Everyone wants a blue check but not everyone realizes how much goes into the policy behind them. There isn’t a one size fits all version of what it means to be ‘verified’ on Twitter. This made designing the request experience especially tough.

Our team had 3 main objectives: 1️⃣ Educate people on our new policy so it’s clear whether or not they qualify 2️⃣ Reduce the submission of unqualified applications 3️⃣ Automate the process to scale so that requests are reviewed quickly

I had a hard time balancing these priorities against what I originally thought the solution should look like. Initially, I envisioned a single screen with a generic set of input fields. It was clean and consistent but it was setting applicants up to fail.

What did setting people up to fail look like? Relying on them to: 1️⃣ Redirect themselves to the policy 2️⃣ Read it in full 3️⃣ Understand what to provide We also explored dynamically inserting the policy requirements as plain text, but that still relied on 2️⃣ and 3️⃣ .

Our final direction is a hyper-tailored flow. It brings the policy into the product in a way that educates and guides applicants based on who they are and the information they provide.

This project helped me learn that ‘simple’ and ‘straightforward’ doesn’t always mean fewer steps or fewer screens. And while there are definitely exceptions, setting people up to fail usually means the designs failed too.

This is our first step. We’re looking forward to continuing to improve this process and the experience (especially on mobile). We’re always open to feedback, so let us know what you think!

@ehikian @verified I guess I'm somewhat curious at the decision for the spelling of e-sports.

@Spiher @verified It should be 'esports' and will be updated in the product shortly. Apologies for missing that, these screens didn't catch all of the latest copy.

@ehikian How long will the option of verification request be available on the Android application

@HindiTakniki the link to apply is rolling out to everyone over the next few weeks, so you should see it soon. once you do, you can start your verification request from account settings.

@ehikian @verified Thanks for all your hard work! I just want to let you know that esports is spelled like a normal word without the hyphen.

@XenosKing @verified thank you so much! && agreed, it should be 'esports' and will be updated in the product shortly. apologies, these designs didn't catch the latest copy.

@ehikian Thanks for doing all the awesome work, I’ve been waiting for years to get verified!

@Model3Owners thanks for the support!!

@ehikian Esports*. Congratulations, Great Job. I’d get less verification DM’s now xD.

@z3yan thank you! & agreed, it should be 'esports' and will be updated in the product shortly. unfortunately these designs didn't catch the most updated copy.

@ehikian Its so cool .

@dnk900 thank you!

@Mr_Miftikhar the link to apply is rolling out to everyone over the next few weeks, you should see it soon!