@RobClarkeType But the identity before was made 5 years ago no?

@RobClarkeType I think this statement was true back in 2021

@RobClarkeType Another change? Huh. 🤔.

@RobClarkeType Do they rebrand every 12 months? I guess they should follow typography fashion trends along with their own changing fashion seasons 🤣

@RobClarkeType From "a logo must be timeless" to "a logo must be seasonal"

@RobClarkeType They should have never dropped them

@RobClarkeType Seen this shocker?

@RobClarkeType I immediately thought of FS Century from the Lost & Foundry @Fontsmith

@RobClarkeType @michaelmiraflor literally after your tweet

@RobClarkeType They should never left. Express tradition.

@RobClarkeType Serifs? They’re amputated feet

@RobClarkeType Just wonder where that blue comes from? Not a great Burberry specialist, but it is not a color I would have associated with them before

@RobClarkeType I like

@RobClarkeType The 2018 rebrand was a fail, they wanted to be aligned with current minimalist trends but they lost their identity

@RobClarkeType Serifs have been back for several years now.

@RobClarkeType I like the idea of bringing back the emblem. But the wordmark I think won’t age well. There’s something about it that feels off, especially in the lockup with the emblem.

@RobClarkeType @TypeTasting The kerning is off on this.