Not sure who the Bud Light Target market is with those commercials. Who the hell cares about what preservatives are in crappy lite beers. People drinking that kind of beers tend not to be the pickiest people about what they put in their bodies anyway.
@BennyR11
When I’m 7 beers deep in the 6th inning of an unwatchable baseball game, my first thought is always “preservatives” before I go for my 8th. Bud light gets my body is my temple
@JosephMcGraw1
I have a marketing degree and I can assure you that whatever the bar you happen to be in next, the people aren't ordering Bud Light's because they are avoiding preservatives. Actually bought Coors Light > Bud Light because of how bad this commercial was, so they lost market share