Chris Sullivan @cs Twitter profile

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Chris Sullivan

@cs

1 year

Big announcement soon

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Chris Sullivan

@cs

8 months

Certain products are 1000x easier to grow. I’ve launched products that grew to millions per day easily, others failed despite 10x effort. For those aiming to build breakout products, here are a few traits that set them apart:

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Chris Sullivan

@cs

2 months

Product-market fit is a misleading term for the ambitious. It implies companies merely slot products into existing markets. None of the legends did this.

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Chris Sullivan

@cs

1 year

Had fun building this from conception to millions per day

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Chris Sullivan

@cs

8 days

Working on the biggest moonshot the food industry has ever seen. Writing an introductory post soon. Who's up for giving it an early read?

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Chris Sullivan

@cs

18 days

Don't invest in growth until your product is peerless. Unparalleled product multiplies distribution channel returns far more than perfecting ads ever could.

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Chris Sullivan

@cs

3 years

"No one will buy luxury goods in a pandemic."

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Chris Sullivan

@cs

1 year

@ZeusperCSGO @CSGO Never heard of it

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Chris Sullivan

@cs

3 years

Had fun building this from conception to $1MM/day drops in 12 months.

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Chris Sullivan

@cs

1 month

To unlock word-of-mouth as your #1 growth channel, create something that shatters users' sense of what's possible – an experience so magical, they can't believe it exists.

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Chris Sullivan

@cs

8 months

#1 way to lower CAC is something no DTC guy can teach you – it’s to create a product so revolutionary it sparks a word of mouth fanout.

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Chris Sullivan

@cs

7 months

'CAC is guaranteed to rise'. Wrong. If appeal of your product lessens with scale, this holds true. DTC: low initial CAC, gets worse over time Marketplace: high initial CAC, improves Rising CAC can always be counteracted through product improvement/adjacent market expansion.

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Chris Sullivan

@cs

12 days

Founders beware of this advice It's always better to start with a the great product with less-than-perfect distribution. Learning to optimize distribution is much easier than building an exceptional product. Recipes exist for growth, breakthroughs have no set formula.

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Chris Sullivan

@cs

6 months

Searching for an "untapped distribution channel" distracts from the real work – building a truly 10x better product. 10x products can thrive on existing channels.

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Chris Sullivan

@cs

20 days

I went from spending $1M/day on a global, asset-light product to starting over at zero, building a capital-intensive local marketplace The real risk lies in refusing to evolve.

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Chris Sullivan

@cs

4 years

Third day of our compatibility demo w a London based fashion brand (before onboarding a client, we run a demo for various reasons). Running prospecting only atm. Looking forward to scaling this up! going to try to start sharing more 🥺

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Chris Sullivan

@cs

1 month

I'd die before I let my product become undifferentiated

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Chris Sullivan

@cs

3 years

🚶

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Chris Sullivan

@cs

8 months

That time they let @allanmaman and I into a SpaceX launch just for owning a meme page.

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Chris Sullivan

@cs

4 years

100,000 list in ten days

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Chris Sullivan

@cs

2 years

Introducing @SIMULATE DINO

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Chris Sullivan

@cs

2 months

DTC Twitter Need performance creative for a mega-account DM

Chris Sullivan

@cs

1 year

Had fun building this from conception to millions per day

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Chris Sullivan

@cs

8 months

The ultimate goal is to build a product so compelling that its value alone can propel it to scale, even without a customer acquisition budget.

Chris Sullivan

@cs

1 year

Aspire to build products so remarkable that you don’t need a CAC

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Chris Sullivan

@cs

4 years

Demo overview 📈 In continuation of my previous post, here are results from the fashion brand compatibility demo. This demo could've gone significantly better if we had more time and tested fewer items, but regardless it still performed well.

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Chris Sullivan

@cs

1 month

If you think you're too good for a listicle, you're wrong

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Chris Sullivan

@cs

3 years

SIMULATE® TREE

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Chris Sullivan

@cs

2 months

If language already exits to describe your product it isn't truly novel

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Chris Sullivan

@cs

4 years

#Sponsored by @mikebloomberg

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Chris Sullivan

@cs

5 months

The opposite is probably more correct. Product is more important to GTM success than GTM execution.

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Chris Sullivan

@cs

7 months

Average product: easier to build, harder to distribute. Breakout product: easier to distribute, harder to build.

anu

@anuatluru

7 months

startups: build it and nobody will come until you figure out distribution which is way harder

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Chris Sullivan

@cs

3 years

Faux-Chicken Maker Simulate Valued at More Than $250 Million in New Funding

Simulate, a startup that makes faux-chicken nuggets with ambitions to expand into other meat alternatives, raised $50 million in a funding round led by Reddit co-founder Alexis Ohanian’s venture firm...

www.bloomberg.com

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Chris Sullivan

@cs

1 year

Aspire to build products so remarkable that you don’t need a CAC

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Chris Sullivan

@cs

6 months

First-time founder: iterate to the future Second-time founder: design the future

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Chris Sullivan

@cs

1 month

Inventing new language as a zero to one founder is how you avoid being trapped in comparison with the old paradigm. We all think in categories. Without a new category, you're just part of the old one.

Chris Sullivan

@cs

1 month

Investors love 'X for X' comparisons, but founders hate them. I don't want to compare myself to Fulfillment by Amazon, I want Amazon to be compared to me.

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Chris Sullivan

@cs

4 years

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Chris Sullivan

@cs

20 days

If you choose to attach yourself to a bad product, that is 100% your fault. The best growth people in the world attach themselves to supernova products.

Jack Appleby

@jappleby

21 days

I genuinely feel terrible for anyone on the @Humane marketing, social, or content teams. This is 0% your fault. Your company, your product team, and your leadership let you down in one of the most egregious tech product launches we’ve ever seen. They failed you.

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Chris Sullivan

@cs

4 years

😳 @NUGGS

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Chris Sullivan

@cs

4 years

doing some email

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Chris Sullivan

@cs

4 years

they're live 🎉

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Chris Sullivan

@cs

1 month

Investors love 'X for X' comparisons, but founders hate them. I don't want to compare myself to Fulfillment by Amazon, I want Amazon to be compared to me.

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Chris Sullivan

@cs

11 days

Preface for all my posts

Chris Sullivan

@cs

11 days

@TimArmoo My advice is for outlier startups, not people who want to try a bunch of products on TikTok shop

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Chris Sullivan

@cs

11 days

@TimArmoo My advice is for outlier startups, not people who want to try a bunch of products on TikTok shop

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Chris Sullivan

@cs

1 year

Appreciate you sharing us, Aaron!

Aaron VanDevender🔬

@APVanDevender

1 year

@stan_okl What you describe, batched food delivery, exists. Look at

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Chris Sullivan

@cs

3 years

Most of this spend went towards driving sign-ups hence why the attributed revenue is so small.

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Chris Sullivan

@cs

3 years

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Chris Sullivan

@cs

4 years

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Chris Sullivan

@cs

9 days

@onetwoval Category creation

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Chris Sullivan

@cs

3 years

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Chris Sullivan

@cs

4 years

Updated attribution performance 📈 Amount spent: $4,578.86 CAC local level: $22.55 Purchase local level: 203 Revenue local level: $79,153.12 happy to answer any questions anyone might have around this demo!

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Chris Sullivan

@cs

20 days

Not to say Humane is a bad product—just that failing to take accountability for your work and its outcomes is a losing mindset

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Chris Sullivan

@cs

1 month

@onetwoval Future of design Prompt: Clone Linear's website + add a slight twist Aight my work here is done

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Chris Sullivan

@cs

5 months

@old_man_alex nice to hear your launching new verticals for me in your sleep

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Chris Sullivan

@cs

4 years

@NUGGS don't you ever call me by my government name

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Chris Sullivan

@cs

4 years

@Verdict 100% my ass

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Chris Sullivan

@cs

2 years

@9th @thecosmos Outta this planet

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Chris Sullivan

@cs

11 months

@9th @thecosmos Visual above the fold is sick

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Chris Sullivan

@cs

8 days

@onetwoval Majorly appreciate your help! LETS DO IT

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Chris Sullivan

@cs

1 month

@onetwoval @allanmaman let's put ai in the fidget spinner

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Chris Sullivan

@cs

4 years

@social_savannah cs

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Chris Sullivan

@cs

6 months

@nicktorg TRUFF stays winning

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Chris Sullivan

@cs

5 months

@cpgwire Congrats @jarodsteffes and team!

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Chris Sullivan

@cs

4 years

@DenneyDara Innate ability to see interconnectedness.

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Chris Sullivan

@cs

10 days

@TimArmoo Yes, and I've sold my share of average products where distribution was the edge. There is no cookie-cutter, one-size-fits-all advice. It comes down to understanding one's comparative advantage.

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