@thekatcopy
You are such a brilliant woman 😩 now I have to go and read about this principle. I knew there has to be a word for this concept but didn’t know what it’s called till now. Thanks for letting me know
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This isn't a case of not being able to read. It's a cognitive phenomenon called the Gestalt principle of closure or contextual guessing. Which refers to our brain's tendency to fill in information due to previous understanding. In this case the familiar packaging.
#uxwriting
#ux
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