Twitter revealed its algorithm to the world. But what does it mean for you? I spent the evening analyzing it. Here’s what you need to know:

1. Likes, then retweets, then replies Here’s the ranking parameters: • Each like gets a 30x boost • Each retweet a 20x • Each reply only 1x It’s much more impactful to earn likes and retweets than replies.

2. Images & videos help Both images and videos lead to a nice 2x boost.

3. Links hurt, unless you have enough engagement Generally external links get you marked as spam. Unless you have enough engagement.

4. Mutes & unfollows hurt All of the following hurt your engagement: • Mutes • Blocks • Unfollows • Spam reports • Abuse reports

5. Blue extends reach Paying the monthly fee gets you a healthy boost.

6. Misinformation is highly down-ranked Anything that is categorized as misinformation gets the rug pulled out from under it. Surprisingly, so are posts about Ukraine.

@DMBrookfield Scary…

@aakashg0 💯that Aakash, the man just wanted a platform that does what he wanted, which as we know is not a neutral platform. So the Ukraine downgrade is that on the use of the word "Ukraine" or is there a subest of rules?

@DMBrookfield @aakashg0 that is kind of shitty to like downgrade Ukraine war content. i follow several Ukraine related accounts and get a LOT out of them, why are they downgrading the Ukraine war? Why?

@Str8Grandmother @aakashg0 Elon is not known for being generous..

@DMBrookfield @aakashg0 Keeping putin sweet so he can snap up that cheap Russian lithium in the post war firesale.

@DMBrookfield @aakashg0 Fits him to a T

@DMBrookfield @aakashg0 Would love to know when this was added to code, plus it's "Ukraine Crisis," a term that pro Ukrainains don't use. Are these labels for Twitter spaces or for all tweets? There's questions that need answers before we can say "Musk loves Russia" based on a pic of code.

@DMBrookfield @aakashg0 Very concerning @elonmusk