read about the project here:
#BrewingBetterTogether
Discrimination has no place in our company or in our industry 🚫.
We aim to create an inclusive, empowered, and equitable future for all.
A
#FutureWithMoreCheers
.
#ZeroDiscriminationDay
Find out more 👇
The latest of our
#HoppySeries
fun facts 👇
Did you know that until the Middle Ages, beer was mostly brewed by women? 🙍♀️
They were called brewsters! 🍻
For everything you wanted to know about beer, take a look 👀
At our breweries in Jupille & Leuven, we recycle 20% of our wastewater into drinkable water and the rest, purified, goes back to nature 💧. We recently distributed recycled drinkable water to students in Liege to encourage
#SmartDrinking
.
#WorldHealthDay
Could this be the food system of tomorrow? 🌱
Introducing Arborea, one of our new
@100_accelerator
cohort.
Arborea’s mission is to accelerate the transition to sustainable food systems to help tackle today's big challenges. 🌍
#BrewingBetterTogether
Our greatest strength is our people. 🤝
We want to nurture talent and support colleagues to grow within the company 🌱.
Meet Alix, who is on our Market Visonaries Graduate Programme.
Without a thriving natural environment, there is no beer 🌍.
In Europe, 100% of the electricity we use for brewing comes from renewable sources 🌱
Find out more about how we're working towards a
#FutureWithMoreCheers
⤵️