Introducing HUGO BOSS XP in UK, our new omnichannel program revolutionizing customer loyalty. โก
Enhanced omnichannel journeys, collectible tokens (NFTs), and special access to the best from BOSS, HUGO and partners โ join us on this journey!
Learn more:
How do you BOSS the road?
Weโre celebrating the triumphant finale of the Giro d'Italia in Rome with the launch of our second
@assos_com
capsule collection.
Check the capsule here:
๐ดโโ๏ธ
๐ดโโ๏ธ
#BOSSxASSOS
Explore
@ROBLOX
with our exclusive HUGO BLUE x IO denim jacket!
This isnโt just any jacketโeach jacket comes with $BUBBLE coins, enhancing your virtual experience.
Embrace style and adventure with
@HUGOBOSS
.
David Beckham ๐ค BOSS
Uniting two global powerhouses in fashion and sports, we're excited to announce our global long-term partnership and design collaboration together.
Learn more:
#BeYourOwnBOSS
They say good ideas start with great coffee, so we brought our BOSS Bar to
#OMR24
to make it happen. โ
We were a hub for connections at
@officially_OMR
โ two inspiring days among the best in the industry, an incredible experience!
Read more:
Weโre off to a solid start to 2024! ๐ช
With continued top- and bottom-line improvements in the first quarter, we've confirmed a strong outlook for 2024.
Discover our Q1 results:
What happens when speed meets style? ๐๏ธ
You get
@visacashapprb
on the fast track with the freshest HUGO fits โ and our eyewear and apparel take that style to the streets.
We've got something else in the garage at
#MiamiGP
...
Race to the collection:
Have you heard? We're back at the
#OMR24
as a main sponsor! ๐
Join us at
@officially_omr
for all things about the digital economy, media, and online marketing. See you in Hamburg, May 7-8, and meet us for a โ at our BOSS Bar!
Weโre doing things differently with our 2023 Sustainability Report! ๐
Check out our new interactive landing page and our achievements in circularity, digital innovation, and eco-friendly materials.
We love fashion, we change fashion! Discover more:
ICYMI, BOSS House Bali is now open! ๐ด
You are invited on a holiday with style โ indulge in gourmet dining and wellness workshops, and exclusively shop the Spring/Summer '24 collection.
Grab your passport and your sunblock, and join us.
Discover more:
Escape to Bali with BOSS House! ๐บ
We're opening the doors of our newest BOSS House on the island paradise, bringing BOSS Spring/Summer 2024 to the ultimate luxury villa retreat.
Transport yourself on this immersive journey:
#BeYourOwnBOSS
Elevate your travel game with BOSS x
@MySamsonite
capsule collection! ๐งณ
From sleek aluminum shells to luxurious camel interiors, their new luggage capsule ensures you pack light without compromising style or functionality.
Shop now:
#BeYourOwnBOSS
This is how we
#ShapeTomorrow
๐
At our first-ever Innovation Summit 2024 we had guest speakers, panel discussions, and workshops showcasing our latest projects.
Curious for more? Check out how weโre innovating here:
#insideHUGOBOSS
Have you played HUGO FASHION MATCH on
@Roblox
yet?
Join the social styling game, dress your opponentโs avatar, and share your virtual looks here!
Try it now:
#HUGOYourWay
Calling all gamers: respawn your look with the
#HUGOxIO
Web3 denim jacket from our HUGO BLUE x
@Imaginary_Ones
collection, powered by
@Roblox
.
With customizable AR and extended reality features, it also gives you USD 350 worth of $BUBBLE airdrop.
Get yours here: