Pronouns matter. #ItsAPeopleThing

@HalifaxBank For a moment there, I was hoping this was a joke photo on a parody account, then I saw the verified tick 🤔 now I'm thinking I should close my Halifax account and take my money elsewhere

@Southwalesaudit Hi, I'm Lee. At Halifax, we strive for inclusion and equality. Giving our colleagues the option to add their pronouns on their badge, helps to create an inclusive environment for our customers and colleagues.

@HalifaxBank @Southwalesaudit It does nothing of the sort, Lee. There’s no ambiguity about the name “Gemma”;I t’s a female person’s name. In other words, it’s pathetic virtue signalling and is seen as such by almost everyone who has responded to the initial tweet. Why are you trying to alienate people?

@HalifaxBank @WarrenRichman AndyM you don't seem to understand. Inclusion and equality is fine, but posting pronouns like that is seen as a sign you are forcing speech as well as postmodern beliefs onto others, that's also a form of intolerance. (You don't even use pronouns in a usual bank transaction.)

@HalifaxBank @WarrenRichman That's a strange business model. I've never seen a successful business tell their clients to piss off to cater to less than 1% of the population of all potential clients.

@HalifaxBank @WarrenRichman Tragic

@HalifaxBank @WarrenRichman Oh dear, Andy, do your bosses know you are encouraging your customers to leave?

@HalifaxBank @WarrenRichman Hi Andy. Halifax customer since 1988 here. I’m a homosexual man. I’m appalled by your adoption of this homophobic, woman-hating claptrap, and by your attitude to customers making perfectly reasonable objections to it.

@HalifaxBank @AkkadSecretary @WarrenRichman When the cult of woke is more important to a business than generating returns for shareholders, it’s time to get worried.

@HalifaxBank @WarrenRichman This will work out well.

@HalifaxBank @WarrenRichman Patronising little twerp.

@HalifaxBank @WarrenRichman I’ll have a look at my account as it now appears you don’t want my business. Who exactly are you Andy & who gave you the authority to reply as you did .I will follow this up BTW pronouns aren’t values !! And the employees who don’t wish to do this ? It’s called ‘empty gestures’!

@HalifaxBank @WarrenRichman

@HalifaxBank @WarrenRichman The public needs to know who Andy M is. No hiding behind a Twitter profile.

@HalifaxBank @WarrenRichman Saved for the future 😏

@HalifaxBank Do you have the authority to say this? You pick a fight with the vast majority of people, and cancel those who see the virtue signalling for what it is. You turn business away for people who don’t buy into this nonsense. What an extraordinary hill to choose for a bank to die on.

@HalifaxBank @WarrenRichman You’d actually say that drivel to your customers? Well Andy, could I take your last name so I can quote it when I write to the Halifax to close my longstanding business account and remove my home and contents insurance from the Halifax? Thanks.

@HalifaxBank Andy, what are you, early 20s? Do you know what Critical Thinking is? Have you tried it? Even at your young age, you’ll probably be able to remember when ‘pronouns’ became ‘a thing’, right? Can anyone who applies for a Loan get one? Guaranteed acceptance? Think mate. Think.

@HalifaxBank @WarrenRichman If you strive for equality and doing what's right, why do you have a pay gap between male and female staff of 27.8%, around twice the national average?

@HalifaxBank @WarrenRichman No problem, strange business decision on your part to put virtue signalling before customers. Good to see inclusion means 'but only if you agree with what we think', as always. Why are the 'Be Kind' lot always the opposite of inclusive?

@HalifaxBank @WarrenRichman Telling your customers to fuck off is a brave marketing strategy

@HalifaxBank @WarrenRichman Hi Andy, I’m a Halifax shareholder. Why are you addressing customers in a way that won’t maximise profits? Please respond.