Enabling builders to deploy and iterate on multiple marketing strategies using tokens at scale and with high confidence.
While allowing publishers & thought-leaders to get rewarded for promoting onchain campaigns.
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GM - We're hyped to have received the grand prize for
@Metaplex
cHack amongst some amazing projects. Congrats to all the participants and category winners.
Let us explain what we are building...
🥇 Grand Winner -
@torqueprotocol
Torque (prev Onnyx) is an offers protocol building the decentralized attention economy. Torque helps builders launch on-chain campaigns using crypto primitives to gain distribution.
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We've experienced first-hand & by talking to many founders, that there are no ways to run marketing strategies onchain. Making it very difficult to assess product market fit.
Distribution is broken in crypto.
Currently the only two paths for distribution are social & airdrops.
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Social requires a large following to gain visibility and often rewards bad actors who happen to have reach.
Airdrops, while great for building communities, require heavy lifting for just a one-time event with static parameters. Also often rewarding the wrong users and farmers.
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We're building the next evolution of onchain distribution to pave the way for the crypto attention economy.
Torque is an offers protocol using crypto primitives for builders to launch conditional and targeted onchain campaigns.
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Our offers protocol leverages onchain actions via
@metaplex
cNFTs, cryptographic proofs, and user data.
onchain actions = conditionally triggered rewards
cryptographic proofs = trustless
user data = targeted audiences via data layer
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As part of
@ColosseumOrg
Renaissance, we are building & launching our alpha program as a marketplace & SDK, connecting builders and thought-leaders on the protocol.
If you're a builder, publisher or thought-leader interested in our upcoming beta, reach out.
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