As CEO of the
@LeagueofLegends
team
@FlyQuest
,
@megumixbear
said she talks with the players to generate buy-in for activations such as MeQuest, a mental health initiative designed for fans.
The esports and gaming category is one of the biggest in digital media — and also one that faces a lack of gender diversity.
Meet some of the women breaking through in the gaming world.👇
The women that Insider spoke with said that the industry is slowly heading in the right direction — but stressed that companies still have work to do in making the space more inclusive.
.
@lindsaycaudill
has helped
@Envy
launch limited edition merchandise with proceeds supporting LGBTQ+ related nonprofits, and has also organized a Women's Equality Day charity stream.
Known for her work on comedy YouTube channel Smosh,
@AtomicMari
co-founded
@SmoshGames
in 2011.
Offline, she has worked with the
@AdCouncil
and
@ESA
to promote Women in STEM programs.
Allison Rothman leads her law firm's practice in the intellectual property space, representing clients like
@qtcinderella
,
@SypherPK
, and
@xQc
, the most-watched Twitch streamer in the world.
In her role as head of talent at TXG, Amber Howard works to elevate female gamers and other underrepresented players.
Her clients include
@LaurenzSide
,
@Ewok
, and Alpha Gaming.
As CEO of
@EvilGeniuses
,
@totheLaPointe
has launched a diversity and inclusion team, as well as an education division aimed at exposing college students to careers in esports.