Understanding community growth vs. customer acquisition
Community growth takes a long-term view, while customer acquisition focuses on short-term goals and driving people to purchase.
Understanding the two types of motivation: intrinsic and extrinsic in designing incentive mechanisms that attract the right contributors.
What are the phases of community building?
The three steps to community building 👇
✨ Phase 1: Define your community
1. Zero in on your purpose
2. Set clear goals, mission, and values
3. Build a plan to find your people: who’s in the community?
✨ Phase 2: Start your community
1. Do things that don’t scale to onboard the first 100 members
2. Understand different types of motivation and design for them
3. Define boundaries to create unified growth
✨ Phase 3: Grow and manage your community
1. Hold events and rituals for your community to connect
2. Be an active participant in your community (and others!)
3. Document as you go
4. Develop leaders
Also, check out this piece by
@samanthajmarin
on Bicameral Governance in DAOs: checks and balances come to web3
The emergence of bicameralism in DAOs is fascinating and could represent a significant shift in the way these organizations are governed.
This new model, which is more similar to the way governments in the United States and Japan operate, gives power to both the wealthy stakeholders and the contributors.
Have been part of
@jokedao_
for quite some time and they initially lured me in with their jokes. But, I slowly came to learn they are so much more than just jokes. Jokedao’s model could also help alleviate the product-market fit problem that many DAOs face.
Their model gives both the contributors and whales a say in governance.
What if DAOs operated less like corporations and more like states? What if you could give governance rights to multiple groups?
@ellisliu9
@samanthajmarin
@AragonProject
Amazing write up! We have been advising on corporate structures DAOs and this information really helps to understand what a successful DAO needs operationally!