13 effective cold email Call-To-Actions:
1. Would you like to see a quick video explaining further?
2. Any interest in discussing this further?
3. Is this something you'd be open to learning more about?
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- Build your ICP
- Craft cold outreach scripts
- Close deals easier than ever before
And a whole lot more!
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> LinkedIn Profile URL
> Full Name
> Job Title
> Company Name
> Manually Verified Email
> Website
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Cold email is undoubtedly the best, most effective form of cold outreach for generating B2B leads for any business.
When combined with an effective LinkedIn strategy,
You'll never worry about lead gen again.
Here's a quick guide to LinkedIn lead generation:
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13 rules for writing effective cold emails:
1. Say "you" more than you say "I" or "we" in your emails. People only care about what you can do for them.
2. Keep your emails around ~50 words. If prospects can't read your entire email in 3-5 seconds, they'll pass over it.
We’re feeling generous today…
Like + RT this tweet to be entered to win a FREE ListKit of 100 contacts ($150 value).
Winner will be announced tomorrow!
7 targeting hacks to get more calls booked from cold email:
1. Target recently funded startups. They have capital and are looking to deploy it!
2. Target for technographics. If you’re an email marketer, filter for eCom stores that use Klaviyo for email.
8 calendar tips to book more meetings with cold email:
1. Include "Let's Talk" in your email signature and link your Calendly page. You'll get passive meetings booked this way!
2. ALWAYS book meetings manually. Sending your calendar link will ruin your chances at booking a call
Yes it’s true… we’re turning into a software!
Instead of submitting your ICP to us and waiting for a list of prospects,
You’ll be able to export a list of prospects based on your ICP right from our platform 💥
More details coming soon!
One of the most important factors of cold email?
Timing.
You can have the best strategy in the world, but if the timing is off it won't matter.
Here's how to set up a 5-step cold email sequence to overcome timing issues:
🚨GIVEAWAY🚨
In honor of our launch tomorrow, we’re giving away a FREE ListKit of 500 leads ($500 in value) to one lucky person! 🍀
The rules to enter are simple:
1. Follow
@ListKitio
2. Retweet this tweet
3. Tag 3 friends
Winner will be announced this Friday!
GOOD LUCK 🤞
Alright, alright, alright... time for a GIVEAWAY!
Like + RT this tweet to be entered to win a FREE ListKit of 100 contacts ($150 value) 🧰
We will announce ‼️3‼️ winners tomorrow!
GOOD LUCK 🍀
There's lots of content out there about how to write cold emails that get results...
But almost no one talks about what to do AFTER you get a reply to your email.
Here's a complete guide on turning replies from cold emails into booked calls
🧵THREAD🧵
Time for a GIVEAWAY
Reply to this tweet letting us know what your offer and ICP is. For example:
“We help agency owners get leads by sending personalized cold emails.”
We’ll randomly pick 3 winners: 1x 100 ListKit, 1x 250 ListKit, and 1x 500 ListKit
$950 in FREE value!
GO!
A one-sentence cold email formula you can test in your campaigns:
Hi {{name}} - {{line}}
Quick question, would you be interested in X service to help with Y problem/end result?
It’s time!
ALL ListKit packages are 25% off from now through Monday 🥳
Simply enter the discount code “LIST25” at checkout to save.
Plus, you’ll get free access to the Lead Gen Masterclass ($97 value).
BONUS: Simply RT ♻️ + tag a friend for a chance to win a free ListKit!
A simple yet effective cold email A/B test:
Try putting your personalized line in the P.S. of the email as opposed to the opening sentence
This is especially effective if you open your emails with a hook or an attention-grabbing question - don't let the line distract from it!
Easy A/B test:
Use 4 different email CTAs in your email
- call
- video
- ask to send more info
- ask to send a resource
This way you’ll be able to see which “ask” starts the most conversations
From our experience, the most effective cold emails are short and to the point...
Sometimes even as short as one sentence!
Here's a great formula:
Hi {name} - {line}
Quick question, would you be interested in X service to help with Y problem/end result?
Thanks,
NAME
A quick reminder about our SaaS:
It’ll be a self serve platform similar to Apollo, with a few key differences:
> Massive Database (500M+)
> Verified Emails (like actually verified lol)
> Personalized Lines (not using AI)
> Intent Data
...and more!
Stay tuned :)
COLD OUTREACH TIP
What should you do if you don't have any case studies?
Offer a guarantee!
A few good ones:
- Performance based (pay per call, rev share)
- Money back if a certain metric isn't hit
- Work for free until a metric is hit
The easiest way to generate more revenue and provide more value to clients?
By forming strategic partnerships.
Here's how to form strategic partnerships through cold email
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Got a positive reply to your cold email?
Try to get a call booked with the prospect in as few follow-ups as possible.
To do this, end each email suggesting a call to learn more.
"Hey NAME, great to hear! The next best step is a call to learn more.
How's Monday at 12 PM work?"
Let's play a fun game called "guess the manually written first line" 🙂
Each pair of first lines in this thread will have 1 manually written line and 1 AI written line
Vote in the polls which line you think is MANUALLY written.
Good luck!
So you booked a sales meeting from cold email...
Time to celebrate, right?
Not quite.
You need to make sure your CTA lets the prospect know EXACTLY what to expect once they get on the phone with you.
🧵THREAD🧵
If you can master cold email, you'll never worry about where your next client is coming from again.
Here's how to generate interested replies from cold email:
So you've generated an interested lead from cold outreach...
Now it's time to get on the phone and close them.
Here's how to use pain points to your advantage during the sales process
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The best sales calls are with "high intent" prospects...
Prospects that are actively looking for the solution you provide.
Here's how to target for intent:
- "hiring for" filters
- using scripts to ask questions
- technographics (Klaviyo, Salesforce, etc)
If you have a “visual offer” like web design, content creation, or video production…
Ask the prospect if they’d like to see a video explaining further
This will give you 3-5 minutes to really impress people with your work
8 ways to increase your agency's close rate:
1. Have a no brainer offer. Especially if you're first starting out, this is the easiest way to close more clients
2. Use Loom video follow-ups. This is a great way to reel prospects in after the call and close them
Test these 3 cold email call-to-actions to start booking more calls:
> I put together a resource for you. Mind if I share it with you?
> Do you have 12 minutes this week for a call?
> Is this something you’d be open to learning more about?
2 golden rules for writing effective cold emails:
1. Say "you" more than you say "I" or "we" in your emails. People only care about what you can do for them.
2. Keep your emails around ~50 words. If prospects can't read your entire email in 3-5 seconds, they'll pass over it.
Everyone knows about the power of a good cold email...
But, a good omnichannel campaign is able to utilize email in combination with another form of outreach.
LinkedIn is a great tool to use in tandem with cold email,
So let's dive into LinkedIn outreach 👊
🧵THREAD🧵
Not getting results with your cold emails?
Try softening your ask.
Instead of going straight for a call, ask if they'd like to learn more or take a look at a video explaining further
5 ways to grow your sales funnel:
- Paid ads
- Referrals
- Cold email
- LinkedIn outreach
- Inbound Twitter/LinkedIn
If you have some mix of these 5, you'll never need to worry about where your next lead is coming from
There are a lot of things that can make or break a cold email campaign...
Here are 5 elements of a good cold email campaign that you should be replicating
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If you have a “visual offer” like web design, content creation, or video production…
Pitch a Loom video as your cold email CTA so prospects can see your work
Easy way to get more calls booked from cold outreach:
Soften the ask and focus the call on them
Instead of pitching a call to see if you're a good to work together,
Frame the call as a strategy session to discuss ways THEY can benefit
3 quick tips for writing cold emails that convert 👇
- Make sure they're personalized for each prospect
- Focus on BENEFITS rather than features
- Keep them to 1-2 sentences max
If you’re struggling to book calls with cold email,
Try pitching a free video audit or a strategy session instead of a call
Provide free value upfront to build trust, then go for the ask
Sending cold emails to a saturated niche like eCommerce?
You NEED to get specific.
Say you're reaching out to a swimwear brand:
"Hey NAME,
Was doing some shopping for my trip to the Bahamas next month and came across COMPANY's website"
Instant attention grabber
FOLLOW-UP TIP:
If you get an interested reply from a prospect then get ghosted,
Record a quick Loom video for them explaining how you'd be able to add value with your services
Then, make sure you send it as an embedded thumbnail so it really pops in the inbox!
Easiest way to know if a prospect is interested in your offer?
If they’re hiring for a certain position
For example, if you source high ticket closers for marketing agencies and you scrape a list of agencies hiring for sales,
You’ll have a much better chance at getting replies
The number one thing that makes or breaks cold emails:
Your offer.
Here are 3 ways to make your offer more attractive so it sticks out like a sore thumb in the inbox:
The entire purpose of a cold email:
To grab prospects' attention in 5 seconds or less and interest them enough to reply back to you.
Anything else is only going to sabotage your chances at getting results.
Keep it simple!
Struggling to generate replies from your cold email campaign?
Try testing new offer angles in your scripts!
For example, here are angles for email marketing:
- Copywriting
- Increasing customer LTV
- Black Friday campaigns
- Black Friday campaigns
Your cold email CTAs should never be the same for each situation…
If you’re talking to an executive, ask if they’d be interested in hearing more
Lower level role? pitch a call
Visual offer? Pitch a video
Have free value to give? Pitch an audit
Simple targeting tip:
If you're really specific with your target market, use that to your advantage in your scripts!
"We help sock brands"
"We help Miami-based dental practices"
"Noticed you're based here in Austin"
This will bring a huge boost in reply rates
Want more replies to your cold emails?
- use short subject lines
- include personalized lines
- keep your scripts short, focused on THEM not YOU
- set up A/B tests until you identify a winning strategy
Keep it simple!
An extremely scalable way to personalize your emails at scale:
Build an extremely targeted list and call it out in your email
For example, say you build a list of Arizona-based roofing companies:
Send an email saying "We help Arizona-based roofing companies achieve X by Y"
The best part of cold email?
It's extremely scalable.
Once you narrow in on a winning strategy with scripts and a target market and see consistent results,
You can simply add more domains to send emails from and scale your outreach to infinity 🚀
If your cold outreach campaigns are falling short,
Here are a few things you can change with your targeting to get back on track:
- Industry
- Location
- Yearly revenue
- Recent funding
- Technologies used
- Employee headcount
- Position within the company
Here's a targeting trick no one's talking about:
Use your scripts to filter for certain prospects
For example:
"Hey {{name}},
Do you have a high-ticket coaching offer you're looking to place commission-only closers on?"
If you can't target for something, just ask
Looking for a CTA that converts?
Try these:
- How do you feel about a 15 minute call to discuss?
- When are you free for a 15 minute call this week?
- Would you be opposed to discussing further?
- Would you be open to a quick call?
- Open to a 15 minute call?
- Thoughts?
Do cold emails work?
Well yes, of course they do...
BUT, only if you have the right strategy in place.
Here's how to get results from your cold email campaigns
Manually verified emails, personalized lines, and direct dials are all great...
But the only thing that truly matters, and the only thing we pride ourselves on, is providing you with data that leads to RESULTS.
Here's a case study from
@dillon_andrew_
👇
Sick of manually verifying emails?
Every ListKit comes with manually verified email addresses
Sick of waiting for first lines to be written?
Every ListKit comes with first lines for each prospect
Sick of formatting lists?
Every ListKit comes delivered as a formatted .csv
The default action for a lot of marketers is to pitch a call with a cold email.
In a lot of cases, you'll get better results from cold email by NOT pitching a call.
Check out this blog on 13 cold email CTAs that will help you get more interested replies!
Try using manually written first lines as an extra layer of personalization with your emails
For example, if you’re emailing the founders of clothing brands:
“Hey NAME,
I keep seeing COMPANY’s products on my Instagram feed - you must be crushing it!”
5 ways to instantly increase your reply rate from cold email:
- Offer free value
- Use a simple subject line
- Have a low-barrier call to action
- Use personalization in your email
- Make the message focused on the prospect
Looking to target a specific kind of prospect but can't find a targeting filter for it?
Ask about it in your scripts!
For example, if you want to target for agencies that need closers for a high-ticket offer, say this:
"Do you have a high ticket offer you need closers for?"
A quick reminder about our SaaS:
It’ll be a self serve platform similar to Apollo, with a few key differences:
> Massive Database (500M+)
> Verified Emails (like actually verified lol)
> Personalized Lines (not using AI)
> Intent Data
...and more!
Stay tuned :)
We’ve all gotten them before:
A cold email that’s so long and poorly formatted that not only do you skip right by it,
But you actually shake your head at how someone decided it would be a good idea to send it to you.
Here are how to avoid these mistakes in cold email:
Here it is...
A preview of what our upcoming SaaS will look like from the inside!
We're incredibly excited to get this rolled out to you...
For now, stay tuned for more updates 😉
Worried about being TOO specific with your cold email messaging?
Don't be!
If your offer is meant for a super specific target market, it's OK to "call-out" that market in your email.
If a prospect isn't within your parameters, they wouldn't be a good fit anyways.
There are a lot of variables involved with cold outreach...
Arguably the most important one is whether or not prospects are interested in your offer.
Here's how to "reverse engineer" interest in your offer with intent data.
🧵THREAD
Once you get a cold email reply, its on you to turn that reply into a booked call.
@andrehaykaljr
put together a video explaining how to do just that.
The video covers common objections you'll face in the inbox,
And how to overcome them.
Check it out:
A fully optimized cold outreach campaign is arguably the most efficient, cost effective lead generation source out there.
But, just one small mistake can throw the entire campaign off.
Here are some common mistakes we see and how to fix them
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Wanna boost your connection rate on LinkedIn?
Try an out-of-the-box connection request message.
Here's an example:
**firm handshake, eye contact**
Pretending like we’re meeting in person and wanted to leave a good first impression :)
Let’s connect!
Thanks,
NAME
Reply rates lower than expected?
Here are 3 quick fixes to test:
- test new CTAs
- change your offer angle
- pivot your ICP to smaller company size if possible