Top Executives at Bud Light had no idea that the brands marketing department had approved the Dylan Mulvaney collaboration 2 sources at the brand have told
@dailywire
According to the sources, “no one at a senior level” had any idea of the partnership and the decision to feature…
@BTexas1969
@OliLondonTV
@dailywire
Funny how everyone knows it all. The FACT is, it was one can made with a screenshot of his face on it. Companies such as Bud Light, Coors, Miller, Corona, Modelo send product to 100’s of social media influencers hoping to reach millions of people. This is not an endorsement.
@Michael02493670
@OliLondonTV
@dailywire
The part that bothers me the most is the “we had no idea”. How about just apologizing. And while you’re at it apologize for that VP’s comments degrading their customer base.
@OliLondonTV
@dailywire
For everyone saying it was one can and only a social media campaign managed by a singular rogue woke employee, that just doesn’t add up when here we see their new young wealthy woke Wharton educated VP touting ESG and degrading the Bud light base.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady?
@budlight