U.S. motorsports viewership last weekend:
1) NASCAR Cup (NBCSN): 2.105 million
2) NASCAR Xfinity (NBC): 1.306 million
3) F1 (ABC): 1.225 million
4) MotoGP (NBC): 510,000
➖ F1 saw its best rating yet for the
#USGP
and out-rated Cup in the 18-49 demo (NASCAR: 354K, F1: 374K).
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@A_S12
@F1
@MotoGP
A lot of people were watching auto racing this past weekend. This is the larger point. But the Netflix impact on F1 cannot be under stated either.
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@A_S12
@F1
@MotoGP
Now I was shocked when the Cup race beat F1. But how on Earth did Xfinity beat it too???
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@A_S12
@F1
@MotoGP
I definitely am curious to know what sky sports rating was for the race as well just to see how many people are watching f1 globally
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@A_S12
@F1
@MotoGP
It’s not a surprise. NASCAR is still the biggest Motorsports Company in the USA. But, the demographics rating is the biggest thing. NASCAR, has to get start getting a younger audience.
Have a show like Drive to Survive. I have their drivers make appearance on shows…
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@A_S12
@F1
@MotoGP
Put the comparison to Nascar aside, that number is still a record or close to a record for F1 in the US while directly competing with Football and Nascar. People were also at the track, watching on F1tv or watching at a bar. Pretty good.
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@A_S12
@F1
@MotoGP
But
@jeff_gluck
is mad… lol with all of that hype and it still couldn’t beat Xfinity series and the cup race was on cable.
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@A_S12
@F1
@MotoGP
I would argue NASCAR in the 18-49 demo 300+K with football and F1 on broadcast TV is impressive. Most young people have cut cable and might not have NBCSN
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@A_S12
@F1
@MotoGP
The demo that
#USGP
beat
#NASCAR
is what's important to me. .
@F1
has adjusted their style and means of communication. It's working.
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@A_S12
Solid numbers for all…motorsports healthy in U.S…..we should expect that F1 number to continue to rise.
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